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Search Engine Marketing (SEM) Software

SEO tools help you to position your site in the first results of search engines. Don't get lost in the maze of the Internet anymore and determine a real positioning strategy on Google by opting for these SEO-oriented marketing software.

Search Engine Marketing (SEM) : related categories

Our selection of 57 search engine marketing (sem) software

Solocal Booster Réseaux - SEA

Drive Success with Advanced SEA Network Tools

No user review
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Pricing on request

Boost your online presence and drive traffic with our SEM software. Optimise your search engine marketing campaigns and maximise ROI.

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Solocal Booster Réseaux - SEA helps you target the right audience, manage your budget, and track your performance. Our software provides you with insights and recommendations to improve your campaigns and stay ahead of your competitors.

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Develink

Streamline Collaboration with Advanced Team Tools

No user review
close-circle Free version
close-circle Free trial
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Pricing on request

Boost your online presence with powerful SEM software. Improve your search engine rankings and drive more traffic to your website.

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With advanced keyword research and analysis tools, Develink helps you identify high-value keywords and optimize your content for maximum impact. Plus, our intuitive dashboard makes it easy to track your progress and stay on top of your SEM strategy.

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SEO Cocoon

Empower Your Digital Strategy with SEO Mastery

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5.0
Based on 12 reviews
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Paid version from €29.00

This powerful SEM tool enhances online visibility through keyword analysis, performance tracking, and competitor insights to optimise marketing strategies.

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SEO Cocoon offers users a comprehensive suite of features designed to improve online visibility. With advanced keyword analysis, it identifies the most effective terms for targeting audiences. Performance tracking allows marketers to monitor campaign success in real time, while competitor insights keep users informed about industry trends and strategies. This enables businesses to develop tailored marketing efforts that drive more traffic and revenue effectively.

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Seobility

Comprehensive SEO Tool for Website Optimization

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Comprehensive SEO analysis, keyword research, and competitor tracking to enhance online visibility and boost search engine rankings.

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Seobility offers a robust suite of tools designed for effective SEO management. Key features include in-depth SEO analysis, which helps identify areas for improvement, comprehensive keyword research to target the right audience, and competitor tracking to stay ahead in the market. By providing actionable insights and recommendations, Seobility empowers users to optimise their online presence, ultimately leading to increased visibility and improved search engine rankings.

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Keyword.com

Accurate Keyword Rank Tracking for SEO Success

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4.8
Based on 88 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Robust SEM software offering keyword tracking, competitor analysis, and performance metrics for effective online marketing strategies.

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Keyword.com is a comprehensive SEM solution that empowers users with advanced keyword tracking capabilities, in-depth competitor analysis, and insightful performance metrics. This tool aids marketers in crafting effective online advertising strategies by providing real-time data and actionable insights. Users can easily monitor their keyword rankings, identify competitive gaps, and optimise campaigns to enhance visibility on search engines—all essential for driving targeted traffic and maximising ROI.

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Indexation.io

Streamlined SEO Management for Enhanced Visibility

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4.4
Based on 10 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Pricing on request

Offers comprehensive tools for keyword tracking, site audits, and competitor analysis to boost search engine performance.

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Indexation.io provides an array of features designed to enhance search engine marketing efforts. Key functionalities include in-depth keyword tracking, which helps identify high-performing terms, automated site audits that diagnose potential SEO issues, and detailed competitor analysis that reveals strategies of top competitors. These insights enable users to optimise their campaigns effectively and improve visibility in search engine results.

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Concurrents.net

Optimise Business Competitiveness with Innovative Tools

No user review
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Pricing on request

Key features include keyword tracking, performance analytics, and competitor analysis tools to optimise online advertising campaigns effectively.

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Concurrents.net offers robust capabilities for search engine marketing by enabling users to track crucial keywords, analyse campaign performance, and conduct competitive analysis. This software helps marketers optimise their online advertising strategies, ensuring they stay ahead in a competitive landscape. Its comprehensive insights and reporting features allow users to make informed decisions, enhance visibility, and maximise ROI on their campaigns.

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Myposeo

SEO Tools to Boost Your Online Visibility

No user review
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Pricing on request

Offers comprehensive tools for keyword tracking, site auditing, and performance analytics to boost online visibility and optimise marketing strategies.

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Myposeo provides a robust suite of features designed to enhance search engine marketing efforts. Users can track keyword rankings, conduct thorough site audits, and receive in-depth performance analytics. This combination enables businesses to boost their online visibility effectively and optimise their marketing strategies based on actionable insights. With intuitive reporting and user-friendly interfaces, it caters to both novices and experienced marketers aiming to improve their SEM outcomes.

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Thruuu

Streamline Document Collaboration for Businesses

No user review
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Pricing on request

Powerful SEM tool offering keyword research, competitive analysis, and performance tracking to optimise digital marketing strategies effectively.

