Easyence is a robust analytics software tailored for e-commerce businesses. It enables retailers to gain actionable insights, optimise marketing strategies, and enhance customer experiences. Key features include advanced data analytics, personalised customer segmentation, and comprehensive marketing attribution.

What are the main features of Easyence?

Advanced Data Analytics

Easyence utilises cutting-edge analytics tools to help e-commerce businesses make informed decisions. Its advanced data analytics is designed for precision and ease of use:

• Real-time Data Processing: Instantly analyse transactions and customer behaviours.
• Customisable Dashboards: Tailor analytics views to your business needs.
• Predictive Analytics: Forecast trends and prepare for future market changes.

Personalised Customer Segmentation

Effectively segment your customer base for targeted marketing and improved customer engagement. Easyence’s personalised customer segmentation ensures you reach the right audience:

• Dynamic Segmentation: Real-time updates to reflect current customer behaviours.
• Behavioural Analysis: Gain insights based on customer interactions and purchasing habits.
• Custom Criteria: Segment customers based on demographics, purchase history, and more.

Comprehensive Marketing Attribution

Understand the full impact of your marketing efforts with Easyence’s comprehensive marketing attribution. This feature provides a holistic view of your campaigns' performance:

• Multi-Touch Attribution: Track customer interactions across various touchpoints.
• Channel Performance: Analyse and compare the effectiveness of different marketing channels.
• ROI Measurement: Measure the return on investment for your marketing spend.