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Marketing Automation Software

Marketing software is a tool that helps companies optimise their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 76 marketing automation software

Ungapped

Engage Audiences with Powerful Email Marketing Solutions

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4.4
Based on 38 reviews
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Streamline your marketing efforts with powerful automation tools for email, SMS, and social media. Track your campaigns and engage with your audience seamlessly.

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This marketing automation software allows you to create personalised messages for each customer, segment your audience, and automate your entire marketing process. With easy-to-use templates and drag-and-drop functionality, you can create stunning campaigns in minutes.

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Act-On

Streamlined Marketing Automation Software

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4.2
Based on +200 reviews
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Pricing on request

Streamline and optimise your marketing with powerful automation tools that simplify lead nurturing, email marketing, and more.

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Act-On's marketing automation software provides intuitive tools for segmenting, scoring, and nurturing leads, as well as robust analytics and reporting capabilities to measure and improve campaign performance.

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ActiveConversion

Boost Your B2B Marketing with Conversion Analytics

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4.4
Based on 57 reviews
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Automate your marketing process with software that tracks website visitors, creates leads, and sends tailored emails.

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ActiveConversion's marketing automation software helps businesses streamline their marketing process by providing real-time tracking of website visitors, lead generation, and personalised email campaigns.

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WebEngage

Maximise Engagement with Marketing Automation

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Automate marketing campaigns, increase engagement and revenue with this software.

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With this marketing automation software, you can create personalised campaigns and send them to targeted audiences. The software's analytics feature provides insights to optimise campaigns, and the A/B testing feature allows for testing different versions of campaigns to improve results. The result is increased engagement and revenue for your business.

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Zaius

Enhance E-commerce with Advanced Marketing Automation

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4.5
Based on 3 reviews
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Boost your marketing with automated campaigns, personalized messaging, and AI-powered insights.

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Zaius helps you create targeted campaigns based on customer behaviour, segment your audience, and track campaign performance. With AI-powered insights, you can make data-driven decisions and optimize your marketing strategy for maximum ROI.

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Zymplify

Marketing Automation Software

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4.3
Based on +200 reviews
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Paid version from US$499.00 /month

Streamline your marketing efforts with powerful automation tools that handle email campaigns, social media management, and lead tracking.

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Zymplify's Marketing Automation software provides a comprehensive suite of tools to help businesses reach their target audience more effectively. From intelligent email campaigns to social media management, Zymplify makes it easy to automate your marketing efforts and track leads throughout the sales funnel.

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Adobe Campaign

Advanced Marketing Automation Platform for Campaigns

No user review
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Pricing on request

Automate your marketing campaigns with ease.

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Adobe Campaign simplifies the creation, execution and measurement of personalized campaigns across all channels. Its advanced segmentation and targeting capabilities help you deliver relevant and engaging experiences to your customers, driving better ROI.

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Neocamino

Useful marketing solution for small business

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4.5
Based on +200 reviews
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Automate your marketing tasks with ease. Track leads, manage campaigns and analyse data all in one place.

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Neocamino's marketing automation software is designed to simplify your marketing efforts. With its intuitive interface, you can easily manage campaigns, track leads, and analyse data to improve your marketing strategy. Say goodbye to manual tasks and hello to efficiency.

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Benefits of Neocamino

check Customized accompaniment

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Marketeam

Advanced Marketing Collaboration Tool for Teams

No user review
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Pricing on request

Streamline your marketing efforts with this automation software. Easily manage campaigns, track leads, and analyse results.

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With automated workflows, personalised messaging, and lead scoring, you can create effective campaigns that reach your target audience. The software's analytics feature allows you to track and measure your success, making it easy to optimise your marketing strategy.

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Ingenious Technologies

Advanced Affiliate Marketing Solutions for Businesses

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4.5
Based on 3 reviews
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Streamline your marketing efforts with powerful automation tools. Simplify your campaigns, track performance, and optimise your ROI.

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Ingenious Technologies provides an all-in-one marketing automation solution that enables businesses to streamline their marketing efforts. With powerful automation tools, it simplifies campaign creation and management, while also providing robust performance tracking and optimisation capabilities.

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Fixel

Smarter Segmentation

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4.8
Based on 44 reviews
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Automate your marketing with this software. Streamline your campaigns, track visitor behaviour, and increase conversions.

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This software simplifies marketing automation, allowing you to create targeted campaigns and track performance with ease. With its visitor behaviour tracking, you can personalise your messaging and increase engagement. Its conversion tracking helps you identify what's working and what's not, so you can optimise your campaigns for maximum ROI.

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Benefits of Fixel

check Data Scientist Accuracy & Constantly Updated

check One line install, zero maintainance

check Actionable Insights

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LeadBI

Enhance Your Marketing with Innovative Lead Management

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4.6
Based on 9 reviews
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Paid version from €49.00 /month

Automate your marketing with our software. Streamline lead generation, email campaigns, and social media management.

