Advantages of CRM software
Managing contacts, avoiding duplication, optimising the organisation of documents... All these actions are simple when done separately, but they are often time-consuming. To avoid wasting time and get the most out of the information you gather from your customers, we recommend using Customer Relationship Management software, which will enable you to establish a lasting and reliable relationship with your customers.
SUMMARY
Greater marketing potential
CRM software makes it possible to capture and analyse customer information and draw up precise analyses to optimise exchanges. CRM software is a real asset, enabling you to respond more effectively to customer expectations and fine-tune the quality of the product or service you offer.
Access to information is facilitated and promotes better knowledge of each customer's profile. The relationship between the customer and the company is more controlled, making it easier to forecast sales. Targeted customers can be offered promotional offers and opportunities to discover certain products.
Improving customer satisfaction and loyalty
The main advantage of using customer relationship management software is that it enables you to identify a customer's expectations as accurately as possible so that you can try to meet them. The customer becomes the focal point of the company's processes.
Knowing your customer also means understanding what they expect and need, and doing everything possible to answer their questions. A customer who finds a pleasant welcome, individual follow-up and a rapid response to their requests will easily return to your company to make new purchases.
Attracting new customers
Prospects are integrated into your contact database and also have a detailed profile. To turn them into customers, you can try out different techniques based on their behaviour or preferences, such as :
- offering them the chance to try a product or service, then inviting them to convert their trial into a purchase
- inviting them to an event or private sale reserved for a limited number of people in order to generate compulsive buying.
Customers are then won over with personalised messages sent at the right time. It's important to remember that attracting new customers costs a lot more than the efforts made to retain existing customers.
Enhance and increase sales
Dashboards, varied and precise analyses and refined visibility enable you to highlight your results and observe where malfunctions are causing lost sales. By taking advantage of all its features, you can succeed in increasing your sales and developing your company's skills.
Easy access to information
Every user of CRM software can access all the information they need, at any time and on any device. Tablets, smartphones and computers can all be used to provide easy access to information. Customer needs are notified and updated on an ongoing basis.
Some software packages also allow customers to modify information directly online. All the data is centralised and you avoid having to keep a large number of files, which are often tedious to update.
More effective customer follow-up
Detect customers who are not active, automatically follow up prospects and analyse customer requests to optimise your customer follow-up. This way you can ensure that every opportunity has been exploited and that your customers are satisfied with the offer or product you are proposing.
Article translated from French