search Where Thought Leaders go for Growth

Marketing Automation Software

Marketing software is a tool that helps companies optimise their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 91 marketing automation software

Kiliba - Marketing Automation

Your automation marketing powered by AI

star star star star star
5.0
Based on 1 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Pricing on request

Automate your marketing processes with our software. Streamline your campaigns, manage leads, and improve your ROI.

chevron-right See more details See less details

With our marketing automation software, you can easily create and execute targeted campaigns across multiple channels. Our lead management tools enable you to track and nurture leads, while our analytics provide insights to optimize your strategies. Increase your revenue and save time with Kiliba.

Read our analysis about Kiliba - Marketing Automation

Benefits of Kiliba - Marketing Automation

check Powered by AI

check 100% automated

check smarletter is revolutionising newsletter

Learn more

To Kiliba - Marketing Automation product page

Appboy

Drive Success with Insightful Messaging Platforms

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Automate your marketing with this software. Manage campaigns, track user behaviour, and analyse data with ease.

chevron-right See more details See less details

This marketing automation software streamlines your marketing efforts by providing a comprehensive suite of tools. Create targeted campaigns, track user engagement, and gain insights into customer behaviour. With its intuitive interface, managing your marketing has never been easier.

Read our analysis about Appboy
Learn more

To Appboy product page

Zoho Marketing Automation

Robust Automation for Enhanced Marketing Outreach

star star star star star-half-outlined
4.6
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from US$19.00 /month

Powerful marketing automation software that streamlines your campaigns, optimizes lead generation, and tracks customer engagement.

chevron-right See more details See less details

With advanced analytics, customizable workflows, and seamless integration with other Zoho products, this software offers a comprehensive solution for businesses of all sizes looking to streamline their marketing efforts.

Read our analysis about Zoho Marketing Automation
Learn more

To Zoho Marketing Automation product page

Aprix Marketing Manager

Efficient Marketing Solution for Smarter Campaigns

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Automate marketing tasks with ease. Streamline campaigns, manage leads, and track performance.

chevron-right See more details See less details

With Aprix Marketing Manager, you can create and execute complex campaigns effortlessly. The software's lead management and tracking features allow you to analyse and optimise your campaigns for maximum ROI.

Read our analysis about Aprix Marketing Manager
Learn more

To Aprix Marketing Manager product page

EQUP

Innovative CRM Solution for Growing Businesses

star star star star star-half-outlined
4.7
Based on 33 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$11.50 /month

Automate your marketing tasks with ease. Streamline your campaigns, track leads and sales, and gain valuable insights into your customer base.

chevron-right See more details See less details

EQUP's Marketing Automation software simplifies your marketing efforts by providing tools that help you create, manage and track campaigns. You can easily monitor leads and sales, and generate reports to analyse customer behaviour. Gain insights into your audience and drive growth with EQUP.

Read our analysis about EQUP
Learn more

To EQUP product page

Maropost

Effortless Marketing Automation for E-commerce Success

star star star star-half-outlined star-outline
3.9
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Offering robust tools for email marketing, segmentation, and automation, it helps businesses engage customers effectively and improve conversions seamlessly.

chevron-right See more details See less details

Maropost is an advanced marketing automation software designed to streamline customer engagement through powerful email marketing, advanced segmentation, and automated workflows. It allows businesses to create targeted campaigns that resonate with their audience, fostering higher conversion rates. With features like real-time analytics and dynamic content creation, Maropost empowers marketers to optimise their strategies and deliver personalised customer experiences at scale.

Read our analysis about Maropost
Learn more

To Maropost product page

Phydi

Powerful Cloud-Based Health Management Tool

star star star star star-outline
4.0
Based on 4 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €85.00 /month

Boost marketing efforts with advanced automation, email campaigns, lead tracking, and analytics integration for optimal performance.

chevron-right See more details See less details

Phydi offers a comprehensive suite of marketing automation tools designed to streamline and enhance marketing efforts. Key features include advanced email campaign capabilities, lead tracking for better customer management, and seamless integration with analytics tools for data-driven decision making. These functionalities empower businesses to optimise their marketing strategies, improve engagement, and drive conversions through automated processes tailored to meet specific goals.

Read our analysis about Phydi
Learn more

To Phydi product page

MonFeedback

Revolutionise Employee Engagement Solutions

No user review
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €49.00 /month

Streamline customer feedback collection with automated surveys, real-time analytics, and integration capabilities to enhance marketing strategies.

chevron-right See more details See less details

MonFeedback offers a comprehensive suite of tools for collecting and analysing customer feedback. The platform automates survey distribution, ensuring timely responses while providing in-depth analytics to derive actionable insights. With seamless integration options, it enhances existing marketing strategies by aligning customer sentiments with business objectives. Its user-friendly interface supports easy navigation and efficient management of feedback-related tasks, making it an ideal choice for teams aiming to optimise customer engagement.

