The ultimate guide to the 13 best free mailing programs to boost your marketing in 2025
Email marketing is an excellent way of communicating with customers and prospects.
To send out your newsletters, the use of email marketing software is essential. A simple tool to set up, newsletters can be used by small and large companies alike.
Whether for reasons of cost or simply to try out new software, you can take advantage of the free versions offered by most mailing platforms.
Find yours by discovering our comparison of the 13 best free mailing software packages in 2025.
Which is the best mailing software? Comparison table of free and paid software
This comparison table lists all the software discussed in this article. All prices were updated in April 2024.
1 of 13
Active Trail
ActiveTrail is a multi-channel email marketing and marketing automation platform that enables businesses to create a powerful customer journey and send tailored campaigns to the right channel based on the behaviour of each contact.
With an easy-to-use interface, ActiveTrail offers features such as advanced contact segmentation, email personalisation, marketing automation, multi-channel campaign management and detailed reporting on campaign performance.
Added bonus: ActiveTrail also provides real-time customer support via phone, chat and email, including webinars and live training sessions, as well as an online help centre, to help customers get the most out of their experience on the platform.
Availability in French: yes ✅
The platform offers a multilingual user interface, including French, to meet the needs of French-speaking businesses and users.
Possible integrations: All popular CRMs on the market (Salesforce, HubSpot, SugarCRM, Zoho CRM...), social networks, Google Analytics, Paypal, WooCommerce, Shipify, instant messaging, web forms (Wufoo, Unbounce...).
💰 The price of the paid version of Active Trail starts from €8/month for 1 user for 500 contacts.
The benefits of Active Trail
- Advanced marketing automation features that enable you to create personalised marketing paths based on prospect behaviour and interactions,
- Highly responsive French-language support by phone, chat and email,
- A user-friendly, easy-to-use interface for creating email marketing, SMS and social networking campaigns,
- Affordable rates for small and medium-sized businesses,
- A wide range of customisable email templates to help users quickly design attractive campaigns, Powerful personalisation tools.
The disadvantages of Active Trail
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Performance reports are less detailed than some other email marketing tools.
Limitations of the free version
Active Trail does not offer a free version, but a 30-day free trial with no commitment and no credit card required. Paid plans depend on the number of contacts you have and there is no limit to the number of emails you can send.
ActiveTrail
Sender
Sender is an email and SMS marketing platform designed to simplify the management of marketing campaigns. Sender makes marketing campaign management accessible, even for those who are not marketing experts, making communication and marketing easier for a wide range of users and businesses.
Availability in French: no ❌
Possible integrations: Sender integrates easily with platforms such as Zapier, WordPress/WooCommerce, PrestaShop and Shopify.
The benefits of Sender
Easy to use: Sender makes marketing campaign management accessible to everyone, thanks to an intuitive interface and integrated email and SMS marketing functionalities.
Ideal for small businesses: With its free version offering up to 2,500 subscribers and 15,000 emails per month, plus email automation features, Sender is an advantageous solution for small businesses and beginners.
Segmentation and personalisation: Allows advanced segmentation of contacts and personalisation of messages, with an extension to SMS campaigns in the paid version.
Free version of Sender with no time limit: Sender offers a free version for life, ideal for small businesses and beginners. This version includes :
- Up to 2,500 subscribers and 15,000 emails per month.
- Email automation features.
- Sender branding on communications.
The disadvantages of Sender
Despite its many advantages, Sender has one notable drawback: the lack of a French translation. This can sometimes be a barrier for French-speaking users.
The limitations of the free version
The free version of Sender is particularly well suited to small businesses and beginners. However, this version does have its limitations:
- Limited number of subscribers and emails: The free version allows up to 2,500 subscribers and 15,000 emails per month.
- Email automation: This feature is included but may be limited compared with the options available in the paid versions.
- Sender branding: Communications sent via the free version carry the Sender brand, which may not be suitable for some businesses wanting full personalisation.
