Search Engine Marketing (SEM)

Tip Google Ads: Building audience strategies to improve your targeting and performance How can I use Google Ads audiences? How can you analyse campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) in the context of a Google Ads audience strategy.

Tip How do you choose your AdWords agency for high-performance SEA campaigns? How do you choose an AdWords agency to create and manage your SEA advertising campaigns? Improve the performance of your site and win new customers online.

Tip Carrying out a technical SEO audit: the 9-point method for a high-performance website What are the steps in an SEO audit? Here's the complete technical and structural method, plus tools for optimising your website's SEO!

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Tip • 24 October 2024

[Tuto] Spy on your competitors' websites

If you want to know how to improve your website's traffic and find out what your competitors are doing best, this tutorial is for you!

Tip • 24 October 2024

Google referencing tutorial: position your site on page 1

Strategy, SEO best practices and tools for Google referencing your website or blog - appvizer tells you everything in this comprehensive tutorial!

Tip • 23 October 2020

How to Conduct a Technical SEO audit for a website in 4 steps

How to conduct a technical SEO audit and what software to use? 4 easy steps to optimize your websites performance and search engine ranking.

Search Engine Marketing (SEM)

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