Optimise your emailing with 13 valid alternatives to Mailjet
Email marketing remains a pillar of digital communication for businesses. In this world, Mailjet has positioned itself as a benchmark solution, offering advanced functionality and ease of use.
However, the specific needs of each company may mean that other options need to be explored. This article presents a detailed comparison of the best alternatives to Mailjet, assessing their features, benefits and particularities.
Why use Mailjet?
Mailjet stands out for its ability to manage large volumes of emails, while also featuring an intuitive interface and advanced personalisation tools.
Its strengths include :
- easy creation of newsletters
- effective audience segmentation
- and detailed campaign analysis, enabling users to maximise the engagement and performance of their communications.
In addition, Mailjet offers robust integrationoptions with various platforms, reinforcing its versatility in different digital marketing ecosystems.
Finally, its reputation for reliability and compliance with data protection regulations (including the RGPD) makes it a preferred choice for many businesses, ensuring secure and compliant management of customer data.
Why look for an alternative to Mailjet?
Although Mailjet is comprehensive, some businesses may be looking for specific features that are not covered, or for prices that are better suited to their budget.
They may also need advanced automationcapabilities, finer segmentation options or extended customer support.
Alternatives to Mailjet offer a range of options in terms of customisation, integration with other tools and customer support, so are better suited to specific marketing needs and varying operational requirements.
So which one should you choose? We can help ⤵️
The 13 best alternatives to Mailjet
Comparison table of the best alternatives to Mailjet
1 of 10
 ActiveCampaign |  ActiveTrail |  Brevo (ex Sendinblue) |  GetResponse |  MailChimp |  Mailerlite |  Marketing 360 |  Moosend |  Sender |  Sendgrid |
|---|---|---|---|---|---|---|---|---|---|
| For all companies | For companies with more than 1 employees | For all companies | For all companies | For all companies | For all companies | For companies with more than 50 employees | For all companies | For companies with 1 to 50 employees | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about ActiveCampaign | Learn more about ActiveTrail | Learn more about Brevo (ex Sendinblue) | Learn more about GetResponse | Learn more about MailChimp | Learn more about Mailerlite | Learn more about Marketing 360 | Learn more about Moosend | Learn more about Sender | Learn more about Sendgrid |
ActiveCampaign
ActiveCampaign stands out in marketing automation and CRM. Perfectly suited to SMEs looking for personalised interaction with their customers, it offers detailed customer tracking and advanced segmentation features, enabling a targeted and effective marketing approach.
ActiveCampaign excels at creating personalised customer journeys, making it easy to set up highly targeted and engaging email campaigns. It also incorporates advanced analysis tools, providing users with valuable insights for optimising their marketing strategies.
Its ease of integration with other platforms reinforces its position as a solid choice for businesses looking to synchronise their efforts to grow in the market and optimise their customer relationships.
Highlights: 🌟 Better CRM integration than Mailjet, enriching the user experience and customer data management.
ActiveCampaign
ActiveTrail
ActiveTrail stands out for its rich functionality and powerful automation tools. This platform is particularly popular with SMEs looking to run effective email campaigns without getting bogged down in technical complexity.
ActiveTrail lets you create your emails in just a few clicks (using customisable templates), then schedule them to be sent to the segment of your choice. It also lets you set up automated scenarios: the software takes care of sending the right message, to the right person, at the right time, without any extra effort, via email, SMS, WhatsApp, push notifications or retargeting onsocial networks.
In addition to the features mentioned above, ActiveTrail appeals to small businesses with its highly responsive customer support (phone, chat and email) and its many features, such as setting up marketing campaigns on WhatsApp and mobile push notifications.
To remember: 🚀 Simplicity and efficiency for SMEs, with powerful marketing automation functions and available, responsive customer support via phone, email and chat.
ActiveTrail
Brevo
We love Brevo for its innovative approach to digital marketing, offering a multitude of services that encompass much more than traditional emailing, including SMS management.
This flexibility in the management of various communication channels makes Brevo a wise choice for companies looking to enrich their interactions with their customers.
In addition to email and SMS, Brevo includes tools for creating attractive landing pages, marketing automation features and fine-grained segmentation options for targeting audiences effectively.
This integrated multichannel strategy from Brevo makes it possible to build coherent, high-impact marketing campaigns, promoting greater customer engagement and continuous improvement in marketing performance.
To remember : 📱 Versatility exploitable for multichannel communication, also combining with email and SMS.
Brevo (ex Sendinblue)
EmailOctopus
EmailOctopus is renowned for its excellent value for money, making it particularly attractive to smaller businesses. It provides robust functionality for campaign management and segmentation, supported by a clean, intuitive user interface.
In addition to these core features, EmailOctopus offers convenient integrations with other platforms, enabling easy synchronisation ofcontact lists and improved campaign management.
Its ability to provide simple yet effective analysis of campaign performance makes it a valuable alternative for those looking to maximise the impact of their email marketing efforts, all at a very competitive cost.
To remember: 💸 The best choice for limited budgets, combining efficiency and affordability.
GetResponse
GetResponse is positioned as an all-in-one marketing solution, combining email marketing, webinars and landing page creation .
This wide range of functions, at varied and competitive price plans, makes it an ideal platform for companies aiming for an integrateddigital marketing strategy.
The software offers advanced automationtools and detailed segmentation options , enabling users to be targeted effectively. GetResponse's in-depth analytics are crucial for measuring engagement and fine-tuning campaigns.
What's more, its ability to integrate with other online services confirms its role as a flexible and comprehensive solution, suitable for any business configuration.
