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Lead Generation Software

A lead is a qualified contact in the purchasing phase. Generating leads literally means "detecting leads". Lead generation software is marketing software that allows you to automatically identify people who potentially have a project that matches the product or service you are selling.

Lead Generation : related categories

Our selection of 81 lead generation software

Optilead

Boost Sales With Intelligent Call-Back System

No user review
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Pricing on request

Boost your sales leads with powerful lead generation software. Identify hot prospects and convert them into paying customers quickly and easily.

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Optimize your lead generation process with advanced tracking and analytics. Personalize your outreach and increase conversion rates. Streamline your sales funnel and close more deals.

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WebOLead

Streamline Your Lead Management with Advanced CRM

No user review
close-circle Free version
close-circle Free trial
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Paid version from €39.00 /month

Boost your sales pipeline with powerful lead generation software. Identify and qualify leads effortlessly.

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With advanced lead scoring and nurturing capabilities, WebOLead makes it easy to prioritize and engage with the most promising leads. Plus, its intuitive dashboard and seamless integration with popular CRMs streamline your workflow for maximum efficiency.

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Datananas

Enhance Lead Engagement with AI-Sales Automation software

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4.6
Based on 79 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Automate your lead generation process with advanced software that streamlines your workflow, freeing up valuable time to focus on other important tasks.

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With this software, you can easily capture and manage leads, track your progress, and access analytics to improve your overall performance. Its user-friendly interface and customisable features make it a must-have for any business looking to grow their sales funnel.

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Reply

Engage Prospects Accross Channels

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$50.00 /month

Automate your lead generation with this software. Easily find and collect contact information from potential customers.

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This software streamlines the lead generation process by providing a user-friendly platform to search for and gather contact information from potential customers. Say goodbye to manual data entry and hello to automated lead generation.

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Benefits of Reply

check Multichannel engagement tools

check Intuitive lead generation solutions

check Comprehensive integrations

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Lead the Way

Revolutionise CRM with Lead the Way for Ultimate Efficiency

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your sales with advanced lead generation software. Identify the right prospects quickly and easily with powerful data analytics tools.

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Our lead generation software uses cutting-edge technology to help you find new customers and expand your business. With Lead the Way, you'll have access to detailed data analytics that help you identify the most promising leads, so you can focus your efforts on the prospects that are most likely to convert.

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SalesWings

Advanced Lead Tracking Solution for Sales Teams

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4.8
Based on 72 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your sales by tracking leads' behaviour and interests. Identify the most engaged prospects and close more deals.

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With SalesWings, you can easily monitor your leads' interactions with your website and emails. The software scores each lead based on their engagement level, allowing you to focus on the most promising prospects. SalesWings also integrates with your CRM, providing you with valuable insights to help you close more deals.

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Salezeo Community

Elevate Your Sales Strategy with Networking Tool

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your sales with our lead generation software. Find new prospects and access their contact information easily.

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Salezeo Community helps you identify potential customers and reach out to them effortlessly. With a vast database of contacts, you can filter and sort leads by different criteria and get accurate information on their job titles, company names, and email addresses. Say goodbye to manual research and hello to more sales opportunities.

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SanityOS

Streamlined CRM for Optimal Sales Management

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5.0
Based on 45 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline lead generation with our software. Easily manage and track leads, automate outreach, and optimize your sales funnel.

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Our lead generation software simplifies the entire process, saving you time and resources. With advanced lead management tools, you can easily sort, prioritize, and track leads. Our automation features ensure timely follow-ups, while analytics help you optimize your sales funnel for maximum efficiency.

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Snitcher

Identify and Engage Prospects with Analytics Power

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4.4
Based on 187 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Get more leads with this powerful software that tracks website visitors and provides detailed analytics.

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Snitcher's lead generation software helps businesses identify potential customers and convert them into sales. With real-time website visitor tracking and analytics, businesses can gain valuable insights into customer behaviour and tailor their marketing strategies accordingly.

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Teamgate

Lead Generation Software

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline lead generation with powerful software that automates tasks, tracks progress, and analyses data for intelligent insights.

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Get ahead of the competition with advanced lead scoring that prioritises high-quality leads, customisable pipelines for tailored workflows, and real-time reporting on team performance.

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The Lead Tree

Effortless Lead Management for Maximised Results

No user review
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close-circle Free demo

Pricing on request

Streamline your lead generation process with advanced automation and analytics.

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The Lead Tree offers a comprehensive suite of tools for managing and nurturing leads, including customizable email campaigns, real-time data tracking, and detailed reporting. With its intuitive interface and powerful features, it's the ultimate solution for businesses looking to boost their sales and revenue.

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The SaaS Co

Streamlined Business Management Platform for SMBs

No user review
close-circle Free version
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Pricing on request

Boost your sales with powerful lead generation software. Identify, qualify and convert leads into customers quickly and easily.

