Marketing automation software helps businesses automate marketing processes such as email campaigns, social media, and lead nurturing. It uses customer data to create targeted campaigns, track leads, and measure results. The software automates repetitive tasks, allowing businesses to focus on strategy and creativity.
Marketing Automation Software
Marketing software is a tool that helps companies optimise their marketing and communication strategies.
Our selection of 24 marketing automation software
Pricing on request
This marketing automation software excels in real-time customer engagement, behavioural analytics, and multi-channel campaign management. Perfect for enhancing personalised marketing strategies.
Ian by Notify is a top-tier marketing automation software offering real-time customer engagement, behavioural analytics, and effective multi-channel campaign management. It empowers marketers to craft sophisticated, personalised campaigns, catering to customer preferences with precision.
Read our analysis about ian by Notify Learn more To ian by Notify product page
Paid version from US$27.00 /month
Streamline campaigns with advanced segmentation, automation, and real-time analytics designed to boost marketing efficiency.
Infinity Marketing Automation software helps businesses streamline their campaigns through advanced segmentation, robust automation, and real-time analytics. It’s the go-to solution for marketers aiming to enhance efficiency, personalise outreach, and achieve data-driven results. Infinity ensures every campaign is optimised for maximum impact, taking the guesswork out of marketing strategies.
Read our analysis about Infinity Learn more To Infinity product page
Pricing on request
This CRM software streamlines customer interactions, enhances communication, and improves sales tracking.
With features like lead management, automated email campaigns, and real-time analytics, this software enables businesses to build strong relationships with customers, boost productivity, and make data-driven decisions.
Read our analysis about Spread Learn more To Spread product page
Pricing on request
Streamline your marketing tasks with a powerful automation tool. Schedule, publish and analyse your content with ease.
With this marketing automation software, you can easily manage your social media, blog, email marketing and more. Save time and increase productivity by automating repetitive tasks and measuring your campaigns' success.
Read our analysis about Coschedule Learn more To Coschedule product page
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Marketing Automation software: purchase guide
What is marketing automation software?
Definition
Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.
The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.
How does it work?
To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.
They allow you to set up rules to automate repetitive tasks, such as:
- Sending personalised answers
- Attributing a lead score
- Creating custom reminders
What are the main features of a SaaS marketing automation solution?
Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:
- Email campaign management: email templates, email scheduling
- Landing page creation
- Social media tracking and automated social media posting
- Newsletter automation based on RSS
- SMS marketing management
- Marketing analysis tools for multiple channels
Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.
Why use marketing automation software?
Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.
Advantages of marketing automation
- Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
- Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
- Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
- Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
- Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
- Improve conversion rates and the ROI of your marketing campaigns with A / B testing
- Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more
Disadvantages
- These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
- Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice
How to choose the best marketing automation solution?
The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.
What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.
The best marketing automation software
- Webmecanik Automation
- HubSpot Marketing
- Mailchimp
- Marketo
- Zoho Campaigns
- Zapier
- Salesforce Pardot
- Oracle Eloqua
Marketing Automation softwares: Q&A
When choosing marketing automation software, look for features such as lead scoring, email marketing, social media integration, and analytics. Other important features include landing page creation, A/B testing, CRM integration, and mobile optimization. The right software will depend on your business needs and budget.
Marketing automation provides several benefits, including improved lead generation, increased efficiency, and better customer engagement. It helps businesses nurture leads and move them through the sales funnel, ultimately increasing revenue. Marketing automation also provides valuable insights into customer behaviour, allowing businesses to make data-driven decisions.
There are several marketing automation software options available, including HubSpot, Marketo, Pardot, and Eloqua. Each software has its own strengths and weaknesses, and the best option will depend on your business needs and budget. Take the time to research and compare features before making a decision.
If you're looking for a free marketing automation software alternative, consider using Mailchimp, Sendinblue, or Mautic. These software options provide basic marketing automation features such as email campaigns and lead nurturing. While they may not have all the features of paid options, they are a great starting point for small businesses on a budget.
