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Lead Generation Software

A lead is a qualified contact in the purchasing phase. Generating leads literally means "detecting leads". Lead generation software is marketing software that allows you to automatically identify people who potentially have a project that matches the product or service you are selling.

Lead Generation : related categories

Our selection of 77 lead generation software

Eminer

Optimise Business Insights with Data Mining Software

No user review
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Paid version from €19.00 /month

This lead generation software enables businesses to identify potential customers and their contact information quickly.

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The software's advanced algorithms help to sift through vast amounts of data to give businesses a list of potential customers. The software also allows users to filter by industry, location, job title and other parameters to ensure they target the right prospects.

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KASPR

Instant Access to Accurate European Contact Data

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4.3
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €30.00 /month

Boost your sales with powerful Lead Generation software that automates prospecting and outreach.

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KASPR's Lead Generation software helps you find and connect with prospects faster than ever before. With automated outreach and personalised messaging, you can streamline your sales process and close deals more efficiently.

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WebRivage

Advanced Analytics for Effective Marketing Campaigns

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4.7
Based on 24 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €0.10 /month

Boost your lead generation with advanced software that streamlines your marketing efforts and provides valuable insights.

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WebRivage offers a range of features that simplify lead generation, including lead scoring, form building, and email automation. With detailed analytics and reporting, you can track the success of your campaigns and make data-driven decisions to improve your results.

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GTRSuite

Comprehensive Project Management Solution for Teams

No user review
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Pricing on request

Increase your sales leads with powerful software that identifies prospects and generates leads quickly and easily.

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GTRSuite's lead generation software offers a range of features designed to help you identify and target potential customers with ease. From advanced search filters to automated lead generation, our software is designed to help you save time and increase your sales.

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Derrick App

Robust Solutions for Efficient Project Management

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5.0
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your sales with this powerful lead generation software. Effortlessly find qualified leads and increase your conversion rates.

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With advanced search filters and customisable lead lists, this software makes lead generation a breeze. Its intuitive interface and seamless integration with popular CRM tools make it a must-have for any sales team.

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Leadmarkt.ch Lead-Generator

Boost Your Marketing with Lead Generation Software

No user review
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Pricing on request

Automate your lead generation process with cutting-edge software. Streamline your sales funnel and increase conversions.

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Our lead generation software offers advanced automation features to help you save time and resources. With streamlined workflows and targeted lead generation, you can achieve higher conversion rates and drive revenue growth.

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DataOnline

Cloud-Based Data Management for Streamlined Operations

No user review
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Paid version from €9.00 /month

Efficiently generate leads with this software's automated tools and customisable forms.

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DataOnline's lead generation software streamlines your lead generation process with automated tools that quickly create customisable forms. With its intuitive interface and real-time analytics, you can easily track and manage leads to maximise your ROI.

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Interact

Enhanced Collaboration Tool for Team Success

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Interact is a dynamic communication platform designed for businesses aiming to enhance team collaboration.

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Ideal for both small and large enterprises, it features advanced document sharing, real-time messaging, and integrated task management, setting it apart in the collaboration software landscape.

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Concept Services

Innovative CRM Solution for Enhanced Business Growth

No user review
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Pricing on request

Concept Services provides a cutting-edge CRM software designed for growing businesses aiming to streamline their customer relationship management.

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Tailored for SMEs, it offers seamless integration capabilities, a user-friendly interface, and advanced analytics to stay ahead in the competitive market.

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Captain Data

Data Automation Platform for Sales and Operations Teams

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4.9
Based on 94 reviews
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Pricing on request

Captain Data is a no-code data automation platform designed for sales, marketing, and operations teams to streamline data extraction, enrichment, and workflow automation.

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It enables users to easily collect, organize, and integrate data from various sources, reducing the need for manual work and increasing efficiency. Trusted by over 1,000 companies, Captain Data offers powerful solutions for lead generation, data integration, and process automation.

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SalesConnect

Sales Connect: The revolutionary new lead generation tool

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4.7
Based on 3 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
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Paid version from €59.00 /month

Enhances lead generation through analytics and automation.

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SalesConnect stands out in the 'Lead Generation' software category with advanced analytics, automation features, and seamless integration capabilities. Designed to streamline the lead generation process, it assists businesses in nurturing prospects, optimising conversion rates, and ultimately maximising sales efficiency. The intuitive interface ensures ease of use across teams.

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Benefits of SalesConnect

check Optimize your prospecting by automating your tasks

check Increase your conversion rate

check Save time, precisely target your prospects

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Distribute

Revolutionise Your Logistics with Smart Distribution

No user review
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Paid version from US$59.00

Distribute is a powerful software designed to streamline logistics operations for businesses of all sizes.

