OneSignal is a leading push notification solution designed for businesses aiming to enhance user engagement and retention. Targeting marketers and developers, its standout features include intuitive segmentation tools, real-time analytics, and multi-channel messaging capabilities.

What are the main features of OneSignal?

Intuitive Segmentation Tools

OneSignal offers robust segmentation capabilities, allowing businesses to tailor messaging to specific user demographics and behaviours with precision. This feature ensures messages are relevant and impactful, increasing engagement rates.

• Custom user segments based on user activity and preferences
• Automatic user tagging for targeted communication
• Dynamic content delivery to enhance message relevance

Real-Time Analytics

Gain insights into how your messages are performing with OneSignal’s real-time analytics. The platform provides instant feedback on delivery rates, open rates, and user interactions, aiding in strategy refinement and optimisation.

• Instant tracking of message delivery and performance metrics
• Detailed engagement reports for actionable insights
• Conversion tracking to measure campaign effectiveness

Multi-Channel Messaging

Enhance your communication strategy with OneSignal's multi-channel messaging capabilities. This feature enables businesses to send notifications via web, mobile, email, and more, ensuring you reach users on their preferred platforms.

• Web and mobile push notifications for comprehensive outreach
• Email notifications integrated within the user journey
• In-app messaging to engage active users directly