[SEO] 7 tracking programs to analyse your Google ranking: 2025 comparison

Controlling your positioning on Google means controlling your visibility. These days, every click counts, and tracking your positioning has become an essential reflex for any company, freelancer or agency that relies on natural referencing. Why should you do this? Because without clear data on your keywords, your ranking and that of your competitors, it's impossible to adjust your SEO strategy effectively.

Today, there is a wide range of SEO monitoring tools capable of showing you, day after day, the evolution of your positions on search engines. These solutions give you access to detailed reports on performance, trends, the queries typed by your visitors and the movements of your direct competitors.

And it's not just a question of technique. Every position gained, every keyword followed, is an opportunity to better capture the attention of your audience - and therefore generate more qualified traffic and more results.

In this 2025 comparison, we take a look at the best Google ranking tracking software, with a single objective: to help you choose the tool best suited to your needs, your priorities... and your budget.

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Which SEO tool should you use? Top 7 Google ranking tracking software

Google Search Console: the essential free tool

If you had to use just one SEO tool to get started, this would be it. Google Search Console (GSC) is a free, powerful tool that lets you track your ranking, understand how Google perceives your site, and continuously optimise your natural referencing. Essential for freelancers, agencies and SMEs who want reliable data without blowing their budget.

Key features

• Search performance analysis: GSC provides detailed data on the queries that drive traffic to your site, the number of clicks, impressions, click-through rate (CTR) and the average position of your pages in search results.
• Keyword tracking: Identify the keywords for which your site is ranked, monitor their evolution and adjust your content strategy accordingly.
• Indexing reports: Get information about which pages on your site are indexed by Google, identify crawling errors and submit sitemaps to facilitate indexing.
• Security and performance alerts: Receive notifications of problems such as crawl errors, security issues or manual penalties.
• Core Web Vitals evaluation: Measure crucial aspects of user experience, such as loading time, responsiveness and visual stability of pages, all of which are essential for modern SEO.
• Mobile compatibility: Check whether your pages are suitable for mobile devices and identify any display or usability problems.
• Internal and external links: Analyse the links pointing to your site and internal links, which can help boost the authority of your key pages.

Our opinion of Google Search Console

What we love about GSC is its direct access to Google's raw data. No other tool gives you such a clear view of what the engine sees, understands... or ignores.

Of course, its functions are limited to your own site: no competitive analysis, no multi-domain monitoring. But as a solid basis for managing your SEO, it is a benchmark. It should be part of any strategy, whatever your level.

Google Search Console

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Semrush: the market leader

Semrush has established itself as an essential reference among SEO tools. Designed for digital marketing professionals, it offers a comprehensive suite of features for optimising online visibility, analysing the competition and refining content strategies.

Key features

• In-depth keyword research: Semrush's Keyword Magic Tool provides exhaustive keyword exploration, offering suggestions based on billions of queries to identify relevant SEO opportunities.
• Advanced competitive analysis: The "Domain Overview" feature provides an overview of competitors' performance, including organic traffic, backlinks and main traffic sources, making it easier to develop competitive strategies.
• Precise positioning tracking: Semrush offers daily tracking of target keyword rankings, with data segmented by country and device, enabling fluctuations to be identified and actions adjusted accordingly.
• Technical site audit: The SEO audit tool detects technical errors likely to affect visibility, such as broken links or duplicate content, and provides recommendations for correcting them effectively.
• Backlink analysis: Semrush provides a detailed assessment of inbound links, helping to monitor quality and prevent the risk of penalties from Google.
• Customised reporting: The intuitive interface allows you to generate detailed, customisable reports, tailored to the needs of agencies and companies of all sizes.

Our opinion of Semrush

Semrush stands out for its rich functionality and its ability to centralise all the tools needed for an effective SEO strategy. Whether for keyword research, competitive analysis or technical auditing, it offers invaluable insights for improving online performance. Its user-friendly interface and reporting options make it an ideal ally for SEO professionals.

SEMrush

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Ahrefs: for in-depth analysis

Ahrefs is an essential SEO tool for professionals wishing to carry out in-depth analyses, particularly of backlinks and positioning. Its exhaustive database and advanced features make it an invaluable ally for refining SEO strategies and outperforming the competition.

