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Marketing Automation Software

Marketing software is a tool that helps companies optimise their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 87 marketing automation software

Bombora

Intelligent B2B Audience Analytics Solution

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Pricing on request

Automate your marketing tasks with this software. Streamline your workflow, manage campaigns, and track leads easily.

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With this marketing automation software, you can schedule emails, set up landing pages, and analyse customer behaviour. The software also integrates with popular CRMs for seamless lead management.

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Shopimind

Revolutionise Your Marketing with E-commerce Automation

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Pricing on request

Automate your marketing tasks with this software. Streamline your campaigns, track leads and monitor performance.

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This software offers a comprehensive suite of marketing automation tools to help businesses manage their campaigns efficiently. With features such as lead tracking, campaign management and performance reporting, it simplifies the marketing process, freeing up time for other important tasks.

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Kiliba - Marketing Automation

Your automation marketing powered by AI

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5.0
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Automate your marketing processes with our software. Streamline your campaigns, manage leads, and improve your ROI.

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With our marketing automation software, you can easily create and execute targeted campaigns across multiple channels. Our lead management tools enable you to track and nurture leads, while our analytics provide insights to optimize your strategies. Increase your revenue and save time with Kiliba.

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Benefits of Kiliba - Marketing Automation

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check 100% automated

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Appboy

Drive Success with Insightful Messaging Platforms

No user review
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Pricing on request

Automate your marketing with this software. Manage campaigns, track user behaviour, and analyse data with ease.

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This marketing automation software streamlines your marketing efforts by providing a comprehensive suite of tools. Create targeted campaigns, track user engagement, and gain insights into customer behaviour. With its intuitive interface, managing your marketing has never been easier.

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Zoho Marketing Automation

Robust Automation for Enhanced Marketing Outreach

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4.5
Based on +200 reviews
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Paid version from US$19.00 /month

Powerful marketing automation software that streamlines your campaigns, optimizes lead generation, and tracks customer engagement.

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With advanced analytics, customizable workflows, and seamless integration with other Zoho products, this software offers a comprehensive solution for businesses of all sizes looking to streamline their marketing efforts.

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Aprix Marketing Manager

Efficient Marketing Solution for Smarter Campaigns

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Pricing on request

Automate marketing tasks with ease. Streamline campaigns, manage leads, and track performance.

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With Aprix Marketing Manager, you can create and execute complex campaigns effortlessly. The software's lead management and tracking features allow you to analyse and optimise your campaigns for maximum ROI.

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EQUP

Innovative CRM Solution for Growing Businesses

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4.7
Based on 60 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Paid version from US$11.50 /month

Automate your marketing tasks with ease. Streamline your campaigns, track leads and sales, and gain valuable insights into your customer base.

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EQUP's Marketing Automation software simplifies your marketing efforts by providing tools that help you create, manage and track campaigns. You can easily monitor leads and sales, and generate reports to analyse customer behaviour. Gain insights into your audience and drive growth with EQUP.

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Maropost

Effortless Marketing Automation for E-commerce Success

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4.0
Based on +200 reviews
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Pricing on request

Maropost offers powerful marketing automation solutions for e-commerce businesses.

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Designed to enhance customer engagement and drive sales, Maropost stands out with its easy-to-use platform, robust segmentation capabilities, and seamless integration with various e-commerce platforms.

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Phydi

Powerful Cloud-Based Health Management Tool

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Paid version from €85.00 /month

Phydi offers an all-in-one cloud-based solution built specifically for healthcare professionals to streamline practice management.

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With seamless appointment scheduling, integrated patient records, and robust analytics, it elevates your practice to new levels of efficiency.

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MonFeedback

Revolutionise Employee Engagement Solutions

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Paid version from €49.00 /month

MonFeedback is an innovative platform designed for businesses seeking to enhance employee engagement and productivity.

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Tailored for HR professionals and managers, it offers real-time feedback, insightful analytics, and seamless integration, setting it apart from its peers.What are the main features of MonFeedback?Real-Time Feedback Empower your workforce with the ability to exchange feedback instantly.

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Kemo Saas

Streamline Business Processes with Advanced SaaS Solutions

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Paid version from US$49.00 /month

Kemo Saas is an innovative platform designed to optimise business operations.

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Perfect for enterprises seeking efficiency, it offers robust data analytics, seamless integration capabilities, and unique automation features. Experience enhanced productivity and insightful decision-making at your fingertips.

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ian by Notify

CRM AI to orchestrate omnichannel & marketing pressure

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Pricing on request

This marketing automation software excels in real-time customer engagement, behavioural analytics, and multi-channel campaign management. Perfect for enhancing personalised marketing strategies.

