12 alternatives to HubSpot for finding your ideal CRM or marketing tool
Hubspot is a well-known, high-performance CRM (customer relationship management) marketing tool that also acts as a CMS and services platform. While it enjoys a strong reputation and a wealth of functionalities, its pay-as-you-go version can quickly prove costly for small budgets.
Fortunately, there are many other tools on the market that offer the same services. Here are our top 12 alternatives to Hubspot, so you can choose the software that's right for you:
- Our favourites 💙: Webmecanik Automation and Sellsy
- Must-have CRM software ⭐️: Salesforce Sales Cloud, monday CRM and Zoho CRM
- Software made in France - cocorico! 🇫🇷: Axonaut and noCRM
- The most comprehensive software 🛠: Teamleader and Pipedrive
- Software specialising in emailing 📧 : ActiveCampaign, Engage Bay and Brevo (ex-Sendinblue)
Top 12 HubSpot alternatives
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 Webmecanik Automation |  monday CRM |  Zoho CRM |  Axonaut |  Salesforce Sales Cloud |  noCRM.io |  Teamleader |  Pipedrive |  ActiveCampaign |  EngageBay |  Brevo (ex Sendinblue) |
|---|---|---|---|---|---|---|---|---|---|---|
| For companies with more than 1 employees | For companies with 1 to 5000 employees | For all companies | For companies with 1 to 50 employees | For companies with 2 to 250 employees | For companies with 1 to 250 employees | For companies with 1 to 250 employees | For companies with 1 to 5000 employees | For all companies | For companies with more than 50 employees | For all companies |
| Visit website | Visit website | Visit website | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about Webmecanik Automation | Learn more about monday CRM | Learn more about Zoho CRM | Learn more about Axonaut | Learn more about Salesforce Sales Cloud | Learn more about noCRM.io | Learn more about Teamleader | Learn more about Pipedrive | Learn more about ActiveCampaign | Learn more about EngageBay | Learn more about Brevo (ex Sendinblue) |
Webmecanik Automation: marketing automation made in France
Webmecanik Automation is an easy-to-use marketing automation tool made in France that helps companies of all sizes to set up effective, targeted automated marketing campaigns.
With more than 400 companies placing their trust in the platform, you benefit from an ultra-complete marketing automation system with simple, pre-defined workflows and very broad functional coverage: an email marketing tool with autoresponders and automatic follow-ups, landing page creation, etc.
For complete management of your marketing and contacts, Webmecanick has developed an easy-to-use CRM solution : Webmecanik Pipeline. You can manage your entire sales pipeline thanks to a number of features: automatic qualification of the hottest prospects thanks to an intelligent segmentation system, tracking of prospects over time, creation of personalised marketing campaigns, etc.
Main advantages and disadvantages
- 100% RGPD-compliant hosting and infrastructure in France;
- A highly ergonomic interface and a particularly meticulous design, making it easy and enjoyable to use on a day-to-day basis;
- A dashboard that provides an overview of your customer management with real-time reporting and consistent data analysis;
- Tailor-made support, whatever the price plan you choose;
- Responsive support with a 98% satisfaction rate.
- Numerous certifications: ISO 22301, ISO 9001, ISO 27018, ISO 27001.
Disadvantage: a price tag that can prove costly for very small organisations.
Rates
Prices are calculated on the basis of the number of contacts, with full access to the tool: from €400/month for 10,000 contacts and all features included.
Webmecanik Automation
Sellsy: the all-in-one tool for your sales force
Sellsy is a French software that gives you access to many CRM features similar to Hubspot: you bring all your customer interactions together in one place for better management, you use the pipeline view to process your business opportunities efficiently and to track the maturity of your leads using a score.
The tool also gives you access to an automation system to automate your e-mail marketing campaigns to save time and increase efficiency. Finally, you can generate activity reports for each of your sales reps for more precise monitoring and better analysis of their performance.
Main advantages and disadvantages
- All-in-one software for managing sales, marketing and administration, with native integration of your invoicing and pre-accounting solution;
- A collaborative tool for organising information across the company and making it easier for your sales, marketing, customer support and finance teams to work together;
- A dedicated team to support, advise and train you on a daily basis, every step of the way.
Disadvantage: Sellsy does not offer advanced invoicing and accounting functions.