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Targeting supply chain managers and logistics professionals, its standout features include automated scheduling, real-time tracking, and optimised resource allocation.

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Sprouts.ai

Revolutionise Agriculture with AI Insights

No user review
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Pricing on request

Sprouts.ai transforms agriculture through AI-driven crop management, offering solutions for farmers seeking efficiency and sustainable growth.

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Key features include precise crop monitoring, customised growth strategies, and seamless data integration, positioning it ahead in the agri-tech industry.What are the main features of Sprouts.ai?Efficient Crop MonitoringSprouts.

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SMM Deal Finder

Discover Exclusive Deals with Social Media Analytics

No user review
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Pricing on request

Unlock exclusive deals with SMM Deal Finder, a tool designed for bargain hunters and marketing enthusiasts. It excels at analysing social media trends to find unbeatable discounts.

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Key features include real-time trend analysis, personalised deal recommendations, and competitive price tracking.What are the main features of SMM Deal Finder?Real-time Trend AnalysisStay ahead in the market with SMM Deal Finder’s real-time trend analysis feature.

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Dealfront

The Go-to-Market Platform for Winning Deals

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Pricing on request

Find and target the right accounts ready for conversion Dealfront provides sales and marketing teams with real-time data, insights, and tools to close more deals.

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Trusted by 10,000+ companies to generate leads and close deals. Sales Intelligence Solution Identify and secure your dream customers Generate high-quality leads and reach sales-ready contacts using compliant B2B data.

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Pinpo

Optimise Your Customer Engagement with CRM Tools

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Pricing on request

Pinpo is a versatile CRM software designed to enhance customer engagement for small to medium-sized businesses.

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It offers advanced features such as lead management, personalised communication, and insightful analytics, setting it apart from competitors in the market.

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Humanlinker

Streamline Networking with Cutting-Edge CRM Tools

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Pricing on request

Humanlinker is a dynamic CRM software designed to enhance networking and relationship management for professionals.

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Tailored for business development teams, it offers unique features such as AI-driven lead scoring, seamless integration capabilities, and advanced contact management, setting it apart in the industry.

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Visiblee

Generate highly qualified leads from your website

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2.0
Based on 4 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €250.00 /month

Boost your lead generation with software that tracks website visitors and identifies their interests.

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Visiblee's lead generation software helps you identify website visitors' interests, track their behaviour and generate more leads. Its advanced analytics and reporting tools allow you to optimize your marketing strategy for maximum results.

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Benefits of Visiblee

check Identification of individual website visitors

check Retargeting of leads with email marketing automation

check Scoring of leads powered by AI

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AutoRaptor CRM

Comprehensive CRM Solution for Automotive Sales

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your sales with an all-in-one lead generation software. Streamline your sales process and manage your leads with ease.

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With AutoRaptor CRM, you can capture leads from multiple sources, track customer interactions, and automate follow-ups. Its user-friendly interface and customisable workflows make it easy to manage your sales pipeline and close more deals.

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Sparklane

Predictive Lead Scoring B2B Solution

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4.1
Based on 102 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Generate leads with ease using this software.

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The lead generation software simplifies the process of identifying and targeting potential customers, allowing you to focus on converting leads into sales. With its user-friendly interface, you can easily manage your leads and track their progress, making it an essential tool for any sales team.

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Benefits of Sparklane

check Automatic Lead Scoring

check Identification of potential customers & lead quality

check Updated information and immediate notifications

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Lead Generation software: purchase guide

What is Lead Generation Software?

Definition

Lead generation tool is an IT solution that allows you to define your target audience and improve the performance of your marketing campaigns: attract more visitors, convert them into leads, close sales and turn them into ambassadors.

The software performs a pre-selection of prospects for you who may be interested in the products or services your company offers. You can reduce the number of contacts and improve your conversion rates by sending targeted messages.

A real return on investment, as well as the acquisition of marketing strategy software, is a must for your company and e-commerce.

How Does it Work?

Lead generation software is a database developer designed to improve the conversion rate of your inbound marketing campaigns. 

This software solution centralises prospect contact information and gathers all the information that may be of interest to you in order to better understand expectations and refine customer relationship management. Segment your prospect lists to select potential customers to send a personalised message to.

This relationship marketing software also tests websites and checks email addresses to make sure they are still valid.

In this way, you reduce the risk that your marketing campaign will miss its target:

  • Your marketing communication will reach people who may be interested in what you have to offer

  • New contact leads are converted into customers.

What Are the Main Features of Lead Generation Software?

