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Marketing Automation Software

Marketing software is a tool that helps companies optimise their marketing and communication strategies.

Marketing Automation : related categories

Our selection of 87 marketing automation software

Leanplum

Drive Engagement with Personalised Customer Journeys

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4.2
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate your marketing campaigns with powerful tools, track user behaviour and engage customers with personalized messages.

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Leanplum offers a comprehensive marketing automation solution that allows you to create and manage campaigns across multiple channels, including email, push notifications, and in-app messages. With advanced analytics, you can track user behaviour and engagement, and use insights to optimize your campaigns for maximum impact.

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SmartFocus

Advanced Marketing Automation for Businesses

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3.7
Based on 3 reviews
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Pricing on request

Automate your marketing with this software. Streamline your campaigns and reach your audience with ease.

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With this Marketing Automation software, you can automate your email campaigns, personalize content, and track customer behaviour. It also integrates with social media and offers advanced analytics for better insights.

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MakesBridge

Boost Marketing with Cloud-Based Automation Tool

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4.7
Based on 20 reviews
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Pricing on request

Boost your marketing with automation software that streamlines your campaigns, tracks leads and integrates with your favourite apps.

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With this marketing automation software, you can easily create and customise campaigns that suit your business, while tracking leads and their behaviour. It also integrates with popular apps for seamless workflows.

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Market Logic Software

Innovative Market Research Insights Platform

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3.5
Based on 4 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline your marketing efforts with automation software that simplifies data analysis, improves collaboration, and enhances decision-making.

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Market Logic Software provides a comprehensive set of tools to help you manage your marketing activities, from research and insights to planning and execution. With its user-friendly interface and advanced analytics capabilities, you can easily track performance metrics, identify trends, and make informed decisions based on real-time data.

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Marketing Automation

Boost Your Strategy with Automated Marketing Solutions

No user review
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Pricing on request

Automate repetitive marketing tasks, streamline workflows, and increase efficiency with this software.

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This software offers a range of automation tools that can help you save time and increase productivity. From email marketing to social media management, you can automate a variety of marketing tasks with ease. The software also provides detailed analytics and reporting, allowing you to track the success of your campaigns and make data-driven decisions.

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Mediatool

Streamline Marketing Planning Software Solution

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4.7
Based on 66 reviews
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Pricing on request

Streamline marketing processes with powerful automation tools, create and manage campaigns with ease.

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Mediatool's Marketing Automation software offers comprehensive tools for efficient and streamlined marketing. With an intuitive interface, you can create and manage campaigns with ease, while automation tools help you save time and boost productivity. From email marketing to social media management, Mediatool has got you covered.

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onalytica

Influencer Relationship Management Tool for Brands

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4.5
Based on 14 reviews
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Streamline your marketing efforts with powerful automation tools.

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Onalytica's marketing automation software helps you save time and drive sales by automating tasks such as lead nurturing, email marketing, and social media management. With advanced analytics and reporting, you can track the success of your campaigns and make data-driven decisions.

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Conversaa

Innovative Voice Interaction Software for Businesses

No user review
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Paid version from €50.00 /month

Streamline your marketing efforts with powerful automation tools that save time and increase efficiency.

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From lead generation to customer retention, this software offers a range of features to help you manage every aspect of your marketing strategy. With automated email campaigns, lead scoring, and social media integration, you can easily target the right audience and track results in real-time.

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Optin Monster

Boost Conversions with Powerful Lead Generation Tools

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4.3
Based on +200 reviews
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Boost conversions with dynamic pop-ups, forms and landing pages that are easy to create and customize.

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Optimize your marketing campaigns with Optin Monster's A/B testing, behavioral triggers, and analytics to track your progress and improve your results.

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Popisto

Effortless Project Management with Innovative Tools

No user review
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Pricing on request

Automate your marketing tasks with our software. Streamline your campaigns, track your leads and increase conversions.

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Popisto's marketing automation software offers a comprehensive solution for businesses looking to streamline their marketing campaigns. With the ability to automate tasks, track leads and increase conversions, Popisto is an essential tool for any marketing team. Say goodbye to tedious manual tasks and hello to increased efficiency and results.

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Pricing Engine

Cutting-Edge Pricing Automation for Businesses

No user review
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Pricing on request

Streamline your marketing efforts with powerful automation tools that optimize pricing and boost conversion rates.

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Our Marketing Automation software, equipped with Pricing Engine, provides a comprehensive suite of tools to help businesses of all sizes automate their pricing strategies. With real-time data analysis, intelligent pricing recommendations, and customizable workflows, our software simplifies the pricing process and maximizes revenue potential.

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ACTITO

Innovative CRM Software for Engaging Customer Journeys

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4.3
Based on 111 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your marketing efforts with automation software that streamlines campaigns, tracks customer behaviour, and optimises engagement.

