The 13 best alternatives to Shopify for transforming your online shop
In 2024, e-commerce in France generated sales of €175.3 billion, up 9.6% on the previous year (source: Fevad). This growth reflects the continuing expansion of online sales, which have profoundly changed consumers' buying habits.
So it comes as no surprise that more and more companies are getting involved in e-commerce. But how? Using what software? Yes, in order to digitise your business and take advantage of the benefits of this channel, you need to equip yourself with a solution that is tailored to your strategic objectives.
And there are plenty of solutions to choose from. The best known on the market is undoubtedly Shopify. It's certainly a very good tool for managing your e-commerce site effectively, but it's not suitable for all businesses (budget, type of activity, etc.).
That's why we've selected the 13 best alternatives to Shopify on the market!
Comparison table of the 13 best Shopify alternatives in 2025
1 of 12
 Adobe Commerce |  Big Cartel |  Commerce Cloud |  Prestashop |  Shift4shop |  Shop Application |  Squarespace |  Square Online |  Volusion |  Wix |  WiziShop |  WooCommerce |
|---|---|---|---|---|---|---|---|---|---|---|---|
| For all companies | For all companies | For companies with 2 to 250 employees | For all companies | For all companies | For companies with 1 to 250 employees | For companies with -1 to -1 employees | For all companies | For all companies | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about Adobe Commerce | Learn more about Big Cartel | Learn more about Commerce Cloud | Learn more about Prestashop | Learn more about Shift4shop | Learn more about Shop Application | Learn more about Squarespace | Learn more about Square Online | Learn more about Volusion | Learn more about Wix | Learn more about WiziShop | Learn more about WooCommerce |
Adobe Commerce (Magento)
The Adobe Commerce e-commerce solution combines a range of advanced online shopping features with a world-class support service. The software is ideally suited to large-scale projects, particularly for companies that need to manage several languages, currencies or even shops at the same time.
🧑💻 Adobe Commerce is designed for all types of businesses looking to increase their online sales.
👍 Key benefits of Adobe Commerce
- The AI-powered "Live Search" module: help your customers quickly find what they're looking for thanks to the live search system, which combines artificial intelligence and real-time data.
- Product recommendation using algorithms: the solution features powerful algorithms that automatically analyse customer behaviour to suggest suitable products.
- Management of multiple online shops from a single back office: a host of payment gateway integration options are available, as well as the ability to set up a multilingual and multicurrency shop.
👎 Main disadvantages of Adobe Commerce
- The tool requires time and technical skills to set up and a lot of power on the hosting side.
- Adobe Commerce's total cost of ownership is often higher than Shopify's.
💰 Adobe Commerce prices
Adobe Commerce pricing is available on request.
Adobe Commerce
BigCommerce
BigCommerce SaaS e-commerce software lets you list, optimise, sell, promote and distribute your products seamlessly and centrally across more than 100 channels (Google, Facebook, Instagram, Amazon, eBay, etc.).
🧑💻 BigCommerce is designed for VSEs, SMEs and large groups in all sectors.
👍 Main benefits of BigCommerce
- A large number of digital wallets: make it easy for your customers to pay with dozens of digital wallets such as Apple Pay, Amazon Pay, PayPal, One Touch and many more.
- Built-in custom SEO tools: get more traffic with customisable, SEO-optimised URLs, metadata and robots.txt files.
- Native, automated quote and invoice management: generate and manage your quotes via integrated tools such as B2B Ninja and BundleB2B.
👎 Main disadvantages of BigCommerce
- Limited ownership and control over content and functionality.
- Fairly high monthly fees to access advanced features, so should be avoided for small and micro businesses.
💰 B igCommerce pricing
BigCommerce offers 4 different plans:
- Standard, at $29/month ;
- Plus, at $79/month ;
- Pro, at $299/month;
- Enterprise, with bespoke pricing.
Big Cartel
Big Cartel is an alternative to Shopify for artists, designers and influencers. Since 2005, over a million designers have sold t-shirts, artwork, merchandising, jewellery and more using this easy-to-use solution.
🧑💻Big Cartel is designed for artists, self-employed designers and very small businesses.
👍 Main benefits of Big Cartel
- Manage your online shop centrally and efficiently: fulfil orders, update products, check statistics and organise promotions from any device, at home or on the move.
