Markethings : B2B Data Platform for Targeted Marketing and Lead Generation

Markethings is a comprehensive B2B data platform designed to help businesses identify, analyze, and engage with potential clients in specific industries. With MSearch, the platform’s exclusive search engine, users can access updated legal, financial, and web data of over 12 million French companies. Its robust multi-source data integration and user-friendly interface enable marketing and sales teams to optimize their lead generation and market analysis strategies.

What are the main features of Markethings?

MSearch: Targeted Search Engine for Real-Time Business Activity

MSearch is the cornerstone of Markethings, allowing users to efficiently locate companies based on their real-time activity and industry sector. This feature provides marketing and sales professionals with the tools to refine their searches using various criteria such as business activity, location, and legal identifiers.

• Search by activity keywords: Locate companies using industry-specific terms or business activities.
• Search by location or company name: Narrow down results based on geographical parameters or specific company names.
• Search by legal identifiers: Find businesses using unique identifiers like Siren numbers.

Multi-Source Data Consolidation: A Holistic View of Business Entities

Markethings consolidates data from multiple sources, providing users with a comprehensive overview of each company. This includes web presence, legal and financial data, and sector-specific information, making it a reliable tool for in-depth market analysis and segmentation.

• Web data integration: Analyze over 4.5 million websites for company-specific details.
• Legal and financial data: Access information from more than 9 million financial records and 12 million businesses.
• Patent and keyword tracking: Leverage insights from over 320,000 patents and 180 million keywords.

Advanced Lead Qualification: Accurate and Timely Information

Markethings stands out with its ability to offer qualified leads that align with users’ specific marketing and commercial goals. The platform’s real-time data updates ensure that all information is accurate, enabling precise targeting and engagement.

• Qualified leads based on real-time data: Identify leads that match your ideal client profile.
• Data-driven insights for better decision-making: Utilize detailed reports and analysis to inform marketing and sales strategies.
• Integration with existing CRM and marketing tools: Seamlessly integrate with other software to streamline workflows.

Custom Market Studies: Tailored to Your Business Needs

For businesses requiring personalized data insights, Markethings offers custom market analysis services. With expertise in both data and industry-specific requirements, the platform provides actionable insights to support targeted campaigns and strategic decisions.

• Bespoke targeting solutions: Develop strategies based on custom criteria and detailed market insights.
• Ad hoc market analysis: Gain a deeper understanding of your industry or target market.
• Expert consultation and support: Benefit from guidance and analysis provided by data specialists.

Markethings’ powerful data capabilities and targeted lead generation features make it an essential tool for businesses looking to enhance their marketing and commercial strategies.