Marketing Automation News, Articles, Software Programs, and Business Resources

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Communicating to sell: the benefits of automation
In sales, communication is a real lever. How can you deploy it to optimise your conversion rate?

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Intelligent marketing automation: dream or reality?
Can we hope to automate marketing actions while personalising the message? Machine learning-based marketing automation is one solution.

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Workflows with HubSpot: the secret to successful marketing automation!

Latest articles

Harness the power of drip marketing to boost your conversions!

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10 November 2024

Harness the power of drip marketing to boost your conversions!
Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalised link with their customers. Discover all its secrets in this article!

Increase your results effortlessly: examples and tools for LinkedIn automation

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10 November 2024

Increase your results effortlessly: examples and tools for LinkedIn automation
Learn how LinkedIn automation can optimise your networking, prospecting and recruitment. Discover the best tools for saving time and maximising your effectiveness on the platform.

Everything you need to know about push marketing

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10 November 2024

Everything you need to know about push marketing
Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?

Develop your B2B contact base with customised segmentation

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10 November 2024

Develop your B2B contact base with customised segmentation
Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.

Deciphering lead magnets: from theory to practice

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10 November 2024

Deciphering lead magnets: from theory to practice
Lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?

Marketing Automation: our software guides

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Intelligently automate marketing: dream or reality?

Software

Automated marketing, yes, but with an finely qualified target

The art of using email automation, the Holy Grail of digital marketing (+ case studies)

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10 November 2024

The art of using email automation, the Holy Grail of digital marketing (+ case studies)
Find out more about email automation, its benefits and how to implement it effectively as part of your digital marketing strategy.

Activate your business by automating, now!

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10 November 2024

Activate your business by automating, now!
Companies that industrialise their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, find out more about best practice in marketing automation and concrete examples of automation scenarios.

Improve your B2B strategy with marketing automation!

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10 November 2024

Improve your B2B strategy with marketing automation!
In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.

Strengthen your marketing automation with efficient workflows (+ 3 examples)

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10 November 2024

Strengthen your marketing automation with efficient workflows (+ 3 examples)
Optimise your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximise your ROI.

Master the art of lead management to convert more prospects

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10 November 2024

Master the art of lead management to convert more prospects
From attracting prospects to converting them into loyal customers, discover lead management and boost your sales!

Transforming data into insights for better customer knowledge

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10 November 2024

Transforming data into insights for better customer knowledge
To obtain a complete view of each customer, and achieve a high level of personalisation at every point of contact, it is important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.

Automated marketing, yes, but with a finely qualified target group

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10 November 2024

Automated marketing, yes, but with a finely qualified target group
Mass marketing is a thing of the past. It's time for personalisation. But how do you personalise when you're talking to a large volume of prospects?

The future is now, thanks to these 10 uses of AI in marketing

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23 October 2024

The future is now, thanks to these 10 uses of AI in marketing
The marketing department has understood the benefits of exploiting the potential of artificial intelligence to improve efficiency and productivity. Automation, personalisation, creation... discover 10 use cases.

Unleash the innovation and creativity of your teams with cross-functional management

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23 October 2024

Unleash the innovation and creativity of your teams with cross-functional management
What are the advantages and limitations of this type of management and how can it be put in place? Focus on the key skills of the cross-functional manager!

7 examples of marketing automation scenarios to roll out the red carpet for your strategy

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23 October 2024

7 examples of marketing automation scenarios to roll out the red carpet for your strategy
Discover effective marketing automation strategies with examples and scenarios to implement to convert your leads effectively.

Emailing: 10 marketing automation scenarios to activate

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23 October 2024

Emailing: 10 marketing automation scenarios to activate
Thanks to marketing automation, you can put your email campaigns on autopilot. 10 scenarios to activate your lead management.

The marketing director: a strategist who listens to customers and trends

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23 October 2024

The marketing director: a strategist who listens to customers and trends
What does a marketing director do? Here's a job description, an overview of the profession and a 2.0 toolbox.

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