Top 13 digital marketing software to improve your visibility

Digital marketing has become essential for any company seeking growth and visibility on the web. More and more software is being developed, specialising in the different categories of digital marketing: content creation, emailing, SEO optimisation, etc.

As a marketer, you owe it to yourself to keep up with the latest trends and be at the cutting edge of technology. 👩‍💻

No time to pick and choose from the many solutions on the market? Then look no further!

This comparison will help you discover (or rediscover) the solutions you need to successfully implement your digital marketing strategy.

🔎 A closer look at the most effective software on the market.

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Our selection criteria

To present this selection of software, we have used a number of criteria:

• the reputation of the software,
• ease of use
• interfaceergonomics.

To optimise your digital marketing strategy, you're looking for the best tool, so we've taken into account the various elements that will bring you real benefits:

• integration with different applications, enabling you to connect your tools,
• the power and richness of its functionalities
• the tool's expertise, giving you access to the latest technologies,
• the support offered, to save you time in getting to grips with the solution,
• value for money.

Comparison table of 13 digital marketing software packages

ActiveTrail, the marketing automation pro

ActiveTrail is a marketing automation platform offering a host of features at a low price. The solution works in several areas of digital marketing:

• e-commerce,
• marketing automation,
• emailing,
• creation of landing pages
• surveys,
• SMS campaigns.

Who should use it?

ActiveTrail is affordable software, so it's aimed at both small businesses and large companies looking for powerful, complementary features.

Key features

Key benefits

• Rich functionality: A/B testing, dynamic segmentation, landing page editing, etc.
• Its powerful predictive sending functionality, thanks to its Big Data programme, will automatically send your campaigns at the optimum time for each of your contacts.
• The platform is available in 4 languages: French, English, German and Spanish.

What we like

• ActiveTrail is the least expensive marketing automation software on the market. It offers a wide range of very interesting and affordable features.
• You can quickly and easily connect ActiveTrail to numerous applications: Salesforce, Zapier, PayPal, Facebook Leads Ads, Wordpress, etc.

Rates

ActiveTrail offers 3 packages that can vary depending on the number of contacts you have:

• Basic package from €9/month,
• the plus package from €13/month,
• the premium offer from €351/month.

💡 Save 15% by paying annually!

ActiveTrail

146 reviews

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Emailing & Marketing Automation platform

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appYuser, for evaluating your web performance and digital experience

appYuser is a unique solution that measures web performance and analyses the digital experience of visitors by correlating their interactions with business objectives, improving visibility and conversions. It offers a holistic view of digital performance, essential for optimising marketing strategy.

Who should use it?

AppYuser is designed for any company with a website and digital objectives, regardless of its sector of activity.

Key features

📊 Analysis and monitoring	analysis of all web traffic to provide accurate and comprehensive insights analysis of pages to identify points and areas requiring improvement analysis of location, terminal used and other contextual factors real-time performance monitoring detailed reports and KPIs, etc.
🎯 Optimisation based on impact on objectives	correlation of digital objectives with user experience data, such as online purchases and account creation optimisation recommendations ranked according to their potential impact on objectives continuous improvement of optimisations based on new data integrated A/B testing, etc.

Benefits

• appYuser offers a clear vision of the improvements needed, improving engagement and doubling conversions at no additional cost. It guarantees an optimal user experience, increasing conversions by an average of +27%.

• As a common platform, appYuser strengthens collaboration and digital performance and facilitates the alignment of technical performance with business objectives, elevating IT to a strategic role through appYdex.

What we like

• Unlike solutions that focus solely on the IT aspect or the user interface, AppYuser ensures that the technical aspect remains relevant in terms of the digital experience once in production and in front of its audience. This ensures the success of marketing initiatives as they evolve.
• appYuser can be deployed and used easily in less than 5 minutes.

Prices

• From €129 per month for the basic package.

Bloomreach, for fully personalised customer journeys

Bloomreach is the benchmark software for businesses that want to offer their customers engaging and personalised customer journeys. With features powered by AI and marketing intelligence, you can improve customer engagement, optimise your conversion rate and understand your audience through key analytics.

Who's it for?

Companies of all sizes and in all sectors. Bloomreach is currently used by hundreds of companies including Puma and Bosch.