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The SaaS Co's Lead Generation software provides you with a comprehensive solution for generating leads that are more likely to convert into paying customers. With our software, you can easily identify potential customers, qualify them based on their interests and behaviour, and convert them into paying customers.

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WE Prospect

Boost Sales with Advanced Prospecting Tool

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Generate high-quality leads effortlessly with our lead generation software.

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Our software provides cutting-edge technology to identify potential customers and automate the process of lead generation. With advanced filtering options and personalised outreach, WE Prospect guarantees a higher conversion rate and increased revenue.

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Anyleads

Lead Generation Mastery for Enhanced Sales

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3.0
Based on 21 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$99.00 /month

Boost your sales with powerful lead generation software that finds and captures quality leads for your business.

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With powerful search filters and integrations, this software allows you to focus on the leads that matter most to your business. Customise your campaigns, track your progress and grow your sales pipeline with ease.

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Manageo

Invoice Management Made Easy for Businesses

No user review
close-circle Free version
close-circle Free trial
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Pricing on request

Boost your sales with cutting-edge lead generation software. Find new prospects, track their activity and follow up efficiently.

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Manageo is the ultimate tool for businesses looking to expand their customer base. With real-time tracking and detailed analytics, you can identify the most promising leads and tailor your approach to each one. Our intuitive interface makes it easy to manage your pipeline and close deals faster than ever.

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Magileads

Automate your BtoB sales prospecting

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4.2
Based on 21 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €490.00 /month

Generate high-quality leads easily with cutting-edge technology.

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With our lead generation software, you can easily find and connect with potential customers, saving time and effort. Our advanced technology ensures that you get high-quality leads that are more likely to convert into paying customers.

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Benefits of Magileads

check Access to a database of French and international B2B contact

check International omnichannel platform by Mail, LinkedIn, SMS...

check Platform managed by an account manager

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First ECO

Effortless Eco Monitoring Software for Businesses

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €47.00 /month

Boost your sales with our powerful lead generation software. Identify potential customers and track their behaviour in real-time.

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With First ECO's lead generation software, you can capture leads from multiple sources and nurture them with personalised campaigns. The platform's advanced analytics and reporting features provide valuable insights to help you optimise your marketing strategy.

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Advertsdata

Revolutionise Your Marketing with Advanced Data Analytics

No user review
close-circle Free version
close-circle Free trial
check-circle Free demo

Pricing on request

Generate high-quality leads effortlessly with our intuitive software. Access millions of verified contacts and filter them based on your preferences.

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Advertsdata's lead generation software is an indispensable tool for businesses looking to streamline their lead generation process. With the ability to access millions of verified contacts, the software allows you to filter leads based on your specific preferences.

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Duedil

Predictive Company Intelligence Platform

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2.5
Based on 102 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your sales with advanced lead generation software that provides accurate and up-to-date company information.

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Duedil is a powerful tool that allows you to find new business opportunities, build targeted prospect lists, and gain valuable insights into your competitors. With its user-friendly interface and extensive database, you can easily filter and search for companies based on various criteria such as industry, location, size, and financial performance.

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Decidento

Innovative Decision-Making Software Solutions

No user review
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Paid version from €108.00 /month

Boost your sales with powerful lead generation software. Streamline your marketing efforts and target your ideal customers with ease.

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Decidento helps you to identify and engage with potential customers through its advanced lead generation tools. With its intuitive interface, you can quickly create and launch targeted campaigns, track engagement, and measure your success. Say goodbye to manual lead generation and hello to increased conversions.

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Lead Generation software: purchase guide

What is Lead Generation Software?

Definition

Lead generation tool is an IT solution that allows you to define your target audience and improve the performance of your marketing campaigns: attract more visitors, convert them into leads, close sales and turn them into ambassadors.

The software performs a pre-selection of prospects for you who may be interested in the products or services your company offers. You can reduce the number of contacts and improve your conversion rates by sending targeted messages.

A real return on investment, as well as the acquisition of marketing strategy software, is a must for your company and e-commerce.

How Does it Work?

Lead generation software is a database developer designed to improve the conversion rate of your inbound marketing campaigns. 

This software solution centralises prospect contact information and gathers all the information that may be of interest to you in order to better understand expectations and refine customer relationship management. Segment your prospect lists to select potential customers to send a personalised message to.

This relationship marketing software also tests websites and checks email addresses to make sure they are still valid.

In this way, you reduce the risk that your marketing campaign will miss its target:

  • Your marketing communication will reach people who may be interested in what you have to offer

  • New contact leads are converted into customers.

What Are the Main Features of Lead Generation Software?

