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Lead Generation Software

A lead is a qualified contact in the purchasing phase. Generating leads literally means "detecting leads". Lead generation software is marketing software that allows you to automatically identify people who potentially have a project that matches the product or service you are selling.

Lead Generation : related categories

Our selection of 77 lead generation software

Ramper

Drive Sales Growth with Advanced CRM Features

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Boost your sales with an AI-powered lead generation software that finds potential customers and their contact information quickly and accurately.

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With this software, you can filter leads by various criteria, such as industry or location, and automate your outreach process with personalized email campaigns. The software also integrates with popular CRM systems to streamline your sales pipeline.

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az.leads

Streamline Your Sales Process with Lead Management

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Pricing on request

Boost your sales with powerful lead generation software that captures, qualifies and nurtures your leads.

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Our software helps you identify and target the right leads, automate lead nurturing, and track lead behaviour. Convert more leads into customers with our intuitive platform.

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leadlovers

Automated Marketing and Lead Generation Platform

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4.4
Based on 48 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your sales with this Lead Generation software. Automate your marketing campaigns, capture leads, and nurture them into customers.

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With this software, you can create custom landing pages, forms, and pop-ups to capture leads. Use its automation tools to send targeted emails and messages to your leads, and track their behaviour on your website. The software's analytics dashboard helps you measure the effectiveness of your campaigns and make data-driven decisions.

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DataLeads

Elevate Your Business with Advanced Analytics Software

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Pricing on request

Boost your sales with our powerful lead generation software. Find new prospects, target them with precision and grow your business.

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With advanced data mining techniques, our software helps you identify potential customers based on their behaviour and preferences. Get real-time updates on your prospects' activity and engage with them at the right time.

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LeadLab

Boost Your Sales with Intelligent Lead Tracking

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Pricing on request

Generate more leads with this powerful software. Identify your ideal customers and engage with them through targeted campaigns.

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With LeadLab, you can easily track and analyse your leads' behaviour, allowing you to tailor your approach and increase conversions. The software's intuitive interface makes it easy to navigate and implement your lead generation strategy.

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Echobot Target

Business Prospecting Optimised with Echobot

No user review
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Pricing on request

This lead generation software helps you find and connect with potential customers by providing accurate and up-to-date data on businesses and individuals.

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With its advanced search and filtering options, Echobot Target allows you to easily identify your target audience and create customised lists. The software also provides real-time alerts on changes in your selected companies and individuals, helping you stay ahead of the competition.

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Pharow

Streamlined Operations with Cutting-edge AI Technology

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5.0
Based on 3 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €99.00 /month

Boost your sales with powerful lead generation software that finds and qualifies prospects for you.

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Pharow automates the lead generation process, saving you time and resources. Its AI technology identifies and scores leads based on custom criteria, ensuring you focus on the most promising opportunities. Plus, its intuitive interface makes it easy to manage leads and track your progress.

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Limecall

Boost Customer Engagement with Call Tracking Solutions

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4.5
Based on 5 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from US$35.00 /month

Boost your lead generation with this software's advanced tools and analytics.

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With Limecall, you can easily track the success of your campaigns and optimize your outreach with features like A/B testing, call recording, and real-time data analysis. Get more qualified leads and close deals faster with Limecall.

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Albacross

Boost Your B2B Marketing with Lead Identification

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your sales with powerful lead generation software that identifies potential customers and provides contact information.

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Albacross helps you to effortlessly generate leads and streamline the sales process. Its intuitive interface allows you to easily identify potential customers and access their contact information, saving you time and increasing your chances of success.

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NewDeal, the Lead Store

Optimise Lead Management for Enhanced CRM Efficiency

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Paid version from €80.00 /month

Streamline lead generation with advanced software that maximizes your sales potential.

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With innovative features like lead scoring and automated follow-up, NewDeal's Lead Store is the perfect solution for businesses looking to optimize their sales funnel. Say goodbye to manual data entry and hello to more qualified leads and higher conversion rates.

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Logiciel génération prospects

Boost Leads with Advanced Prospect Generation Tools

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Paid version from €159.00 /month

This lead generation software automates the process of finding potential customers by analyzing online data and providing contact information.

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It is designed to save time and increase efficiency by providing accurate and up-to-date lead information. The software also allows for customization of search criteria and integrates with other tools for seamless workflow.

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Leadinfo

Turn Website Visitors into Qualified Leads

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Automate lead generation with targeted website visitor identification and real-time notifications.

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With advanced tracking technology, Leadinfo identifies website visitors and provides detailed information on their behaviour, interests and contact details. Automated notifications ensure you never miss a lead, allowing you to focus on converting them into customers.