Key features

• In-depth backlink analysis: Ahrefs has one of the largest link databases on the market, updated every 15 minutes. This makes it possible to monitor inbound and outbound links in real time, assess their quality and identify netlinking opportunities.
• Precise positioning monitoring: Thanks to its "Rank Tracker" tool, Ahrefs offers daily monitoring of keyword rankings, with data segmented by country and by device. This makes it possible to detect fluctuations and adjust strategies accordingly.
• Advanced keyword research: The "Keywords Explorer" provides detailed information on search volume, difficulty, predicted click-through rate and traffic potential, helping to identify untapped opportunities.
• Technical audit of the site: The "Site Audit" tool provides an in-depth analysis of the technical aspects of the site, identifying errors likely to affect referencing, such as broken links, duplicated content or indexing problems.
  Competitive analysis: With Site Explorer, you can examine your competitors' strategies, analysing their organic traffic, backlinks and positioned keywords.
• Content exploration: "Content Explorer" allows you to discover the best-performing content in your niche, by analysing its popularity, backlinks and engagement on social networks.
• API integration: Ahrefs offers a robust API, making it easy to integrate data into other analysis or reporting tools, ideal for large-scale projects.

Our opinion of Ahrefs

Ahrefs stands out for the depth and accuracy of its analyses. Its ability to provide detailed data on backlinks, positioning and content makes it a complete tool for SEO professionals. Although its interface may take some getting used to, the insights it offers more than justify the investment. It's a wise choice for those who want to perfect their SEO strategy with the help of concrete, usable data.

Ahrefs

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Ubersuggest: an excellent choice for beginners

Created by Neil Patel, Ubersuggest is aimed above all at those who want to get started in SEO without the complexity. This freemium tool focuses on accessibility and clarity, without sacrificing essential functionality. It's perfect for freelancers, start-ups and marketers who want to track their Google rankings without the headache.

Key features

• Intuitive, fluid interface: no steep learning curve here. The tool is designed to guide even novice users step by step through their SEO monitoring.
• Simplified keyword research: Ubersuggest offers hundreds of keyword ideas, with search volume, SEO difficulty, CPC and level of competition. Perfect for building a solid editorial strategy right from the start.
• Rapid competitive analysis: in just a few clicks, you get a clear view of the competing pages that are positioned on a keyword, their estimated traffic and the backlinks they obtain.
• Positioning tracking: Ubersuggest allows you to track your keyword rankings over time, with alerts in the event of significant variations. You can see what's working and what needs adjusting.
• Automated SEO audit: the tool scans your site to detect technical problems (broken links, slowness, missing tags, etc.) and gives you concrete recommendations.
• Backlink analysis: even in the free version, Ubersuggest provides an overview of incoming links, useful for identifying your site's most powerful pages or netlinking opportunities.
• Affordable pricing: freemium model + single lifetime subscription at a competitive price - ideal for small budgets who want to avoid heavy monthly subscriptions.

Our opinion of Ubersuggest

What we like about Ubersuggest is its no-nonsense approach to SEO. The tool doesn't try to impress with its complexity, but to help users take action. It gets straight to the point, without unnecessary jargon. An excellent entry point into the world of SEO, which can also help out pros looking for a lightweight solution.

Ubersuggest

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Yooda Insight: perfect for the French market

Yooda Insight is a French solution designed for those who want to optimise their SEO on the French-speaking market. Specially calibrated for Google France, it stands out for the accuracy of its local data and its 100% made in France focus. Ideal for SMEs, agencies or SEO consultants targeting the French market.

Key features

• Position tracking on Google France: monitor the position of your keywords on the French search engine with a remarkable level of precision. Ideal for tailoring your SEO strategy to your local audience.
• Local competitor analysis: identify which competitor sites are performing well on your target queries, find out which keywords are performing well and adjust your content accordingly.
• Suggest" keyword module: explore new content opportunities based on a starting keyword. Suggestions are based on a massive database, perfectly adapted to French linguistic usage.
• Intuitive dashboards: access a summary view of your SEO performance through a clear interface, without information overload. Practical for quick management.
• Customisable update frequency: choose between daily, weekly or monthly monitoring, depending on your needs and objectives.
• Adapted to local content strategies: Yooda Insight takes into account search trends specific to the French market, which is often overlooked by international tools.

Our opinion of Yooda Insight

What we like about Yooda Insight is its local roots. It speaks the language of French SEOs, literally and figuratively. It excels in fine analysis of the national market, with no superfluous data and excellent readability. For any home-based SEO player, this is a lever not to be overlooked.

YOODA INSIGHT

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Myposeo: the specialist tool for French SEO

Myposeo is a French solution designed for SEO experts who want to manage both their natural and paid search engine optimisation, with a fine-tuned local vision. Its strength? An excellent balance between positioning analysis, competitive monitoring and personalised reporting - all designed for the specific characteristics of the French market.

