WebEngage is a leading marketing automation platform designed for businesses of all sizes. It empowers companies to enhance customer engagement through personalised communication. Key features include multichannel messaging, powerful segmentation, and insightful analytics.

What are the main features of WebEngage?

Enhanced Multichannel Messaging

Connect with your audience seamlessly through diverse channels, enhancing interaction and customer experience. WebEngage supports:

• Email campaigns tailored to user preferences.
• Push notifications that drive app engagement.
• SMS messages for prompt delivery of crucial information.
• In-app messages to engage users directly within your application.

Advanced Segmentation and Personalisation

Deliver personalised experiences to your users by segmenting your audience with precision using behavioural and demographic data:

• Create dynamic user segments for targeted marketing.
• Utilise attributes and events for in-depth analysis.
• Implement customisable user profiling to tailor messaging.

Comprehensive Analytics and Insights

Gain actionable insights into your customer behaviour with robust analytics tools, helping you make data-driven decisions:

• Access real-time analytics for immediate performance tracking.
• Utilise engagement trends to refine your marketing strategy.
• Leverage custom reports and dashboards for detailed analysis.