E-merchants, boost your performance with the top 5 product flow managers
Every year, the sales generated on marketplaces explode. Enough to delight all e-tailers in search of growth!
But as marketplaces and business opportunities multiply, management becomes more complicated and competition intensifies.
Fortunately, a magical piece of software has appeared to support you in these arduous operations: the famous Product Flow Manager.
What are its superpowers? Not only does it save you precious time in managing your sales on marketplaces, but it also supports your acquisition strategy.
How can you make the most of this little marvel? By choosing the ideal tool, thanks to our comparison of the 5 best product flow managers.
What is a product flow manager?
A product flow manager is software that enables you to export your catalogue to the various marketplaces, but also to easily structure your product data so that it is adapted to each channel.
This is why it is also known as a :
- marketplace flow manager,
- marketplace integrator.
These tools then automate the whole ordering process: preparation, dispatch, communication with customers, stock synchronisation, etc.
But the power of these solutions goes beyond that, because they are also truly strategic tools. Selling on marketplaces easily is all very well, but selling intelligently is even better.
That's why most of them include features that, among other things, enable you to:
- determine the best prices to position you in relation to your competitors, while preserving your profitability;
- choose the most appropriate channels
- identify the best products to push through these channels.
Finally, product flow management is not just about the marketplace. It is also about increasing your online visibility and your acquisition rate, by distributing your offer to :
- price comparison sites
- retargeting platforms
- affiliation agencies
- Ads platforms, etc.
👉 The software in our comparison has been selected because it largely covers the various needs set out above.
Comparison table of the best product feed managers
1 of 4
 BeezUP |  Lengow |  Sellermania |  shoppingfeed |
|---|---|---|---|
| For companies with 1 to 5000 employees | For all companies | For companies with 1 to 250 employees | For all companies |
| See software | See software | See software | See software |
| Learn more about BeezUP | Learn more about Lengow | Learn more about Sellermania | Learn more about shoppingfeed |
BeezUP
The promise of the software
BeezUP is undoubtedly one of the best-known product flow managers.
Thanks to its functional coverage and the large number of channels it connects with, it meets the needs of a wide range of users:
- all types of e-tailers, even those just starting out
- the marketing teams of larger companies, who need to promote large product catalogues.
The benefits of BeezUP
- Numerous sales and distribution channels. The software communicates with over 2,000 channels worldwide, including :
- marketplaces (Amazon, Cdiscount, AliExpress, etc.),
- price comparison sites (123comparer, Beauté test, etc.),
- affiliation agencies (Affilae, Effilation, etc.),
- Product Ads (Facebook, Google Shopping, Instagram, etc.),
- Retargeting (Criteo, AdRoll, etc.).
- Optimum support. One of BeezUP's key strengths? Support. The publisher offers documentation, high-performance support and, above all, a 7-step onboarding process to help you optimise your business.
- E-commerce multi-management. With BeezUP, you can manage as many online shops as you like, while switching easily from one to another.
- Wide functional coverage. The solution includes all the features you'd expect from a good e-commerce workflow management tool:
- structuring and personalising data according to the specific characteristics of each channel (title, price, fields, etc.),
- implementation of customised distribution rules,
- simple catalogue import,
- automated depublication to ensure maximum profitability,
- centralised order management,
- stock synchronisation, etc.
- Analytical performance. Thanks to dashboards, statistics and decision-making tools, you can make informed choices about your sales and digital marketing strategy.
- Enhanced collaboration. Easily share access to your shop with your internal staff and external partners.
Our opinion of BeezUP
BeezUP is a truly comprehensive tool, thanks to the many distribution channels and marketing tools it offers.
But what we really like about it is the quality of the support it provides, in particular the premium onboarding option, which helps you step by step to discover the software and improve the way you use it.
BeezUP
ChannelPilot
The promise of the software
ChannelPilot is also a comprehensive workflow management solution that does more than just optimise sales. It supports companies' multi-channel marketing strategies (affiliation, retargeting, etc.).
In this sense, it is also aimed at structures of all kinds.