Note that Sender offers paid plans starting from €14.58/month, raising the monthly email limit from 15,000 to 30,000.
Sender
MailChimp
A forerunner in its field and a leader in email marketing, MailChimp is an American company that has carved out its share of the market with a comprehensive free offering that includes advanced features such as email personalisation and a range of professional email templates.
Availability in French: yes ✅
Although Mailchimp is not a French platform, the user interface is available in French.
Possible integrations: Quickbooks Online, Shopify, Stripe, Yelp...
💰The "Essential" plan starts from €11.90/month for 5,000 emails sent per month.
The advantages of Mailchimp
- Lots of predefined templates to help users create their first newsletter;
- Very detailed statistics in the free version;
- The free version of Mailchimp offers integrations with basic third-party tools such as WordPress and Google Analytics;
- Mailing list segmentation using basic criteria such as location and activity;
- Market leader with a very good deliverability rate.
The disadvantages of Mailchimp
- Mailchimp does not offer any automatic emailing (automation) or SMS;
- Advanced email campaign reports are expensive.
Limitations of the free version
- Sending is limited to 2,000 emails per day, 10,000 emails per month and 2,000 contacts in total;
- No access to Mailchimp's personalised technical support; you have to make do with an online knowledge base;
- There is no possibility of personalising emails, which can limit brand image.
MailChimp
Brevo (Ex-Sendinblue)
Brevo has developed rapidly to become one of the benchmarks in email marketing. The free version is very attractive, and the paid versions offer good value for money. Its great advantage is its user-friendly interface, which is easy for beginners to learn. It offers a host of features, including the ability to send transactional SMS messages (with the paid version).
Availability in French: yes ✅
Brevo is a 100% French platform.
Possible integrations: numerous CMS (Wordpress, Prestashop, Drupal...) and offers an API.
Pay-as-you-go packages start at €19/month, which is still reasonable.
The benefits of Brevo
- Simple, intuitive interface in French, with wizards to guide you through the creation process;
- Contact automation and segmentation;
- Unlimited number of contacts in the free version;
- Ability to send 9,000 emails per month in the free version (but sending is limited to 300 emails per day).
The disadvantages of Brevo
- Brevo can be expensive for users with large volumes of emails,
- Sendinblue users have to pay extra for access to personalised technical support.
Limitations of the free version
The statistics are fairly succinct, so if you want more detail, you'll need to opt for a subscription. With the free version, sending is limited to 300 emails per day (but the delayed sending function means you can still have an email list of more than 300, with the software automatically sending over several days).
The paid version also lets you create SMS campaigns and landing pages.
Brevo (ex Sendinblue)
Hubspot Marketing Hub
HubSpot needs no introduction! Hubspot offers a complete platform called Marketing Hub, which is free for up to 5 users, but limited to 2,000 emails sent per month.
With HubSpot Marketing Hub, businesses can create professional, targeted emails for their audience, segment their mailing list, track campaign performance and improve customer engagement. The platform also offers advanced automation features to simplify email management.
Availability in French: yes ✅
The platform offers a French user interface as well as French customer support to help users resolve any issues they may encounter.
Possible integrations: Salesforce, Zapier, Eventbrite, Hubspot CRM, social networks...
💰The price of the paid version of HubSpot Marketing Hub varies depending on the plan you choose and the number of contacts you want to include in your mailing list. Plans start from £15 per month for Marketing Hub Starter, allowing the addition of up to 1,000 marketing contacts.
The benefits of HubSpot Marketing Hub
- A comprehensive free version with up to 2,000 contacts included,
- Powerful segmentation tools to segment the mailing list and target recipients more precisely,
- Unsubscribe management and performance tracking of sent emails,
- Basic automation functionalities included free of charge to plan the sending of emails,
- Free, high-quality customer support, available via chat and e-mail.
