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Customer Data Platform (CDP) Software Software

CDPs (Customer Data Platform) are multi-channel customer data aggregators that enable relevant marketing actions to be implemented.

Customer Data Platform (CDP) Software : related categories

Our selection of 20 customer data platform (cdp) software software

Marketing 1by1

Revolutionise Your Campaigns with Personalised Marketing Automation

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A Customer Data Platform (CDP) software that consolidates customer data across multiple channels, allowing for personalised marketing campaigns.

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Marketing 1by1's CDP software offers a single customer view and real-time data integration, enabling businesses to deliver targeted messages based on customer behaviour. With the ability to segment audiences and automate campaigns, this software streamlines marketing efforts and improves overall customer engagement.

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Scal-e

From data to loyalty and customer experience

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4.9
Based on 76 reviews
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This Customer Data Platform software enables businesses to gather, unify and activate customer data from multiple sources.

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Scal-e provides a user-friendly interface for marketers to build custom segments, automate campaigns and track performance. The software's AI-powered algorithms help predict customer behaviour and improve engagement.

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Benefits of Scal-e

check Modular

check Customized

check Evolutive

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Twilio Segment

Advanced Customer Data Platform Solution

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Pricing on request

Simplify your customer data management with this CDP software. Collect, unify and activate your data seamlessly.

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Say goodbye to data silos and hello to a unified view of your customers. With this software, you can easily collect data from multiple sources, organise it in one place and use it to create personalised customer experiences. Plus, the platform's activation tools enable you to easily integrate with other marketing technologies.

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Easyence

Enhanced Analytics Software for E-commerce Optimisation

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4.0
Based on 3 reviews
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Streamline customer data management with our CDP software. Centralise data from multiple sources and gain insights for targeted marketing.

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Easyence's CDP software offers a user-friendly interface for data integration, segmentation, and analysis. With real-time updates and customised dashboards, marketers can optimise their campaigns and improve customer engagement.

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Eulerian Technologies

Optimise Marketing Strategies with Real-Time Data Analytics

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A Customer Data Platform software that centralises customer data, provides real-time analysis, and automates marketing campaigns to increase customer engagement.

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With Eulerian Technologies, businesses can track customer behaviour across multiple channels and devices, create customised segments, and deliver personalised experiences. The software also offers A/B testing, attribution modelling, and predictive analytics to optimise marketing ROI.

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Mapp Cloud

Insight-led Customer Engagement Platform

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3.4
Based on 41 reviews
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Streamline your marketing efforts with our powerful automation software. Increase efficiency and save time with features like lead scoring and email campaigns.

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With lead scoring, you can prioritize your best leads and target them with personalized messaging. Our email campaigns feature allows you to create and send targeted emails to specific segments of your audience, improving engagement rates. Plus, our automation tools enable you to easily create and manage your campaigns, freeing up time for other important tasks.

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Benefits of Mapp Cloud

check Excellent delivrability

check Natively multichannel: email, SMS, mobile push, social push

check Native integration with Mapp DMP

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CrossEngage

Revolutionise Your Marketing with Cross-Channel CRM

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4.1
Based on 30 reviews
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Streamline your customer data management with a robust CDP software. Organize, analyze and activate data to achieve better customer experiences.

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CrossEngage software helps you gather customer data from multiple sources, unify it and then create personalized marketing campaigns for better engagement. The software's intuitive interface allows you to analyze customer behaviour, segment them and automate communications across channels.

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Advalo

Predictive marketing platform for retailers

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Boost customer engagement and conversions with a powerful Customer Data Platform (CDP).

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Advalo's CDP software aggregates customer data from multiple sources, creating a single customer view. Utilise this data to deliver personalised campaigns across multiple channels, drive engagement and increase conversions.

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Benefits of Advalo

check Consolidating online behavioral data with offline data

check Capability to deliver over 40 predictive models

check Sending accurate audiences to all marketing tools

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Decide AI

CDP to unify, enrich, activate all your data

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4.0
Based on 1 reviews
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Paid version from €500.00 /month

A powerful CDP software that collects and analyses customer data to provide insights for better decision making.

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With its user-friendly interface, Decide AI allows you to easily integrate customer data from multiple sources and create detailed customer profiles. Its AI-powered analytics feature provides actionable insights to improve customer engagement and increase revenue.

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Benefits of Decide AI

check AI algorithms

check SaaS platform

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BlueShift

Automated Customer Engagement & Marketing.

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4.5
Based on +200 reviews
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A powerful CDP software that helps businesses unify customer data across multiple channels, enabling personalised marketing campaigns and increasing customer engagement.

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BlueShift's CDP software offers a user-friendly interface, real-time data processing and AI-powered recommendations, making it easy to segment customers, predict their behaviour and optimise marketing strategies. Its advanced machine learning algorithms ensure accurate and timely data analysis, resulting in improved customer retention and revenue growth.