Key features

👩‍💻 Marketing automation	audience segmentation creation of landing pages email & SMS campaigns visit tracking A/B testing digital ad placement, etc.
📊 Analytics	behavioural and semantic analysis customised KPIs activity monitoring intelligent recommendations co-occurrence suggestions real-time dashboards, etc.

Benefits

• An increased conversion rate thanks to intelligent product recommendations, referencing indices to improve traffic from your natural referencing, AI to refine your merchandising based on customer data, etc.
• A module for creating relevant content tailored to your customer data and analyses. You can easily create your sales tunnels using drag & drop, customise your content and product pages in real time and quickly create dynamic landing pages.

What we like

• Modular, customised rates tailored to your specific needs and budget: number of customers, size of your product catalogue, events you're organising, etc;
• Personalised support with a dynamic support team and a 360° view of your business.

Prices

• On request.

Bloomreach

+200 reviews

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A single flexible platform for customer data, marketing, AI

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Canva, and its thousands of customisable templates

We don't need to tell you about it: Canva is the simplest and most powerful free content creation software. You can create all kinds of designs: posters, infographics, QR codes (very topical), presentations, publications for social networks and even videos!

Who can use it?

Anyone can use Canva, whether in their professional or personal life.

Key features

The plus

• Canva offers a popular collaborative working feature, so you can work on content with several people at the same time. You can also classify content in folders and share what you want with whoever you want.
• Canva also has a mobile application that allows users to create, edit or share their content directly from their smartphone.

What we like

• We really like the wide choice of templates , which is one of Canva's key advantages. You can choose from hundreds of templates that you can then easily customise as you wish.
• It offers a host of free features that are more than enough to get you started. Its pro version, which is still quite affordable, offers unlimited and very powerful content creation features.

Prices

Canva offers 3 packages

• a free version
• a pro version at €11.99/month,
• a business price based on a quote.

Canva

+200 reviews

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Design Simplified for Everyone with Graphic Tools

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Google Ads, the essential SEA tool

Google AdWords is Google's advertising platform that allows users to buy, or rather, bid for keywords. The aim is for you to improve the positioning of your adverts to increase your visibility.

Who can use it?

Google Ads is designed for all businesses wishing to implement an SEA strategy.

Key features

The advantages

• There are many advantages to implementing an SEA strategy: immediate increase in traffic, targeted audience, flexibility (real-time control and adjustment), detailed monitoring. Google Ads is the only tool that gives you total management of your SEA strategy.
• Google Ads offers many ways of increasing your visibility on the web. Adverts can take a variety of forms: videos, images, text. And they can be found on different media: Google SERP, Google shopping, YouTube, partner sites, etc.

What we like

• Google's advertising platform is free. So any business can use Google Ads to manage its advertising.
• Google offers training courses for users wishing to learn about the features of Google Ads. These courses are free and enable learners to acquire certification.

Prices

Google Ads is available free of charge.

Google Adwords

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Optimise Your Ad Spend with Targeted Advertising

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Google Analytics and its powerful measurement indicators

Because digital marketing also involves analysing results, Google offers you Google Analytics, a free tool that provides detailed statistics on the number of visitors to your website. Google Analytics analyses your website's audience. You can find out :

• the number of visitors
• the time spent on the site
• the number of pages viewed
• visitor queries,
• bounce rate, etc.

Who should use it?

Google Analytics is designed for anyone who wants to know how their website is being used.

Key features

The plus

• Google Analytics is an extremely powerful tool for analysing a wealth of information about the activity of your website's users.
• Google's analysis platform provides you with in-depth information which, if correctly interpreted, can clearly boost your business.

What we like

• Access to Google Analytics is completely free, and it's the only software on the market that offers such advanced features free of charge.
• It's the most widely used analysis tool in the world, which means that this software meets a real need.

Prices

Google Analytics offers a free but limited version.

You can access all the advanced features of Google Analytics with the pro version. In this case, prices are quoted on request.

Google Analytics

+200 reviews

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Advanced Insights for Web Analysis Professionals

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HootSuite, the social network manager

HootSuite is social network management software that integrates feeds from different networks such as Facebook, Twitter, LinkedIn, Google+, etc.

The platform brings together the various marketing techniques needed for effective social network management: scheduling posts, publication planning, analysing the results of all your social networks, and monitoring market trends and the competition.