The benefits of ChannelPilot
- A wide network. ChannelPilot connects to thousands of networks. More specifically :
- price comparison sites (leGuide.com, PriceRunner, etc.),
- Google Shopping and CSS,
- marketplaces (Amazon, eBay, Cdiscount, Darty, etc.),
- social networks (Facebook, Instagram, YouTube, TikTok, etc.),
- affiliation and retargeting networks (Criteo, Awin, etc.),
- third-party solutions to optimise your product flows.
- A host of modules. The solution includes a number of modules in a single interface, for fine-tuned management of your product flows:
- automated flow management
- dynamic data to adapt to the specific characteristics of each channel,
- optimisation of product listings
- updated connections to merchant sites to respond to changing conditions,
- performance monitoring with customised KPIs and alert systems,
- creation of black and white lists to automatically exclude products that do not generate sufficient margin, etc.
- Advanced analyses. ChannelPilot puts the emphasis on analysis, particularly in terms of pricing, to keep you in line with the market. This gives you real-time visibility of what your competitors are doing (prices, product availability, etc.). A warning system alerts you if certain thresholds are not reached or if they are exceeded.
- Dynamic repricing. Automate your pricing management as far as possible so that you can always offer the most appropriate price for each e-commerce site, thereby guaranteeing both your profitability and your competitiveness.
- Integration. Gain time and fluidity when managing your product data, as the software connects to the most common PIM tools (Akeneo, PimCore, etc.).
Our opinion of ChannelPilot
ChannelPilot is a powerful tool for optimising product flow management.
Special mention should be made of its advanced analysis functions. Thanks to this asset, you can remain competitive and strategic in the face of market demands and pressure from your competitors.
Lengow
The promise of software
Lengow is also one of the most popular marketplace integrators. And with good reason: it addresses a wide range of needs and use cases: sales on marketplaces, Product Ads, product content syndication, web-to-store, etc.
A perfect tool, therefore, for different types of organisation (distributors, key accounts, agencies, etc.).
The benefits of Lengow
- Advanced management of marketplaces. With Lengow, you can integrate and customise your product data (prices, presentation sheets, promotions, etc.) in just a few clicks to match the specific features of all the marketplaces in which you want to distribute them. Even internationally, since the software manages languages and currencies.
- Data enrichment. Make the most of :
- your own data (CPCs, indicators, information gathered by your analytics, etc.) to adjust your strategy, choose the right prices and the most appropriate channels;
- your customers' data: displaying photos from Instagram, integrating customer reviews into your ads, excluding offers that have received a poor rating from your pay-per-click channels, etc.
- data from your competitors, to refine your distribution process or pricing.
- Offline and web-to-store sales management. The software also supports professionals who have physical shops, by integrating the associated information (stocks, prices, etc.) into your catalogue.
- Integration. The tool connects with a number of third-party solutions, including bidding, emailing, marketing and analytics software. This gives you fluid, global control of your entire e-commerce activity.
- Support for fulfilment. The software supports companies wishing to use shipping services provided by marketplaces:
- Amazon Fulfillment,
- Cdiscount Fulfillment,
- Mano Fulfillment,
- and Zalando Fulfillment Service.
This way, you don't have to worry about all the logistics and can concentrate on developing your business.
- Recommendation management. Thanks to the INSIGHTS module, you can obtain recommendations on where to sell your products according to their type, and at what price.
Our opinion of Lengow
When it comes to selling on marketplaces and processing your product data, Lengow is a highly accomplished solution! It allows you to distribute your products everywhere, even abroad, and takes account of your physical network.
And it does all this in the most intelligent way possible, thanks to its INSIGHTS tool, a new feature that allows you to be more proactive in your strategy by taking into account everything that's happening elsewhere on the web.
Lengow
Sellermania
The promise of the software
The Sellermania marketplaces manager enables you to send your product flows to the various marketplaces, but also to price comparison sites, retargeting platforms and social networks.
It is therefore suitable for :
- large companies that want to refine their strategy, particularly in terms of pricing ;
- smaller organisations, such as SMEs, looking to save time and automate their catalogue and stock management as far as possible.
The advantages of Sellermania
- A repricing tool. Sellermania includes an intelligent, high-performance repricing tool: Market First. Its strength? To automatically propose, in real time, the most appropriate prices to remain competitive while preserving your margins.