Key features

• Real-time positioning tracking: monitor your keywords on Google (desktop and mobile), with data updated daily. Clear visibility over the evolution of your SEO performance.
• Advanced competitive analysis: compare your positions with those of your competitors over a given period. Ideal for understanding market movements and reacting quickly.
• Precise geographical segmentation: analyse your ranking by region or city, a must for multi-site companies or local strategies.
  SEO + SEA integration: Myposeo combines organic and paid data for a global view. Perfect for measuring the cross-impact of your SEO and PPC (Google Ads) actions.
• Customisable, automated reports: create clear dashboards that can be shared with your customers or your team, with scheduled delivery (weekly, monthly, etc.).
• Multi-device and multi-engine tracking: in addition to Google, Myposeo also allows you to track your positions on Bing and other engines, depending on your targets.
• Free trial: try out all the features with no obligation to see if the tool meets your needs.

Our opinion of Myposeo

Myposeo ticks all the boxes for demanding professionals targeting the French market. Its interface is clear, its data reliable, and its ability to combine SEO + SEA is a real plus for steering a unified marketing strategy. An excellent choice for agencies, e-tailers or local structures that want to keep a close eye on their performance.

Myposeo

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Monitorank: flexibility and customisation

In a constantly evolving SEO ecosystem, Monitorank offers a flexible, modular, multi-channel solution that is perfectly suited to the needs of agencies and SMEs alike. It's a French tool, focused on à la carte positioning tracking, on Google... but not only.

Key features

• Customised keyword pricing: pay only for what you track. Monitorank allows you to create a customised plan, ideal for freelancers, start-ups or multi-client agencies.
• Multi-platform tracking: track your rankings not only on Google (desktop and mobile), but also on Google Maps, Amazon, YouTube, Bing and others. Perfect for an omnichannel strategy.
• Tailor-made reports: customise your dashboards and reports with the data you deem relevant. Frequency, format, metrics tracked: everything is adjustable.
• Intelligent alerts: receive automatic notifications as soon as a significant movement in position is detected, so you can stay reactive to changes.
• Integrated competitive analysis: compare your performance with that of your rivals on the same keywords, and identify trends and opportunities.
• Geolocation tracking: highly relevant for local SEO, Monitorank lets you track your positions by city or region.
• Clear, fast interface: no frills, the tool gets straight to the point with a streamlined UX focused on the essentials: the data.

Our opinion of Monitorank

Monitorank stands out for its modular, pragmatic approach to SEO monitoring. It's a tool that you can configure as you like, according to your real needs. We particularly appreciate its multi-channel coverage, flexible pricing and ability to monitor complex or highly targeted projects. Ideal for those who want precise control without paying for superfluous features.

Monitorank

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How do I choose SEO tracking software?

Not all tools are created equal. Before opting for Google ranking tracking software, it's essential to assess what's really important for your business, your objectives and your level of expertise. Here are the 5 key criteria to take into account to make an informed choice.

Ease of use (UX)

A good tool is one that you actually use. The ergonomics and clarity of the interface play a crucial role, especially if you're just starting out or if several team members need to log in. An intuitive dashboard, fluid navigation and clear filters are all elements that help you to act faster... and better. Some tools, such as Ubersuggest, focus on simplicity, while others, such as Semrush, require a little more familiarity but offer greater depth.

Cost and pricing model

The price varies enormously from one tool to another, as does their billing model (freemium, monthly subscription, pay-per-use, etc.). For small budgets, solutions such as Ubersuggest or Google Search Console may suffice. Agencies or organisations with complex needs will prefer more comprehensive tools such as Ahrefs or Myposeo. Think about scalability too: can your tool grow with you?

Data accuracy

The heart of SEO tracking is the actual positions of your keywords. The more precise the tool (in terms of geolocation, device, language or search engine), the more relevant your decisions will be. Tools such as Monitorank or Yooda Insight shine in this respect, particularly on the French market. ⚠️ Beware of data that is too aggregated or updated too infrequently: it can distort your analyses.

Update frequency

Depending on your sector, monitoring your positions once a month or every day will not produce the same results. For highly competitive projects, a daily update is often necessary. For evergreen or institutional content sites, weekly or monthly updates may suffice. Some tools (such as Monitorank or Myposeo) offer a customisable frequency, which is a real plus.

Customer support and resources

A reliable tool is also a well-supported tool . Tutorials, clear documentation, responsive support, guided onboarding... These are all elements that can make a difference, particularly in the event of a problem or an increase in skills. Publishers such as Semrush and Ahrefs offer extensive knowledge bases, but smaller players such as Myposeo and Yooda Insight focus on local support.

