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Email Software

Email marketing software allows you to send mass emails to people on a mailing list.

Email : related categories

Our selection of 101 email software

Salesforge

Revolutionise Your Sales Strategy with Automation

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4.9
Based on 12 reviews
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Offers automated campaigns, advanced analytics, and segmentation tools to enhance engagement and drive conversions effectively.

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Salesforge provides a comprehensive suite of email marketing tools designed to streamline campaign management. Its automation features allow users to reach their audience with timely, targeted emails. Advanced analytics deliver insights into campaign performance, empowering marketers with the data needed to optimise future efforts. Additionally, powerful segmentation tools enable personalised content delivery, ensuring messages resonate with specific customer groups and increase overall engagement rates.

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Astonish Email

Revolutionise Your Outreach with Powerful Email Solutions

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4.8
Based on 17 reviews
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Boost your email marketing with our software's advanced features. Automate campaigns, track conversions and improve engagement with ease.

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Astonish Email streamlines your email marketing efforts. Our software offers advanced features such as automation, conversion tracking and engagement optimization. Create personalized campaigns and achieve better results effortlessly.

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Tomba.io

Lead Generation Enhanced with Advanced Email Discovery

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Streamline email marketing with advanced automation, segment targeting, and analytics for optimised campaign performance.

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Tomba.io offers a powerful suite of tools designed to enhance email marketing efforts. Key features include advanced automation that allows users to streamline their campaigns, precise segment targeting for enhanced engagement, and in-depth analytics to track performance metrics. This enables marketers to create tailored content for specific audiences and refine strategies based on real-time data, ultimately leading to improved ROI and higher conversion rates.

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Buttondown

Elevate Your Email Campaigns with Tailored Newsletters

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4.4
Based on 34 reviews
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An intuitive email marketing solution with features like list management, custom templates, analytics, and automation to streamline campaigns effectively.

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Buttondown provides a user-friendly email marketing platform designed to simplify the process of managing campaigns. It boasts comprehensive list management, allowing users to segment their audience easily. Customisable templates enable the creation of visually appealing newsletters, while built-in analytics offer insights into performance metrics. Additionally, automation features ensure timely communication, enhancing user engagement without compromising on personalisation.

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INBOX

Streamlined Communication with Email Management Software

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4.8
Based on 100 reviews
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Powerful email marketing tools with automation, analytics, and intuitive templates to boost engagement and streamline campaigns.

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INBOX offers a comprehensive suite of email marketing solutions designed to enhance user engagement through automation, advanced analytics, and creative templates. Users can easily create visually appealing emails without needing coding skills while leveraging automated workflows to reach audiences at optimal times. Its robust analytics provide valuable insights into campaign performance, enabling marketers to refine their strategies and achieve better results over time.

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Message Business

Boost Your Campaigns with Advanced Messaging Tools

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Streamlined email campaign management, automation tools, analytics, and customisable templates ensure effective engagement with audiences.

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Message Business offers a comprehensive suite of features for email marketing. With streamlined campaign management and powerful automation tools, users can easily create targeted campaigns that resonate with specific audiences. The software provides in-depth analytics to track performance and engagement metrics, enabling data-driven decisions. Moreover, the customisable templates allow for creative flexibility, ensuring that each email reflects the brand’s identity while appealing to recipients.

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Atmail

Advanced Email Solution for Seamless Communication

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3.8
Based on 7 reviews
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Streamline your email marketing with powerful tools for email automation, list management, and detailed analytics.

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With Atmail, you can easily create and send targeted campaigns, set up automated workflows, and track engagement with real-time reporting. Plus, our intuitive interface makes it easy to manage your subscriber lists and segment your audience for maximum impact.

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SendFox

Innovative Email Marketing Solution for Creators

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4.3
Based on 125 reviews
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User-friendly email marketing platform with automation, list segmentation, and performance analytics to optimise engagement efforts.

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SendFox is an intuitive email marketing platform designed to enhance communication strategies. It offers robust automation features, allowing users to schedule campaigns effortlessly. List segmentation tools facilitate targeted messaging, ensuring the right content reaches the appropriate audience. Additionally, comprehensive performance analytics provide insights into campaign effectiveness, enabling ongoing optimisation of engagement efforts. This makes it a valuable tool for businesses seeking to streamline their marketing processes.

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eTarget

Advanced Marketing Automation for Enhanced Growth

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Streamline email campaigns with advanced segmentation, automation tools, and detailed analytics for optimal audience engagement and conversion rates.

