4 best practices for boosting performance on marketplaces
Merchants who have launched on marketplaces have reported an average increase in sales of between 22% and 35% (depending on the product category sold). Why shouldn't you?
Start by following the 4 simple tips below and equip yourself with a feed management application, such as iziflux, to distribute your products. Read all our tips on creating a marketplace.
Create optimised product sheets
Product sheets are a particularly important point of contact between you and web users. Make sure you take care of them! This means that you need to write a description that is unique and easy for consumers to read. To do this, remember to include catchy titles, useful and relevant descriptions and appropriate keywords. As well as catching the customer's eye, you'll be helping your products to be referenced.
Systematic monitoring
Marketplaces are full of merchants selling the same products as you. Stay one step ahead by spying on what's being done elsewhere. Pay particular attention to prices. Your price positioning needs to be carefully thought through. Either you are more expensive than your competitors and you add value, or you are positioned at a discount price. You cannot continually lower prices while increasing the level of service. Be realistic and justify your price differences.
Rigorously managed stocks
Stocks... the source of many conflicts! You need to pay particular attention to your stock. A product that is no longer in stock will pose a problem if you sell on marketplaces. Marketplaces will not accept poor inventory management. Remember to update your stock several times a day to be sure of what you have. Marketplaces are uncompromising when it comes to stock management, and they will not hesitate to deregister you if you make mistakes in this area, as they take this to mean that consumers have been dissatisfied with your services.
Customer satisfaction in your sights
Marketplaces are all about customer satisfaction and quality of service. If you sell on this type of medium, you need to have high standards when it comes to your e-commerce policy. You have to be perfect in terms of complaint management and after-sales service. Just 1% of faulty orders or 2.5% of order cancellations before processing will get your account closed on any marketplace. Tough, isn't it? So don't hesitate to refund a dissatisfied customer... You'll avoid negative reviews and stay a seller on the marketplace.
Read articles by the same author:
- Understanding how marketplaces work in 5 minutes flat
- Marketplaces: undeniable advantages for developing your business
- Save time and money on marketplaces with Iziflux!
Article translated from French