Wizaly is a cutting-edge marketing attribution software designed for businesses seeking to optimise their advertising spend. It helps marketing teams track cross-channel performance and improve campaign ROI. Key features include algorithm-based attribution modelling, comprehensive data integration, and advanced analytics capabilities.

What are the main features of Wizaly?

Advanced Attribution Modelling

Wizaly offers sophisticated attribution modelling to provide a more accurate picture of your marketing performance. By understanding the true value generated by each channel, businesses can allocate resources more effectively.

• Algorithm-driven models for precise attribution
• Ability to track the entire customer journey
• Customisable model adjustment options

Comprehensive Data Integration

With Wizaly, integrating data from various sources has never been easier. Seamlessly combine information from diverse platforms to gain a unified view of all your marketing channels.

• Connections with major ad networks like Google and Facebook
• Support for social media, email marketing, and more
• Flexible API for custom data sources

Advanced Analytics Capabilities

Gain deep insights into your campaigns with Wizaly's powerful analytics tools. From granular metrics to overarching trends, this software provides the information you need to make informed decisions.

• Real-time dashboards and reporting
• Customisable visualization options
• Actionable insights for strategic planning