- Order and stock management. Save precious time managing your orders thanks to :
- automatic acceptance of orders,
- printing invoices with VAT,
- automatic sending of order confirmation emails to your customers,
- real-time stock synchronisation,
- automated Amazon multisite sales, etc.
- Customised product flows. With this product flow manager, you can easily send your references to the various marketplaces, and always in a structured and adapted way (categories, formats, etc.).
- Integration with FBA and FBC. If you want the marketplaces to take care of the storage and dispatch of your products themselves, Sellermania can integrate with :
- Fulfillment By Amazon, or Expédié par Amazon,
- Fulfillment By Octopia, or Expédié par Octopia (Cdiscount).
- Integration with your other tools. Export your product catalogues in just a few clicks, whether you use Prestashop, Magento or other tools such as PIM, in-house solutions, databases, etc.
- Duplicate file management. With the Smart Chain feature, you can reference your products on all the duplicate listings on marketplaces (same product for different EAN codes) and "chain" them together to make it easier to manage your orders and stocks.
- Advanced analyses. The solution includes analysis tools so you can keep an eye on your performance and make the best possible adjustments to your distribution and pricing strategy, etc.
Our opinion of Sellermania
Sellermania is a particularly effective product flow manager for the marketplace.
Its biggest asset is its repricing tool, but also its ability to synchronise stocks between marketplaces. In short, its aim is to save you time and increase your performance and productivity.
Sellermania
Shoppingfeed
The promise of the software
The Shoppingfeed product flow manager plays both the marketplace and acquisition card.
It supports the distribution of your catalogue on the various marketplaces, but also increases the visibility of your online offering.
The benefits of Shoppingfeed
- Automated management of product data. With Shoppingfeed, you have complete control over your product data in a very simple way. It's managed thanks to a system of automatic rules with the aim of customising it according to the chosen channel.
- Order management. The software simplifies order processing (preparation, invoicing, dispatch, tracking, etc.). Your stocks are automatically updated.
- Increased online visibility. Shoppingfeed optimises your marketing campaigns and helps you increase your acquisition rate. It supports your :
- social Ads,
- web-to-store,
- product Ads,
- affiliation
- retargeting.
- Analysis tools. The solution includes advanced analysis tools to monitor your performance as closely as possible. You benefit from :
- comparison reports to compare your products, categories, etc.
- tracking of your return on investment
- increased visibility of your top products, the distribution of your offer through each channel, etc.
- Access management. Easily share your access with your internal staff and external partners, in line with your security requirements.
- Support. The Shoppingfeed teams will support you in order to help you perform in your marketing and acquisition strategy, improve your productivity, etc.
Our opinion of Shoppingfeed
Shoppingfeed is very good on the marketplace side, but we particularly like its acquisition functionalities. All of this is topped off by optimum support, with the aim of increasing your competitiveness and online visibility even further.
shoppingfeed
How do you choose your product flow manager?
Choosing the right product flow manager is not a trivial matter, as it can help you increase your sales while saving you a lot of energy.
Your first questions will revolve around the features you need. Even if the software presented is all very complete, some services are more developed.
- How customisable is the workflow?
- How can it be integrated with your other tools?
- Can the tool be used to manage web-to-store? Fulfilment? And so on.
In other words, take a good look at your requirements beforehand and make sure you opt for the product flow manager that best meets them.
And the same goes for the channels connected to the solution. While the main marketplaces (Amazon, eBay, etc.) are always supported, the possibilities vary from one solution to another. It's up to you to study the list of their partners beforehand, in the light of the nature of your offer and your marketing needs.
Finally, there are two other very important criteria:
- Price. Should you opt for a more expensive but comprehensive product flow manager? Or something more affordable but with less functional coverage? Take the time to compare the offers carefully.
- Support. Support is the strong point of some publishers. As well as helping you get to grips with the tool, some are on hand to help you devise the best strategy for your ambitions.
Armed with all this advice, all that's left for you to do is choose the best product flow manager... and then look forward to seeing your online sales take off!
Article translated from French
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimisation to work for the company, with her sights set on reader satisfaction 😀 !
A medievalist by training, Jennifer took a short break from fortified castles and other manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analysing the subject, conveying the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She stood out at Appvizer for her karaoke skills and her boundless knowledge of musical dreck 🎤.