Discover VWO Testing, an advanced platform designed for marketers and webmasters seeking to enhance user experience and conversion rates. With powerful A/B testing capabilities, visual editor, and deep analytics, it sets itself apart by offering seamless integration and user-friendly tools for impactful decision-making.

What are the main features of VWO Testing?

Comprehensive A/B Testing

VWO Testing excels in providing a comprehensive A/B testing environment that allows users to test various website elements effectively. The platform supports:

• Unlimited variations and goals for extensive experimentation.
• Split URL tests to compare completely different designs.
• Mutually exclusive experiments to avoid interference in simultaneous tests.

Intuitive Visual Editor

VWO offers an intuitive visual editor that enables users to make changes on their webpages without writing a single line of code. This editor provides:

• Drag-and-drop interface for easy manipulation of page elements.
• Real-time preview to ensure changes look and function as expected.
• Point-and-click editing for quick adjustments and implementations.

Advanced Targeting and Segmentation

With advanced targeting and segmentation, VWO Testing empowers users to deliver personalised experiences based on user behaviour and demographics. Features include:

• Geolocation targeting to customise content based on user's location.
• Behavioural targeting triggered by specific user actions.
• Device and browser-based segmentation for optimised rendering.

Robust Analytics and Reporting

VWO provides a suite of robust analytics and reporting tools to help users measure the impact of their experiments. Key functionalities include:

• Heatmaps and clickmaps to understand user interaction.
• Detailed reporting with conversion funnel tracking.
• Seamless integration with Google Analytics for comprehensive insights.