Prices
For the CRM suite, giving access to prospecting, sales, invoicing and management tools, three plans are available: Essentials at €45/user/month, Advanced (€75) and Enterprise (on quotation).
Salesforce Sales Cloud: optimise your sales pipeline
Salesforce Sales Cloud is a complete CRM solution that enables you to manage your customer relationships centrally, thanks to a 360° view of the sales tunnel. You can monitor your exchanges with your contacts, with a global view of the customer's file, as well as managing relevant sales data on leads. The dashboards are highly accurate and easy to use.
Sales Cloud integrates with various tools such as Slack and Outlook, but above all with Salesforce's Customer 360 suite, making it a powerful all-in-one tool.
Main advantages and disadvantages
- A recognised tool with numerous certifications (ISO 27018, RGPD, TRUSTe, ISO 27001, PCI-DSS);
- Slack integration for internal communication and a dedicated mobile application for total accessibility anywhere, anytime;
- Customisable dashboards based on predefined and customisable templates.
Disadvantage: Salesforce's CRM software can be expensive for smaller organisations.
Prices
The first package costs €25/user/month for the Essentials level, and the final package costs €300/user/month, with two intermediate packages at €75 and €150/user/month.
Salesforce Sales Cloud
monday CRM: boost your sales with simplicity
Known primarily for its project management features, monday CRM is also an efficient and intuitive CRM with an ultra-user-friendly interface that makes it easy to manage the sales pipeline. Thanks to its intuitive platform, you can track your prospects, save time with current and potential customers, and synchronise the members of your sales team.
monday CRM allows you to solve the following problems, among others: prospects that escape your attention, processes that take too long to close deals, time wasted searching through e-mails, teams that find it difficult to communicate, repetitive tasks that are too time-consuming, etc.
Main advantages and disadvantages
- A wealth of functions: a single space for managing all aspects of the sales process, real-time monitoring and reporting, transparent communication directly on the elements, etc;
- Extremely fast to learn and configure, plus responsive, multilingual customer support;
- Comprehensive monitoring and reporting, enabling you to adapt your marketing actions based on real-time, up-to-date customer data.
Disadvantage: some features are chargeable and can be costly for smaller budgets.
Prices
The first plan starts at €10/user/month (Basic), with a Standard version at €14/user/month and a Pro version at €24/user/month. Full Enterprise version on quotation.
monday CRM
Zoho CRM: efficient sales management at your fingertips
Zoho CRM is an alternative to Hubspot that has the advantage of being accessible free of charge for 3 users. The tool is ideal for small and medium-sized organisations that want to streamline their business processes.
With workflow automation, you can set up tasks, alerts and notifications to improve your lead management. You can also create attribution rules to assign leads to specific users. In addition, Zoho CRM allows you to send follow-up emails to customers and inform managers if a lead has not been contacted for more than two days.
You can also implement marketing strategies with email campaigns, lead nurturing, segmentation and prospecting tools. These allow you to generate leads from a variety of sources, including social networks.
Main advantages and disadvantages
- A complete ecosystem of CRM software (video, email, chat, CMS, etc.);
- An AI-powered predictive analysis tool to analyse the advanced lead and transaction predictions provided by Zia to optimise your sales process;
- Integration with your internal and external applications and an intuitive mobile application;
- Recording of sales appointment content and automation of your recurring sales processes using Blueprint;
Disadvantage: support is available in English and is subject to a charge.
Prices
The plans are organised around 4 packs starting at €14/user/month (standard) with annual invoicing and going up to €52/user/month (ultimate). The completely free version is limited to 3 users.
Zoho CRM
Axonaut: sales management made in France
Axonaut is Made in France software that is ultra-easy to use and intuitive. It offers a wide range of features to optimise your time and your daily tasks, including a CRM module that lets you centralise your contacts, connect your e-mails and online diaries, and track sales cycles to follow up prospects.
A true all-in-one tool, it is even more complete than Hubspot, offering functions for producing quotes and invoices, electronic signatures, cash management, expenses and accounting.