- Numerous customisable and original templates: customise one of the free themes or dive into the code to create a one-of-a-kind design.
- No fees on your sales: simply choose one of the monthly packages on offer to suit your needs and budget.
👎 Main disadvantages of Big Cartel
- Limited marketing integration and functionality.
- Lack of native analytics and testing (although it does integrate with Google Analytics).
💰 B ig Cartel pricing
Big Cartel offers 3 different plans:
- Gold, free;
- Platinium, at $15/month;
- Diamond, at $30/month.
Big Cartel
Commerce Cloud
Published by Salesforce, Commerce Cloud software helps small and medium-sized businesses create and manage their online shops, all from a single source. Thanks to the platform's many advanced features, you can sell your products simply over the internet, but above all, sell them more intelligently!
🧑💻 Salesforce Commerce Cloud is designed for VSEs and SMEs.
👍 Key benefits of Salesforce Commerce Cloud
- Create your online shop in just a few clicks : take advantage of a wide range of templates and high-performance tools such as automatic catalogue management.
- Optimise your revenue from every channel : manage your e-commerce in a unified way from the same back office and make the most of all your sales channels (integrating your online shop with your customer service, etc.).
- Large-scale personalisation of content: thanks to Einstein artificial intelligence, users benefit from recommendations that are truly tailored to their profile.
👎 Main disadvantages of Salesforce Commerce Cloud
- A complex pricing mechanism, with a percentage system.
- A little difficult to get to grips with for non-technical users, but there are plenty of online tutorials.
💰 Pricing for Salesforce Commerce Cloud
Pricing for Salesforce Commerce Cloud is available on request.
Commerce Cloud
PrestaShop
A well-known alternative to Shopify, PrestaShop lets you build your online shop quickly, easily and affordably, thanks to almost 600 features. With no technical skills required, you can create, manage and track your sales in just a few clicks.
🧑💻 PrestaShop is designed for VSEs and SMEs.
👍 Key benefits of PrestaShop
- Customised customer management and a robust database: configure the customer account creation form to suit your needs and make it easy for your customers to track their orders.
- Complete and intuitive order management: get an overview of orders using simple graphs, and modify them at any time at the customer's request.
- Ready-to-use, customisable email templates: configure automatic sending to keep your customers up to date with the progress of their order.
👎 Main disadvantages of PrestaShop
- A platform ill-suited to the needs of large groups.
- The need to host PrestaShop yourself for the classic formula.
💰 PrestaShop prices
PrestaShop offers 3 different plans:
- Classic, free to download ;
- Hosted, from €24/month;
- Enterprise, with custom rates.
Prestashop
Shift4Shop
Shift4Shop, or 3dcart, is e-commerce software that helps businesses manage and track their online sales. With a wide range of product and order management functions, as well as integrated marketing and SEO tools, the solution is the perfect alternative to Shopify.
🧑💻 Shift4Shop is designed for very small businesses and small organisations.
👍 Key benefits of Shift4Shop
- No transaction fees on your sales and no product or category limits: whether you run a small shop or a large outlet, sell as many products as you like, with no limits.
- Marketing tools for editing and sending smart newsletters and emails: easily create all the promotions and coupons you need in the form of lists, gift registers and more.
- Advanced, integrated reporting and analysis: access all the information you need to manage your business (statistics, balances, reports on sales, customers, etc.) and/or connect your platform to Google Analytics.
👎 Main disadvantages of Shift4Shop
- Slightly difficult to set up for beginners,
- Few apps to help you update your shop.
💰 S hift4Shop prices
Pricing for Shift4Shop Commerce is available on request.
Shift4shop
Shop Application
Shop Application is a French alternative to Shopify that's easy to use and ultra-easy to learn. Its aim? To help businesses in all sectors develop their online sales. With a team of experts and responsive technical support, a customised e-learning module, a connected online checkout and a host of other advanced integrated features.
🧑💻 Shop Application is designed for retailers, entrepreneurs, sales and marketing managers and small businesses in all sectors.
👍 Key benefits of Shop Application
- One of the only software packages on the market to offer a common interface combining an e-commerce site and a cash register: you get perfect synchronisation of stocks, invoices and orders between all your sales channels.
- Pricing and compliance : Shop Application offers transparent monthly pricing and cash register software that complies with VAT anti-fraud legislation.
