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Marketing Analytics Software

Marketing Analytics : related categories

Our selection of 16 marketing analytics software

TapClicks

Streamlined Marketing Automation and Analytics

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4.4
Based on +200 reviews
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Streamline your advertising process with this software that offers real-time reporting and customisable dashboards.

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Tap into the power of automation and data visualisation with TapClicks, the SaaS solution that enables you to track and optimise your campaigns with ease. With a user-friendly interface and integrations with over 200 marketing tools, you can save time and focus on what matters most: delivering results.

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LesTroisTours- Idallsoft

Efficient Inventory Management Software

No user review
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Paid version from €30.00 /month

Powerful Marketing Analytics software that provides key insights into customer behaviour, campaign performance and ROI.

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With its intuitive dashboard, LesTroisTours- Idallsoft allows you to track and analyse customer interactions across multiple channels, identify trends, and optimise campaigns to maximise ROI. Its advanced reporting tools help you to make data-driven decisions and stay ahead of the competition.

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Mapp Intelligence

Advanced Analytics Solution for Dynamic Insights

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Pricing on request

Unify customer data from multiple sources with ease using this CDP software. Gain actionable insights to enhance customer experiences and drive growth.

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This software enables businesses to collect, analyse and activate customer data from various touchpoints to create a single customer view. With real-time data processing, it provides valuable insights into customer behaviour and preferences, allowing businesses to deliver personalised experiences and targeted marketing campaigns.

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Zoho PageSense

Optimise Your Website with Premier CRO Tools

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4.4
Based on 150 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €29.00 /month

Boost your online presence with this Marketing Analytics software that helps track visitor behaviour, improve website engagement and increase conversions.

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With advanced features like A/B testing, heatmaps, funnel analysis and more, this software provides valuable insights into website performance, enabling you to make data-driven decisions to enhance user experience and drive business growth.

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Mayze

Revolutionise Workflow Management with Mayze

No user review
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Paid version from €30.00 /month

Powerful analytics tools, real-time data visualisation, automated reporting, and seamless integration with existing marketing platforms.

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Mayze offers a comprehensive suite of powerful analytics tools designed to elevate marketing efforts. Users benefit from real-time data visualisation that transform complex information into actionable insights. With automated reporting, it streamlines the process of performance evaluation. Additionally, its seamless integration with existing marketing platforms ensures that businesses can optimise their campaigns without disruption, making it an ideal choice for teams seeking to harness data effectively.

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Two Minute Reports

Effortless Analytics for Instant Insights

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4.7
Based on 39 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from US$8.00 /month

Powerful analytics tool for marketers. Access quick insights, customizable reports, real-time data integration, and user-friendly dashboards to enhance decision-making.

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Two Minute Reports offers marketers an efficient way to gain actionable insights through its powerful analytics capabilities. Users can generate configurable reports tailored to specific needs and access real-time data integration from various sources. The intuitive dashboards simplify the navigation of complex data sets, empowering users to make informed decisions without extensive training. This solution is designed to streamline marketing efforts and optimise strategies based on reliable metrics.

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Webyn

Efficient Website Management Solution for SMEs

No user review
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Pricing on request

This marketing analytics software offers real-time data insights, robust reporting tools, and user-friendly dashboards for tracking campaign performance effectively.

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Webyn empowers businesses with advanced marketing analytics features that enable real-time data insights, comprehensive reporting tools, and intuitive dashboards. Users can effortlessly track and analyse campaign performance across multiple channels. With its capabilities for customisable metrics and visual representations, decision-makers are equipped to optimise marketing strategies based on tangible data, ultimately driving better customer engagement and ROI.

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DashThis

All-in-One Automated Reporting Platform

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

This software offers intuitive dashboards, real-time data visualisation, and seamless integrations for comprehensive marketing insights.

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DashThis provides an array of features designed to enhance marketing analytics. Users can create intuitive dashboards that present key performance indicators in an easily digestible format. The platform supports real-time data visualisation, allowing teams to track performance metrics instantly. Additionally, it integrates seamlessly with various marketing tools and platforms, ensuring a cohesive experience that enhances data-driven decision-making and optimises marketing strategies effectively.

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Sensia.ai

AI-Powered Marketing Insights

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Pricing on request

Advanced analytics for marketing campaigns, audience segmentation, real-time insights, and performance tracking enable data-driven decisions.

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Sensia.ai offers advanced analytics capabilities tailored for marketing campaigns, providing tools for precise audience segmentation and real-time insights. Its performance tracking features empower marketers to make informed decisions based on data trends and metrics. By leveraging these functionalities, users can optimise their strategies and enhance ROI, ensuring effective engagement with their target demographics.

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Adobe Marketo Measure

Optimise Campaign ROI with Advanced Marketing Analytics

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Pricing on request

Comprehensive marketing analytics solution offering real-time reporting, multi-channel attribution, and performance measurement for campaigns.

