Rental marketplaces: 6 marketplaces for your adverts

Which rental marketplace should you choose to advertise your properties? Whether you have a property to let on a long-term basis, or a villa or holiday home to rent on a seasonal basis, it's crucial to choose the right platform to give your offers visibility... and to ensure that they find takers!

This article focuses on rentals, but these marketplaces are also relevant to property sales.

There's more to life than Airbnb: from Facebook Marketplace to Paruvendu, discover our list of marketplaces where you can publish your rental ads. Bonus: why not set up your own marketplace to manage your listings more effectively?

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Facebook marketplace, the social network that's become indispensable

Since 2017, Facebook has been offering its users the opportunity to publish location-based ads on its marketplace.

Advantages of Facebook marketplace

For property or rental professionals, or private landlords:

• simple ad creation
• a wide range of criteria for complete ads: type of rental, monthly rent, total number of rooms, type of rooms required (bedroom, bathroom, kitchen, etc.), surface area, pets accepted or not, etc. ;
• well-illustrated ads with 10 photos per ad, at no extra cost;
• the option of sharing the advert on the news feed of a Facebook profile, and in groups with a targeted audience, in addition to the advert visible on the marketplace;
• an interface familiar to more than 2.5 billion monthly users worldwide, including 46.9 million in France (sources: Blog du modérateur, Médiamétrie).

For users :

• a comprehensive filtering system to ensure they only find the ads they're really looking for ;
• ads located within a 60km radius by default;
• ask for more information easily via Messenger;
• no risk of coming across ads without a photo: ads are not published without a photo.

Disadvantages of Facebook marketplace

• ads cannot be linked to an online shop or a professional's profile;
• users may be reluctant to use a social network to search for rental ads;
• A very large number of users does not guarantee greater visibility or qualified leads if your ads are not well written and targeted;
• it's hard to tell a serious ad from a well-crafted scam.

How do you sell well on the Facebook marketplace?

Here are a few best practices to keep in mind:

1. Use quality photos that show off the goods: a picture is worth a thousand words!
2. Include as much information as possible in your ad.
3. Use relevant keywords to get your ad seen and read.
4. Share your advert on a professional profile (of an estate agent, for example), on your company page, or in property rental and sales groups.
5. Provide information about yourself to reassure users: name of your agency, name of a contact person, company registration number, contact details, etc.

Example of ads published on Facebook marketplace

Nestenn

Figaro Immo and Facebook Marketplace join forces to simplify rental searches

Figaro Immo (or Figaro Location), Le Figaro's property website, has been integrating its rental listings with Facebook Marketplace since early 2019.

The aim is to offer users of Facebook Marketplace additional rental ads, particularly to meet certain specific needs (budget, or location where it is difficult to find a rental ad that meets one's criteria).

Paruvendu, the essential classified ad marketplace

Advantages of Paruvendu

• a high profile that naturally attracts users looking for property rental or sale ads;
• simple, free posting of ads (for individuals);
• statistics to measure the reach of your ads;
• the option of leaving ads in " draft" form before putting them online;
• a mobile application to keep track of your ads on the marketplace, even when you're away for a visit, for example;
• clear anti-scam communications to prevent scams and reassure users.

Disadvantages of Paruvendu

• customer service is available from 8am to 8pm every day, but there is a charge for calling (0.50cts/min);
• professionals have to pay to place an ad;
• a slightly complex interface, due in particular to the numerous adverts that confuse navigation.

Example of an ad published on Paruvendu

Paruvendu

SeLoger, THE marketplace for property ads

Advantages of SeLoger

For professionals or private landlords:

• the different types of rental available: long-term rentals, holiday rentals, temporary rentals, rentals in student residences, rentals for senior citizens and rentals abroad;
• a service, developed in conjunction with the Logic-Immo website, dedicated to professionals to help them innovate and develop their business, with the aim of ensuring the visibility of their offers and customer satisfaction;
• free assistance, with a dedicated telephone number for each type of property (new, old, holiday rental with SeLoger Vacances, etc.);
• high visibility of listings in search engine results.

