6 tips for recruiting on LinkedIn: attract and find your talent!

Not surprisingly on reading the title, today we are proposing to answer the question: how do you recruit on LinkedIn?

Company managers, especially HR directors, use this medium to attract talent and recruit. According to LinkedIn, a recruitment is made every 10 seconds on its platform.

Here are 6 tips for optimising your social network recruitment strategy!

See all software Recruiting

1. Develop your presence on the network

Maintaining a LinkedIn account has become a must for recruiters. It's a free and easy way to showcase your employer brand, so why deprive yourself?

Create a Company Page

To benefit from a showcase with features such as :

• content sharing (posts on your latest news, publication of job offers),
• linking to your employees' accounts (subject to their wishes).

☝️ The visibility of your posts depends on the number of subscribers you have.

Add a customisable careers page to your Company page (paying option)

With the tabs :

• Company life, to promote your organisation, values and culture ;
• Jobs, to personalise your job offers and allow your candidates to create alerts.
  ☝️ In the free version, your employees' profiles appear on the careers tab.

✅ Tips for raising your profile on LinkedIn, particularly with potential candidates:

• ask your employees and partners to follow your page and pass on your vacancies;
• remember to include a button foryour LinkedIn page in all your digital communications (blogs, newsletters, website, email signatures);
• create regular posts to improve your presence.

2. Post targeted and relevant offers

In any recruitment strategy, the starting point is to define the personas of your ideal candidates, and then the correspondingjob descriptions.

To publish a job advert on LinkedIn free of charge

• Click on the " Jobs " tab at the top of your page or profile;
• Complete the form, including a description, the skills you're looking for and pre-selection questions;
• Relay the vacancy and some key information via a publication on your Company Page and to your network, why not tag certain people to encourage them to share? Don't forget LinkedIn groups that might share your interests!

To publish a job advert on LinkedIn using the paid options

• Either you proceed in the same way as above, but this time you tick " promote the job offer ", here estimated at13 per day to pass from 4 to 20 potential candidates (prices are in line with market rates, depending on the position sought);
  

• Or you can subscribe to the LinkedIn Recruiter package (€700/month), which isideal for large organisations or those looking for rare profiles, and offers, among other things:
• full access to the network,
• 25 advanced search filters to improve targeting,
• automatic tracking of candidates,
• 150 InMails;

• For smaller organisations, Recruiter Lite offers 10 search filters and the ability to see who has viewed your company page (€90/month).

✅ Tips for optimising your job offers on LinkedIn:

• slip in the right keywords that will speak to your target audience ;
• use the job description template provided by LinkedIn, if available, and adapt it to save time;
• ask pre-selectionquestions if you are firm on certain criteria (be careful not to close the door on atypical profiles), and tick the box to send automatic rejection emails to those who do not match your expectations;
• post a recruitment video- videos are popular and a good way of developing and sharing your goodwill;
• indicate the candidates that interest you, as LinkedIn remembers them when suggesting positions to similar candidates.

You can also use recruitment software (ATS) such as softgarden to multi-post your job offersin just a few clicks (LinkedIn, Indeed, Google Job, etc.). You can also make it easier for candidates to apply directly via LinkedIn, and automatically find all their information in the tool thanks to CV parsing.

3. Consult a variety of specific profiles

To recruit on LinkedIn, you can also go into headhuntermode and search the LinkedIn database for profiles that interest you, among future graduates or competitors.

✅ Tips for searching profiles on LinkedIn :

• Use the free advanced search function to carry out sourcing queries and find candidate profiles that match your recruitment needs.
• To go even further, use Boolean operators, words or signs that allow you to detail your search, such as :
• inverted commas " " to search for an exact expression ;
• NOT: to exclude a term from your search;
• OR: to add an alternative and broaden your search;
• AND: to add a term, associate it with the first, and thus be more selective.

4. Contact selected candidates and identified talent

For those who respond to your offer and whose profile interests you, if you have given them the opportunity to apply directly via their LinkedIn profile, all you have to do is reply to them and arrange an initial meeting, why not a video interview (a good option these days...).

On the other hand, if you are proactively looking for someone, here are a few tips for prospecting on LinkedIn:

• some members openly communicate their e-mail and telephone details on their profiles (click on Contact details), or indicate them on the CV they share in the Content selection section (images, PDFs or links to their blog, for example);
• if the person is part of your network, you can send them a message directly on the platform;
• If the person is not part of your network, send them an invitation to join, specifying the purpose of your initiative;
• Finally, if you have a paying account, you can send them an InMail.

✅ Tip for contacting talent on Linkedin:

There are tools for prospecting them and defining scenarios on LinkedIn, such as the ProspectInextension . Use it to make automatic connection requests, send large numbers of personalised messages, follow up, or export LinkedIn contacts in CSV format.

5. Advertise

As well as promoting your job vacancies to make them appear higher up the search results, for a budget per day, you can exploit LinkedIn's " Work With Us " adverts .

Your ads are personalised and automatically shared on the profiles of your employees or targeted influencers, based on their jobs and skills, to highlight your available positions.

According to Linkedin, these ads generate 50 times more clicks than job ads without them.

6. Use an ATS

An ATS stands for Applicant Tracking System.

Not only do most of them allow you to publish job offers on LinkedIn, but you can also centralise the applications received from all the distribution channels you have used, including LinkedIn.

You can also connect your ATS with the LinkedIn Recruiter solution.

✅ That's what Nicoka ATS is all about, a powerful yet easy-to-use application management and tracking tool for corporate HR departments and headhunters alike. Its Chrome extension, which works with or without a LinkedIn Recruiter account, lets you import the profiles you consult on professional social networks directly into your CV library. This gives you a complete, up-to-date database with no duplicates, saving you precious time.

✅ Beetween can also help you with your LinkedIn sourcing. Its Chrome extension makes it easy to source the best profiles directly from LinkedIn and import them into your CV library with just one click . Beetween's added bonus: its CV matching functionality guarantees you a qualified CV library!

See all software Recruiting

Why recruit on LinkedIn?

There are many benefits. As part of an e-recruitmentstrategy , LinkedIn enables a company to :

• develop its employer brand
• relay information from its career site
• keep abreast of professional news and market trends ;
• develop and solicit a network of employees and partners;
• Gain greater visibility on the internet;
• complement recruitment activities carried out via other channels;
• share and configure selection criteria, such as "teleworking accepted";
• recruit at lower cost, without going through job boards or recruitment agencies;
• Access qualitative information, such as a talent's key skills and recommendations by other professionals;
• reach candidates who are different and otherwise untraceable.

According to LinkedIn, 9 out of 10 of its members are available, actively or passively on the lookout, but do not consult job boards.

In France, the network's community totals 16 million users. Do the math!