Save time, boost sales... don't wait any longer to find your marketplace integrator!
In the face of increasing competitive pressure and the proliferation of marketplaces, selling effectively online is becoming an increasingly thorny... and time-consuming exercise!
Don't panic, sell more, sell better, and save as much time as possible, thanks to a marketplace integrator.
OK, that's all well and good... but which one should you choose? Which features are best for your needs?
To help you, here are 7 marketplace feed integrators on the test bench.
What are the selection criteria?
A marketplace integrator, also known as a marketplace feed manager, is software that structures your product data with the aim of selling them on several marketplaces.
To be truly effective, this type of tool needs to include a number of features, including the ability to :
- communicate with a large number of marketplaces (even the most specialised), but also with other systems, in particular e-commerce platforms and PIMs ;
- Easily optimise product information to meet the specific requirements of different marketplaces;
- centralise and simplify stock and order management;
- sell more strategically thanks to reporting and dashboards, as well as features such as dynamic repricing and intelligent categorisation.
But marketplace managers often go even further. Many of them also support your marketing activities, by offering to send your product feed to :
- Google Shopping
- affiliation agencies
- price comparison sites
- retargeting platforms
- Ads platforms, etc.
All the marketplace integrators in our comparison address these challenges. Find out more about these 7 champions 💪
Comparison table of the best marketplace feed managers
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 BeezUP |  Channable |  Iziflux |  Lengow |  Medialeads Marketplace Maker |  Sellermania |
|---|---|---|---|---|---|
| For companies with 1 to 5000 employees | For all companies | For all companies | For all companies | For companies with 1 to 250 employees | For companies with 1 to 250 employees |
| See software | See software | See software | See software | See software | See software |
| Learn more about BeezUP | Learn more about Channable | Learn more about Iziflux | Learn more about Lengow | Learn more about Medialeads Marketplace Maker | Learn more about Sellermania |
BeezUp
The promise of the software
BeezUp, one of the most popular marketplace managers on the market, helps you to manage and send your items across more than 2,000 networks.
These networks include marketplaces, but also price comparison sites and Google Shopping.
The advantages of BeezUp
- Wide choice of marketplaces. With this software, you can integrate your products into a very wide choice of marketplaces, from the most general (Amazon, AliExpress, Cdiscount, eBay, etc.) to the most sector-specific (1001Pharmacies, Bricomarché, Decathlon, etc.).
- Quality support. Support is the platform's strong point:
- a project manager for onboarding,
- an account manager to advise you on how to improve your performance,
- support available in the event of any problems,
- an easily accessible document database.
- Data structuring. Thanks to BeezUp, you can easily structure your item data so that its characteristics (required fields, price, etc.) are adapted to the specific features of each marketplace.
- Distribution rules. Set up your own distribution rules to intelligently select which products should be sent to which marketplaces.
- Centralised order management. Centralise your order management in a single tool. Your product stocks are automatically synchronised.
- Track your performance. The tool provides dashboards and other statistics, updated in real time. This gives you greater visibility of your performance, so you can fine-tune your strategy accordingly.
- Integration. BeezUp integrates with many online shop management solutions, including PrestaShop, WooCommerce and Magento, to name but a few. Thanks to the new REST V2.0 API, the tools communicate with each other in a very fine-tuned way.
- Support for your marketing strategy. Increase your online visibility by distributing your articles via price comparison sites, affiliation agencies or retargeting platforms.
Our opinion of BeezUp
We appreciate BeezUp's rich functionality for managing all your product data and ensuring that they are listed on marketplaces. All in a simple, well-informed way. And the tool goes even further, since its partners include affiliation agencies and price comparison services.
But where the solution particularly stands out is the quality of the support offered to customers: you'll be given excellent guidance on how to get to grips with the tool and make the most of its capabilities on a daily basis to ensure maximum performance.
BeezUP
Canvassable
The promise of the software
Channable is the benchmark software for e-merchants who want to boost their visibility and sales in a centralised, efficient and intuitive way.