The disadvantages of Marketing Hub
- Upgrading from Hub Starter can quickly drive up costs, especially if you don't need the rest of the Marketing Hub suite,
- The free version is limited in terms of email personalisation.
The limitations of the free version
Hubspot is one of the most comprehensive solutions on the market, but there are some drawbacks, such as the limit of 2,000 contacts and limitations on automation features such as workflows and advanced triggers.
In addition, the HubSpot brand is added at the end of emails sent with the free version.
Hub Marketing
Zoho Campaigns
Zoho Campaigns is a mailing platform that enables businesses to create, send and track email campaigns quickly and efficiently. It offers a wide range of features such as the creation of personalised email templates, email automation, mailing list segmentation, subscriber management, A/B testing and performance analysis.
Businesses can use Zoho Campaigns to improve customer engagement, increase conversion rates and strengthen their brand by creating targeted, relevant emails for their subscribers. The platform is also compatible with other Zoho applications, such as Zoho CRM, for easier customer relationship management.
Availability in French: yes ✅
The platform offers a French interface for users who wish to work in that language.
Possible integrations: Google Analytics, Eventbrite, Surveymonkey, Zapier, social networks.
💰The paid version starts from $6 per month for 500 contacts and allows you to send an unlimited number of emails. Paid plans include advanced features such as marketing automation, online surveys and polls, custom landing pages, advanced reporting and more. Prices increase according to the number of contacts and features included in each plan.
The benefits of Zoho Campaigns
- An intuitive and easy-to-use interface,
- Access to image libraries to create visually appealing and professional emails and newsletters,
- The ability to integrate registration forms with websites and social networks,
- 24/7 technical support to answer all your questions,
- Support for SMS campaigns to reach your prospects on their mobile phones
- Marketing scenarios" functionality to automate actions based on your contacts' behaviour, for example sending them an automatic reminder after a period of inactivity.
The disadvantages of Zoho Campaigns
- Some features are limited or not available in the free version, such as campaign automation or advanced email template customisation,
- The Zoho Campaigns advertising banner is displayed in emails sent from the free version.
Limits of the free version
The number of contacts in the paid version is limited to 2,000, beyond which it is necessary to upgrade to a paid version. Advanced campaign automation features are not available and e-mail templates are limited. Finally, advanced personalisation is not possible.
Zoho Campaigns
GetResponse
GetResponse is an all-in-one mailing platform that lets you create email campaigns, landing pages, forms and surveys. It also offers contact management, segmentation, campaign automation and data analysis functions.
Among its benefits, GetResponse offers an intuitive email editor, predefined email templates, A/B testing, advanced marketing automation features, personalisation and segmentation options, and excellent customer support.
Availability in French: yes ✅
The platform is available in several languages, including French.
Possible integrations: WordPress, Shopify, Salesforce, and many more.
💰The paid version of GetResponse starts from €13.12/month for 1,000 contacts.
The advantages of GetResponse
- A wide choice of customisable email templates,
- Advanced features for automating campaigns, such as sending email sequences based on recipient behaviour,
- Integrated webinar functions for organising online events and presentations,
- A landing page editor for creating responsive, high-quality landing pages,
- An audience engagement analysis tool to measure campaign performance and improve results.
The disadvantages of GetResponse
- The number of subscribers is limited for some of the platform's features,
- The free version includes GetResponse adverts in the emails sent.
Limitations of the free version
The free version of GetResponse is limited to 500 contacts for 2,500 newsletters per month and 1 landing page. It does not give you access to certain advanced features such as campaign automation, advanced segmentation of contact lists, lead scoring or the creation of sales tunnels.
GetResponse
Moosend Campaign
Moosend offers a host of features including A/B testing, landing page creation and email marketing automation. The platform also offers a range of advanced features for personalising emails , automating workflows and tracking results in real time. It's all easy to use, with a block-based, drag-and-drop editor.
