Marketing

Software 12 graphic and video creation tools as alternatives to Canva in 2025 Discover the best alternatives to Canva in 2025 and find the ideal tool for your graphic creations, infographics, animations or video montages.

Tip Maximise outbound lead generation with the right strategies and the best tools This article looks at lead generation and how marketing automation can optimise your efforts in outbound campaigns. Discover concrete strategies for attracting leads and identify common mistakes to avoid.

Tip How do you create your own website? Having a professional website has become a must these days. Anyone can now create a website without being a computer expert.

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Tip • 11 November 2024

WordPress tutorial

WordPress is the most widely used platform in the world for creating websites. Here are a number of tutorials to help you set it up.

Tip • 11 November 2024

Google Ads: Building audience strategies to improve your targeting and performance

How can I use Google Ads audiences? How can you analyse campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) in the context of a Google Ads audience strategy.

Definition • 11 November 2024

Revolutionise the management of your digital assets with a DAM solution!

Tip • 11 November 2024

Professional CMS: 10 features you need to know

Using a professional CMS means requiring your CMS to provide you with benefits specific to your business when creating your website. Discover additional resources in this article!

Tip • 11 November 2024

Analyse your customers' behaviour to predict the future

Why not find out a little more about your customers? This will help you to understand their expectations better, so that you can satisfy them even more.

Tip • 11 November 2024

Photoshop beginner tutorial: 3 easy tools to get you started!

How do I learn how to use Photoshop? Here's a free photoshop tutorial, with 3 tips for photo editing!

Marketing: our software guides

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12 graphic and video creation tools as alternatives to Canva in 2025 Discover the best alternatives to Canva in 2025 and find the ideal tool for your graphic creations, infographics, animations or video montages.

Becoming the Best Email Marketers with 9 of the Finest ActiveCampaign Alternatives Becoming the best email marketers is right at the tip of your fingers with 9 of the finest ActiveCampaign alternatives. Definition, benefits, pros and cons... By the end of this article, you'll be equipped to enhance your campaigns and optimize customer engagement!

Efficient prospecting with Visiblee The influence of Big Data in our daily professional lives is changing our way of working. This is particularly relevant with prospecting, customer relations and marketing.

Create a professional website: free and paid tools With its billions of websites, the Internet has become a center where it is difficult but vital to carve out a space of your own.

Marketing: trending solutions

Zoho Webinar

+200 reviews

Webinar Marketing

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Comprehensive Webinar Tool to Engage & Educate from Anywhere

Web Conferencing

Video Conferencing

Appointment Scheduling

Collaborative Platform

Webinar

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Zoho Marketing Plus

30 reviews

Marketing Automation

Unified platform to manage your digital marketing

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SMTP

77 reviews

An email protocol for all users

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Webmecanik Automation

25 reviews

Marketing Automation

Open Source marketing automation solution without limits

Learn more about Webmecanik Automation

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Word from the expert • 11 November 2024

Which traffic acquisition levers should you use for your e-commerce site?

Do you want to attract more visitors to your e-commerce site? Would you like to find an effective strategy and solutions that fit your budget? Olivier Clémence, our e-commerce and SEO expert, tells us all about the various traffic acquisition levers.

Word from the expert • 11 November 2024

[VIDEO] E-commerce: data analytics best practices from Claire Jenvrin

Interview with Claire Jenvrin, the e-business whiz! We talk e-commerce (of course) and how data analytics can help you optimise your sales.

Word from the expert • 11 November 2024

Trend 2024: CMOs more selective in their digital investments

[Media Partnership] CMOs, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends has the answer!

Tip • 11 November 2024

Publishers: how to approach media relations

For any software publisher or, more generally, any company of any size, having good visibility in the media is a solid asset. However, this relationship with the media must not be built without respecting certain rules. Here are some explanations.

Tip • 11 November 2024

Understanding the challenges of content marketing

Content strategy is all the rage in marketing. The trick is knowing how to relay it, where and to whom.

Tip • 11 November 2024

E-retailers: are you responsive enough when it comes to parcel tracking?

91% of online shoppers want to stay informed about the progress of their parcels: take advantage of this opportunity with marketing automation!

Tip • 11 November 2024

Marketplaces: undeniable advantages for developing your business

There are many reasons why you might decide to sell on marketplaces. These platforms are made for you. Go for it!

Tip • 11 November 2024

5 differences between content and inbound marketing

Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

Tip • 11 November 2024

How can you optimise stock management during Black Friday?

Black Friday is a key date for retailers. How can you prepare for it and reap the rewards?

Tip • 11 November 2024

Creating an SEO-compatible multilingual WordPress site

WordPress allows you to create sub-sites from a master site. This option, known as "multisite" in WordPress, opens the door to numerous applications, including the creation of multilingual sites.

Tip • 11 November 2024

How do I create an affiliation campaign?

The word is on everyone's lips. Affiliation, sponsored links, AdWords... So what is an affiliation campaign? And how does it work?

Word from the expert • 11 November 2024

LinkedIn, the essential tool for developing your professional influence

For Bruno Fridlansky, an expert in professional influence, we need to understand and master these new tools for professional influence and reputation that social networks such as LinkedIn represent.

Tip • 11 November 2024

12 tips for creating a high-performance Facebook Bot

How to develop your Facebook Messenger ChaBot? Engage your customers: the smartphone is the perfect way to develop your mobile marketing. Here's some advice!

Tip • 11 November 2024

Make your website your company's first sales tool

How can you acquire leads simply through your website? There are solutions, and your conversion rate will be all the better for it.

Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.

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