Leanplum is a powerful mobile marketing platform designed for companies aiming to boost customer engagement through personalised experiences. It offers real-time insights, A/B testing, and multi-channel messaging to optimise user interactions, making it an ideal choice for data-driven marketers.

What are the main features of Leanplum?

Personalised Multi-channel Messaging

Leanplum empowers marketers to connect with their audience across a variety of channels with personalised messaging that enhances user experience.

• Seamless integration with email, push notifications, in-app messaging, and more to ensure consistent communication.
• Advanced targeting capabilities to segment audiences based on specific behaviours and preferences.
• Real-time campaign delivery to engage users when they are most active.

Dynamic A/B Testing

Enhance your marketing strategies by leveraging A/B testing with Leanplum to identify the most effective approaches for your audience.

• Test messaging, UI elements, and campaign strategies simultaneously to gather actionable insights.
• Dynamic content updates to ensure users receive the most relevant information at the right time.
• Comprehensive analytics to track performance metrics and optimise future campaigns.

Real-time Analytics and Insights

Understand your audience better with Leanplum's powerful analytics capabilities, providing the data needed to make informed decisions.

• In-depth reporting tools to measure user engagement and campaign success.
• Custom dashboards that can be tailored to focus on the metrics most important to your business objectives.
• Predictive analytics to forecast trends and adapt strategies proactively.

Advanced User Segmentation

With Leanplum, create highly targeted segments to enhance customer experiences and increase ROI.

• Use behavioural data to classify users into precise segments for more personalised communication.
• Automated and manual segmentation processes provide flexibility in targeting efforts.
• Integration with third-party data sources to refine audience segments further.