Main advantages and disadvantages
- An ultra-complete tool that centralises all your business activities in addition to a powerful CRM module: invoicing and accounting, project management, HR management, cash management, administration, after-sales service, etc;
- A rich CRM module: email campaign management, multi-criteria targeting, prospect segmentation, contact files, customer contract tracking, etc;
- Relevant features for e-tailers: a plugin for managing online shops, stock tracking and automatic invoice generation;
- Excellent value for money, with a responsive team based 100% in France that supports users on a daily basis with AxoBot and/or by email, free of charge.
Disadvantage: the solution is not suitable for ETIs and large groups, only for VSEs and SMEs.
Prices
Axonaut is priced on a sliding scale according to the number of users, starting at €34.99/month/user for 1 user and full access to the various modules.
Axonaut
NoCRM: unleash your sales potential without complications
NoCRM is software dedicated to sales prospecting. The Kanban mode interface is light, simple and effective, with a single objective: to convert the prospect into a customer and close the sale. The prospecting file can be created from an Excel or csv file, and works like an enhanced spreadsheet.
Ideal for VSEs and SMEs looking for a tool that's easy to integrate, NoCRM works in SaaS mode and is an excellent alternative to Hubspot.
Main advantages and disadvantages
- A cold prospecting tool that provides access to contact files in an isolated space reserved for this activity;
- Sales reps can be assigned to a specific prospect or to an entire file, and it's also possible to flag up an unqualified prospect or turn it into an opportunity with a single click;
- Different 'view' options to monitor your sales processes: the 'pipeline view' for a quick view of the position of opportunities, the 'extended view' which provides a list of priority tasks in the form of a map, and the 'compact view' for highlighting important elements by adjusting the size of the columns.
- Available, attentive customer service and an intuitive mobile application.
Disadvantage: its 100% sales prospecting focus makes it a tool that offers few marketing functions, unlike the Swiss army knife Hubspot.
Prices
The Stater Kit (3 users maximum) costs €10 per user per month. The intermediate tier costs €19/user/month and the Dream Team tariff costs €29/user/month.
noCRM.io
Teamleader: the CRM designed to manage your sales team
Teamleader is a comprehensive business management software package designed to help entrepreneurs and SMEs streamline their processes and boost their productivity. Intuitive and easy to use, it is based on the three fundamental pillars of a business: sales, organisation and invoicing.
This means it can be used to efficiently manage internal work, optimise the customer journey and manage customer projects. It also includes customer management functions such as optimising the customer journey with an integrated videoconferencing module, creating quotes, managing projects, tracking time and creating invoices.
Main advantages and disadvantages
- A synchronised diary that gives you an overview of your staff's schedules and makes it easier to plan tasks and make appointments;
- A pipeline view that provides a clear overview of sales opportunities: in progress, won or lost;
- A predictive system that displays forecast turnover by quarter or month, based on the expected closing date and the chances of success of your sales opportunities;
- Connection with over 200 applications and automation of your sales process when an opportunity changes phase.
Disadvantage: the solution is less suitable for companies with a large number of prospects.
Prices
50/month for 2 users + €25/month per additional user for the cheapest package (Go package), €66/month (Move package) and €90/month (Boost package). Decreasing rates from the 6th additional user.
Teamleader
Pipedrive: the intuitive sales tool for closing deals faster
Pipedrive is a CRM that offers a range of features to help businesses manage their sales process. With its sales pipeline system, you can easily drag and drop contacts, add activities and track leads. Its automation features also simplify sales-related administrative tasks so you can concentrate on your business.
Pipedrive's sales tunnels are built around an ergonomic interface that is easy to learn and configure. Lead management allows you to keep a chronology of contacts. Finally, reporting improves from version to version, so you can adjust your sales policy directly.
Main advantages and disadvantages
- Lead generation functions for generating, prioritising and tracking your leads, thanks to a variety of options available on the platform;
- Reports and dashboards to anticipate, target and monitor the impact of your team's actions thanks to powerful dashboards and filters;
- Easy connectivity with the API and over 275 ready-to-use integrations so you can easily integrate Pipedrive into your business;
- Available customer support and accessible French tutorials.
Disadvantage: there is no marketing automation possible with Pipedrive, so you have to use another tool for that.
Prices
The Essential plan starts at €14.90/month per user on an annual basis. There are several ranges depending on requirements (Advanced, Professional and Enterprise at €99/user/month). A 14-day free trial version is also available.