A truly versatile tool, Channable is SEA automation software coupled with a feed manager that also has a marketplace affiliation module enabling e-merchants to integrate their online shop with the main marketplaces and optimise product catalogues and advertising campaigns.
The benefits of Channable
- Access to over 2,500 marketplaces and sales channels worldwide. The solution maximises the online visibility of e-tailers by making it easier to market their products and services on more than 2,500 marketplaces, advertising platforms and price comparison sites.
- A powerful feed manager with intelligent categorisation. It enables e-merchants of all sizes to import their catalogue into the tool and manage everything in one place, with the tool taking care of listing and categorising products.
- An intelligent SEA automation system that automatically generates targeted campaigns. The solution offers different ad formats for ultra-precise targeting: Responsive Ads (RSA), Dynamic Ads (DSA), Search and Performance Max campaigns.
- An integrated real-time analytics tool. The solution enables you to make informed decisions using up-to-date, analysed data that comes directly from the performance of your ads and product catalogue.
Our opinion of Channable
Channable is an excellent marketplace integrator for e-tailers who want to boost their visibility and sales simply and with support.
In addition to its wealth of functions, we particularly appreciate its multilingual technical support and the many resources available free of charge to help users use the software: practical advice, white papers, comprehensive customer case studies, the latest trends in e-commerce and digital marketing, etc.
Channable
Channel Pilot
The promise of the software
Channel Pilot is also one of the most comprehensive marketplace integrators, as it enables you to distribute and/or sell your products across a range of channels other than marketplaces.
It therefore addresses a wide range of needs, and is suitable for different types of business.
The benefits of Channel Pilot
- Connection to over 50 marketplaces. The software enables you to connect your product flow bidirectionally to more than 50 marketplaces worldwide. These connections are regularly updated by the publisher to incorporate changes in marketplace conditions.
- Dynamic repricing. Channel Pilot includes a dynamic repricing tool, as well as a market price analysis tool. You are therefore able to apply the fairest rates to differentiate yourself from the competition while preserving your margins.
- Performance strategy. With Channel Pilot, you benefit from data updated in real time with the aim of better managing your online sales and improving your performance. For example, you can
- draw up black or white lists to exclude low-margin products,
- give priority to your best-selling products, etc.
- Optimise product data. All product information is centralised within the solution. All you have to do is correct and optimise it in line with the constraints of each channel, not only to add value but also to target your offer more effectively.
- Wide choice of networks. Channel Pilot isn't just about the marketplace! You can also reference your products on more than 2,000 networks worldwide, including retargeting platforms, affiliation agencies and price comparators.
Our opinion of Channel Pilot
Like BeezUp, Channel Pilot is very comprehensive and powerful. More than just a marketplace integrator, it is a product flow manager that communicates with multiple sales and marketing channels.
On the marketplace side, it has all the expected functionalities, particularly in terms of structuring product information. The little extra? Highly effective strategy-oriented tools to refine your tactics and boost your sales.
Iziflux
The promise of the software
Unlike some solutions, Iziflux remains focused on marketplaces and online comparators. As a result, it remains easy to use and highly operational, with the aim of simplifying the management of marketplace content and increasing sales.
With a price range from €49 excl. VAT/month to €169 excl. VAT/month, it targets different sizes of business, from small and medium-sized e-tailers to larger organisations with a large catalogue.
The benefits of Iziflux
- Compatibility with numerous marketplaces. Iziflux is compatible with over 70 marketplaces, both generalist (Amazon, eBay, Cdiscount, etc.) and more specialised (Mano Mano, Truffaut, Go Sport, etc.).
- Product data optimisation. Simply optimise your product data to bring it into line with the different marketplaces. You can also set up automatic rules to simplify the management and distribution of your catalogue.
- Pricing strategy. With Iziprice, you can monitor your competitors' prices and adjust your own accordingly. The software then suggests areas for improvement, which you can either follow or not.
- Fine-tuned category management. Thanks to IziKeywords, and the finer categorisation of your items, you can help them to be indexed (and therefore sold).