- Full e-commerce functionality (click&collect, cross-selling, etc.) and intelligent marketing tools: thanks to them, boost your sales and/or your visibility on the internet (referencing, customer reviews, SMS campaigns, etc.).
👎 Main disadvantages of Shop Application
- Set-up costs based on the design you choose: pre-installed theme, customised theme, bespoke design.
- A more limited degree of customisation than Shopify.
💰 S hop Application prices
Prices for Shop Application are available on request.
Shop Application
Squarespace
Squarespace, the e-commerce creation and management software, is particularly easy to learn. It provides creative tools and elegant website editing solutions, and helps e-tailers in all sectors to manage their shops centrally.
👍 Key benefits of Squarespace
- Clear, visual blogging management dashboards: manage your categories and the scheduling and frequency of your posts easily with customised analysis tools.
- Easy-to-use, integrated SEO, email campaign and social media management tools: drive traffic to your blog using multiple intelligent tools, all on one platform.
- A highly responsive customer service team available 24 hours a day by email or instant messaging: personal, tailor-made help can be provided if you need it (ideal layout of your categories, finding your RSS feed, marketing strategy, etc.).
👎 Main disadvantages of Squarespace
- 3% transaction fee on the Business plan.
- Limited number of additions and integrations.
💰 S quarespace rates
Squarespace offers 4 different plans:
- Personal, at €11/month ;
- Business, at €17/month ;
- Commerce Basic at €24/month;
- Commerce Advanced, at €36/month.
Squarespace
Square Online
The cloud-based alternative to Shopify Square Online helps e-commerce businesses design websites and manage their online shops centrally. E-commerce professionals can edit their sites using preview functions, so they can see what changes have been made.
🧑💻 Square Online is designed for small, medium and large businesses.
👍 Key benefits of Square Online
- Sell anywhere and ship orders easily: offer click&collect or local delivery, whatever your type of business. Sales via Instagram, Facebook and others are also possible and connected to your site.
- Made-to-measure software: it offers two customisable interfaces, "Retail" and "Restaurant", for perfect management of your online shop, whatever your sector.
- The ability to accept all types of payment to satisfy your customers' needs: major bank cards, electronic gift cards, PayPal, Apple Pay and Google Pay.
👎 Main disadvantages of Square Online
- Limited scalability compared to Shopify.
- Limited number of add-ons and integrations.
💰 S quare Online pricing
Square Online pricing is available on request.
Square Online
Volusion
Easy to use, the Volusion platform helps more than 180,000 entrepreneurs manage and track their online sales. Its simple interface and step-by-step tutorials make setting up your online shop a breeze.
🧑💻 Volusion is designed for VSEs and SMEs.
👍 Main advantages of Volusion
- A large, attractive and 100% customisable homepage slideshow: highlight discounts and products directly on your homepage, thanks to a free, professionally designed slideshow function.
- Automatic and efficient barcode generator: create personalised barcodes for your products and optimise your stock, delivery and order management.
- Efficient creation, storage and management of customer accounts: access your customers' purchase history whenever you want and tailor your marketing actions to their needs.
👎 Main disadvantages of Volusion
- Advanced functions only included in the business plan ($299 per month) and beyond.
- Limited to 100 products for the basic plan and limited integrations.
💰 Volusion pricing
Volusion offers 4 different plans:
- Personal, at $35/month;
- Professional, at $79/month ;
- Business, at $299/month;
- Prime, with tailor-made rates.
Volusion
Wix Stores
How can you talk about e-commerce platforms without mentioning Wix? This software, which is highly regarded on the market, offers a very similar experience to Shopify, via a hosted service. More specifically, it helps sellers in all sectors to create, manage and promote their online shops, with no commission on transactions.
🧑💻 Wix is aimed at very small businesses, SMEs and large groups.
👍 Key benefits of Wix
- Over 500 templates designed by specialist designers: customisable, attractive and easy to edit... thanks to the software's innovative and intuitive technology, you can create your professional website in the blink of an eye.
- Integrated SEO tools: optimise your site for search engines with a customised SEO plan and integrated tools (meta-title and meta-description customisation, keywords, etc.).
- Unlimited fonts and advanced customisation features: use hundreds of available fonts or create your own, while adjusting all your creations on your mobile.
