Become number 1 on Google with these 7 SEO tools
Are you looking to rank in the top results of a Google search, but don't know whether your content will please the algorithm ? Appvizer offers you a selection of the seven best SEO tools to ensure that your content is pampered by the algorithm and attracts as many visitors as possible.
Today's search engine algorithms evolve and are updated regularly. It's normal to be at a loss when it comes to deciding how to optimise your content. That's why using an SEO tool is a real time-saver, as it guides you through every stage of optimising your content.
As SEO software is essential for ensuring your visibility on search engines, before making our selection we made sure that the software you'll find in this article shares the following features:
- a free trial version so you can test the software,
- a list of keywords associated with the search,
- the difficulty established by the competition,
- indications on the titles and meta tags to use,
- advice on how to structure your content.
Comparative table of SEO tools
1 of 6
 Ahrefs |  InLinks |  Ubersuggest |  Ranxplorer |  SEMrush |  SEObserver |
|---|---|---|---|---|---|
| For all companies | For companies with more than 250 employees | For companies with more than 1 employees | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software |
| Learn more about Ahrefs | Learn more about InLinks | Learn more about Ubersuggest | Learn more about Ranxplorer | Learn more about SEMrush | Learn more about SEObserver |
Ahrefs
Introducing Ahrefs
Ahrefs is a tool with a host of SEO features. It's a comprehensive tool that gives you access to valuable information about your site, your competitors ' sites and user searches .
Advantages and strengths
Ahrefs offers a range of features, including
- the Site Audit, which analyses your website and its structure to suggest concrete changes you can make to improve its performance,
- the Site Explorer, which analyses what is currently working in your competitors' SEO strategies so that you can implement winning strategies straight away,
- Content Explorer, which gives you the most relevant content ideas for your website, based on your sector,
- tutorials and an active community to help you get to grips with the software and make sure you don't miss out on any features.
What we like about Ahrefs
Thanks to a robot that analyses web pages and updates the information collected every 15 minutes, you can be sure of having the most convincing information on the strategy to implement on your website.
Ahrefs
Inlinks
Introducing Inlinks
Inlinks is a platform that guides you in optimising your SEO content. The software suggests actions you can take to get the best possible ranking, but will also suggest ideas to help your content consolidate its position.
Advantages and strengths
Despite being one of the least well-known SEO software packages on this list, Inlinks manages to stand out in several respects :
- content optimisation : Inlinks not only gives you lists of keywords to use in your content, but also suggests contextual topics, synonyms and related questions to engage your visitor;
- optimising your internal linking: the platform offers ideas for links to be established between your content on your site to improve your visitors' browsing experience.
What we like about Inlinks
Beyond the optimisation aspect, Inlinks is concerned with making content that is already well positioned sustainable in the long term. More than just SEO optimisation, the platform warns you when your content needs to be modified in line with algorithm updates .
InLinks
Ubersuggest
Introducing Ubersuggest
Ubersuggest is an SEO software published by Neil Patel, recognised as an expert in SEO. With Ubersuggest, you have access to SEO strategies that work in your industry.
Advantages and strengths
Ubersuggest is one of the SEO tools with one of the best user experiences. From the interface, you can easily access the many features offered by Ubersuggest:
- a summary of the natural referencing strategies implemented in your field of activity,
- an in-depth analysis of the SERPs for the keywords you want to rank for,
- ideas for short- and long-tail keywords related to your field.
What we like about Ubersuggest
The Ubersuggest interface is clear and easy to read. If you're just starting out in SEO and you don't find SEO software very intuitive, Ubersuggest is the easiest and quickest to master.
What's more, the platform offers one of the lowest prices of the selection (€29/month) and you can take out a lifetime subscription if the software has convinced you.
Ubersuggest
Ranxplorer
Introducing Ranxplorer
Ranxplorer is a SaaS that helps you develop your SEO strategies. The software has focused its development solely on the French market in order to offer its users the most relevant information on the French market.
Advantages and strengths
Ranxplorer software offers all the functions that a classic SEO tool can provide, as well as features for those who want to go further in their search engine rankings:
- more than an SEO tool, the software allows you to set up SEA strategies to get maximum traffic,
- the integration of programming interfaces to enable you to customise your use of the software.
What we like about Ranxplorer
Ranxplorer is perfect for you if you're targeting the French market. Claiming to be the largest SEO results database in France, the software gives you access to over 3 billion results, 100 million keywords and information on over 30 million sites.
Ranxplorer
Semrush
Introducing Semrush
Semrush is one of the best-known and most widely used SEO software packages . Perfectly suited to SEO novices , provided they spend a little time getting to grips with it, the software is also suitable for SEO experts, given the wide range of features on offer.
Advantages and strengths
Semrush offers a huge range of features that make this software an essential tool:
- Numerous integrations available, including one with Google Data Studio,
- up to 5,000 keywords around your domain,
- creation of 5 to 40 projects to help you organise the different strategies you need to apply.
What we like about Semrush.
Semrush offers the Keyword Magic Tool. This feature gives you quick access to synonyms and variations that you can use for your keywords. Whether for short or long tail keywords, the software shows you where it would be most relevant for you to position yourself.
SEMrush
SEObserver
Introducing SEObserver
SEObserver is a software package that enables users to copy the best SEO strategies to optimise your chances of reaching the top of the SERP. The software makes it a point of honour to ensure that your content remains positioned in the long term.
Advantages and strengths
SEObserver is a software package which, in addition to the usual SEO functions, offers other solutions to help you stay well positioned on the SERP:
- identifying which of your competitors' sites are rising in the search results for the keywords on which you are positioned,
- choice of automatic filters to keep you informed of changes in certain aspects of your site or those of your competitors on subjects of interest to you,
- monitoring the changes you make to your site to see if they have an impact on your ranking.
What we like about SEObserver
SEObserver understands that the main promise of SEO tools is the ranking of your keywords on the SERP. The platform has decided to go a step further by focusing on an ongoing analysis of competitor sites that may dethrone you on keywords.
Once this analysis has been carried out, the software suggests a number of strategies to counter the rise of your competitors as far as possible and ensure that your site remains ranked in the long term.
SEObserver
SEO software: an essential tool for increasing your free traffic tenfold
As you will have realised, improving your visibility on search engines is no mean feat when you consider the number of functions that these software packages can provide.
They give you strategic advantages whatever the content you offer your customers, whether it's articles, sales pages, etc. Whether you're in a competitive market or not, SEO optimisation of your content will enable you to increase the authority of your site and attract your competitors' visitors to you.
The SEO tools presented in this article will guide you in your quest for the first page of the SERP. So don't wait any longer and find out how to optimise your content to gain visitors!
Article translated from French