5 software packages to create your sales brochures quickly and easily
Are you looking for intuitive, comprehensive software to create the ideal sales brochure for your company?
If you're not a graphic designer, one of the solutions available to you is to turn to easy-to-use graphic design software.
This software has been specially designed to help freelancers and large companies alike to create visual media and give their communications a boost .
So look no further than Appvizer' s list of the 5 best software packages to help you create your sales brochures.
How to choose the ideal software?
Before choosing the software solution to create your sales brochure, you need to be sure that its features meet your expectations. Above all, look out for the following points:
- A platform or interface that is intuitive, easy to use and ergonomic,
- A drag-and-drop system including various shapes to create graphic representations very quickly,
- The ability to work simultaneously with your teams.
- The software 's reputation in its market.
Comparative table of software for creating sales brochures
1 of 5
 Adobe Illustrator |  Canva |  EdrawMax |  Flipsnack |  Microsoft Publisher |
|---|---|---|---|---|
| For all companies | For all companies | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software |
| Learn more about Adobe Illustrator | Learn more about Canva | Learn more about EdrawMax | Learn more about Flipsnack | Learn more about Microsoft Publisher |
Adobe Illustrator
Adobe Illustrator is one of the most comprehensive and well-known tools available for creating sales brochures. Part of the Adobe suite, Illustrator is one of the most widely used graphics software packages today.
Who uses it?
Adobe Illustrator is known and used by graphic designers and creative professionals.
Features
- Numerous customisable sales brochure templates,
- Perfectly integrated touch control if you prefer to create with your own hands or a stylus,
- Creation of custom shapes, vector images and colour charts,
- Free illustration images.
Prices
Adobe Illustrator comes in two packages:
- A classic package at €23.99 per month,
- A package for students and teachers at €19.5 per month.
Adobe Illustrator
Canva
Canva is a graphic design tool that needs no introduction. Used mainly for creating communication media, this intuitive solution helps you create sales brochures quickly and easily.
Who can use it?
Canva is designed for all types of audience: students, start-ups, VSEs, SMEs and GEs.
Features
- Share, publish or download your sales brochure in high definition,
- Online software that can be used on a computer and via an application for the telephone,
- Offers ready-to-use brochure templates that are 100% customisable,
- Intuitive interface with tools such as drag-and-drop, simple enough to suit novices and professionals alike.
Prices
Canva offers three packages:
- A free version with limited functionality,
- A Pro version at €109.99 / year,
- A customised business version .
Canva
EdrawMax
EdrawMax is visual creation software that helps you create all types of communication media, including sales brochures. With EdrawMax, you can create hard-hitting, effective communications media and sales brochures .
Who should use it?
VSEs, SMEs and large groups.
Features
- Free trial version,
- Offers a wide range of sales brochure templates,
- Collaborative tools enabling members of your team to make changes simultaneously and in real time,
- Up to 10 GB of storage in the EdrawMax cloud,
- Designs can be downloaded in a wide range of formats (BMP, JPEG, EMF, WMF, PDF, SVG, HTML, Word, PowerPoint, etc.).
Prices
EdrawMax offers a single price of €95 per year.
EdrawMax
Flipsnack
Flipsnack is intelligent design software that makes it easy to create professional, elegant visuals. The software helps you create your sales brochures from scratch or from one of the many templates available. You can then publish your sales brochure or download it in print-ready PDF format.
Who should use it?
Self-employed workers, VSEs and GEs.
Features
- Allows you to track metrics on your online brochures,
- Gives you the option of adding gifs and videos to sales brochures published online,
- Provides tips for improving sales brochure performance ,
- Adapts the format of brochures for better visibility when shared on social networks,
- Works on computers and smartphones.
Rates
Flipsnack offers four different packages:
- Starter : $14 per month, designed for simple publishing needs and enabling you to publish and share your sales leaflets on social networks.
- Profesional : $35 per month, includes the Starter package and provides additional editing options.
- Business : Contains the previous packages and includes company publishing and team management options,
- A tailor-made package for businesses.
Flipsnack
Microsoft Publisher
Microsoft Publisher is DTP software that helps you create sales brochures or any other product presentation medium. Microsoft Publisher lets you create polished, professional-quality sales brochures.
Who should use it?
VSEs, SMEs and GEs.
Features
- Responsive, easy-to-contact customer support,
- Integration with all Microsoft software,
- Easy, intuitive insertion of visual elements (photos, video, Excel spreadsheets).
Prices
Microsoft offers two packages for Publisher:
- A licence for one PC at €149,
- A Publisher licence included in Microsoft 365 from €7 per month.
Microsoft Publisher
The benefits of using software to create your sales brochures: saving your company time
Using software to help you create your sales brochures means above all creating communication media without any prior graphic skills.
With the above software solutions, you create your own materials, with visuals that appeal to you. This means you don't have to spend time on freelance platforms trying to recruit a graphic designer for a single assignment.
Creating your sales brochure with graphic design software is the guarantee of a result you like at a lower cost.
Article translated from French