To remember: 📈 Ideal for an integrated marketing strategy, with excellent value for money for every plan.
GetResponse
Hubspot Emailing
Hubspot can also replace Mailjet with a complete digital marketing ecosystem, offering an integrated suite of tools for all aspects of online marketing, including A/B testing.
Its emailingfunction , in harmony with components such as CRM, content marketing and social network management, enables seamless management of customer data and centralised analysis.
With its seamless integration, Hubspot offers advanced email personalisation, automation and A/B testing services, making it easy to create targeted campaigns.
This set of tools makes Hubspot ideal for businesses aiming for a coherent and integrated multi-channel digital marketingstrategy .
To remember: 🔗 Perfect integration into a global marketing ecosystem, optimal for a multi-channel strategy.
Mailchimp
Mailchimp, a major competitor to Mailjet, stands out for its ease of use and attractive designs.
Users particularly appreciate its customisable templates, which make it easy to create visually captivating emails.
The solution offers a wide range of features, including automation, advanced segmentation and detailed campaign analysis. These tools, combined with an intuitive interface, make Mailchimp ideal for content creators and SMEs looking to optimise their email marketing without advanced technical skills.
Finally, the software's regular updates ensure that it's always in tune with the latest trends in digital marketing.
To remember: 🎨 Ideal software for creativity and simplicity, thanks to its distinctive design and user-friendliness, perfect for automation in SME marketing.
MailChimp
Mailerlite
Mailerlite stands out in the email marketing landscape for its intuitive user interface and elegant, easy-to-use email creation tools.
The platform is particularly popular for its competitive pricing, making it affordable even for companies with the tightest budgets.
In addition to its ease of use, Mailerlite offers a variety of customisable email templates, automation features and effective segmentation options, improving the management of email campaigns.
What's more, Mailerlite offers excellent analysis features to help users track and optimise the performance of their campaigns. By combining simplicity, rich functionality and affordability, this software proves to be a great option for beginners or professionals looking for a no-fuss solution.
Things to remember ✨ Its low prices and its ability to make emails look pretty chic in just a few clicks.
Mailerlite
Mailgun
Mailgun is a Mailjet replacement designed primarily for developers, thanks to its powerful and flexible APIs.
It is specially adapted for companies wishing to integrate emailing functionalities into complex applications or automated systems.
In addition to its technical integration capabilities, Mailgun includes advanced features such as detailed email tracking, bounce management and email address verification to improve deliverability.
These tools, combined with comprehensive documentation and high-quality technical support, make Mailgun particularly attractive to technical teams looking to customise and optimise their emailing strategies.
Its ability to handle large volumes of emails with great reliability also makes it a solid choice for medium to large businesses.
To remember: 🔧 The preferred choice of developers for advanced technical integration and customisable emailing management.
Marketing 360
Marketing 360 is an all-in-one solution for digital marketing, offering a complete suite of tools covering all marketing needs, including emailing.
Its key strength lies in its ability to provide a 360° view of marketing campaigns and customer engagement, giving users a holistic understanding of their marketing initiatives.
In addition to emailing, Marketing 360 integrates features such as social media management, SEO and online advertising, ensuring seamless coordination between different marketing channels.
The platform is also renowned for its analysis and reportingtools, which help businesses measure the effectiveness of their marketing strategies and make informed, data-driven decisions.
To remember: 🔄 A global solution offering a complete and integrated view, ideal for effective multi-channel marketing management.
Marketing 360
Moosend
Moosend is particularly popular for its advanced automation features, available at a very competitive price.
This platform adapts well to the needs of businesses of all sizes, enabling even the smallest to benefit from sophisticated automation tools without a major financial investment.
Moosend offers a variety of predefined automation scenarios that make it easy to personalise and optimise email campaigns, increasing customer engagement and conversion.
In addition to automation, Moosend offers tools for precise segmentation, newsletter creation and performance analysis, enabling users to create targeted, effective campaigns while staying within their budget.
Things to remember 🤖 Advanced automation at an affordable price, ideal for personalising campaigns without big costs.
Moosend
Sender
Sender is an effective alternative to Mailjet in the field of email marketing, thanks to its specialisation in sending personalised, high-performance emails on a large scale.
This software is designed to make email creation and management easy, even for users without advanced technical skills. With its advanced personalisation features, it enables you to create targeted messages that captivate your audience.
The solution is complemented by real-time analysis tools that provide detailed insights into the performance of mailings, recipient engagement and behaviour. This information helps refine emailing strategies for greater effectiveness.
To remember : 📊 A robust service for high-level performance and analytics, perfect for sending large-scale personalised emails.
Sender
SendGrid
SendGrid excels in email marketing with its robustness and ability to handle large volumes of emails. It is ideal for large companies.
The platform ensures high deliverability and exceptional performance, suited to demanding transactional email campaigns. SendGrid includes accurate monthly tracking and advanced email performance analysis functions .
Its compatibility with other systems reinforces its value for businesses looking to integrate email marketing with their other services and processes.
Things to remember 💪 Suitable for high volumes and large businesses, with robust functionality for transactional emails.
Sendgrid
What can we learn from the alternatives to Mailjet?
In conclusion, each alternative to Mailjet offers specific advantages, adapted to different needs and company sizes.
Whether you're looking for deeper CRM integration, a more affordable solution or advanced automation features, there's a solution to suit every situation.
That's why it's essential to clearly define your email marketing needs in order to choose the most appropriate tool for your strategy.
Article translated from French