For users:

• a shared search service: share the list of selected ads with friends and family to get their opinions;
• simplified searches using voice commands and the Google Assistant (Google Home);
• email alerts for the latest rental ads matching your search criteria.

Disadvantages of SeLoger

• the risk of getting lost in the profusion of listings ;
• the time taken to update adverts: some adverts remain online even though they have been filled.

Example of an ad published on SeLoger

SeLoger

Acheter-louer.fr, rental ads, plus service

Advantages of Acheter-louer.fr

• a site specialising in property that inspires confidence in users ;
• ads grouped by department ;
• a quality charter and personalised support from property professionals;
• services in addition to adverts, such as a directory of estate agents, email alerts and a loan comparator to help you finance your project;
• accommodation rental in student residences and international rentals;
• the contact details of property professionals are clearly visible on the adverts.

Disadvantages of Acheter-louer.fr

• you have to pay to place an ad;
• the site focuses more on property sales than rental ads.

Example of an ad published on Acheter-louer.fr

© Acheter-louer.fr

PàP, Individual to Individual

Advantages of Particulier à Particulier

For landlords :

• good value for money to place a rental ad;
• a statistics tool to monitor the visibility of an ad;
• the opportunity to test an advert free of charge (including 6 photos) before publishing a "classic" advert with a subscription;
• serious contacts made in response to the ads, according to feedback from PàP owner-users;
• various rental ads: home, holiday, car park.

For users :

• Numerous filters to help them find the ad that matches their specific criteria;
• a marketplace for rentals between private individuals: if professionals are also present, users have a better chance of finding a rental without paying agency fees than on another site.

Disadvantages of Particulier à Particulier

• ads without photos are not uncommon, especially in high-demand areas where landlords are virtually guaranteed to let their property;
• users must be vigilant to avoid scams.

Example of an ad published on Particulier à Particulier

Particulier à Particulier

Leboncoin, the must for rental ads

Advantages of Leboncoin

• a wide choice of rental offers from individuals and professionals;
• the reputation of the site attracts many visitors, guaranteeing high visibility for your ads;
• an "Urgent" option to increase the visibility of certain ads tenfold in search results;
• a booking calendar to show when a property is available for renters, and when to adjust prices according to seasonality for owners and lessors;
• the calendar is updated automatically as soon as a booking is confirmed;
• define availability by the night or by the week;
• an online payment service for holiday rentals.

Disadvantages of Leboncoin

• only 3 free photos per ad;
• ads without photos are not uncommon, especially in high-demand areas where owners are virtually guaranteed to rent their property;
• users must be vigilant to avoid scams;
• the number of ads means that each one is only visible for a short time, if it is not displayed as a priority (paying option).

Example of an ad published on Leboncoin

Leboncoin

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Why not create your own rental marketplace?

Not convinced by these marketplaces? Are they not enough to fill your rental ads, or are you wasting too much time publishing offers and managing rental requests? Create your own marketplace!

Marketplaces are not just for selling products; they are also suitable for services such as letting. Whether you're an independent estate agent or a network of agencies, create your own Airbnb! There's just one marketplace to manage, and everything is centralised in one place, so you're guaranteed to save time!

You can create your own marketplace for products or services. How do you go about it? You don't need to be a developer or have 6 months to spare to create your marketplace: there are tools that can do it for you.

• Cocolabs : specialising in service marketplaces; support in creating your own, tailor-made marketplace; simple ad placement and administration; definition of prices by date or by season; minimum and maximum rental dates; escrow accounts, etc.
  
• Kreezalid: very fast creation; customisable marketplace; geolocation of ads; online payment gateway (Stripe or Mangopay); management of options and filters in ads, etc.
  
• Mirakl: turnkey marketplace; B2B and B2C compatible; catalogue management; automated customer relations (email and SMS).

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