39 Best Content Marketing Software for 2024

Content Marketing : related categories

Show more Show less

Our selection of 39 content marketing software

EpicBeat

Content Discovery Innovator for Brand Growth

Pricing on request

Discover top-performing content in your industry with this powerful tool. Analyse metrics and gain insights that will help you create winning content.

See more details See less details

With its advanced algorithms, EpicBeat can identify the most engaging content across multiple platforms. Use the platform to find inspiration, monitor your competition and track your progress. With its user-friendly interface, you can easily filter results by type of content, platform, date range, and more.

Read our analysis about EpicBeat

Learn more

To EpicBeat product page

Content Marketing software: purchase guide

What is content marketing software?

Content marketing software is designed to enable companies to distribute digital content (white paper, video, webinar) that is of great interest to their potential customers.

A flower shop, for example, can distribute a guide on how to make Valentine's Day success to a wide audience. People who wish to take advantage of this content to learn new things will have to leave their contact details to access it. These contacts (detected as potential customers) are thus considered as qualified leads for the salesperson who will be able to suggest his services or make commercial/promotional offers to these people.

Content marketing offers extremely high conversion rates (prospect to customer) compared to acquisition approaches such as Google Adwords, advertising banners, and others.

Functionalities of content marketing software

Content marketing software usually offers the following features:

Content management (white papers, webinars, etc.)
Registration, download, sharing, purchase statistics
Monitoring of the conversion funnel
Contact and lead management
Email marketing campaign management

Content Marketing softwares: Q&A

How does a content marketing software work?

Content marketing software automates the process of creating, publishing, and distributing content to targeted audiences. It streamlines content creation, optimizes content for SEO, and tracks performance metrics to help marketers make data-driven decisions.

What features should I look for when looking for content marketing software?

Look for software that offers content creation tools, SEO optimization, social media integration, email marketing capabilities, and performance analytics. The software should also allow for collaboration between team members and provide customizable reporting options to suit your business needs.

What are the benefits of content marketing for my company?

Content marketing can help increase brand awareness, drive website traffic, generate leads, and improve customer engagement. It can also establish your business as a thought leader in your industry and improve your search engine rankings.

What are the best content marketing software options?

Some of the best content marketing software options in the UK market include HubSpot, Contentful, SEMrush, Hootsuite, and Sprout Social. Each of these software options offers unique features and capabilities to suit different business needs.

What are the free content marketing software alternatives I could try?

Some popular free content marketing software alternatives include Canva for graphic design, Google Analytics for performance tracking, and Mailchimp for email marketing. However, these options may have limited capabilities compared to paid software options.