What we like about each tool

How to take advantage of positioning tracking tools to optimise your SEO

Tracking the performance of your keywords: your SEO compass

Tracking your keywords isn't just about checking whether they're going up or down in Google. It's about understanding why, how... and above all what to do next.

A good tracking tool shows you where you stand in relation to your competitors, which keywords are generating the most impressions, but also which are losing visibility. This information is invaluable for reinforcing what's working and correcting what's stalling.

Platforms such as Semrush, Ahrefs or Monitorank enable you to identify seasonal or sudden trends. A spike in searches for a keyword can be the perfect opportunity to launch a targeted content campaign.

But beware: a good position is not enough. A keyword may rank well, but not attract any clicks. In that case, it's your title or meta-description that needs a polish. This is where the click-through rate (CTR) becomes a key indicator.

Finally, don't forget to segment your analysis by device: mobile or desktop? Behaviour differs greatly. Google Search Console, for example, makes it easy to drill down into these differences and adjust your content for each search context.

🎯 Example: an e-commerce shop realises that "running shoes" attracts traffic but doesn't convert. By enriching its pages with guide content, it captures a more engaged audience and improves conversions.

In short: keyword tracking is your guide. It transforms your SEO efforts into concrete actions, driven by the right signals.

Analyse the data to make strategic decisions

An SEO tracking tool is a mine of data. You just need to know how to read it. And above all, you need to be able to turn it into concrete decisions.

By analysing changes in your positions, you can quickly spot weak signals: a page that's falling? A keyword that's exploding? Now is the time to react. A simple drop in position can be the symptom of content that needs refreshing, a more active competitor... or a technical problem.

The best tools also offer you in-depth competitive analysis. By observing who ranks higher than you and why, you can identify new editorial opportunities or areas of differentiation.

Another strategic point is the analysis of your best-performing pages. By cross-referencing CTR, bounce rate and conversions, you can identify what attracts... and what converts. Result: you concentrate your efforts where the ROI is real.

And if your visibility drops sharply? Tools like Google Search Console can alert you to problems with indexing, crawling or Core Web Vitals. It's better to be warned before traffic collapses.

Finally, this data, cross-referenced with trends in your market, enables you to make informed decisions, even in the face of algorithm updates. It's not just analysis. It's strategic anticipation.

Why is position monitoring essential for your SEO?

In any serious SEO strategy, position monitoring is not an option. It's a necessity.
Knowing how your site ranks on Google for your keywords gives you a strategic dashboard with which to make the right decisions. Here's why it's essential.

1. Manage your actions with precision

Tracking your keywords allows you to identify what's working... and what's stagnating. A keyword positioned in 12th place? You're within touching distance of the first page, which accounts for over 90% of clicks. With this information, you can take action: improve your content, rework your meta tags or launch a targeted netlinking campaign.

2. Measure the impact of your efforts

SEO is not a one-off action, it's an ongoing process. By tracking your positions over time, you can clearly see the effect of your past optimisations. You can validate what's working and identify what needs to be adjusted. A sudden drop in the rankings? Perhaps it's a Google update, a technical problem or a competitor getting active.

3. Keep an eye on the competition

Your competitors aren't sleeping, and neither is Google. Positioning monitoring allows you to compare your rankings with theirs, to identify strategic keywords that they are exploiting... and that you in turn could target. Is a competitor climbing on a keyword where you were the leader? Analyse their content, optimise yours and take back control.

4. Justify your SEO budget

SEO takes time, resources... and a budget. Positioning tracking allows you to quantify your results: the number of keywords that have increased, the gain in visibility, the increase in organic traffic. It's concrete proof of your return on investment, useful for convincing your internal staff or your customers.

5. Concrete example: from data to performance

Let's take an online shop specialising in fashion accessories. By tracking the keywords "leather handbags" and "trendy belts", it identifies untapped potential. By enhancing its product sheets and publishing targeted blog articles, it climbs the SERPs. The result? More traffic, more sales, more turnover.

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Conclusion: choose the right tool for your needs

There's no such thing as the "best" tool for tracking rankings across the board. There is only one that matches your objectives, your resources and your level of expertise.

• Just starting out? Google Search Console or Ubersuggest are excellent entry points.
• Looking for performance and depth of analysis? Semrush or Ahrefs will make all the difference.
• Are you targeting a local or French-speaking market? Yooda Insight, Myposeo or Monitorank are your best allies.

By mastering your keywords, analysing your rankings and understanding your position in a competitive environment, you're doing much more than tracking data: you're steering your SEO strategy with finesse and foresight.

So it's up to you: test, compare and refine. The right tool will save you time, increase your visibility... and deliver lasting results.