👎 Main disadvantages of Wix
- Difficult to export data (beware of large databases!).
- Fewer third-party integrations compared to Shopify.
💰 Wix prices
Wix offers 4 different plans:
- Light, at €13.20/month ;
- Essential at €26.40/month;
- Business, at €40.80/month;
- Business Plus, at €178.80/month.
Wix
Wizishop
Wizishop is an efficient, user-friendly French e-commerce software package that supports e-merchants in their online sales processes. With more than 410 customisable and intuitive functions, the solution lets you create your online shop in 90 minutes and configure it to suit your needs.
🧑💻 Wizishop is designed for VSEs and SMEs.
👍 Main advantages of Wizishop
- A Business Coach team made up of e-commerce experts are at your disposal 24 hours a day: the software is the only service on the market to offer video training included in your subscription (help centre, webinar, private forum, etc.).
- A large number of integrated tools to optimise your conversion rate: personalised messages, urgency bar, customer reviews, automatic reminders for abandoned shopping baskets, etc.
- A large number of automated and intuitive functions: batch processing, planning of your sales operations, mobile application to track your orders, intelligent segmentation of your customers, etc.
👎 Main disadvantages of Wizishop
- Wizishop recovers a small percentage of your sales.
- The software operates in a more closed environment compared to other platforms such as Shopify or WooCommerce.
💰 Wizishop rates
Wizishop offers 3 different plans:
- Smart, at €24.90/month ;
- Business, at €99.90/month;
- Enterprise, at €1300/month.
WiziShop
WooCommerce
WooCommerce is a free (in part) Wordpress plug-in for transforming a Wordpress site into an e-commerce shop. World-renowned and accessible thanks to its free version, the solution lets you categorise your products, receive alerts to replenish your stock, offer all payment methods... and much more!
🧑💻 WooCommerce is designed for small to large retail businesses.
👍 Key benefits of WooCommerce
- Automated, high-performance email marketing tools to stay close to your customers: recover abandoned baskets and follow up with your customers, encourage reviews, send wishlist reminders and target inactive customers.
- Boost your visibility and improve your brand image through content marketing: Tell your brand's story, improve your Google ranking and become visible with the ultra-complete and targeted features of your "integrated" WordPress blog.
- Easily customisable coupon functionality: reward your customers with points to be exchanged for discounts, activate "cross-sell" and "up-sell" mode to encourage purchases, etc.
👎 Main disadvantages of WooCommerce
- Without a dedicated WooCommerce host, such as Kinsta's WooCommerce hosting, the solution can feel slow.
- A relatively long learning curve, especially for beginners.
💰 WooCommerce prices
WooCommerce pricing is available on request, if you require certain features.
WooCommerce
How do you choose your alternative to Shopify?
To choose an alternative to Shopify, without getting lost in the maze of the internet, start by asking yourself a simple question: what are your real needs?
Are you launching a shop with around twenty products? Or are you already managing an XXL catalogue? The answers will guide your choices. There's no need to bring out the heavy artillery for a mini-shop. On the other hand, an overly simplistic solution is likely to restrict your growth.
Think about your technical level too. If the code makes you break out in a cold sweat, opt for a turnkey platform. On the other hand, do-it-yourselfers will appreciate open source solutions like WooCommerce, which guarantee flexibility in their approach.
Also, take a close look at the overall cost of your alternative to Shopify. Some tools offer low prices, but charge for each extension or advanced feature.
Finally, don't forget the ecosystem that goes with the platform. A good e-commerce solution should offer a rich app store, an active community and responsive support.
In short, to make the right choice, weigh up your needs, your skills and your budget. And above all, test it! There's nothing like getting to grips with it for real to avoid (un)pleasant surprises.
Alternatives to Shopify: what should you look out for?
Once you've discovered all the best alternatives to Shopify, we bet you've found the software best suited to your structure and your business needs.
Even though e-commerce is now widespread and increasingly easy to access, it still requires special attention, especially if you're new to the market. Your digital strategy will depend on your target market (BtoB or BtoC e-commerce), your offering (product or service) and your field of activity (national, continental, etc.).
Our list of software packages will help you define this strategy and manage all the levers of your business on an ongoing basis. A godsend for companies embarking on the great adventure of online sales!
Article translated from French