- Easier order management. The feed management solution includes a single dashboard, so you can easily manage all your orders placed on all your marketplaces. Your stocks are automatically synchronised.
- Reports and statistics. Detailed, visually presented statistics give you an at-a-glance overview of your performance and profitability, so you can improve.
- Easy to use. The software has a simple, understandable interface that's easy to learn.
- Free trial. Take advantage of a free, no-obligation 60-day trial.
Our opinion of Iziflux
When it comes to integrating product feeds into marketplaces, Iziflux gets straight to the point... and we like that! While the tool doesn't manage everything from retargeting to affiliation, it still offers a wealth of features to support your marketplace strategy.
What's more, it's more affordable than some of its competitors. This means that smaller e-tailers can take advantage of the benefits of this type of solution.
Iziflux
Lengow
The promise of the software
Lengow is one of the best-known marketplace feed integrators. It connects with 1,600 distributors worldwide, including not only marketplaces, but also affiliation agencies, social networks and display and retargeting platforms.
What we have here is a powerful tool that meets the needs of companies with high stakes when it comes to promoting their product catalogue. It targets both marketing teams and e-commerce managers.
The advantages of Lengow
- Numerous distribution channels. As we said, Lengow has over 1,600 distribution channels. On the marketplaces side, you'll find all the generalist or specialist platforms in which you want to distribute your products. And find them more easily with the Marketplace Finder!
- Multiple integrations. Simplify the distribution of your product catalogue: Lengow integrates with the main e-commerce management software (Shopify, Magento, etc.) and PIM software (Akeneo, Pimcore, etc.) on the market.
- High degree of automation. The tool automates a wide range of operations, enabling you to develop your business to the maximum:
- duplication of marketing channel settings,
- optimisation of flows according to the performance of your items,
- product catalogue segmentation,
- A/B testing of Google Shopping ads, etc.
- Product data enhancement. Import your product data into Lengow in just a few clicks and add value according to the distribution channels you choose (categorisation, pricing, language, currency, etc.).
- Simplified order management. Manage your orders centrally, regardless of which platform they come from, and save precious time in managing your supply chain.
- Fulfilment management. Do you want the marketplaces to take care of shipping your orders themselves? Take advantage of fulfilment services from Amazon, Mano Mano and Cdiscount.
- Strategic performance. The INSIGHTS tool guides you in adopting the best strategy, automatically. Get business recommendations and intelligently segment your items.
- Marketing offer. In addition to the Marketplace Offer, Lengow has a Marketing Offer designed to further develop your online visibility (Google Shopping, social networks, retargeting, affiliation, etc.).
Our opinion of Lengow
Lengow is a powerful and comprehensive tool for deploying efficient distribution and marketing tactics. The result: time saved thanks to the many automated functions, and boosted sales!
Note: depending on your needs, you can subscribe to the Marketplace Package only, without the Marketing Package.
Lengow
Medialeads
The promise of the software
Medialeads has been an expert in the development of bespoke B2B and B2C marketplaces for over 10 years. With a wealth of functionalities and a dedicated account manager who offers you full project support, Medialeads enables you to deploy a platform that is perfectly adapted to your market needs.
A true turnkey solution, Medialeads is 100% customisable, modular (integration of feeds, payments, specific modules, etc.) and easy to use. You can integrate all the features you need into your marketplace, with optimum delivery times.
The advantages of Medialeads
- A wealth of functions. You can create and manage your marketplace by integrating all the modules you need to run it efficiently:
- quote management
- real-time order management,
- API to export your data to an ERP,
- transport and carrier management,
- natural referencing,
- e-commerce statistics tool for comprehensive reporting,
- messaging for communication between sellers and customers, etc.
- Ultra-complete support. A dynamic team is on hand to support you at every stage of your project (indexing, implementation, structuring, etc.). An account manager is also dedicated to assisting you, even after you go live.
- A modular solution. There's no limit to the number of modules you can choose from, at a controlled cost that's ideal for VSEs/SMEs. You benefit from low running costs and high-availability servers.