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Adobe Marketo Measure is a powerful marketing analytics platform that provides detailed insights into the effectiveness of campaigns. With features like real-time reporting, users can instantly access performance data across multiple channels. The software excels in multi-channel attribution, allowing businesses to understand which touchpoints contribute most to conversions. Additionally, the performance measurement tools aid in optimising marketing strategies for sustained growth and improved ROI.

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Ruler

Advanced Marketing Analytics Solution for Businesses

No user review
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Pricing on request

Comprehensive tracking of marketing campaigns, clear attribution modelling, and detailed insights on customer interactions with user-friendly dashboards.

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Ruler provides comprehensive tracking of marketing campaigns to measure performance accurately. It features clear attribution modelling, enabling users to understand which channels drive conversions effectively. Additionally, detailed insights on customer interactions are available through intuitive, user-friendly dashboards. This allows businesses to optimise their marketing strategies based on real-time data, ensuring that resources are allocated efficiently to maximise return on investment.

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Adobe Analytics

Advanced Web Insight Software for Data-Driven Growth

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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This marketing analytics software offers advanced data visualisation, real-time reporting, audience segmentation, and automated insights, empowering businesses to optimise strategies.

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Adobe Analytics provides a comprehensive suite of features designed for effective marketing analysis. With advanced data visualisation tools, users can create custom dashboards that display key metrics at a glance. Real-time reporting allows for immediate insight into campaign performance, while audience segmentation helps tailor marketing efforts to specific groups. Automated insights further enhance decision-making by identifying trends and anomalies quickly, enabling businesses to refine their strategies and drive better results.

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SWATIX

Efficient Workforce Management Solutions

No user review
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Pricing on request

A comprehensive tool for tracking marketing performance, offering real-time analytics, custom dashboards, and integration with major platforms to optimise campaigns.

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SWATIX delivers a powerful suite of features designed to elevate marketing strategies. It provides detailed insights through real-time analytics, enabling users to measure and track campaign performance effectively. With customisable dashboards, businesses can tailor their view of important metrics to focus on what matters most. Integration capabilities with major platforms streamline workflows and enhance data accuracy, ensuring that marketing efforts are optimised for maximum impact.

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Wizaly

Optimise Marketing Attribution for Better ROI

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5.0
Based on 4 reviews
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Advanced analytics, real-time tracking, and insightful reporting empower marketers to optimise campaigns and drive better engagement with target audiences.

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Wizaly offers a suite of advanced analytics tools that enable marketers to track their campaigns in real time. With comprehensive reporting capabilities, it assists in identifying key performance indicators and trends. This, in turn, allows for data-driven decisions that can enhance campaign effectiveness and audience engagement. Its user-friendly interface provides seamless navigation, making it suitable for marketing teams seeking to elevate their strategies and maximise ROI.

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Cint

Comprehensive Insights for Audience Research

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4.0
Based on 4 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Powerful analytics tools, real-time data insights, and seamless integration with marketing platforms enhance campaign performance and consumer understanding.

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Cint offers a suite of powerful analytics tools designed to provide real-time insights into marketing performance. With its seamless integration capabilities, users can effortlessly connect with various marketing platforms to gather valuable data. By leveraging these features, businesses can enhance their campaign performance, gaining a deeper understanding of consumer behaviour and preferences for more informed decision-making. This software supports the optimisation of marketing strategies based on actionable insights.

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Google Analytics

Advanced Insights for Web Analysis Professionals

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4.5
Based on +200 reviews
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Track website traffic, user behaviour and conversions with powerful marketing analytics software.

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Gain insights into your audience, measure the effectiveness of your campaigns, and make data-driven decisions to improve your online presence. Use customizable reports and dashboards to monitor your website's performance and optimize your marketing strategy.

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Marketing Analytics softwares: Q&A

How does a marketing analytics software work?

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Marketing analytics software tracks and analyses data from various marketing channels such as social media, email, and paid advertising. It helps to identify patterns and trends in consumer behaviour, providing insights for marketing campaigns and decision-making.

What features should I look for when looking for marketing analytics software?

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Look for software that offers features such as data visualisation, campaign tracking, customer segmentation, and predictive analytics. It should also be able to integrate with other tools such as CRM and social media management software.

What are the benefits of marketing analytics for my company?

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Marketing analytics can help to improve the effectiveness of marketing campaigns by providing insights into customer behaviour, identifying areas for improvement, and measuring return on investment. This can lead to increased revenue, improved customer satisfaction, and better decision-making.

What are the best marketing analytics software options?

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Some of the best marketing analytics software options include Google Analytics, Adobe Analytics, and Salesforce Marketing Cloud. Each software has its own strengths and weaknesses, so it's important to consider your specific needs and budget.

What are the free marketing analytics software alternatives I could try?

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Some free marketing analytics software alternatives include Google Analytics (basic version), Open Web Analytics, and Piwik. While these options may have limited features compared to paid software, they can still provide valuable insights and help improve marketing strategies.