Who should use it?

HootSuite is designed for all companies wishing to manage their social networks on a single platform. It's the essential tool for Community Managers.

Key features

The best features

• HootSuite offers an "auto-scheduler" function that automatically publishes your posts at the most relevant times.
• Its collaborative working function is very interesting and acts as a task management tool: you can assign or reassign tasks, publications or messages to the members of your team.

What we like

• Thanks to the social media analysis dashboard, you can find out which content is most effective and customised insights explaining the reasons for these results.
• HootSuite has developed "HootSuite ads" which allows you to manage your sponsored ads on social networks and search engines directly using the same tool.

Rates

HootSuite offers 4 packages:

• the professional package at €39/month,
• the team package at €109/month,
• the business package at €599/month,
• business rates are available on request.

HootSuite

+200 reviews

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Easy management of social networks

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Marketing Hub, and its inbound marketing methodology

Marketing Hub, from HubSpot, is an all-in-one digital marketing software packagebased on inbound methodology. It offers users a range of specialised marketing functions:

• blog management
• SEO tool,
• advertising campaign,
• social network management
• video marketing
• marketing automation, etc.

Who's it for?

Marketing Hub is a software package with a wealth of advanced features, making it suitable for large companies. Smaller companies can also use it and get a feel for it thanks to its free version.

Key features

The plus

• The platform offers advanced digital marketing functionalities: automatic lead attribution, advanced statistics, online monitoring tool, creation of forms and CTAs, etc. So you can manage your entire marketing strategy from a single platform.
• Marketing Hub is available in several languages: English, French, Spanish, German, Portuguese, Italian, Dutch and Japanese.
• More than 940 custom integrations are available in the HubSpot application marketplace, so you can connect to your tools easily.

What we like

• Marketing Hub offers a free version with the essential features you need to get started in inbound marketing.
• We appreciate the personalised support offered by HubSpot, with its support team on hand to answer all your technical questions, whether you need help configuring your team or creating a workflow.

Rates

Marketing Hub offers you 4 packages:

• a free version,
• a Starter package from €41/month,
• a Pro package from €740/month,
• an Enterprise package from €2,944/month.

Hub Marketing

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Search Engine Marketing (SEM) Software

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MailChimp, and its intuitive emailing platform

Have you always dreamt of sending an e-mail to hundreds of people quickly and easily? Or even better, have you ever dreamt of having some of your emails sent automatically?

We're delighted to tell you that it's now possible, thanks to MailChimp!

This tool is one of the most widely used for creating email campaigns.

Who's it for?

MailChimp is a very easy-to-use tool, so it's perfect for any marketer looking for email marketing software.

Key features

More

• MailChimp is gradually beginning to diversify its offering. The core of mailChimp's business remains the creation of email campaigns, but it also offers e-commerce, website creation, online appointment booking and other functions.
• MailChimp has very advanced analysis functions and even offers intelligent recommendations to help you improve your campaigns.

What we like

• MailChimp's ease of use is one of its greatest strengths. It's a very easy-to-use platform with an intuitive and comprehensive interface.
• MailChimp offers a free version enabling you to have 2,000 contacts and send 12,000 emails/month.

Prices

Mailchimp offers 4 packages:

• a free version,
• an essential package from €9.99/month,
• a standard package from €14.99/month,
• a premium package from €299/month.

MailChimp

+200 reviews

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An emailing solution used by over 9 million people

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Marketing Cloud, the marketing platform by Salesforce

Marketing Cloud, developed by Salesforce, is a digital marketing platform. The solution has functionalities for all your contact points: display, social networks, websites, apps, email, customer service and many more.

Marketing Cloud is the market leader in creating intelligent customer journeys.

Who's it for?

Marketing Cloud is a software package designed specifically for marketing experts.

Key features

Plus points

• Marketing Cloud was developed by Salesforce, which is an advantage in terms of integration. Its AppExchange API is a quick and easy way to extend Salesforce with thousands of solutions that can be installed in just a few clicks.
• Salesforce Marketing Cloud is constantly developing and improving. Built-in AI helps you personalise your messages as your business grows and trends change.