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LeadRebel

Optimise B2B Sales with Advanced Lead Generation

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4.9
Based on 29 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €29.00 /month

Generate leads effortlessly with this software. Automate your lead generation process and get high-quality leads in no time.

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With this software, you can easily create custom campaigns and target your ideal audience. The software also offers advanced analytics to help you track the performance of your campaigns and make data-driven decisions. Say goodbye to manual lead generation and hello to increased efficiency and productivity.

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G2

Professional Software Directory

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3.5
Based on 7 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Boost your sales with a powerful lead generation tool. Identify potential customers and capture their contact information effortlessly.

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With this software, you can create targeted campaigns that reach your ideal audience. The data-driven approach ensures that you only engage with high-quality leads, saving you time and effort. Plus, the intuitive interface makes it easy to manage your pipeline and track your progress.

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Capterra

Professional Software Directory

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3.8
Based on 125 reviews
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Pricing on request

Boost your sales with a powerful lead generation software. Find quality leads quickly and easily.

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Capterra's lead generation software streamlines your sales process by providing you with high-quality leads in a matter of seconds. No more wasted time on manual searches or dead-end prospects. With Capterra, you can focus on what really matters: closing deals and growing your business.

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Software Advice

Discover Expert Software Recommendations Easily

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4.0
Based on 5 reviews
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Pricing on request

This software is a powerful lead generation tool that helps businesses increase their sales. It offers easy-to-use features to capture leads and manage them efficiently.

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With this software, businesses can create custom lead capture forms and landing pages to attract potential customers. The software also provides lead scoring and segmentation features to help businesses prioritize and target their leads effectively. Additionally, the tool offers integrations with popular CRM systems to streamline lead management processes.

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GetApp

Discover Tailored Software Solutions for Your Business

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4.0
Based on 16 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Boost your sales with powerful lead generation software that helps you identify potential customers and streamline your sales process.

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With advanced features like lead scoring and automated lead nurturing, this software makes it easy to target the right prospects and convert them into loyal customers. Plus, its intuitive interface and customizable dashboards give you the insights you need to make data-driven decisions and stay ahead of the competition.

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Software para net

Streamline Business Operations with Innovative Tools

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Boost your business with powerful lead generation software. Identify and target your ideal audience with ease.

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Effortlessly generate high-quality leads with our user-friendly software. Our advanced targeting options and customisable filters make it easy to reach your desired audience. Increase your conversion rates and grow your business with ease.

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ComparaSoftware

Versatile Software Solutions for Effective Comparison

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This lead generation software simplifies finding potential customers by filtering businesses based on specific criteria.

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ComparaSoftware's lead generation tool enables users to quickly find and target potential customers by filtering businesses based on location, size, industry, and more. This streamlined process saves time and resources while increasing the likelihood of converting leads into valuable clients.

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SoftDoit

Optimise Your Business with Custom Software Solutions

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This lead generation software automates the process of finding and qualifying potential customers. It helps businesses save time and resources by providing accurate contact information.

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SoftDoit's lead generation software uses machine learning algorithms to analyse data from various sources and identify potential customers who are most likely to convert. It also provides detailed insights into customer behaviour and preferences, allowing businesses to tailor their marketing campaigns accordingly.

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Lead Generation software: purchase guide

What is Lead Generation Software?

Definition

Lead generation tool is an IT solution that allows you to define your target audience and improve the performance of your marketing campaigns: attract more visitors, convert them into leads, close sales and turn them into ambassadors.

The software performs a pre-selection of prospects for you who may be interested in the products or services your company offers. You can reduce the number of contacts and improve your conversion rates by sending targeted messages.

A real return on investment, as well as the acquisition of marketing strategy software, is a must for your company and e-commerce.

How Does it Work?

Lead generation software is a database developer designed to improve the conversion rate of your inbound marketing campaigns. 

This software solution centralises prospect contact information and gathers all the information that may be of interest to you in order to better understand expectations and refine customer relationship management. Segment your prospect lists to select potential customers to send a personalised message to.

This relationship marketing software also tests websites and checks email addresses to make sure they are still valid.

In this way, you reduce the risk that your marketing campaign will miss its target:

  • Your marketing communication will reach people who may be interested in what you have to offer

  • New contact leads are converted into customers.

What Are the Main Features of Lead Generation Software?