You can create several types of campaign with Moosend: regular campaigns, RSS campaigns (automated email marketing that uses RSS feeds to distribute regularly updated content to a contact list), repeatable HTML campaigns, A/B Split Test campaigns and automation campaigns.
Availability in French: yes, but the interface is simply translated into French.
Possible integrations: Salesforce, Magento and Shopify...
💰Moosend pricing is based on the number of contacts in your mailing list. Prices start at $9 per month for up to 500 contacts, increasing with the number of contacts.
The benefits of Moodsend Campaign
- Creation of personalised opt-in forms to collect subscriber data,
- Segmentation of email lists according to any subscriber data,
- Customisation of campaigns for different subscriber segments,
- Automation tools to create automated workflows for different scenarios, such as new subscriptions, cart abandonment and subscriber anniversaries,
- Customisable pre-built workflow templates included,
- Real-time campaign analytics for email open rates on different devices and email clients, performance by location, subscriptions, CTR for multiple links in a single campaign, etc.
Disadvantages of Moodsend Campaign
- Some advanced features, such as A/B testing for email marketing campaigns, are only available in the higher paid plans,
- The platform does not have native integration with certain tools, such as Facebook Ads or Google Ads.
Limitations of the free version
Moosend does not offer a free version, but a 30-day unlimited free trial, with no commitment and no credit card required.
Moosend
Mailjet
Mailjet is a French company that launched in 2010. Initially specialising in transactional emails, Mailjet can also be used to manage newsletters.
It offers a wide range of features, including email personalisation, A/B testing, contact list segmentation, unsubscribe management, transactional email functionality, detailed performance reports and inbound email management.
Availability in French: yes ✅
Mailjet is a French platform.
Possible integrations: integrations with over 150 platforms such as WordPress, Salesforce, Shopify, Magento, Google Analytics, Zapier, etc.
💰The "Essential" price starts from €14/month for 15,000 emails/month, 1 sub-account and no daily sending limit.
The advantages of Mailjet
- A very comprehensive and intuitive newsletter template editor, which allows you to create professional designs without any graphic design skills,
- No Mailjet logo at the bottom of emails,
- Comprehensive statistical reports,
- 20% discount for non-profit organisations,
- A collaborative tool that allows multiple users to work together on the same campaign project, assigning tasks and sharing comments,
- Automated workflows for sending emails based on user actions, such as cart abandonment or unsubscription.
The disadvantages of Mailjet
- The price of the paid version can be high for businesses that need advanced features or a high volume of e-mails.
Limitations of the free version
You can only send 200 emails per day and 6,000 emails per month, which is fairly limited.
What's more, A/B testing is only available in the paid versions.
Generally speaking, the free features are fairly limited (for example, you can't edit your own forms in the free version).
Mailjet
Dolist
Dolist, an expert in Data, E-mail and SMS Marketing for over 20 years, offers a complete range of services combining multi-platform consultancy and high-performance marketing technologies such as omnichannel automation, e-mailing, SMS, the Customer Data Platform and dataviz.
The company also specialises in deliverability and data security, providing tailor-made support in the design and deployment of your loyalty programme.
Dolist offers advanced marketing technologies to optimise the performance of your digital campaigns: Email Responsive Builder, Omnichannel Marketing Automation, Transactional SMS, Monitoring, etc.
Availability in French: yes ✅
Dolist is a French platform.
Possible integrations: Salesforce Marketing Cloud, Adobe Campaign, Microsoft Dynamics CRM, SugarCRM, Magento, WooCommerce, Shopify, PrestaShop...
💰 Prices depend on each company's needs and projects. There is no clear information about a paid version above a certain price. Interested parties can request a quote on the Dolist website to obtain a personalised estimate.
The benefits of Dolist
- The offering includes multi-platform consultancy, allowing customers to choose the marketing platform that best suits their needs, from options such as Salesforce Marketing Cloud and Adobe Campaign,
- Omnichannel Marketing Automation technology to manage marketing campaigns across multiple communication channels (e-mail, SMS, social networks, etc.) from a single platform,
- A monitoring and ROI measurement tool to track the performance of marketing campaigns in real time,
- Tailor-made support, whatever tools they use.
