Email marketing software allows you to send mass emails to people on a mailing list.
Boost your email marketing with our software's advanced features. Automate campaigns, track conversions and improve engagement with ease.
Astonish Email streamlines your email marketing efforts. Our software offers advanced features such as automation, conversion tracking and engagement optimization. Create personalized campaigns and achieve better results effortlessly.
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Streamline your email marketing with powerful tools for email automation, list management, and detailed analytics.
With Atmail, you can easily create and send targeted campaigns, set up automated workflows, and track engagement with real-time reporting. Plus, our intuitive interface makes it easy to manage your subscriber lists and segment your audience for maximum impact.
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Professional email marketing software that streamlines campaigns, automates workflows, and provides in-depth analytics.
With the ability to create custom templates, segment audiences, and integrate with other software, this email marketing solution is perfect for businesses of any size looking to increase engagement and conversions.
Read our analysis about MailChimpTo MailChimp product page
Boost your email campaigns with powerful automation tools, A/B testing and detailed analytics. Enhance your customer engagement with ease.
With our email marketing software, you can create personalized campaigns that resonate with your audience. Automate your email workflows and track performance in real-time, with detailed insights to help you optimize your strategy. Plus, our A/B testing feature lets you experiment with different content to find what works best for your brand.
Read our analysis about wewmanagerTo wewmanager product page
Create, send and track professional email campaigns with ease. Automate your marketing with drag-and-drop workflows, A/B testing and landing pages.
Benchmark Email's intuitive software simplifies complex email marketing tasks to help you reach your target audience efficiently. With powerful automation tools, you can easily create customised campaigns that deliver results.
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A powerful email marketing software that simplifies campaigns, automates workflows and provides detailed analytics.
Create and send professional emails with ease, and customise them with a drag-and-drop editor. Use automation to send targeted messages to different segments of your audience. Gain insights into your campaigns with advanced reporting and analytics.
Read our analysis about Brevo (ex Sendinblue)Benefits of Brevo (ex Sendinblue)
An affordable MailChimp alternative
One tool to build comprehensive marketing strategies
Automation & segmentation to streamline your workflow
To Brevo (ex Sendinblue) product page
Boost your email marketing with advanced automation, segmentation and analytics.
BetterMail helps you send targeted emails to specific groups, track engagement and gain insights to improve your campaigns. Its intuitive interface and easy-to-use features make it a top choice for businesses of all sizes.
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Streamline your email marketing with powerful automation tools and detailed analytics.
Sendethic's automation features allow you to create personalised email campaigns that engage your customers. The detailed analytics give you insights into how your campaigns are performing, so you can continually improve your strategy.
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Boost your email marketing with advanced automation and segmentation features. Improve engagement and conversion rates effortlessly.
Bizzy's email marketing software offers a user-friendly interface with features that allow you to automate your campaigns and segment your audience for maximum effectiveness. With detailed analytics, you can easily track performance and make informed decisions to improve your email marketing strategy.
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Streamline your email marketing with powerful automation tools and intuitive design features.
With BombBomb, you can easily create and send targeted email campaigns, automate follow-ups, and track engagement metrics. The software's drag-and-drop builder and customisable templates make designing professional emails a breeze. Plus, detailed analytics help you optimise your campaigns for maximum impact.
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Boost your email marketing with advanced automation, segmentation and analytics.
With this software, you can create targeted email campaigns, automate your sales funnel, and track your performance with detailed reports. Integrated landing pages and webinars make it an all-in-one solution for online marketing.
Read our analysis about GetResponseTo GetResponse product page
Streamline your email marketing campaigns with powerful automation tools and customizable templates.
AWeber's email marketing software offers a range of automation features to help you save time and increase engagement. With customizable templates and drag-and-drop editor, you can create professional-looking emails that resonate with your audience.
Read our analysis about AWeberTo AWeber product page
Manage your email marketing campaigns with ease. Create, send and track emails to grow your business.
With our software, you can easily design professional-looking emails using our drag-and-drop editor. Target specific groups of customers with segmented lists and automate your campaigns with triggered emails. Our analytics tools allow you to track open rates, click-through rates and conversions, so you can improve your campaigns over time.
Read our analysis about Constant ContactTo Constant Contact product page
Automate your email marketing with advanced features, including segmentation and autoresponders.
Easily create and send targeted emails to your audience based on their behaviour and interests. Save time with automated campaigns that respond to user actions and boost engagement with dynamic content.
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Boost your email marketing with advanced tools for automation, segmentation and personalisation.
Mailigen's powerful email marketing software enables marketers to send targeted and personalised campaigns, automate workflows and track performance with detailed analytics. With a user-friendly interface and robust features, it's the perfect solution for businesses of all sizes.
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Boost your email marketing with advanced features like real-time analytics, A/B testing, and responsive email templates.
With Tipimail, you can easily create and send beautiful email campaigns that are optimized for all devices. Plus, our real-time analytics provide detailed insights into open rates, click-through rates, and more. A/B testing allows you to experiment with different subject lines, content, and calls-to-action to find what works best for your audience.
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Powerful email marketing software with advanced segmentation and automation tools to optimise campaigns and increase conversions.
With CakeMail, users can easily create customised email campaigns and target specific groups of contacts with personalised messages. The platform also offers in-depth analytics and A/B testing capabilities to help users improve their email marketing strategy.
Read our analysis about CakeMailTo CakeMail product page
Create, send and track email campaigns with ease using this email marketing software.
With its user-friendly interface and automation features, you can easily segment your audience, personalise your messages, and analyse your campaign's performance in real-time. Stay ahead of the competition and engage with your subscribers like never before.
Read our analysis about CleverReachTo CleverReach product page
Boost your email campaigns with advanced analytics, automation tools and a user-friendly interface.
Dolist's email marketing software offers easy-to-use automation tools to streamline your campaigns, advanced analytics to track performance and a user-friendly interface to create professional-looking emails. With Dolist, you can create targeted, personalised campaigns that engage your audience and drive results.
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Boost your email campaigns with advanced automation, analytics and segmentation.
DirectIQ's email marketing software offers a range of features including A/B testing, email personalisation, mobile optimisation and a user-friendly drag-and-drop editor. With its intuitive dashboard and detailed reporting, you can easily measure the success of your campaigns and improve your ROI.
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An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
Emailing solutions offer all the following basic functions:
Other less common features are found in some programs:
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email marketing software allows businesses to create and send promotional emails to their customers. It helps to automate the process of sending emails to a large number of subscribers at once. The software also provides analytics that enables businesses to track the performance of their campaigns.
When choosing email marketing software, you should look for features such as email templates, automation, segmentation, A/B testing, analytics and integration with other tools. These features will help you create and send effective email campaigns that deliver results.
Email marketing allows businesses to reach a large audience at a low cost. It helps to build brand awareness, increase customer engagement, drive website traffic and generate leads. Email marketing also provides measurable results that enable businesses to improve their campaigns over time.
There are many email marketing software options available, but some of the best ones include Mailchimp, Constant Contact, Hubspot, and Campaign Monitor. Each of these options provides a range of features that can help businesses create effective email campaigns.
Some of the free email marketing software alternatives that you could try include Mailchimp’s free plan, Sendinblue, and Benchmark Email. These options provide basic features such as email templates, automation, and analytics, but may have limitations on the number of subscribers or emails sent per month.