- Rapid deployment. Rapid deployment within tight deadlines to test your market and get up and running quickly.
- A training organisation. The solution is Qualiopi-certified for training purposes, so you can benefit from additional funding to train your teams.
- Incorporates "Elastic Search" or "Algolia" technology. You benefit from a powerful search engine for indexing and searching your data.
Our opinion of Medialeads
Medialeads is unquestionably the benchmark marketplace creation software. Highly comprehensive and ultra-modular, it can be adapted to all business structures thanks to its customised, controlled cost.
We particularly appreciate its rich functionality, which enables users to create a truly turnkey solution, as well as its ultra-reactive and available technical support.
Medialeads Marketplace Maker
Sellermania
The promise of the software
The Sellermania feed manager includes all the functions you need to integrate and sell your products on marketplaces... and to do it well.
The solution is aimed at :
- SMEs looking to save time by automating their various operations,
- large companies looking for increased performance, thanks to features such as dynamic repricing.
The advantages of Sellermania
- Extensive network of partners. Sellermania integrates with a vast choice of marketplaces, from the largest (Amazon, Cdiscount, Fnac, Darty, etc.) to the most specialised (Doctipharma, Animalis, Maisons du Monde, etc.).
- Dynamic repricing. The software has a formidable repricing technology: Market First. It monitors the behaviour of your competitors in terms of prices, so that you can adjust yours in real time in line with your strategy.
- Stock synchronisation between marketplaces. As soon as a sale is made on one marketplace, stock is automatically adjusted on all the others in real time.
- Simplified order management. Sellermania centralises and simplifies the management of your orders from start to finish (printing invoices, sending confirmation emails, etc.). Stocks on all your marketplaces are automatically and rapidly updated.
- Fulfilment management. Would you like Amazon and Cdiscount to manage the dispatch of your orders for you? The solution integrates with FBA (Fulfillment By Amazon) and FBO (Fulfillment By Octopia).
- Increase your visibility. The software doesn't just communicate with marketplaces. You can also send your product feed to social networks, price comparison sites and retargeting platforms.
- Use with or without a website. If you have a website, Sellermania synchronises with Prestashop, Magento or other platforms via APIs. Otherwise, use the tool as a multi-marketplace sales centre.
- Optimum support. Benefit from optimum support and teams that listen to your needs. Support is available every day, even at weekends.
Our opinion of Sellermania
Sellermania is perfectly suited to your requirements in terms of selling on marketplaces. The software is designed to simplify your task and avoid time-consuming operations thanks to its high degree of automation and real-time multi-marketplace synchronisation.
But it also enables you to sell better, thanks in particular to its dynamic and intelligent repricing tool, one of the most powerful on the market.
Sellermania
How do you choose your marketplace integrator?
To choose the right marketplace integrator, start by asking yourself what your needs are. As we have seen, some solutions go quite far in terms of functionality, supporting your marketing strategies or integrating fulfilment, for example. So take the time to compare all the offerings in the light of your own requirements.
Obviously, the extent of the partner network also comes into the equation.
- Does the software integrate with the marketplaces you want to sell to?
- With retargeting, affiliation or Ads platforms?
- With your e-commerce software? If not, does it have an API?
Of course, you should also look at the prices, to ensure you get the best return on investment from the tool. Most suppliers do not display their prices directly. You'll need to ask for a quote, then compare them carefully.
Finally, a marketplace integrator is a powerful, feature-rich tool... but one that can be difficult to get to grips with for those who are new to it. We advise you to consider the quality of the support provided, when deploying the solution, in the event of problems or even to fine-tune your strategy. Choose a publisher who is available to listen to you.
Armed with this advice, all that's left for you to do is shop around from our selection, take advantage of the robustness of these solutions... and watch your online sales take off!
Article translated from French
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimisation to work for the company, with her sights set on reader satisfaction 😀 !
A medievalist by training, Jennifer took a short break from fortified castles and other manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analysing the subject, conveying the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She stood out at Appvizer for her karaoke skills and her boundless knowledge of musical dreck 🎤.