Definition
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11 November 2024
Tip
How do you create your own website?
Having a professional website has become a must these days. Anyone can now create a website without being a computer expert.
Having a professional website has become a must these days. Anyone can now create a website without being a computer expert.
Tip
WordPress tutorial
WordPress is the most widely used platform in the world for creating websites. Here are a number of tutorials to help you set it up.
WordPress is the most widely used platform in the world for creating websites. Here are a number of tutorials to help you set it up.
Tip
Google Ads: Building audience strategies to improve your targeting and performance
How can I use Google Ads audiences? How can you analyse campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) in the context of a Google Ads audience strategy.
How can I use Google Ads audiences? How can you analyse campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) in the context of a Google Ads audience strategy.
Latest articles
Tip
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11 November 2024
Professional CMS: 10 features you need to know
Using a professional CMS means requiring your CMS to provide you with benefits specific to your business when creating your website. Discover additional resources in this article!
Using a professional CMS means requiring your CMS to provide you with benefits specific to your business when creating your website. Discover additional resources in this article!
Tip
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11 November 2024
Analyse your customers' behaviour to predict the future
Why not find out a little more about your customers? This will help you to understand their expectations better, so that you can satisfy them even more.
Why not find out a little more about your customers? This will help you to understand their expectations better, so that you can satisfy them even more.
Tip
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11 November 2024
Photoshop beginner tutorial: 3 easy tools to get you started!
How do I learn how to use Photoshop? Here's a free photoshop tutorial, with 3 tips for photo editing!
How do I learn how to use Photoshop? Here's a free photoshop tutorial, with 3 tips for photo editing!
![[VIDEO] E-commerce: data analytics best practices from Claire Jenvrin](https://media.appvizer.com/articles/97741050/cover/uk/cover-picture_w227.webp)
Word from the expert
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11 November 2024
[VIDEO] E-commerce: data analytics best practices from Claire Jenvrin
Interview with Claire Jenvrin, the e-business whiz! We talk e-commerce (of course) and how data analytics can help you optimise your sales.
Interview with Claire Jenvrin, the e-business whiz! We talk e-commerce (of course) and how data analytics can help you optimise your sales.
Marketing: our software guides
See all software
Marketing: popular software directories
See all software
Word from the expert
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11 November 2024
Trend 2024: CMOs more selective in their digital investments
[Media Partnership] CMOs, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends has the answer!
[Media Partnership] CMOs, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends has the answer!
Tip
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11 November 2024
Publishers: how to approach media relations
For any software publisher or, more generally, any company of any size, having good visibility in the media is a solid asset. However, this relationship with the media must not be built without respecting certain rules. Here are some explanations.
For any software publisher or, more generally, any company of any size, having good visibility in the media is a solid asset. However, this relationship with the media must not be built without respecting certain rules. Here are some explanations.
Tip
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11 November 2024
Understanding the challenges of content marketing
Content strategy is all the rage in marketing. The trick is knowing how to relay it, where and to whom.
Content strategy is all the rage in marketing. The trick is knowing how to relay it, where and to whom.
Tip
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11 November 2024
E-retailers: are you responsive enough when it comes to parcel tracking?
91% of online shoppers want to stay informed about the progress of their parcels: take advantage of this opportunity with marketing automation!
91% of online shoppers want to stay informed about the progress of their parcels: take advantage of this opportunity with marketing automation!
Tip
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11 November 2024
Marketplaces: undeniable advantages for developing your business
There are many reasons why you might decide to sell on marketplaces. These platforms are made for you. Go for it!
There are many reasons why you might decide to sell on marketplaces. These platforms are made for you. Go for it!
Tip
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11 November 2024
5 differences between content and inbound marketing
Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.
Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.
Tip
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11 November 2024
How can you optimise stock management during Black Friday?
Black Friday is a key date for retailers. How can you prepare for it and reap the rewards?
Black Friday is a key date for retailers. How can you prepare for it and reap the rewards?
Tip
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11 November 2024
Creating an SEO-compatible multilingual WordPress site
WordPress allows you to create sub-sites from a master site. This option, known as "multisite" in WordPress, opens the door to numerous applications, including the creation of multilingual sites.
WordPress allows you to create sub-sites from a master site. This option, known as "multisite" in WordPress, opens the door to numerous applications, including the creation of multilingual sites.
Tip
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11 November 2024
How do I create an affiliation campaign?
The word is on everyone's lips. Affiliation, sponsored links, AdWords... So what is an affiliation campaign? And how does it work?
The word is on everyone's lips. Affiliation, sponsored links, AdWords... So what is an affiliation campaign? And how does it work?
Word from the expert
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11 November 2024
LinkedIn, the essential tool for developing your professional influence
For Bruno Fridlansky, an expert in professional influence, we need to understand and master these new tools for professional influence and reputation that social networks such as LinkedIn represent.
For Bruno Fridlansky, an expert in professional influence, we need to understand and master these new tools for professional influence and reputation that social networks such as LinkedIn represent.
Tip
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11 November 2024
12 tips for creating a high-performance Facebook Bot
How to develop your Facebook Messenger ChaBot? Engage your customers: the smartphone is the perfect way to develop your mobile marketing. Here's some advice!
How to develop your Facebook Messenger ChaBot? Engage your customers: the smartphone is the perfect way to develop your mobile marketing. Here's some advice!
Tip
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11 November 2024
Make your website your company's first sales tool
How can you acquire leads simply through your website? There are solutions, and your conversion rate will be all the better for it.
How can you acquire leads simply through your website? There are solutions, and your conversion rate will be all the better for it.
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11 November 2024
How do you choose your AdWords agency for high-performance SEA campaigns?
How do you choose an AdWords agency to create and manage your SEA advertising campaigns? Improve the performance of your site and win new customers online.
How do you choose an AdWords agency to create and manage your SEA advertising campaigns? Improve the performance of your site and win new customers online.
Word from the expert
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11 November 2024
Which traffic acquisition levers should you use for your e-commerce site?
Do you want to attract more visitors to your e-commerce site? Would you like to find an effective strategy and solutions that fit your budget? Olivier Clémence, our e-commerce and SEO expert, tells us all about the various traffic acquisition levers.
Do you want to attract more visitors to your e-commerce site? Would you like to find an effective strategy and solutions that fit your budget? Olivier Clémence, our e-commerce and SEO expert, tells us all about the various traffic acquisition levers.
Tip
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11 November 2024
How do I create an Ecommerce site? Prestashop tutorial in 4 steps
E-commerce represents a real opportunity. Use our Prestashop tutorial to create your own e-commerce site.
E-commerce represents a real opportunity. Use our Prestashop tutorial to create your own e-commerce site.
Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.