The disadvantages of Dolist
- Because of its many advanced features, Dolist can be more difficult to use for novice users or for companies with tighter budgets.
Limitations of the free version
Dolist does not offer a free version of its marketing services. All features are available via paid offers, which vary according to needs and volumes of mailings.
However, the company does offer a free demonstration of its platform to enable interested companies to discover the features before taking out a paid subscription.
Dolist
Sarbacane
Sarbacane is a cost-effective, easy-to-use email and SMS marketing solution developed in Northern France. It allows you to manage contacts, create attractive newsletters, send them without spam and analyse the results accurately.
As the leader on the French market for 18 years, Sarbacane is an ergonomic solution that requires no technical skills, enabling any user to develop their business, build customer loyalty and rapidly increase their turnover.
Available in French: yes ✅
Sarbacane is a French platform.
Possible integrations: Salesforce, Magento, PrestaShop, WooCommerce, Shopify and Zapier.
💰The price of the paid package depends on the number of subscribers and the features required. It is possible to subscribe to a monthly or annual package, with sliding scale prices depending on the length of the commitment. Prices start at €9 excluding VAT per month for the basic package.
The advantages of Sarbacane
- A simple, intuitive interface,
- An anti-spam test function to optimise delivery rates and prevent emails from being classified as spam,
- Precise monitoring of campaign statistics,
- An intelligent database to manage contacts efficiently and segment them according to different criteria,
- A responsive customer service team available to answer any questions and help users get the most out of the platform.
The disadvantages of Sarbacane
- The platform does not offer as many advanced features as some of its competitors,
- It includes advertising in the emails it sends.
Limitations of the free version
The free version of Sarbacane is limited to sending 300 emails per month, which may not be enough for some companies with a large database. In addition, it does not allow access to certain advanced functions such as campaign automation or advanced contact segmentation.
Sarbacane
Omnisend
Omnisend is a free emailing platform specialising in e-commerce, for businesses of all sizes. It allows you to create personalised emails and newsletters, by finely segmenting your lists. The forms integrate easily with Facebook and other tools, including CRMs.
Omnisend offers a variety of features, including email automation, SMS campaigns, registration forms, surveys, rewards and loyalty programmes. Users can also use the basket abandonment function to send emails to customers who have abandoned their basket.
Availability in French: yes, but the interface is simply translated into French.
Possible integrations: numerous integrations with popular third-party applications such as Shopify, Magento and WooCommerce, CRM tools such as Salesforce and HubSpot, as well as messaging services such as Facebook Messenger and WhatsApp Business.
💰Omnisend offers a free trial, but the paid version starts from $16 per month. Users can also opt for more advanced plans with additional features.
The benefits of Omnisend
- Creation of personalised paths for each customer based on their behaviour, purchase history and preferences,
- Fine segmentation of contacts,
- A library of pre-designed campaign templates for different scenarios, such as new subscribers, anniversaries or abandoned shopping baskets,
- Advanced features for messaging channels such as SMS and Facebook Messenger, including automated abandoned basket recovery messages for SMS,
- A user-friendly, easy-to-use interface.
The disadvantages of Omnisend
- Email personalisation may be limited in certain situations,
- The Omnisend logo is displayed in emails for the free version.
Limitations of the free version
The free version of Omnisend allows you to manage up to 2,000 subscribers, sending 15,000 e-mails per month, as well as limited automation campaigns.
Advanced features such as unlimited automation workflows and detailed reporting are only available with paid plans.
Omnisend
MailerLite
MailerLite is one of the leaders in email marketing on the web, thanks to its easy-to-use interface. Its innovative editor is intuitive and uses drag-and-drop blocks to build your newsletter. The tool offers marketing automation and a link with Google Analytics for tracking statistics.
