Trend 2024: CMOs more selective in their digital investments

[In partnership with Digital CMO]

CMO, are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO's latest study on these trends has the answer!

53% of marketing and communications managers in large and medium-sized companies said they wanted to pay more attention to their digital investments. Find out more in this article.

Companies need more digital tools

According to the study, conducted in partnership with We are Com and Plug and Play GE Communication, the marketing and communications departments of medium-sized and large companies are clear: they are more careful about their digital investments.

The reasons for this? To name but the main ones: growing needs for an omnichannel customer journey, ever more data to manage and process, and a customer experience that needs ever more attention. In short: more business needs = more tools = a bigger bill! Which is why CMOs need to be careful to make the right choices.

A confirmed trend for 2024

There' s no reason to expect a pause in investment, and no reason to question it.

But can we afford to be selective in an ecosystem dominated by the GAFAs? What impact will this have on social networking strategies, using the right tools? And on the company's overall strategy? Find out in the Digital CMO article, which shares the results of the study!