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Our marketing automation software allows you to easily manage and track leads, create custom email campaigns, and schedule social media posts. With LeadBI, you can save time and increase productivity by automating repetitive marketing tasks.

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Mention me

Boost Referrals with Advanced Advocacy Software

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4.5
Based on 190 reviews
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Boost customer acquisition and retention with our powerful Marketing Automation software. Streamline campaigns, track performance and optimize ROI.

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Our Marketing Automation software, designed for businesses of all sizes, enables you to create targeted campaigns, automate workflows and measure success. With advanced reporting and analytics, you can make data-driven decisions to optimize your marketing strategy and drive revenue growth.

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Simple CRM

Simplify Customer Relations Efficiently with CRM Software

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3.5
Based on 4 reviews
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Paid version from €2,100.00 /year

Boost your marketing efficiency with this automation software. Streamline tasks, track leads, and enhance customer engagement.

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With this software, you can easily manage your marketing campaigns, automate lead generation, and personalize customer interactions. The intuitive interface makes it easy to track customer behaviour and generate reports, while the smart analytics provide valuable insights to improve your marketing strategies.

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Allocadia

Maximise Marketing ROI with Budget Management Software

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5.0
Based on 12 reviews
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Streamline your marketing efforts with this software. Automate tasks, manage budgets, and track performance all in one place.

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Say goodbye to scattered spreadsheets and hello to an all-in-one marketing automation solution. With this software, you can easily manage your marketing campaigns, allocate budgets, and track ROI. Save time and improve efficiency with automated workflows and real-time data insights.

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Stamplate

Automate the generation of custom images

No user review
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Pricing on request

Streamline your marketing efforts with powerful automation tools. Save time and increase productivity with this software's intuitive interface.

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Take advantage of advanced targeting options and customisable templates to create personalised campaigns that resonate with your audience. Analyse metrics and track results to refine your strategy and maximise ROI.

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Benefits of Stamplate

check Zapier integration

check Generate custom images with our API

check Compatible with design software

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Framework360

Comprehensive Development Platform with Agile Tools

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4.9
Based on 20 reviews
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Paid version from €29.00 /month

Automate your marketing tasks easily with this software. Streamline your campaigns and track your customer interactions efficiently.

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With this Marketing Automation software, you can create targeted email campaigns, manage your social media accounts, and track your website visitors' behaviour. The software's analytics feature provides valuable insights to help you make data-driven decisions.

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Abyssale

Boost Your Asset Production Speed with Advanced Automation

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4.7
Based on 126 reviews
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Paid version from €29.00 /month

Automate your marketing tasks with ease. Abyssale streamlines your workflow, allowing you to focus on creating content and engaging with your audience.

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Abyssale's marketing automation software allows you to easily manage your email campaigns, social media accounts, and lead generation. With its intuitive user interface and powerful analytics, Abyssale helps you optimize your marketing efforts and grow your business.

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Benefits of Abyssale

check The world's fastest banner generation tool

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Bombora

Intelligent B2B Audience Analytics Solution

No user review
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Pricing on request

Automate your marketing tasks with this software. Streamline your workflow, manage campaigns, and track leads easily.

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With this marketing automation software, you can schedule emails, set up landing pages, and analyse customer behaviour. The software also integrates with popular CRMs for seamless lead management.

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Shopimind

Revolutionise Your Marketing with E-commerce Automation

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Pricing on request

Automate your marketing tasks with this software. Streamline your campaigns, track leads and monitor performance.

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This software offers a comprehensive suite of marketing automation tools to help businesses manage their campaigns efficiently. With features such as lead tracking, campaign management and performance reporting, it simplifies the marketing process, freeing up time for other important tasks.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalised answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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Marketing automation software helps businesses automate marketing processes such as email campaigns, social media, and lead nurturing. It uses customer data to create targeted campaigns, track leads, and measure results. The software automates repetitive tasks, allowing businesses to focus on strategy and creativity.

What features should I look for when looking for marketing automation software?

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When choosing marketing automation software, look for features such as lead scoring, email marketing, social media integration, and analytics. Other important features include landing page creation, A/B testing, CRM integration, and mobile optimization. The right software will depend on your business needs and budget.

What are the benefits of marketing automation for my company?

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Marketing automation provides several benefits, including improved lead generation, increased efficiency, and better customer engagement. It helps businesses nurture leads and move them through the sales funnel, ultimately increasing revenue. Marketing automation also provides valuable insights into customer behaviour, allowing businesses to make data-driven decisions.

What are the best marketing automation software options?

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There are several marketing automation software options available, including HubSpot, Marketo, Pardot, and Eloqua. Each software has its own strengths and weaknesses, and the best option will depend on your business needs and budget. Take the time to research and compare features before making a decision.

What are the free marketing automation software alternatives I could try?

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If you're looking for a free marketing automation software alternative, consider using Mailchimp, Sendinblue, or Mautic. These software options provide basic marketing automation features such as email campaigns and lead nurturing. While they may not have all the features of paid options, they are a great starting point for small businesses on a budget.