There are many marketing strategy software programs dedicated to lead generation. You will need to pay attention to their functionalities to choose the software solution that best suits your company's needs:

  • The creation of new directories with quality contacts

  • The analysis of lead generation using drag and drop

  • Targeting interested consumers based on a product or service

  • The development of an email and contact database

  • Verification of emails and contact details in order to prepare a quality emailing campaign

  • Assistance for the creation of more or less important broadcasting campaigns

  • The collection of data from several countries around the world

  • Automation of follow-up emails and creation of standard scenarios based on the responses or reactions of prospects or customers

  • Identification of interested prospects in real-time

  • Automation marketing as templates for customised email marketing and SMS marketing that can be automatically sent according to the recipient's behavior

  • Landing page templates or the possibility to create a showcase site with an integrated contact form

  • A dashboard to visualise the impact of marketing campaigns

Linked to your content marketing and inbound marketing strategies, lead generation software manages your online advertising. It adapts ads to your content strategy and target audience.

Other more complex tools manage the entire marketing plan: influencers, social media, and press relations for example.

Lead Generation Techniques

Lead generation refers to the detection of an individual's interest in the products or services marketed by your company. With this online tool, you will meet many objectives: development and acceleration of business development, acquisition of new markets, optimisation of commercial resources, the launch of new products, etc.

Discover how to supply your sales and marketing force with prospects who have a real interest in your services with our techniques (inbound, outbound, marketing automation, etc.) on lead generation.

Who Uses Lead Generation Software?

A true customer relationship marketing and management software package is mainly used by your sales, marketing, web marketing, and communications teams (BtoB and BtoC): 

  • To better understand the expectations of your prospects

  • To send personalised messages

  • To improve the conversion of your prospects into customers

Investment in digital marketing strategy software packages is essential for companies of all sizes.

Marketing and communication agencies are also keen on these solutions as part of their clients' business development.

Why Use an Enterprise Lead Generation Solution?

Lead generation helps you to better identify and qualify leads that are potentially interested in a purchase project that matches one of your offers. This software supports you at each key step of your marketing campaign.

Advantages

  • The success of your business development and the increase in sales performance

  • The acquisition of new markets

  • The development of a good communication strategy

  • Saving time and productivity through qualified contacts

  • An improvement in brand image

  • The building of exit-intent popups

  • Encouraging website visitors to click on a call-to-action button

  • Risk management when launching a new product

  • The gain of conversions with a lead scoring

  • Optimising the customer experience

  • Analysis of international sources

  • Creation of email lists to improve an email marketing strategy

  • New sales leads

  • Multiplying the conversion rate

  • In a content strategy, the software improves your natural referencing and your reputation on the Web (e-reputation)

  • Building customer loyalty by offering them appropriate products or services

Disadvantages

  • You are far from reaching 100% qualitative leads

  • After the first contact that attracts attention, your conversion funnel must include a phone call to convince these future customers

  • Your cross-channel argument must be consistent or your credibility will be compromised

How to Choose Lead Generation Software?

Lead generation software is available for sales teams in either a free version or as software with a license or subscription. The advantage of free software is obvious! But be careful, free or open-source software is sometimes limited and can quickly become frustrating. Paid software offers greater functionality and is more scalable. In addition, your marketing efforts need to be highly effective in order to face the competition by offering a fast and efficient solution to your prospects' needs.

In terms of paid software, you can choose software installed directly on your network or choose software in SaaS mode. This software solution is accompanied by many services to support you in your web marketing strategy.

Ask for a free trial to test the different software programs. Compare and define the software that will help you better target your marketing campaigns and build customer loyalty.

Lead Generation softwares: Q&A

How does a lead generation software work?

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A lead generation software helps businesses identify potential customers and capture their contact information. It typically involves using various tactics such as web scraping, email marketing, and social media outreach to generate leads. The software then allows businesses to track and manage these leads, often through a CRM system.

What features should I look for when looking for lead generation software?

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Look for lead generation software that offers advanced lead scoring and segmentation capabilities, as well as customizable lead forms and landing pages. Integration with popular marketing automation platforms and CRM systems is also important, as is the ability to track lead engagement and behaviour across multiple channels.

What are the benefits of lead generation for my company?

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Effective lead generation can help your company increase sales and revenue, improve customer engagement and loyalty, and gain a competitive edge in your industry. By identifying and nurturing high-quality leads, you can also reduce your overall marketing costs and improve your ROI.

What are the best lead generation software options?

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Some of the top lead generation software options in the UK market include HubSpot, Pardot, Marketo, and Leadformly. These platforms offer a range of advanced features for lead generation, lead scoring, and lead nurturing, as well as analytics and reporting tools to help you measure your success.

What are the free lead generation software alternatives I could try?

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While most advanced lead generation software options come with a price tag, there are some free alternatives available. These include tools like Leadfeeder, SumoMe, and Hello Bar, which offer basic lead generation and capture functionality. However, it's important to note that these free tools may not offer the same level of features and support as paid options.