E-learning: COOC in focus
We're going to talk to you about COOCs, MOOCs and SPOCs. A hint? OC stands for Online Courses.
Switch on your computers, tablets or smartphones, we're talking about the digitisation of teaching resources and e-learning!
The word digitisation has been on everyone's lips recently. Among the new digital, collaborative and interactive practices, vocational training has turned to the web to adapt to the new needs of learners and trainers.
According to a study by the FFFOD Digital Learning Observatory in September 2019, 73% of companies and training organisations plan to speed up their digitalisation process for training, and 17% of them are already using MOOCs, SPOCs and COOCs.
Training yourself, choosing your content and modules, signing up for a virtual class, is becoming the norm for acquiring new skills, with no time or geographical constraints.
Are you an HR manager looking to support the digital transformation of your organisation by developing the skills of your teams?
Are you an existing employee or a retraining candidate looking for the best educational solution to enhance your CV without going back to school or to a training organisation?
We'll explain what a COOC is and how it differs from MOOCs and SPOCs, the new training courses available on the move, thanks to digital media and tools.
On the programme:
What is a COOC?
COOC: definition
This acronym stands for Corporate Online Open Course. The French translation could be "open training provided online by a company".
This is digital learning within a company, aimed at its employees, but also at its candidates, suppliers, customers and prospects.
Benefits and objectives of COOC
The COOC offers :
- a tailor-made programme, designed by and for the company,
- a mix of theory and practice
- knowledge-sharing by both facilitators and learners, via dedicated chats and forums,
- a wide range of content, making it highly entertaining: webinars, quizzes, MCQs, videos, exercises, etc,
- affordable cost.
Advantages of COOCs for employees :
- Acquire new skills,
- develop know-how
- be involved in their own training,
- assimilate learning content more easily thanks to its fun and interactive aspects,
- Learning sessions can be arranged at flexible times and in any location,
- share their knowledge between peers (peer to peer learning).
Benefits of COOCs for companies :
- sharing its corporate culture,
- provide the same level of access to training and transmit common knowledge to all employees, especially for large, multi-site or multinational companies,
- motivate their teams, in particular by awarding symbolic certifications at the end of the COOC,
- build loyalty through in-house training and the prospect of career development,
- stimulate collective intelligence, collaboration, innovation and knowledge sharing,
- detect talent and make the most of its human capital.
Example of a COOC
La Poste produced a COOC using 24 videos to enable its 260,000 employees to find out more about the group, its organisation, its branches and subsidiaries, as well as its development prospects and objectives.
New trends in digital learning
The COOC is one of the new trends in e-learning, or digital learning: mobile learning, serious games, virtual reality, augmented reality, with interactivity as the common vector!
Here we take a look at MOOCs and SPOCs, and how they differ from COOCs.
The difference between COOC, MOOC and SPOC
It all sounds very similar to what you've already read about MOOCs and SPOCs?
Well, there are a few minor differences...
What is a MOOC?
A MOOC, or Massive Online Open Course, is, as its name suggests, an online course open to all, with free access on the Internet. This is quite different from a COOC, which is offered by a company to its own community.
Originating in American universities in the early 2000s, MOOCs have been more popular since the 2010s.
It is now offered by training organisations or companies with accreditation (the media company Rue89, for example), enabling them to communicate their expertise to a large community.
To sum up, a MOOC :
- is usually free of charge
- takes place over a specific period of time
- is divided into several modules, with validation of knowledge at each stage;
- includes videos, quizzes and a forum;
- encourages collaboration through knowledge sharing and peer grading;
- can lead to certification for learners who complete the course, in return for payment of an affordable fee, which can be paid for out of your CPF (Compte Personnel de Formation).
What is an SPOC?
A SPOC, or Small Private Online Course, is a private training programme like a COOC, but limited to a certain number of participants.
It is therefore more expensive and meets a more specific need of a company or professionals undergoing retraining, for example.
The cost and content depend on the organisation or accredited specialist providing the training. It can also be paid for by the company's OPCA (organisation paritaire collecteur agréé) or by the CPF.
The SPOC in brief :
- offers a more personalised training programme and support (tutoring),
- allows you to develop your skills more quickly.
The course is not open to everyone, its audience is more targeted, and the trainer is an expert in his or her field.
Like the MOOC, it can offer an assessment and certification system.
Tools dedicated to digital learning
The good news for the Human Resources department is that solutions exist to support and manage your learning programmes: these are called Learning Management Systems (LMS). These are also known as e-learning platforms.
The advantages of an e-learning platform include
- integrated gamification, assessment and certification functions,
- centralisation and secure storage of learning resources,
- a system for analysing and monitoring learner performance,
- customisation of the e-learning experience,
- multi-device accessibility.
You will find many references to Unow, Visiplus Academy, TheMoocAgency, 360° learning, France Université Numérique.
Don't hesitate to consult our directory to discover other e-learning solutions:
Welcome to professional training in the digital age
Just as management methods are becoming more participative, an educational approach offering a less vertical and more collaborative model is responding to new uses.
Logically, these online courses are particularly well suited to web-based professions such as web marketing and digital communications.
The COOC, the corporate version of the MOOC, has introduced e-learning to the corporate world. Companies have every interest in incorporating e-learning into their training strategy in order to engage and retain their teams.
Why not use it as a complement to on-site training, in a blended learning approach, a mix of face-to-face and distance learning?
Are you interested in e-learning? Personally or within your company?
Article translated from French