What we like

• Marketing Cloud is the market leader in creating intelligent customer journeys. It is the only one to offer such advanced functionalities as the use of artificial intelligence to optimise campaigns.
• A genuine calculation of the return on investment of marketing actions is available, providing information on the effectiveness of the campaigns launched by the company, as well as the state of the sales funnel.

Prices

Marketing Cloud divides its prices according to its different tools. Prices vary according to the packages chosen and the features selected.

Marketing Cloud

1 reviews

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Email Marketing Software

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SEMrush, your SEO ally

SEMrush is an online visibility management platform that can be described as the best competitive analysis tool available today. With SEMrush, you can analyse traffic, keywords, backlinks, and so on. But you'll also be able to find out about your competitors' paid ads on Google!

Who is it for?

SEMrush is designed for marketing departments looking for advanced SEO analysis features.

Key features

The plus

• SEMrush is an all-in-one platform that has all the features you need for SEO and even has the most comprehensive metrics on the market.
• You can integrate SEMrush with Google Analytics and Google Search Console.

What we like

• SEMrush listens closely to its community and offers numerous updates with new features on a regular basis.
• The platform offers a free version with no time limit, which is great for beginners.

Prices

SEMrush offers 4 packages:

• a free version with a limited number of queries,
• a pro package at €119.95/month,
• a pro package at €229.95/month,
• a pro package at €449.95/month.

💡 Save up to 17% by paying annually!

SEMrush

+200 reviews

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Enhance Your SEO Strategies with Superior Marketing Insights

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SMSFactor, the SMS marketing expert

SMSFactor is a complete solution specialising in sending professional SMS messages. Powerful and feature-rich, this software lets you easily exploit the full potential of text messages for your marketing strategy (they are read by 90% of recipients within 3 minutes of receipt!).

Who is SMSFactor for?

SMSFactor is specifically designed for SMEs in all sectors. HubSpot users will particularly appreciate its plug-in system.

Key features

The plus

• A variety of tools to suit all needs : a REST API to send SMS from your business tools, plugins to connect SMSFactor to your software (HubSpot, for example) and an online platform.
• Benefit from a high-quality, secure solution and regular updates. Benefit from a faultless technical infrastructure, even when sending mass text messages.

What we like

• SMSFactor offers you more than SMS, sharing its market expertise, sales techniques and communication advice.
• You can rent a database of qualified prospects from the publisher according to your own criteria and objectives, and then use SMS marketing to prospect effectively with them.

Rates

Choose between :

• prepaid packs, with no commitment (from €65 for 1,000 SMS messages),
• monthly payment by direct debit, as soon as you send more than 3,000 SMS per month.

SMSFactor

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CPaaS Platform - Professional SMS solution

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Wordpress, the most popular CMS

What would a Digital Marketing strategy be without a website? Not much... The website is the most important element in your Digital Marketing strategy.

Wordpress is the most popular website creator in the world. In fact, 42% of the web is based on Wordpress!

Thanks to this platform, it's easy to create a website without any code, sell your products and create your own blog.

Who can use it?

Wordpress is designed for anyone, professional or otherwise, who wants to create a website.

Key features

The advantages

• With thousands of powerful, easy-to-install, turnkey extensions, your website can be tailored to your needs.
• Sites developed with WordPress are renowned for being well referenced by search engines. WordPress takes SEO into account by automatically generating title tags and meta descriptions. But adding plugins can take SEO optimisation of your pages and articles even further.

What we like

• Wordpress is very easy to use. One of the advantages of using this tool is that you can create a website using templates and plugins without knowing how to code. Its drag-and-drop functionality is also very intuitive.
• WordPress is open source software, so it's completely free to download and use!

Prices

Worpress offers 5 packages:

• a free version
• a personal version at €7/month
• a premium package at €14/month,
• a business package at €33/month,
• an e-commerce package at €59/month.

WordPress

+200 reviews

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Powers 28% of the internet

Learn more about WordPress

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Complementary digital marketing software

We've come to the end of our comparison of the 13 best digital marketing software packages. As you can see, there are countless software packages specialising in Web marketing.

We've covered Search Engine Marketing software, which covers both SEO and SEA, Emailing software, which is very important for your communication, but also marketing automation software, etc.

💡 The thing to remember is the importance of these software packages complementing each other . Your Digital Marketing strategy will only be effective if you activate all its levers: SEO, SEA, social networks, website optimisation, email campaign, etc.