MailerLite stands out for its ease of use, affordable pricing, compatibility with numerous third-party applications and responsive customer support. The platform also offers educational resources such as guides, webinars and an online academy to help users improve their email marketing skills.
Availability in French: yes ✅
The software is available in several languages: English, Arabic, Spanish, French, Italian, Russian, etc.
Possible integrations: numerous tools, such as Shopify, WordPress, Zapier, Salesforce, HubSpot, etc.
💰MailerLite's paid plan starts from $10 per month, up to 1,000 contacts, all basic features + basic automation, limited to 12,000 emails per month.
The benefits of MailerLite
- Ability to create email marketing campaigns and landing pages,
- E-mail marketing automation for cross-selling, follow-up and recovery of abandoned shopping baskets,
- Ability to personalise emails based on subscriber data,
- Advanced tracking functions to monitor e-mail opens, clicks, unsubscribes and bounces.
The disadvantages of MailerLite
- Limited customisation of registration forms
- Newsletter templates may be limited in terms of customisation.
Limitations of the free version
The limited number of contacts in the free version means that only up to 1,000 contacts can be stored. Users can only send 12,000 emails per month.
There is no A/B testing facility for the free version and limited technical support.
Mailerlite
FAQ: we answer your questions about free mailing software
What are the best free mailing programs for small and medium-sized businesses?
- Mailchimp: offers a free plan for up to 2,000 subscribers and 10,000 mailings per month,
- Zoho Campaigns: offers a free plan for up to 12,000 emails per month,
- GetResponse: offers a free plan for up to 1,000 subscribers,
- Moosend: offers a free plan for up to 1,000 subscribers and an unlimited number of emails,
- TinyLetter: offers a free plan with an unlimited number of subscribers and e-mails.
Which mailing software is the most intuitive and easiest to use?
Ease of use is subjective and depends on the user. It is advisable to test several options to find the one that best suits your needs and working style. But here are the ones that are best known for their ease of use:
- Mailchimp: known for its user-friendly interface and simple email marketing campaign creation process.
- Hubspot Marketing Hub: offers an easy-to-use user interface and a drag-and-drop function for creating emails.
- Moosend: has a user-friendly email editor with drag-and-drop functionality for quick and easy email creation.
- Zoho Campaigns: offers an intuitive user interface with pre-built templates and drag-and-drop functionality for easy email creation.
What key features should I look for in free mailing software?
- Newsletter creation and customisation,
- Subscriber list management, enabling you to create, import and manage contacts efficiently,
- The function for sending mass e-mails to a list of contacts, with planning and segmentation options to improve the relevance of the mailings,
- Reports and analyses to measure the performance of mailing campaigns, including open, click and conversion rates,
- Advanced personalisation features to send specific messages to customer segments, based on their interests, location or purchase history,
- Marketing automation features to send automated emails based on specific actions, such as basket abandonment, birthdays, etc,
- Subscriber engagement tracking features to understand their behaviour and level of interaction with emails sent.
What are the main limitations of free versions of mailing software?
- Limited number of contacts: free versions often have a limit on the number of contacts you can add to your subscriber list.
- Limited functionality: free versions often offer a limited range of functions compared with paid versions.
- Advertising branding: most free versions include advertising branding from the software publisher, which can damage the brand image of the user company.
- Limited technical support: technical support is often less developed in free versions, with longer response times or limited assistance.
- Volume limits: free versions may have limits on the number of emails sent per month or on the size of campaigns.
- Less customisation: free versions may limit the scope for email customisation or offer only predefined basic templates.
Article translated from French
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimisation to work for the company, with her sights set on reader satisfaction 😀 !
A medievalist by training, Jennifer took a short break from fortified castles and other manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analysing the subject, conveying the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She stood out at Appvizer for her karaoke skills and her boundless knowledge of musical dreck 🎤.