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Thruuu is a comprehensive SEM software designed to elevate digital marketing efforts. It features robust keyword research capabilities that help identify high-performing search terms. Competitive analysis tools provide insights into rivals' strategies, allowing for more informed decision-making. Additionally, performance tracking ensures that campaigns are monitored effectively, enabling users to make data-driven adjustments and optimise overall marketing strategies for improved results.

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Lighting SEO

Enhance Your Visibility with Advanced SEO Tools

No user review
close-circle Free version
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Pricing on request

Streamline your search engine marketing with advanced keyword analysis, real-time performance tracking, and intuitive campaign management features.

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Lighting SEO offers comprehensive tools for enhancing search engine marketing efforts. Key features include detailed keyword analysis that helps identify opportunities, real-time performance tracking to monitor campaign effectiveness, and an intuitive interface for efficient campaign management. These attributes enable users to optimise their strategies and improve visibility on search engines, ensuring a more effective online presence and driving targeted traffic to websites.

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KARMA Search

Advanced Search Solutions with Intuitive Insights

No user review
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close-circle Free trial
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Pricing on request

Optimise online visibility with advanced keyword research, automated bidding strategies, and performance tracking tools designed for effective SEM campaigns.

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KARMA Search offers essential features for enhancing online presence. It includes in-depth keyword analysis to pinpoint high-value search terms and automated bidding strategies that adapt in real-time for optimal ad placements. Additionally, the software provides comprehensive performance tracking tools that allow users to monitor key metrics, enabling data-driven decisions for campaign adjustments. Together, these functionalities ensure a robust foundation for successful search engine marketing efforts.

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Answer The Public

Uncover Insights through Visualised Search Data

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4.4
Based on 42 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Powerful tool for keyword research and content ideas, offering visualisation of search queries and questions related to specific topics.

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Answer The Public is an innovative solution for marketers seeking to enhance their SEO and content strategies. It enables users to discover a wealth of keyword ideas by visualising actual search queries and questions consumers are asking about various topics. This not only aids in identifying content gaps but also assists in generating engaging blog posts, articles, and social media content tailored to audience interests, ultimately driving organic traffic.

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Google Keyword Planner

Enhance Your SEO with Precise Keyword Insights

No user review
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Pricing on request

Offers keyword research, search volume data, and trend analysis tools to optimise search engine campaigns effectively.

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Google Keyword Planner provides robust tools for keyword research, including detailed search volume statistics and trend analysis. This allows users to identify high-ranking keywords crucial for enhancing visibility in search engine results. It also facilitates the generation of new keyword ideas based on product categories or websites, ensuring a tailored approach to campaign optimisation. With its user-friendly interface and vital insights, it empowers marketers to craft effective SEM strategies.

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Ahrefs

Get Ahead of Your Competitors With Ahrefs SEO Site Audit

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from US$99.00 /month

Boost your search engine rankings with powerful SEM software. Analyse your competition, track your progress and uncover new opportunities.

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With advanced keyword research, backlink analysis and site auditing tools, this software gives you everything you need to optimise your website and stay ahead of the competition. Plus, with regular updates and a user-friendly interface, it's easy to use and always up-to-date.

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Botify

A complete SEO platform

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4.4
Based on 148 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Boost your website's visibility with powerful SEM software. Analyse your site's performance, monitor search engine rankings and optimise your content.

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With this SEM software, you can track your website's SEO performance and identify areas for improvement. The intuitive dashboard provides detailed insights into your site's search engine rankings, keyword visibility and crawl errors. You can also use the tool to optimise your content, identify technical issues and monitor your competitors' performance.

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Digitaleo

Comprehensive Marketing Automation Solution

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3.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online presence with powerful SEM tools. Increase website traffic and improve search engine rankings.

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Digitaleo's SEM software offers a range of features to enhance your online marketing strategy. With keyword research and analysis, ad campaign management, and performance tracking, you can optimise your search engine presence and attract more customers to your website.

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Google Adwords

Optimise Your Ad Spend with Targeted Advertising

No user review
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Pricing on request

Boost your online visibility with powerful search engine marketing software. Reach your target audience and increase your website traffic.

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Our SEM software offers advanced keyword research and analysis tools, ad creation and optimization, and real-time performance tracking. With Google Adwords, you can create highly targeted campaigns to drive conversions and maximise ROI.

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Search Engine Marketing (SEM) software: purchase guide

SEO Tools

If you have a website or you are in the creation stage, you have to know that without a SEM strategy, it is highly probable that your website will not rank among the first results of search engines.

To stand out, we recommend that you use SEO tools such as visibilis or SEObserver, such programs help you optimize the visibility of your website, improve the semantics of your content and follow closely the positioning of your pages. SEO tools complete the functions of a marketing program and provide a real solution to increase the traffic of your website and climb positions in Google positioning. 

What are SEO tools?

SEO stands for Search Engine Optimization. It is also called organic positioning, since it is the way in which a site or web page is placed in a natural way (that is, without paying for this to happen) among the first results of a search engine. However, SEO is part of a much broader digital marketing strategy: SEM (Search Engine Marketing). SEM tools encompass all marketing actions in search engines, whether organic (SEO) or paid (SEA - Search Engine Advertising). 

