G2 : Professional Software Directory
G2: in summary
G2 (formerly G2 Crowd) is a website which allows users to generate comparative analysis of various software. It is aimed at professional software vendors and companies looking for a software solution.
What G2 brings to the table
The website is focused on the needs of users looking for software: companies use it to find the solution that will be best suited to their specific needs.
G2 offers a review-oriented approach: it positions and compares each software solution against others based on these reviews, within a comparison table.
Software vendors reference their solutions on this website to appear in the catalogue, which allows them to assess their place in the market by comparing themselves to the solutions provided by their competitors.
The choice of users is guided by the numerous reviews left on the platform.
The characteristics of G2
G2 enjoys a very comprehensive software catalogue for the US software market.
This represents an opportunity for vendors wishing to enter this market but can also become a problem in view of the difficulties to be visible next to American giants.
The platform features numerous reviews on the solutions’ product pages because users are encouraged to give their opinion, most notably through a reward system, which may affect their reliability and trustworthiness.
The website bets on a technical approach, as its interface is rather complex. This makes searching for software more difficult for users less familiar with business software.
G2 VS Appvizer
Appvizer is the #1 media in Europe that digitalises companies. With a focus on its users’ needs, the platform supports them in the best possible way possible throughout their software research marketing funnel.
This approach allows Appvizer to be more than a lever of traffic acquisition and to offer 360° marketing solutions based on AI technology to software vendors.
Vendors listed on Appvizer can gather reviews and be present in the platform while staying in control of their product page for free.
Appvizer is multilocal and multilingual: the platform is present on the American, British, French, Spanish, Italian and German markets.
Something to keep in mind: the catalogues of the various Appvizer domains are specific and localised, the solutions available depend on the specific norms, technological expectations and needs of users in the country in question.
Its benefits
Number of reviews
US market
Its disadvantages
Reliability of the reviews
Visibility within the directory
G2: its rates
Standard
Rate
On demand
Clients alternatives to G2
Automate and streamline your email marketing with powerful tools for segmentation, A/B testing and analytics.
See more details See less details
Improve engagement rates by targeting the right audience with personalised content. Track performance with detailed reporting and optimise campaigns for maximum ROI.
Read our analysis about SMTPTo SMTP product page
Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.
See more details See less details
Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.
Read our analysis about Webmecanik AutomationBenefits of Webmecanik Automation
OpenSource
Proactive support
GDPR compliance
To Webmecanik Automation product page
A leading Content Management System offering robust editing tools and versatile integration capabilities.
See more details See less details
Hub CMS stands out in the Content Management System category with its intuitive editing interface, extensive customisation options, and seamless integration with various third-party apps. Designed to facilitate effortless content creation and management, it provides businesses of all sizes with the tools needed to deliver engaging digital experiences. Its advanced features support optimised workflows, enabling teams to publish content efficiently.
Read our analysis about Hub CMSBenefits of Hub CMS
Integrated CMS with a CRM and marketing platform
Ease of use
Reports, A/B testing, SEO recommendations, multilingual site
To Hub CMS product page
Appvizer Community Reviews (0) The reviews left on Appvizer are verified by our team to ensure the authenticity of their submitters.
Write a review No reviews, be the first to submit yours.