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Tealium

Enhance Data Management with Optimised CDP Solutions

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Get a complete view of your customers with a powerful CDP software. Collect, unify, and activate data to drive personalised experiences and boost conversions.

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With this software, you can easily connect with any data source and manage customer data in real-time. Use machine learning to segment audiences and automate actions based on behaviour. Plus, integrate with your favourite marketing tools to maximise your ROI.

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Octolis

Powerful Data Integration and Management for Businesses

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Paid version from €700.00 /month

A powerful CDP software designed to unify customer data from multiple sources and provide actionable insights for businesses.

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Octolis allows marketers to segment customers based on behaviour, demographics and other criteria to create personalised campaigns. The software also provides real-time analytics to track customer engagement and measure the success of marketing efforts.

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Boza

Optimize Your SaaS Portfolio and Reduce Expenses

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Centralises customer data, enhancing targeting through unified insights and segmentation for improved marketing efficiency.

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Boza is a powerful Customer Data Platform that centralises diverse customer information, allowing businesses to gain valuable insights. Its advanced segmentation capabilities enable marketers to craft targeted campaigns, ensuring messages reach the right audience at the right time. This streamlined approach not only enhances marketing efficiency but also fosters stronger customer relationships by providing tailored experiences based on comprehensive data analysis.

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Imagino

Empower Visual Collaboration with Imagino Software

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This CDP software integrates customer data from multiple sources, enabling personalised marketing, segmentation, and analytics for enhanced customer engagement.

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Imagino is a powerful Customer Data Platform that consolidates customer information from various channels, offering tools for advanced segmentation, personalised marketing campaigns, and data-driven analytics. By integrating seamlessly with existing systems, it empowers businesses to create targeted customer experiences, optimise marketing strategies, and improve engagement. Its user-friendly interface and real-time insights allow organisations to harness the full potential of their customer data effectively.

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Captain Metrics

Advanced Analytics for Elevated Performance Insights

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A powerful customer data platform offering data integration, insights, and analytics for enhanced customer engagement and informed decision-making.

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Captain Metrics is an advanced customer data platform that excels in integrating multiple data sources, providing real-time insights and analytics. It allows businesses to craft personalised customer experiences by leveraging detailed metrics and segmentation. With its user-friendly interface, organisations can easily navigate through complex data sets to make informed decisions, optimise marketing strategies, and improve overall customer satisfaction. This results in better engagement and increased loyalty over time.

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CacheFly

Top-tier CDN Solution Enhancing Content Delivery Speed

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4.8
Based on 75 reviews
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A powerful Customer Data Platform enabling precise audience segmentation, real-time analytics, and seamless data integration for impactful marketing strategies.

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CacheFly serves as an advanced Customer Data Platform that empowers businesses with precise audience segmentation capabilities. It offers real-time analytics to monitor customer behaviour and engagement, facilitating informed decision-making. Additionally, its seamless data integration ensures that businesses can consolidate their customer information from various sources, enhancing the overall marketing strategy. By leveraging these features, organisations can unlock deeper insights into their customers and tailor their offerings effectively.

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Solitics

Advanced Data Analysis and Automation Software

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4.3
Based on 64 reviews
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This robust platform centralises customer data, enabling personalised marketing, real-time analytics, and seamless integration with various data sources.

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Solitics offers a comprehensive solution for managing customer data, allowing businesses to create tailored marketing campaigns based on insights derived from real-time analytics. The platform's ability to integrate with numerous data sources ensures that companies have a unified view of their customers. Features like segmentation and predictive analytics enhance targeting efforts, ultimately driving engagement and improving retention. This makes it an invaluable tool for organisations seeking to optimise their customer interactions.

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Suadeo

Streamline Data Management for Financial Solutions

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Harness customer insights with advanced segmentation, real-time data updates, and seamless integrations to enhance engagement strategies.

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Suadeo offers robust features such as advanced customer segmentation for targeted marketing, real-time data updates that keep insights fresh, and seamless integrations with other tools. These capabilities enable businesses to create personalised engagement strategies, understand customer behaviour in-depth, and ultimately improve their marketing effectiveness. With a focus on data-driven decision making, this Customer Data Platform is designed to streamline processes and enrich the customer experience.

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Iterable

Unleash Your Marketing Potential with Automation Tools

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4.3
Based on +200 reviews
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This platform offers seamless integration, advanced segmentation, and real-time analytics to enhance customer engagement across multiple channels.

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Iterable is a powerful Customer Data Platform (CDP) that enables businesses to centralise customer data from various sources. It provides seamless integration capabilities with multiple applications, allowing for advanced segmentation and targeting of audiences. Additionally, its real-time analytics empower businesses to track engagement metrics and optimise marketing strategies across channels, ensuring better customer interaction and retention.