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Ian by Notify is a top-tier marketing automation software offering real-time customer engagement, behavioural analytics, and effective multi-channel campaign management. It empowers marketers to craft sophisticated, personalised campaigns, catering to customer preferences with precision.

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Benefits of ian by Notify

check Channels orchestration

check Perfect timing activation

check Marketing pressure management

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Infinity

Boost your business activities quickly

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Paid version from US$27.00 /month

Streamline campaigns with advanced segmentation, automation, and real-time analytics designed to boost marketing efficiency.

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Infinity Marketing Automation software helps businesses streamline their campaigns through advanced segmentation, robust automation, and real-time analytics. It’s the go-to solution for marketers aiming to enhance efficiency, personalise outreach, and achieve data-driven results. Infinity ensures every campaign is optimised for maximum impact, taking the guesswork out of marketing strategies.

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Benefits of Infinity

check Building the digital marketing engine (CAPTURE, NURTURE, CLOSE)

check Complete CRM

check Capture new prospects

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Luthor

Advanced Reporting Software for Efficient Workflow

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Pricing on request

Luthor is a comprehensive tool designed for businesses seeking streamlined reporting and data analytics.

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Ideal for financial analysts and managers, it offers real-time data consolidation, customisable dashboards, and predictive analytics, setting it apart in a competitive market.

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namkin

Driving Industry Performance through Innovative Marketing

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At Namkin, we combine passion, expertise, and ambition to help French industries thrive through pragmatic and innovative marketing.

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With a unique approach that integrates various marketing skills, our goal is to deliver concrete, long-term results for our clients. Our Areas of Expertise At Namkin, we bring together experts from different backgrounds to create a holistic approach to industrial marketing.

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MarketHackr

Unlock Next-Level Growth with a Proven System

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MarketHackr is a growth marketing system designed to guide and educate your teams through a proven process that drives next-level growth.

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With MarketHackr, you get access to a never-sleeping growth coach, helping your team track sprints, manage experiments, and consistently improve results.

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Freshmarketer

Comprehensive Marketing Automation Tool for Enterprises

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Freshmarketer is a versatile marketing automation solution ideal for enterprises aiming to streamline their marketing efforts.

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Targeting marketers and sales professionals, it offers advanced segmentation, A/B testing, and conversion optimisation tools that distinguish it from the competition.

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AdEspresso

Optimise Your Online Ads with Advanced Tools

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AdEspresso is an intuitive ad management software designed for businesses aiming to maximise their social media advertising.

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Ideal for SMEs and digital marketers, it offers unique features like detailed analytics, A/B testing, and campaign automation to enhance ad performance.

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Boost

Streamlined Project Management Solution

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Boost is designed for teams aiming to enhance productivity and collaboration. It offers comprehensive project management tools, tailored for both startups and large enterprises.

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Key features include advanced task tracking and seamless team communication that outpace competitors.What are the main features of Boost?Advanced Task TrackingBoost excels in keeping your projects on track by offering a complete suite of task management tools tailored for diverse team needs.

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ZeroBounce

Email Verification Solution for Accurate Marketing

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ZeroBounce is an advanced email validation tool designed for marketers and businesses looking to boost their campaign accuracy.

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Its real-time verification, AI scoring, and email appending features help distinguish valid contacts, ensuring your messages reach the right audience.What are the main features of ZeroBounce?Email ValidationOne of the standout offerings from ZeroBounce is its comprehensive email validation service.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalised answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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Marketing automation software helps businesses automate marketing processes such as email campaigns, social media, and lead nurturing. It uses customer data to create targeted campaigns, track leads, and measure results. The software automates repetitive tasks, allowing businesses to focus on strategy and creativity.

What features should I look for when looking for marketing automation software?

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When choosing marketing automation software, look for features such as lead scoring, email marketing, social media integration, and analytics. Other important features include landing page creation, A/B testing, CRM integration, and mobile optimization. The right software will depend on your business needs and budget.

What are the benefits of marketing automation for my company?

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Marketing automation provides several benefits, including improved lead generation, increased efficiency, and better customer engagement. It helps businesses nurture leads and move them through the sales funnel, ultimately increasing revenue. Marketing automation also provides valuable insights into customer behaviour, allowing businesses to make data-driven decisions.

What are the best marketing automation software options?

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There are several marketing automation software options available, including HubSpot, Marketo, Pardot, and Eloqua. Each software has its own strengths and weaknesses, and the best option will depend on your business needs and budget. Take the time to research and compare features before making a decision.

What are the free marketing automation software alternatives I could try?

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If you're looking for a free marketing automation software alternative, consider using Mailchimp, Sendinblue, or Mautic. These software options provide basic marketing automation features such as email campaigns and lead nurturing. While they may not have all the features of paid options, they are a great starting point for small businesses on a budget.