Pipedrive
ActiveCampaign: manage your contacts and develop lasting relationships
ActiveCampaign is often known as newsletter software, but it offers some very interesting CRM and marketing automation features for creating powerful email campaigns.
The solution allows you to send newsletters to your customers and helps you keep in touch with your customers by using personal and behavioural data to automate your marketing channels.
Main advantages and disadvantages
- The ability to design targeted email campaigns to reach your audience effectively;
- Intuitive, user-friendly operation;
- Synchronisation of tasks with Google Calendar, Outlook or Apple Calendar and over 870 possible integrations.
- An affordable entry price.
Disadvantage: the basic paid plan is fairly limited in terms of features.
Prices
ActiveCampaign's paid plan starts at $29/month for one user for email and marketing automation. For Sales, the price starts at $19/month for small teams. The Marketing + Sales package starts at $93/month.
ActiveCampaign
EngageBay: a scalable solution for growing businesses
EngageBay is also a very good alternative to Hubspot because it offers very similar functions: CRM, marketing automation, lead nurturing, emailing, etc. You can add as many contacts as you need and track them as they progress through the sales tunnel.
EngageBay lets you set up lead capture forms , landing pages and rich emails with marketing automation. There's virtually no need to learn how to use the CRM, as the interface is highly intuitive.
Main advantages and disadvantages
- Free support, regardless of the plan you subscribe to, even for free;
- Automate your sales funnel in minutes with advanced sales automation tools: you nurture your leads, increase engagement and save hours every day;
- A powerful email tracking tool to keep track of your prospects' actions, with automatic notifications when someone opens an email or clicks on a link in the email;
- Simplified appointment booking by sharing the calendar link in your signature or in the content of the email, giving your customers the option of booking an appointment at their convenience.
Disadvantage: third-party application integrations are fairly limited.
Rates
The free plan is well-stocked, but limited to 250 contacts. The paid plans are Basic ($13.79/user/month), Growth ($45.99/user/month) and Pro ($91.99/user/month).
EngageBay
Brevo (formerly Sendinblue): an all-in-one marketing tool for high-impact campaigns
Brevo is a French company offering a CRM, email automation and marketing automation tool as an alternative to Hubspot. The tool lets you edit emails in formats suitable for all screens, personalise emails and SMS messages, clean up your contact databases and manage unsubscribes, and monitor the performance of your marketing campaigns.
Easy to use thanks to its user-friendly, intuitive interface, Brevo can be used to send transactional emails backed up by your CRM and sales software (e.g. abandoned basket, order confirmation, invoice, etc.).
Main advantages and disadvantages
- An all-in-one tool for sending newsletters, managing customers and marketing automation.
- Highly advanced CRM-type functionalities: segmentation of contacts based on behavioural, socio-demographic and transactional criteria, list and sub-list management, etc;
- Transparent pricing based on the volume of emails sent, with a chat function for engaging contacts directly;
- A better email open rate, a better reactivity rate and, as a result, more conversions for you.
Disadvantage: Brevo is primarily emailing software; the CRM quickly finds its limits, even with paid plans.
Prices
Brevo is available free of charge, with unlimited contacts and most of the features. Paid plans start at €19/month (Starter) and go up to €59/month.
Brevo (ex Sendinblue)
Why would companies want an alternative to Hubspot?
Among marketing tools, Hubspot has become a benchmark and one of the market leaders. It offers a plethora of functions, the main ones being :
- marketing hub for generating leads and marketing automation;
- sales CRM (customer relationship management) ;
- customer service ;
- content management (CMS);
- data automation.
Its strengths: its generous free plan and its responsive French-language customer service . The tool now has over 3 million subscribers and is approaching 170,000 customers, but it also has its limitations, not least its Swiss Army knife aspect.
Indeed, if you don't need all the features on offer, it's a shame to opt for a paid plan, especially as the bill quickly climbs 🤑! What's more, the pure commercial aspect of CRM has a few shortcomings, such as limited reporting in the free version.
Have you found your alternative to HubSpot?
If you're looking for a credible alternative to HubSpot for managing your customers and sales tunnels, there's no shortage of tools. Each of them has its advantages and disadvantages, the main thing being that the software meets your needs.
There's no point in investing in a hyper-configurable gas factory if your use is basic. So it's vital to start by analysing your needs and expectations in order to select the ideal CRM software for your business.
Article translated from French