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eTarget enhances email marketing efforts through sophisticated features designed for efficacy. With its advanced segmentation capabilities, campaigns can be tailored to specific audience needs. Automation tools simplify the process of nurturing leads, while detailed analytics provide insights into performance metrics, enabling users to optimise their strategies and achieve higher conversion rates. The combination of these features makes it a powerful choice for any organisation looking to improve their email marketing outcomes.

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Mailnjoy

Enhance Email Campaigns with Advanced Newsletter Software

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This email marketing software offers automation, analytics, and intuitive design tools, making campaign creation and performance tracking seamless.

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Mailnjoy brings together powerful automation features to streamline your email campaigns and enhance user engagement. Its robust analytics tools enable users to track performance metrics effectively, allowing for data-driven decisions. The platform's intuitive design tools simplify the creation of visually appealing emails that capture attention. With advanced segmentation options and A/B testing capabilities, it helps businesses reach their target audience more effectively, ensuring maximum impact and ROI.

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Neverbounce

Reliable Email Verification for Maximum Deliverability

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3.9
Based on +200 reviews
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Email verification, list cleaning, and real-time validation ensure optimal deliverability and improved engagement rates, maximising the effectiveness of campaigns.

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Offering comprehensive email verification tools, this software provides list cleaning and real-time validation services. Users can maximise deliverability rates and enhance engagement with their audience by ensuring their emails reach valid addresses. With its precise technology, it helps prevent bounces and maintains a healthy email list, ultimately leading to more successful email marketing campaigns. The intuitive interface also allows for seamless integration with existing platforms.

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EmailListVerify

Effortless Email Verification for Marketers

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4.4
Based on +200 reviews
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Verify email addresses in real-time, reduce bounce rates, and enhance campaign performance. Effortlessly maintain a clean email list.

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EmailListVerify offers comprehensive email verification services that help businesses ensure their email addresses are valid and active. With features like real-time verification, users can reduce bounce rates and improve overall campaign effectiveness. The platform also assists in maintaining a clean email list by identifying invalid or inactive addresses, allowing marketers to focus their resources on genuine leads and ultimately enhancing the success of their email marketing efforts.

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Kessel

Streamline Workflow with Advanced Project Management

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Create, send, and analyse impactful email campaigns effortlessly with tools for automation, segmentation, and detailed analytics.

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Kessel empowers users to craft engaging email marketing campaigns with ease. It features intuitive design tools, powerful automation functionality, and precise audience segmentation that ensure the right message reaches the right people. The platform also offers comprehensive analytics to measure campaign performance, allowing for data-driven adjustments and optimisation. This combination of features makes it an ideal choice for businesses seeking effective email marketing solutions.

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Beehiiv

Empower Your Newsletter Strategy with Beehiiv

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4.3
Based on 117 reviews
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This email marketing software offers powerful automation, user-friendly templates, advanced analytics, and list segmentation to enhance engagement and conversion rates.

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Beehiiv is an intuitive email marketing tool designed to streamline communication strategies. With robust automation capabilities, it simplifies the task of sending timely emails while user-friendly templates ensure aesthetically pleasing designs. Advanced analytics provide insights into subscriber behaviour and campaign performance, empowering users to make data-driven decisions. Additionally, features like list segmentation allow for targeted messaging, enhancing engagement and boosting conversion rates significantly.

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Bouncer

Enhance Email Accuracy with Robust Verification

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4.9
Based on +200 reviews
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Enhance email campaigns with real-time list validation, deliverability insights, and analytics to ensure optimal engagement and performance.

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Bouncer offers a suite of powerful tools designed to elevate email marketing efforts. Key features include real-time list validation to confirm subscriber authenticity, comprehensive deliverability insights that help pinpoint potential issues, and in-depth analytics to track engagement metrics. These functionalities enable businesses to refine their outreach strategies, maximise campaign effectiveness, and maintain a pristine sender reputation for improved overall performance.

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Byteplant Email Validator

Advanced Email Validation for Accurate Communication

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4.8
Based on 109 reviews
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Ensure deliverability with real-time email validation, comprehensive syntax checks, domain verification, and detection of temporary addresses for effective marketing campaigns.

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Byteplant Email Validator offers a robust solution for improving email deliverability in marketing campaigns. With real-time email validation, it accurately verifies a user's email address, conducts comprehensive syntax checks to ensure correctness, and verifies the domain to prevent bounces. Moreover, it identifies temporary or disposable email addresses, helping marketers maintain a clean and active subscriber list. This results in higher engagement rates and improves overall campaign performance.

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UniOne

Efficient Communication Solution for Email Campaigns

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4.7
Based on +200 reviews
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An all-in-one email marketing solution featuring automation, segmentation, and analytics for targeted campaigns and enhanced audience engagement.

