12 tools and tips to boost your online sales
How do you optimise your online sales site, how do you boost sales on the Internet? appvizer helps you to form your own opinion on the best e-commerce software in order to win the loyalty of new customers and increase their average basket - in short, to improve your return on investment.
To understand how to boost your sales on the Internet, you need to know what methods to use. What web strategy and marketing tools should you use? How do you practise cross-channel commerce, use natural or paid referencing techniques, position yourself in the marketplace, etc.? Here are our secrets and advice on everything you need to know about e-business, and how to have a website with a competitive offering that's easy to use for your potential customers and targets.
Boosting your online sales: the only way to guarantee a return on your investment
Setting up an online shop and selling your products on the internet is no trivial matter. E-merchants all have the same ritual, which quickly becomes addictive: checking the sales figures for their online store every day. Have they reached their break-even point, a conversion rate high enough not to risk insolvency and business failure? Is their online business generating revenue? What is their return on investment?
Selling online is difficult for several reasons:
- Sellers compete with each other. Some marketers apply tricks that you haven't yet adopted, which enable them to boost their sales and position themselves better.
- A marketing strategy wears out quickly, and Internet marketing has to be constantly renewed.
- E-commerce doesn't work by itself: it requires a lot of time and investment on your part.
To boost your sales on the Internet, you need to :
- Be curious and try out new things, innovative "tricks", and take calculated risks,
- Try to stay one step ahead of the others,
- Go after customers by multiplying the ways you dynamise your e-commerce site, find different web strategy techniques, without being too aggressive.
Fortunately, changing your e-marketing methods isn't that difficult. Here's our advice.
Tools and advice for generating and retaining new customers
Develop your marketplace quickly and without technical constraints
It takes just five minutes to create your marketplace with Kreezalid. You manage users, the product and/or service catalogue, orders and marketing functions on a single platform. You get a multilingual, 100% responsive site that's compatible with Google and the networks at low cost. This solution is certified RGPD compliant.
Create an online shopping site protected by Payfacile
Ogustine Franchise, the e-commerce solution for e-commerce service providers
Ogustine Franchise lets you order the services you offer via smartphones, tablets and other smart screens. It's easy to configure to suit your site and your services (childcare, domestic help, etc.).
Ranxplorer, the SEO measurement tool to boost your visits
Ranxplorer software gives you the essential information you need to manage your traffic, the keywords of interest to Google's robots, the positioning of your URLs and even the increase in the number of visits. It's ideal for practising natural referencing and ensuring that your cross-channel business is not penalised by the search engines.
Visiblis supports marketers in SEO without going through paid search
It analyses the semantic field and SEO power of your articles. Visiblis is a secret weapon for web copywriters, putting the odds in your favour to boost your income through a higher conversion rate.
Afineo, a PIM to control the quality of your data and improve performance
This product information manager helps you collect and maintain quality data on your goods or prices, for example. Afineo streamlines your management method to accelerate your time to market and gain in efficiency, a good method to use when looking for ways to boost your online sales.
New Oxatis, Europe's leading e-commerce platform
You can boost the online sales of your e-shop by using the services of New Oxatis, the leader in SaaS, which offers you personalised support. You can also use it to build customer loyalty thanks to several of its 400 different management functions.
Advibe improves your white-label affiliation network
The Advibe affiliation platform is one of the marketing tools aimed at e-commerce sites: the idea is to pay commission to affiliates in exchange for recommendations on products in your range. It's a web strategy that contributed to Amazon's success in the 1990s.
Dropy, when selling on the Internet is more than just presenting your own products
To put an end to marketplaces, take the Dropy marketplace and establish yourself as the benchmark platform in your field. Market research shows that you need to have a wide range of offers to sell and build customer loyalty.
Your website can work in partnership with its competitors: you offer them visibility, and earn a commission on this type of online sale. Choose partners whose products do not harm your own e-business (for example, cosmetics sellers can partner with hairdressers, wedding planners, etc.).
Babbler, the link between you and the media
It's one of the marketing tools we don't often think about when we think about how to boost sales on the internet, but it can be very useful for interacting with journalists and influencers in your sector. Babbler's interface allows you to boost a media community more effectively in the short and long term.
Newsletter2Go, an anti-spam e-mailing solution
The idea behind Newsletter2Go is to encourage conversion from aggressive mailing techniques to responsible e-mailing. You won't increase your customers' average shopping basket by spamming: the tool helps you to be more strategic in your e-mailing. For those who are still wondering how to boost sales on the Internet, it's important to understand that e-business is all about striking the right balance, and that you mustn't scare customers away with aggressive practices.
iAdvize, a practical communication tool
Boosting your online sales is child's play!
When you've just set up your distance selling platform, the question quickly arises: I've come up with an original web project, I've got a domain name, a multi-channel tool, I've created my shop, but how do I create a competitive edge?
We've given you a few secrets and techniques you can use to make your mark on the online market.
Don't hesitate to come up with new ideas for your website: whether it's a major overhaul, or marketing operations for the Christmas holidays, short-term event offers, etc. Targeting an audience is no longer enough: extend your range, invest! Boost your online sales and reap the rewards of your e-business...
Article translated from French