How can you improve your email campaigns?
A mailing is a mass e-mailing. The aim: to acquire or retain customers. Emailing software can be used to design a message, distribute it and evaluate its impact. While the choice of tool is important, the quality of targeting, the design of the message and automation remain key elements in improving the performance of your email campaigns.
How can you boost the performance of your mailings?
While emailing is an effective marketing tool, the quality of its impact depends above all on your efforts to personalise it. Various software solutions exist to help you better understand and segment your target audience. So put an end to mass automation, and make way for personalisation!
Email automation: best practice
Sending a mailing can have a real impact, provided that it has been carefully thought out beforehand. Personalisation, individualised sending times and calls to action are decisive levers that take no more time. Find out more about best practice in marketing automation.
Give your mailings more impact
Emailing is an excellent way of making contact. More effective than phoning, it is less time-consuming - and therefore less costly - to implement. For your sales staff, it allows them to offer quality while feeding their sales approach. While there are a few rules to be observed when it comes to content, the recipient e-mail base remains pivotal to the success of your campaigns. Discover the rules of good mailing and improve your email marketing campaigns.
Article translated from French