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With this software, you can create personalised campaigns that target specific customer segments, automate email and SMS communications, and track the success of your campaigns through analytics. The software also integrates with your existing CRM system for seamless data management.

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BOXIA

Efficient Shipment Tracking for Enhanced Logistics Management

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4.9
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €89.00 /month

Boost your marketing strategy with a powerful automation tool that streamlines your campaigns, tracks performance, and delivers measurable results.

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With advanced analytics and reporting capabilities, this software enables you to track customer behaviour, segment your audience, and create personalised campaigns that drive conversions. Automate your marketing efforts and save time while improving your ROI with this user-friendly solution.

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Sailthru

Elevate Marketing Strategies with Personalisation Software

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4.0
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline your marketing campaigns with our automation software. Personalize content, track user behaviour, and increase engagement.

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Our marketing automation software provides a user-friendly platform to manage campaigns efficiently. With Sailthru, you can create personalized content, track user behaviour, and optimize engagement. Our software streamlines the process, saving you time and resources.

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SALESmanago

Revolutionise Your Marketing Automation Strategy

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline your marketing efforts with powerful automation tools that optimize customer engagement and conversion rates.

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With SALESmanago, you can easily create personalized campaigns, track customer behaviour, and automate lead nurturing. The software's advanced analytics provide valuable insights into your audience, allowing you to make data-driven decisions for your marketing strategy.

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SAS Customer Intelligence

Data-Driven Customer Intelligence Solution

No user review
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Pricing on request

Automate marketing tasks and improve customer engagement with our software.

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SAS Customer Intelligence streamlines your marketing efforts by providing data-driven insights, personalised messaging and automation of campaigns. Boost customer loyalty and revenue with ease.

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SDL Quatron

Powerful Translation Management Software Suite

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Pricing on request

Automate your marketing campaigns with ease, saving time and increasing efficiency.

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With powerful automation tools, create targeted campaigns across multiple channels and track their success with detailed analytics. Personalise your customer journey with dynamic content and streamline your workflow with our user-friendly platform.

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360 Contest

Innovative Contest Management Software for Seamless Events

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4.0
Based on 1 reviews
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Automate marketing processes with ease. Create, launch and track campaigns seamlessly.

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360 Contest simplifies marketing automation by providing a user-friendly interface to create, launch and track campaigns. It eliminates the need for manual processes, freeing up your time to focus on other areas of your business. With 360 Contest, you can easily set up campaigns, monitor their progress and adjust them as needed.

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Sleeknote

Engage Visitors with Intuitive Pop-Up Management

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4.7
Based on 119 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Streamline your marketing efforts with powerful automation tools that drive conversions and boost engagement.

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With an intuitive interface and robust features, this software makes it easy to create targeted campaigns, personalised messages, and compelling calls-to-action that resonate with your audience. Whether you're looking to increase sign-ups, boost sales, or build brand awareness, this tool has everything you need to succeed.

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Solomoto

All-in-One Marketing Platform for Small Businesses

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3.8
Based on 10 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate your marketing with this powerful software. Streamline your campaigns, track results, and save time with ease.

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With this marketing automation software, you'll have access to a range of features that make it easy to manage your campaigns. From email marketing to social media management, you can streamline your efforts and get more done in less time.

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Marketing Automation software: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalised answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software

Marketing Automation softwares: Q&A

How does a marketing automation software work?

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Marketing automation software helps businesses automate marketing processes such as email campaigns, social media, and lead nurturing. It uses customer data to create targeted campaigns, track leads, and measure results. The software automates repetitive tasks, allowing businesses to focus on strategy and creativity.

What features should I look for when looking for marketing automation software?

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When choosing marketing automation software, look for features such as lead scoring, email marketing, social media integration, and analytics. Other important features include landing page creation, A/B testing, CRM integration, and mobile optimization. The right software will depend on your business needs and budget.

What are the benefits of marketing automation for my company?

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Marketing automation provides several benefits, including improved lead generation, increased efficiency, and better customer engagement. It helps businesses nurture leads and move them through the sales funnel, ultimately increasing revenue. Marketing automation also provides valuable insights into customer behaviour, allowing businesses to make data-driven decisions.

What are the best marketing automation software options?

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There are several marketing automation software options available, including HubSpot, Marketo, Pardot, and Eloqua. Each software has its own strengths and weaknesses, and the best option will depend on your business needs and budget. Take the time to research and compare features before making a decision.

What are the free marketing automation software alternatives I could try?

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If you're looking for a free marketing automation software alternative, consider using Mailchimp, Sendinblue, or Mautic. These software options provide basic marketing automation features such as email campaigns and lead nurturing. While they may not have all the features of paid options, they are a great starting point for small businesses on a budget.