Customer relationship management News, Articles, Software Programs, and Business Resources

Definition

CRM software features
Depending on the size of your organisation and the type of business you run, you will need different CRM software functions.

Definition

The future of the RCMP
In the future, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalised experience for the customer.

Definition

Advantages of CRM software
We recommend that you use Customer Relationship Management software to establish a lasting and reliable relationship with your customers.

Latest articles

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12 November 2024

Use your CRM to build customer loyalty
Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.

Definition

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12 November 2024

Why use CRM software?
Customer Relationship Management (CRM) software centralises all types of exchange with your prospects and customers.

Social networks to (re-)win over your customers

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11 November 2024

Social networks to (re-)win over your customers
The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.

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11 November 2024

Make your customers your brand ambassadors
Traditional advertising has lost its impact. It is consumer opinion that triggers the act of buying. How can you adapt your marketing accordingly?

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11 November 2024

Use the right levers to build customer loyalty
To develop your sales, you have a pool of qualified prospects: your customers. So you need to develop their loyalty by using the right levers.

Customer relationship management: our software guides

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Software

5 Best Small business CRM software for 2024 [comparaison]

Software

Top 3 Best CRM for Independent Consultants in 2024

Software

Top 3 Best Charity CRM in 2024: Help Your Nonprofit Make a Difference

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Free CRM software comparison 2024

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11 November 2024

CRM to improve your customer relations and build loyalty
CRM is at the heart of your sales strategy. How can you make the most of it to build customer loyalty?

[ITW] Decoding customer relations: trends, technologies and opportunities for businesses

Word from the expert

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11 November 2024

[ITW] Decoding customer relations: trends, technologies and opportunities for businesses
What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!

Definition

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11 November 2024

The essential functions of a CRM
Contact management, sales stage, dashboard... here's the checklist of functions for an effective CRM.

Business management: Excel and Word are a thing of the past, use dedicated, high-performance tools!

Word from the expert

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11 November 2024

Business management: Excel and Word are a thing of the past, use dedicated, high-performance tools!
Quentin Leymarie, Head of Marketing and Communications at start-up Axonaut (CRM + ERP), gives us his views on office suites...

SPIN selling: the essential technique for converting your prospects!

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27 October 2024

SPIN selling: the essential technique for converting your prospects!
Would you like to optimise your sales pitch and convert your prospects into customers more effectively? Adopt the SPIN selling method!

CRM integration: how marketing automation improves customer relations

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27 October 2024

CRM integration: how marketing automation improves customer relations
Make the most of all the assets of your CRM and marketing software to promote data integration and, ultimately, improve your sales performance.

Why is customer relationship management essential?

Definition

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27 October 2024

Why is customer relationship management essential?
Customers + sales = revenue. If your business depends on the market, this is the most important equation you need to keep track of every day.

How to better manage and exploit your customer data with Customer Intelligence

Word from the expert

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27 October 2024

How to better manage and exploit your customer data with Customer Intelligence
Intelligent management of customer data is at the heart of marketing issues. Find out how to make the most of customer data and the tools you need to do so.

Communicating better with prospects using the DISC model

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26 October 2024

Communicating better with prospects using the DISC model
Do you want to communicate better with your teams and prospects? Discover how the DISC model works and its benefits.

Definition

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26 October 2024

The customer: definition of this key company player
At a time when digital transformation has gradually given customers full power, let's (re)discover the ins and outs of this concept.

How can you define your sales objectives and stimulate your sales force?

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26 October 2024

How can you define your sales objectives and stimulate your sales force?
Would you like to strengthen your sales force by setting relevant and achievable sales targets? Follow our advice and methods to set them right!

Business development: 7 examples of high-impact strategies

Definition

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26 October 2024

Business development: 7 examples of high-impact strategies
Do you want to expand your business and maximise its profitability? Here's some inspiration for building a business development strategy to match!

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