Read our analysis about MonFeedback
Learn more

To MonFeedback product page

Kemo Saas

Streamline Business Processes with Advanced SaaS Solutions

No user review
check-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from US$49.00 /month

Streamline marketing efforts with automation tools, customer segmentation, insightful analytics, and multi-channel campaign management to enhance engagement.

chevron-right See more details See less details

Kemo SaaS offers a comprehensive suite of marketing automation features designed to optimise marketing strategies. Key functionalities include advanced customer segmentation for targeted campaigns, in-depth analytics to measure performance, and robust multi-channel management that ensures messages reach customers across various platforms. With these tools, businesses can efficiently engage their audience, improve conversion rates, and ultimately drive growth in today's competitive market.

Read our analysis about Kemo Saas
Learn more

To Kemo Saas product page

ian by Notify

CRM AI to orchestrate omnichannel & marketing pressure

No user review
close-circle Free version
close-circle Free trial
check-circle Free demo

Pricing on request

This marketing automation software excels in real-time customer engagement, behavioural analytics, and multi-channel campaign management. Perfect for enhancing personalised marketing strategies.

chevron-right See more details See less details

Ian by Notify is a top-tier marketing automation software offering real-time customer engagement, behavioural analytics, and effective multi-channel campaign management. It empowers marketers to craft sophisticated, personalised campaigns, catering to customer preferences with precision.

Read our analysis about ian by Notify

Benefits of ian by Notify

check Channels orchestration

check Perfect timing activation

check Marketing pressure management

Learn more

To ian by Notify product page

Infinity

Boost your business activities quickly

star star star star star-half-outlined
4.7
Based on 117 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from US$27.00 /month

Streamline campaigns with advanced segmentation, automation, and real-time analytics designed to boost marketing efficiency.

chevron-right See more details See less details

Infinity Marketing Automation software helps businesses streamline their campaigns through advanced segmentation, robust automation, and real-time analytics. It’s the go-to solution for marketers aiming to enhance efficiency, personalise outreach, and achieve data-driven results. Infinity ensures every campaign is optimised for maximum impact, taking the guesswork out of marketing strategies.

Read our analysis about Infinity

Benefits of Infinity

check Building the digital marketing engine (CAPTURE, NURTURE, CLOSE)

check Complete CRM

check Capture new prospects

Learn more

To Infinity product page

Luthor

Advanced Reporting Software for Efficient Workflow

No user review
close-circle Free version
close-circle Free trial
check-circle Free demo

Pricing on request

Powerful automation tools for email marketing, social media scheduling, and campaign analytics.

chevron-right See more details See less details

Luthor offers a comprehensive suite of automation tools designed for effective marketing management. Users can effortlessly manage email marketing campaigns, schedule posts across multiple social media platforms, and access detailed campaign analytics to measure performance. These features aim to streamline marketing efforts, increase engagement, and provide valuable insights for future strategies, making it an ideal solution for businesses looking to enhance their marketing automation capabilities.

Read our analysis about Luthor
Learn more

To Luthor product page

namkin

Driving Industry Performance through Innovative Marketing

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline marketing efforts with automation tools, user-friendly analytics, and tailored campaigns that enhance audience engagement and drive conversions.

chevron-right See more details See less details

Namkin offers a comprehensive suite of marketing automation features designed to optimise engagement and improve conversion rates. Users can create customised campaigns that resonate with their targeted audiences, while intuitive analytics provide real-time insights into performance. By automating repetitive tasks, Namkin allows teams to focus on strategy and creativity, ultimately enhancing productivity and the effectiveness of marketing initiatives.

Read our analysis about namkin
Learn more

To namkin product page

MarketHackr

Unlock Next-Level Growth with a Proven System

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline marketing efforts with automation, advanced analytics, lead scoring, and seamless integrations to enhance campaign performance.

chevron-right See more details See less details

MarketHackr offers a comprehensive suite of marketing automation tools designed to optimise marketing strategies. Key features include advanced analytics for tracking campaign performance, automated workflows to reduce manual tasks, and sophisticated lead scoring systems that identify high-potential prospects. Additionally, it easily integrates with popular platforms, allowing users to manage their entire marketing ecosystem from a single dashboard, ultimately driving better engagement and higher conversion rates.

Read our analysis about MarketHackr
Learn more

To MarketHackr product page

Freshmarketer

Comprehensive Marketing Automation Tool for Enterprises

star star star star star-half-outlined
4.5
Based on 141 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline marketing with automation tools for email campaigns, lead scoring, and customer journey tracking to enhance engagement and conversion rates.

chevron-right See more details See less details

Freshmarketer offers an extensive suite of marketing automation features, including sophisticated email campaign management, advanced lead scoring mechanisms, and comprehensive customer journey tracking. These tools are designed to optimise user engagement and elevate conversion rates by ensuring targeted communication. With intuitive analytics and segmentation capabilities, businesses can refine strategies based on actionable insights, making marketing efforts more efficient and effective.

