6 Best Predictive Lead Scoring Software for 2025

Predictive Lead Scoring : related categories

Our selection of 6 predictive lead scoring software

ZoomInfo

A new standard in B2B intelligence for go-to market

4.5

Based on +200 reviews

Free version

Free trial

Free demo

Pricing on request

Sales Intelligence software that provides accurate and up-to-date information on potential customers, helping businesses to identify and target leads more efficiently.

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The software offers a range of features such as contact details, company information, and social media insights. It also allows users to create customised lists and alerts for specific industries and job titles.

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Benefits of ZoomInfo

Contact Data Accuracy

Performance and Reliability

User, Role, and Access Management

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Growth Intelligence

B2B Marketing Platform

Pricing on request

Predictive lead scoring software that analyses customer data to identify high-quality leads.

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The software uses machine learning algorithms to predict customer behaviour and rank leads based on their likelihood to convert. It also integrates with CRM systems to streamline sales processes and increase efficiency.

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Adscore

Enhance Ad Management with Innovative Analytics

Pricing on request

Predictive lead scoring software that analyses customer behaviour to identify sales opportunities.

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Adscore utilises machine learning to provide accurate lead scores, helping businesses prioritise sales efforts and increase revenue. Its user-friendly interface allows for easy integration with existing CRM systems.

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Sypher

AI-Driven Lead Prioritization and Automatic Nurturing

Pricing on request

Sypher is an AI-powered Intent Signal Platform designed to help sales and marketing teams prioritize and engage leads more effectively.

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By connecting with your CRM and marketing tools, Sypher automates lead scoring, segmentation, and nurturing to identify which leads are most likely to convert.

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Benefits of Sypher

Intelligent lead prioritization

Automated lead nurturing

Personalized Next Best Actions

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MarketDirect Cross Media

Revolutionise Your Marketing with Cross Media Solutions

Pricing on request

MarketDirect Cross Media empowers businesses to create personalised, multi-channel marketing campaigns with ease.

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Designed for marketing professionals, its standout features include comprehensive analytics, seamless integration, and powerful automation capabilities that distinguish it from competitors.

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Podium

Revolutionise Your Business with Online Reputation Management

4.5

Based on +200 reviews

Free version

Free trial

Free demo

Pricing on request

Podium is a tool designed for businesses looking to enhance their online reputation and customer interaction.

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Perfect for small to medium enterprises, it offers automated review management, streamlined customer messaging, and easy payment solutions to help businesses thrive in the digital age.

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Predictive Lead Scoring softwares: Q&A

How does a predictive lead scoring software work?

Predictive lead scoring software uses data analysis to score leads based on their likelihood to convert to customers. It analyses data from various sources, such as website behaviour, social media interactions and demographics, to generate a score for each lead.

What features should I look for when looking for predictive lead scoring software?

Look for software that can integrate with your existing CRM system, has advanced analytics capabilities, can provide real-time lead scoring and has a user-friendly interface. Some software options also offer AI and machine learning capabilities.

What are the benefits of predictive lead scoring for my company?

Predictive lead scoring can help your company save time and resources by prioritising leads that are most likely to convert. It can also improve sales and marketing alignment, increase revenue and ROI, and provide valuable insights into your target audience.

What are the best predictive lead scoring software options?

Some of the best predictive lead scoring software options in the UK market include Salesforce Einstein, Marketo, HubSpot, and Zoho CRM. Each software has its own unique features and benefits, so it's essential to evaluate them based on your business needs.

What are the free predictive lead scoring software alternatives I could try?

There are several free predictive lead scoring software alternatives, including Lead Scoring for HubSpot, Lead Scoring for Marketo, and Lead Score by Zoho CRM. These tools offer basic lead scoring capabilities and can be a great place to start for small businesses on a budget.