Charon-SSP : Transform Ad Management with Specialist SSP Solutions
Charon-SSP: in summary
Charon-SSP is a dynamic solution for publishers seeking to optimise programmatic ad sales. Designed for media companies and agencies, it excels with real-time bidding, inventory management, and yield maximisation. Stand out from competition with precise audience targeting and integrated reporting.
What are the main features of Charon-SSP?
Optimised Real-Time Bidding
Maximise ad revenue with Charon-SSP's advanced real-time bidding capabilities. This feature ensures competitive bidding by connecting to a wide network of demand partners, allowing publishers to achieve high eCPMs.
- Seamless integration with multiple demand sources
- Adaptive algorithms for optimal bid decision making
- Customisation to align with specific business goals
Comprehensive Inventory Management
Charon-SSP offers a robust inventory management system, enabling streamlined control over ad spaces while maintaining high fill rates. Publishers can effortlessly organise and categorise ad inventory to meet diverse advertiser needs.
- Detailed categorisation of ad spaces
- Flexible pricing options for ad spots
- Real-time inventory status updates
Enhanced Yield Optimisation
Boost earnings with Charon-SSP's yield optimisation features. Utilising artificial intelligence, it analyses patterns to enhance the performance of ad slots, ensuring you get the most value out of each impression.
- AI-driven insights for better decision making
- Dynamic floor price adjustments
- Comprehensive revenue tracking tools
Advanced Audience Targeting
Reach the right audience with targeting tools that allow for precise demographic and behavioural targeting. Charon-SSP lets publishers deliver relevant ads to the targeted audience, enhancing engagement and value for advertisers.
- Demographic and geographic targeting
- Behavioural insights and analytics
- Custom audience segmentation
Integrated Reporting and Analytics
Stay informed with Charon-SSP's integrated reporting capabilities, which provide comprehensive insights into ad performance. Make data-driven decisions with ease, thanks to detailed analytical reports.
- Real-time performance monitoring
- Customisable report generation
- Insightful data visualisation tools
Charon-SSP: its rates
standard
Rate
On demand
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