Why Use SEO Tools?

Once we've created our website, search engine bots scan our content and index it in their database. This database is publicly consulted by Internet users. However, there are millions of websites, so search engines use very complex algorithms to select the most relevant pages based on the user's search. This is where the interest in using SEO tools correctly lies. Nobody goes to war unarmed, and positioning yourself on the front page of search engines is a constant battle.

So we're going to give you some SEO tricks and tools to get your website positioned on the first page. 

How to position your website?

Positioning a website is a fairly technical process and requires specific skills. Monitoring the evolution of technologies and the updates of search engines is essential to be able to adapt to the requirements of bots and algorithms.

In order to optimize your positioning and get to the first page, you must take into account the following factors:

SEO On site: these are all factors specific to your website. Some examples of these internal factors are (quality and quantity of content, frequency of updates, domain name, URL structure ...).
SEO Off site: are the external factors of the content and structure of your site, for example: backlinks (external link) or presence in social networks.

If you are able to, follow an SEO training in order to decipher the mysteries of organic positioning. However, there are numerous SEO tools to accompany you in the audit and SEO optimization of your website.

Best SEO Tools

There are several different types of SEO tools. Choose according to your goals:

  • Positioning tools can check the natural positions of sites or web pages, and examine the positioning of your competitors.
  • Keyword generators provide you the most relevant words according to the topic you want to deal with, in this way, your website can be found much more quickly. Web copywriting is extremely important, as including keywords optimizes visibility in search engines. 
  • Crawlers are tools that allow you to analyze websites composed of a large number of contents and pages. They have the same behavior as Google robots (also called Googlebot): they analyze the http code, meta tags, etc.. 
  • The tools that analyze the speed and performance of your website or e-commerce are also very useful. You can see what's not going well and what you can improve.
  • The backlinks tools or external links verify the quality of the links. This is very important for an effective SEO strategy. 

Advantages of using SEO tools

SEO is essential to be able to be positioned on the first page of Google or any other search engine. Here are some of the benefits to achieve such a desired goal: 

  • Control the evolution of the positioning of your site when you want and from where you want (you only need to have an Internet connection).
  • Reach your target audience and acquire new potential customers.
  • Increase traffic to your website with the aim of increasing notoriety or the act of sale (in the case of e-commerce). 
  • Verify and compare the positioning of the competition.
  • Establish customized parameters of SEO tools according to the needs of your company.
  • Adapt to the constantly evolving requirements of search engines (Google, Bing, Yahoo, etc.).
  • Launch daily SEO audits and thus be able to intervene immediately in the optimization of the positioning of your website.

There are free and paid SEO tools. If you choose a free SEO tool you will most likely have limited functions, and if you have access to all the options, then it is probably a free trial version for a limited time. This is really good news, trying a tool before you pay for it will allow you to be sure of your choice before you have to pay.

Don't let your website come alive in the sphere of the Web anymore! Take control of your SEO strategy and choose the most ergonomic SEO tools for easy use. And if you need more knowledge before you start, don't hesitate to take SEO training or call on an SEO agency to guide you through a personalized strategy.

Search Engine Marketing (SEM) softwares: Q&A

How does a search engine marketing (SEM) software work?

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SEM software helps marketers optimise their campaigns by analysing keyword data, identifying trends, and making recommendations. It helps you manage your advertising campaigns across multiple search engines and platforms, including Google Ads and Bing Ads. You can use SEM software to automate bidding, track conversions, and generate reports that help you make data-driven decisions.

What features should I look for when looking for search engine marketing (SEM) software?

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When choosing a SEM software, look for features such as keyword research and analysis, campaign automation, bid management, conversion tracking, and reporting. You may also want to consider the user interface, customer support, and pricing. Google Ads and Bing Ads are two popular SEM software options that offer a range of features.

What are the benefits of search engine marketing (SEM) for my company?

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SEM can help increase your visibility and reach on search engines, drive qualified traffic to your website, and improve your ROI. With SEM software, you can track and optimise your campaigns in real-time, ensuring you get the most from your advertising spend. By targeting specific keywords and audiences, you can also improve your conversion rates and grow your customer base.

What are the best search engine marketing (SEM) software options?

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The best SEM software options will depend on your business needs, budget, and expertise. Google Ads and Bing Ads are two of the most popular options, offering a range of features for advertisers of all sizes. Other options include SEMrush, Ahrefs, and Moz, which offer additional features such as SEO analysis and content marketing tools.

What are the free search engine marketing (SEM) software alternatives I could try?

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While many SEM software options require a subscription fee, there are some free alternatives you can try. Google Keyword Planner is a popular tool for keyword research and ad planning. Google Analytics can help you track your website traffic and conversions. Bing Webmaster Tools offers insights into your site's performance on Bing. However, these options may have limitations compared to paid software.