There are many marketing strategy software programs dedicated to lead generation. You will need to pay attention to their functionalities to choose the software solution that best suits your company's needs:

  • The creation of new directories with quality contacts

  • The analysis of lead generation using drag and drop

  • Targeting interested consumers based on a product or service

  • The development of an email and contact database

  • Verification of emails and contact details in order to prepare a quality emailing campaign

  • Assistance for the creation of more or less important broadcasting campaigns

  • The collection of data from several countries around the world

  • Automation of follow-up emails and creation of standard scenarios based on the responses or reactions of prospects or customers

  • Identification of interested prospects in real-time

  • Automation marketing as templates for customised email marketing and SMS marketing that can be automatically sent according to the recipient's behavior

  • Landing page templates or the possibility to create a showcase site with an integrated contact form

  • A dashboard to visualise the impact of marketing campaigns

Linked to your content marketing and inbound marketing strategies, lead generation software manages your online advertising. It adapts ads to your content strategy and target audience.

Other more complex tools manage the entire marketing plan: influencers, social media, and press relations for example.

Lead Generation Techniques

Lead generation refers to the detection of an individual's interest in the products or services marketed by your company. With this online tool, you will meet many objectives: development and acceleration of business development, acquisition of new markets, optimisation of commercial resources, the launch of new products, etc.

Discover how to supply your sales and marketing force with prospects who have a real interest in your services with our techniques (inbound, outbound, marketing automation, etc.) on lead generation.

Who Uses Lead Generation Software?

A true customer relationship marketing and management software package is mainly used by your sales, marketing, web marketing, and communications teams (BtoB and BtoC): 

  • To better understand the expectations of your prospects

  • To send personalised messages

  • To improve the conversion of your prospects into customers

Investment in digital marketing strategy software packages is essential for companies of all sizes.

Marketing and communication agencies are also keen on these solutions as part of their clients' business development.

Why Use an Enterprise Lead Generation Solution?

Lead generation helps you to better identify and qualify leads that are potentially interested in a purchase project that matches one of your offers. This software supports you at each key step of your marketing campaign.

Advantages

  • The success of your business development and the increase in sales performance

  • The acquisition of new markets

  • The development of a good communication strategy

  • Saving time and productivity through qualified contacts

  • An improvement in brand image

  • The building of exit-intent popups

  • Encouraging website visitors to click on a call-to-action button

  • Risk management when launching a new product

  • The gain of conversions with a lead scoring

  • Optimising the customer experience

  • Analysis of international sources

  • Creation of email lists to improve an email marketing strategy

  • New sales leads

  • Multiplying the conversion rate

  • In a content strategy, the software improves your natural referencing and your reputation on the Web (e-reputation)

  • Building customer loyalty by offering them appropriate products or services

Disadvantages

  • You are far from reaching 100% qualitative leads

  • After the first contact that attracts attention, your conversion funnel must include a phone call to convince these future customers

  • Your cross-channel argument must be consistent or your credibility will be compromised

How to Choose Lead Generation Software?

Lead generation software is available for sales teams in either a free version or as software with a license or subscription. The advantage of free software is obvious! But be careful, free or open-source software is sometimes limited and can quickly become frustrating. Paid software offers greater functionality and is more scalable. In addition, your marketing efforts need to be highly effective in order to face the competition by offering a fast and efficient solution to your prospects' needs.

In terms of paid software, you can choose software installed directly on your network or choose software in SaaS mode. This software solution is accompanied by many services to support you in your web marketing strategy.

Ask for a free trial to test the different software programs. Compare and define the software that will help you better target your marketing campaigns and build customer loyalty.

Lead Generation softwares: Q&A

How does a lead generation software work?

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A lead generation software helps businesses identify potential customers and capture their contact information. It typically involves using various tactics such as web scraping, email marketing, and social media outreach to generate leads. The software then allows businesses to track and manage these leads, often through a CRM system.

What features should I look for when looking for lead generation software?

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Look for lead generation software that offers advanced lead scoring and segmentation capabilities, as well as customizable lead forms and landing pages. Integration with popular marketing automation platforms and CRM systems is also important, as is the ability to track lead engagement and behaviour across multiple channels.

What are the benefits of lead generation for my company?

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Effective lead generation can help your company increase sales and revenue, improve customer engagement and loyalty, and gain a competitive edge in your industry. By identifying and nurturing high-quality leads, you can also reduce your overall marketing costs and improve your ROI.

What are the best lead generation software options?

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Some of the top lead generation software options in the UK market include HubSpot, Pardot, Marketo, and Leadformly. These platforms offer a range of advanced features for lead generation, lead scoring, and lead nurturing, as well as analytics and reporting tools to help you measure your success.

What are the free lead generation software alternatives I could try?

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While most advanced lead generation software options come with a price tag, there are some free alternatives available. These include tools like Leadfeeder, SumoMe, and Hello Bar, which offer basic lead generation and capture functionality. However, it's important to note that these free tools may not offer the same level of features and support as paid options.