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UniOne is a comprehensive email marketing platform that offers powerful automation tools to streamline campaign workflows. With advanced segmentation capabilities, it allows users to send personalised messages to specific audience groups, increasing engagement rates significantly. In addition to these features, it provides in-depth analytics to track performance, enabling marketers to optimise their strategies effectively. This functionality makes it suitable for businesses of all sizes looking to enhance their email marketing efforts.

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mailfloss

Effortless Email Validation Solution for Businesses

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4.8
Based on 182 reviews
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Streamline email marketing with advanced list cleaning, data validation, and an intuitive interface for seamless campaign management.

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This email marketing solution offers powerful features such as automated list cleaning and real-time data validation to ensure high deliverability rates. With its user-friendly interface, marketers can easily manage campaigns, segment audiences, and enhance engagement. By eliminating invalid or inactive addresses, the tool helps maintain a healthy sender reputation and maximises return on investment, making it an essential asset for businesses aiming to optimise their email outreach efforts.

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MailChimp

An emailing solution used by over 9 million people

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4.3
Based on +200 reviews
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Paid version from €12.08 /month

Professional email marketing software that streamlines campaigns, automates workflows, and provides in-depth analytics.

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With the ability to create custom templates, segment audiences, and integrate with other software, this email marketing solution is perfect for businesses of any size looking to increase engagement and conversions.

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wewmanager

Email and SMS marketing + data intelligence

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Boost your email campaigns with powerful automation tools, A/B testing and detailed analytics. Enhance your customer engagement with ease.

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With our email marketing software, you can create personalized campaigns that resonate with your audience. Automate your email workflows and track performance in real-time, with detailed insights to help you optimize your strategy. Plus, our A/B testing feature lets you experiment with different content to find what works best for your brand.

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Email software: purchase guide

What is Email Marketing Software?

An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.

Email campaigns can have three objectives:

  • Customer acquisition, when acquiring customers, a company relies on new contact bases to communicate with a specific target group. The intention is to turn contacts into prospects.
  • Customer loyalty, sending information frequently via newsletters makes it possible to retain an audience. These campaigns also make it possible to offer products that are complementary to a previous purchase.
  • The commitment and loyalty of a community through their newsletter

Why Use Email Marketing Software?

The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.

Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.

Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.

Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.

Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.

Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.

Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.

Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).

What are the Features of an Email Marketing Software?

Emailing solutions offer all the following basic functions:

  • Management of contact databases with import and export
  • Contact segmentation
  • Management of opt-in and opt-out
  • Design of emails (sometimes called mailing kits)
  • Monitoring campaign performance
  • Mass emailing

Other less common features are found in some programs:

  • A/B Testing to assess different messages for the same campaign
  • Targeting or the ability to address all and only the right people
  • The personalization of the proposed contents
  • The integration of emailing into a more general marketing scenario
  • The autoresponder
  • The creation of Landing Pages
  • Webinar management

How to Choose an Emailing Tool?

When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.

This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly? 

Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.

The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…

Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
 

Guides, Advice and Best Emailing Practices

Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.

In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.

To know everything about this branch of direct marketing, find our guides on email marketing.

Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.

However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.

The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.

Setting Up an Emailing Platform

Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.

The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.

The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.

Configure the SPF and DKIM to Optimize its Delivery Performance.

Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.

The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).

Create an Effective Emailing Campaign

In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.

Email softwares: Q&A

How does email marketing software work?

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Email marketing software allows businesses to create and send promotional emails to their customers. It helps to automate the process of sending emails to a large number of subscribers at once. The software also provides analytics that enables businesses to track the performance of their campaigns.

What features should I look for when looking for email marketing software?

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When choosing email marketing software, you should look for features such as email templates, automation, segmentation, A/B testing, analytics and integration with other tools. These features will help you create and send effective email campaigns that deliver results.

What are the benefits of email marketing for my company?

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Email marketing allows businesses to reach a large audience at a low cost. It helps to build brand awareness, increase customer engagement, drive website traffic and generate leads. Email marketing also provides measurable results that enable businesses to improve their campaigns over time.

What are the best email marketing software options?

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There are many email marketing software options available, but some of the best ones include Mailchimp, Constant Contact, Hubspot, and Campaign Monitor. Each of these options provides a range of features that can help businesses create effective email campaigns.

What are the free email marketing software alternatives I could try?

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Some of the free email marketing software alternatives that you could try include Mailchimp’s free plan, Sendinblue, and Benchmark Email. These options provide basic features such as email templates, automation, and analytics, but may have limitations on the number of subscribers or emails sent per month.