Read our analysis about Freshmarketer
Learn more

To Freshmarketer product page

AdEspresso

Optimise Your Online Ads with Advanced Tools

star star star star star-half-outlined
4.2
Based on 98 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline marketing campaigns with intuitive tools for ad creation, A/B testing, and analytics to optimise performance across social platforms.

chevron-right See more details See less details

AdEspresso offers a comprehensive suite of features designed to simplify marketing campaign management. Users can effortlessly create and test ads across various social media platforms, utilising A/B testing to determine the best-performing content. Real-time analytics provide valuable insights, enabling marketers to refine strategies and improve overall campaign effectiveness. The platform's user-friendly interface ensures that even those with limited technical knowledge can navigate its powerful tools with ease.

Read our analysis about AdEspresso
Learn more

To AdEspresso product page

Boost

Streamlined Project Management Solution

star star star star star-half-outlined
4.4
Based on 47 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This marketing automation software streamlines campaigns with tools for email marketing, lead scoring, analytics, and social media management.

chevron-right See more details See less details

Boost is a comprehensive marketing automation software designed to optimise campaign performance. Key features include advanced email marketing capabilities, precise lead scoring to identify potential customers, in-depth analytics for tracking success metrics, and efficient social media management tools. With these functionalities, marketers can create targeted campaigns, improve engagement rates, and ultimately increase conversions, making it an essential tool for businesses looking to enhance their marketing efforts.

Read our analysis about Boost
Learn more

To Boost product page

ZeroBounce

Email Verification Solution for Accurate Marketing

star star star star star-half-outlined
4.7
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This marketing automation tool offers email verification, lead scoring, and real-time analytics to enhance engagement and improve campaign outcomes.

chevron-right See more details See less details

ZeroBounce provides a comprehensive suite of features designed for effective marketing automation. Key functionalities include email verification to ensure accurate customer data, lead scoring to prioritise potential clients, and real-time analytics that track campaign performance. These tools work in synergy to enhance user engagement, which can lead to improved conversion rates and overall campaign success. Ideal for businesses seeking efficiency in their marketing efforts.

Read our analysis about ZeroBounce
Learn more

To ZeroBounce product page

Braze

Personalised Customer Engagement Platform Solution

star star star star star-half-outlined
4.6
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Engage customers through targeted messaging, real-time analytics, and escalation tools. Optimise campaigns with automated workflows and comprehensive user segmentation.

chevron-right See more details See less details

Braze offers a robust platform for enhancing customer engagement through personalised messaging across various channels. Notable features include real-time analytics that allow businesses to track campaign performance and user interactions effectively. The software’s powerful automation capabilities enable seamless workflows, ensuring timely communication with customers. Furthermore, advanced segmentation tools facilitate targeted marketing strategies, allowing brands to connect with their audience in a more meaningful and impactful way.

Read our analysis about Braze
Learn more

To Braze product page

HubSpot Marketing Hub

Comprehensive Marketing Tool for Growing Businesses

star star star star star-half-outlined
4.5
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This powerful tool offers email marketing, social media management, landing pages, and analytics to enhance customer engagement and streamline marketing efforts.

chevron-right See more details See less details

HubSpot Marketing Hub is a comprehensive marketing automation platform designed to optimise customer engagement. Key features include sophisticated email marketing tools that help tailor content to audiences, social media management capabilities for scheduling and analysis, user-friendly landing page creation, and in-depth analytics that provide actionable insights into campaign performance. This combination enables businesses to effectively manage their digital marketing strategies from a single platform.

Read our analysis about HubSpot Marketing Hub
Learn more

To HubSpot Marketing Hub product page

Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalised answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

chevron-right

Marketing automation software helps businesses automate marketing processes such as email campaigns, social media, and lead nurturing. It uses customer data to create targeted campaigns, track leads, and measure results. The software automates repetitive tasks, allowing businesses to focus on strategy and creativity.

What features should I look for when looking for marketing automation software?

chevron-right

When choosing marketing automation software, look for features such as lead scoring, email marketing, social media integration, and analytics. Other important features include landing page creation, A/B testing, CRM integration, and mobile optimization. The right software will depend on your business needs and budget.

What are the benefits of marketing automation for my company?

chevron-right

Marketing automation provides several benefits, including improved lead generation, increased efficiency, and better customer engagement. It helps businesses nurture leads and move them through the sales funnel, ultimately increasing revenue. Marketing automation also provides valuable insights into customer behaviour, allowing businesses to make data-driven decisions.

What are the best marketing automation software options?

chevron-right

There are several marketing automation software options available, including HubSpot, Marketo, Pardot, and Eloqua. Each software has its own strengths and weaknesses, and the best option will depend on your business needs and budget. Take the time to research and compare features before making a decision.

What are the free marketing automation software alternatives I could try?

chevron-right

If you're looking for a free marketing automation software alternative, consider using Mailchimp, Sendinblue, or Mautic. These software options provide basic marketing automation features such as email campaigns and lead nurturing. While they may not have all the features of paid options, they are a great starting point for small businesses on a budget.