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Quintessence

Data manager for marketers

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A powerful Customer Data Platform (CDP) software that centralises customer data, delivers insights and personalisation to optimise customer interactions.

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Quintessence provides a unified view of customer data from multiple sources, including behavioural, transactional and demographic data. It enables marketers to segment audiences, create targeted campaigns and measure results, while providing a personalised experience to customers.

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Benefits of Quintessence

check An interface designed by and for marketers

check A 100% GDPR solution

check Data Quality algorithms that make it unique on the market

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Customer Data Platform (CDP) Software software: purchase guide

What is a CDP? 

Definition: Customer Data Platform

CDP is an IT solution that integrates with the marketing and sales information system to centralize and unify all customer data in order to process them and initiate highly relevant marketing actions.

How does it work?

CDP is software that is online or hosted on the user company's private servers and consists of a set of connectors (APIs) that allow data to be downloaded from the company's software and software packages (CRM, Email Marketing, ERP, Web Site, etc.). The data collected by the CDP is unified by the platform (duplicates, joins, enrichment) and stored in data tables.

Ultimately, users (mainly marketers) can search, sort and segment the data to identify groups of customers who share similarities that are relevant for marketing actions.

It is then tools such as email marketing or programmatic software that will enable marketing actions to be implemented.

What are the main features of a Customer Data Platform?

The Customer Data Platform focuses on the collection and processing of customer data from all marketing channels.

Collection of customer data

The first functionality of a CDP is to connect to third-party software, software packages, and tools containing refreshed customer data on a regular basis. Connectors allow data to be reported regularly (once or several times a day)

Unification and cleaning of data

It is not enough for the data to be in a single place for them to be usable. It is the role of the CDP to unify the data:

  • Data duplication
  • Removal of inconsistencies
  • Error suppression
  • Join between the same entities (e.g. the same person in the CRM and in a cookie)
  • Data enrichment

Data manipulation and analysis

Once the data has been properly stored in the CDP database, it can be manipulated (without coding) by marketing decision-makers. Most of the time, it is about being able to filter, sort and segment contacts to identify contextualized populations (segments).

CDPs can also predict lead and customer behavior and marketers can use these predictions to deliver messages that will engage prospects in a buying process. For example, a person who has viewed a product on the website and purchased similar products in a store may trigger a special offer.

Management of marketing actions

The Customer Data Platform can create events that will be interpreted as triggers in email marketing campaigns for example. Some CDPs integrate automation marketing tools but most are limited to data management.

Who uses Customer Data Platforms?

CDPs are simple tools with complex integration. The implementation, therefore, requires a lot of resources to understand the business issues and configure the platform. In fact, CDPs are intended for large and mature companies in terms of data management. By mature we mean that they have a very advanced use of customer data.

CDP customers are companies with several thousand customers such as hotel groups, clothing brands, etc.

Why use a CDP in a company?

CDP is a tool that allows you to take advantage of your customer data like no other solution, but it does have some inconveniences.

Advantages

  • Have a perfect knowledge of your customers
  • Breaking barriers between channels: really moving to multi-channel
  • Centralization of data
  • Increase data quality

Disadvantages

The time spent implementing the solution and the necessary resources

What is the difference between a CDP and a DMP?

Unlike a CDP, the DMP (Data Management Platform) does not offer a multi-channel vision. The DMP focuses on programming and cookie management. On the other hand, the DMP processes data in real-time (or almost). The DMP is oriented towards data volume while the CDP values data quality and customer knowledge.

Customer Data Platform (CDP) Software softwares: Q&A

How does a customer data platform (CDP) software work?

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A CDP software collects and integrates customer data from various sources and creates a unified customer profile. It then uses this profile to provide insights and personalized experiences to customers across different channels such as email, social media, and website.

What features should I look for when looking for customer data platform (CDP) software?

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Look for features such as data integration, real-time data processing, customer segmentation, predictive analytics, and omnichannel marketing capabilities. Also, consider the ease of use, scalability, and security of the software.

What are the benefits of customer data platform (CDP) for my company?

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A CDP software can provide multiple benefits to your company, such as improved customer experiences, increased customer engagement, better customer retention, and higher revenue. It can also streamline your marketing efforts and help you make data-driven decisions.

What are the best customer data platform (CDP) software options?

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Some of the best CDP software options in the UK market include Segment, Tealium AudienceStream, BlueConic, Lytics, and Optimizely. However, the best software option for you depends on your specific business needs and goals.

What are the free customer data platform (CDP) software alternatives I could try?

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Some of the free CDP software alternatives you could try include BlueConic's free trial version, Segment's free plan for up to 1,000 monthly tracked users, and Lytics' free plan for up to 100,000 monthly tracked users. However, keep in mind that these free options may have limited features compared to paid versions.