There are many marketing strategy software programs dedicated to lead generation. You will need to pay attention to their functionalities to choose the software solution that best suits your company's needs:

  • The creation of new directories with quality contacts

  • The analysis of lead generation using drag and drop

  • Targeting interested consumers based on a product or service

  • The development of an email and contact database

  • Verification of emails and contact details in order to prepare a quality emailing campaign

  • Assistance for the creation of more or less important broadcasting campaigns

  • The collection of data from several countries around the world

  • Automation of follow-up emails and creation of standard scenarios based on the responses or reactions of prospects or customers

  • Identification of interested prospects in real-time

  • Automation marketing as templates for customised email marketing and SMS marketing that can be automatically sent according to the recipient's behavior

  • Landing page templates or the possibility to create a showcase site with an integrated contact form

  • A dashboard to visualise the impact of marketing campaigns

Linked to your content marketing and inbound marketing strategies, lead generation software manages your online advertising. It adapts ads to your content strategy and target audience.

Other more complex tools manage the entire marketing plan: influencers, social media, and press relations for example.

Lead Generation Techniques

Lead generation refers to the detection of an individual's interest in the products or services marketed by your company. With this online tool, you will meet many objectives: development and acceleration of business development, acquisition of new markets, optimisation of commercial resources, the launch of new products, etc.

Discover how to supply your sales and marketing force with prospects who have a real interest in your services with our techniques (inbound, outbound, marketing automation, etc.) on lead generation.

Who Uses Lead Generation Software?

A true customer relationship marketing and management software package is mainly used by your sales, marketing, web marketing, and communications teams (BtoB and BtoC): 

  • To better understand the expectations of your prospects

  • To send personalised messages

  • To improve the conversion of your prospects into customers

Investment in digital marketing strategy software packages is essential for companies of all sizes.

Marketing and communication agencies are also keen on these solutions as part of their clients' business development.

Why Use an Enterprise Lead Generation Solution?

Lead generation helps you to better identify and qualify leads that are potentially interested in a purchase project that matches one of your offers. This software supports you at each key step of your marketing campaign.

Advantages

  • The success of your business development and the increase in sales performance

  • The acquisition of new markets

  • The development of a good communication strategy

  • Saving time and productivity through qualified contacts

  • An improvement in brand image

  • The building of exit-intent popups

  • Encouraging website visitors to click on a call-to-action button

  • Risk management when launching a new product

  • The gain of conversions with a lead scoring

  • Optimising the customer experience

  • Analysis of international sources

  • Creation of email lists to improve an email marketing strategy

  • New sales leads

  • Multiplying the conversion rate

  • In a content strategy, the software improves your natural referencing and your reputation on the Web (e-reputation)

  • Building customer loyalty by offering them appropriate products or services

Disadvantages

  • You are far from reaching 100% qualitative leads

  • After the first contact that attracts attention, your conversion funnel must include a phone call to convince these future customers

  • Your cross-channel argument must be consistent or your credibility will be compromised

How to Choose Lead Generation Software?

Lead generation software is available for sales teams in either a free version or as software with a license or subscription. The advantage of free software is obvious! But be careful, free or open-source software is sometimes limited and can quickly become frustrating. Paid software offers greater functionality and is more scalable. In addition, your marketing efforts need to be highly effective in order to face the competition by offering a fast and efficient solution to your prospects' needs.

In terms of paid software, you can choose software installed directly on your network or choose software in SaaS mode. This software solution is accompanied by many services to support you in your web marketing strategy.

Ask for a free trial to test the different software programs. Compare and define the software that will help you better target your marketing campaigns and build customer loyalty.

Lead Generation softwares: Q&A

How does a lead generation software work?

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A lead generation software helps businesses identify potential customers and capture their contact information. It typically involves using various tactics such as web scraping, email marketing, and social media outreach to generate leads. The software then allows businesses to track and manage these leads, often through a CRM system.

What features should I look for when looking for lead generation software?

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Look for lead generation software that offers advanced lead scoring and segmentation capabilities, as well as customizable lead forms and landing pages. Integration with popular marketing automation platforms and CRM systems is also important, as is the ability to track lead engagement and behaviour across multiple channels.

What are the benefits of lead generation for my company?

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Effective lead generation can help your company increase sales and revenue, improve customer engagement and loyalty, and gain a competitive edge in your industry. By identifying and nurturing high-quality leads, you can also reduce your overall marketing costs and improve your ROI.

What are the best lead generation software options?

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Some of the top lead generation software options in the UK market include HubSpot, Pardot, Marketo, and Leadformly. These platforms offer a range of advanced features for lead generation, lead scoring, and lead nurturing, as well as analytics and reporting tools to help you measure your success.

What are the free lead generation software alternatives I could try?

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While most advanced lead generation software options come with a price tag, there are some free alternatives available. These include tools like Leadfeeder, SumoMe, and Hello Bar, which offer basic lead generation and capture functionality. However, it's important to note that these free tools may not offer the same level of features and support as paid options.