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Customer relationship management Software

CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.

Customer relationship management : related categories

Our selection of 255 customer relationship management software

Samdock

Efficient CRM Solution for Seamless Client Management

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3.0
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Manage customer relationships with ease. Organize client data, track interactions, and streamline communication for efficient business growth.

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With Samdock, you can easily keep track of every customer interaction, from phone calls to emails, and even social media interactions. Access all your customer data in one place and improve communication across your team for better customer service.

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Benefits of Samdock

check Simple and intuitive

check Out-of-the-box ready to go

check State-of-the-art User Interface

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Crème CRM

Streamlined Client Management for Growing Teams

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your customer relationships with a powerful CRM software. Manage contacts, sales, and customer service all in one place.

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With our CRM software, you can easily track customer interactions, automate workflows, and generate detailed reports to improve your business performance. Customisable dashboards and integrations with other software make it a versatile solution for any business size.

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CAS genesisWorld

Enhanced CRM Solutions for Business Growth

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5.0
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline customer interactions with powerful CRM software. Automate tasks, manage sales leads, and track customer data with ease.

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With CAS genesisWorld, you can create custom workflows to automate repetitive tasks and streamline your sales process. The software also offers powerful reporting and analytics tools to track customer data and improve decision-making. Plus, its user-friendly interface makes it easy to manage sales leads and customer interactions.

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CAS SmartWe

Optimise Team Collaboration with Social Intranet Tools

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline customer interactions with our CRM software. Automate workflows, track deals, and manage customer data all in one place.

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With our CRM software, you can easily segment your customer base, create targeted marketing campaigns, and monitor performance metrics. Customisable dashboards give you real-time insights into your team's progress, and the mobile app keeps you connected on-the-go.

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Zoho Bigin

The CRM Solution for Small Businesses

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €7.00 /month

Streamline your customer management with powerful software that helps you manage leads, contacts, deals and tasks.

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With this software, you can easily track your sales pipeline, automate workflows, generate reports, and collaborate with your team. Its intuitive interface and customisation options make it easy to use and adapt to your business needs. Plus, it integrates with popular apps like G Suite, Mailchimp and Slack for seamless communication.

Read our analysis about Zoho Bigin

Benefits of Zoho Bigin

check A fully-fledged CRM for small businesses

check Minimalistic, mobile, powerful

check Built-in VoIP and integrations

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Zendesk Sell

Sales CRM to Boost Productivity

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4.2
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost sales and improve customer relationships with top-rated CRM software.

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Manage leads and deals, track performance with real-time analytics, and streamline communication with customers all in one platform. Zendesk Sell offers easy integration with other tools and customisation options to fit your business needs.

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Infocob CRM

Elevate Customer Relations with Advanced CRM Solutions

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3.4
Based on 10 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with a powerful CRM software. Automate tasks, track leads, and manage deals with ease.

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Infocob CRM offers a user-friendly interface and robust capabilities for managing customer relationships. Its automation features save time and reduce errors, while its lead tracking and deal management tools provide insights into your sales pipeline.

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Onpipeline

Advanced CRM Solutions for Enhanced Sales Performance

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4.3
Based on 17 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Manage customer relationships with ease using this software. Features include contact management, task tracking, and sales pipeline management.

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Keep track of customer interactions and automate your sales process with this CRM software. With a user-friendly interface and powerful tools, you can streamline your workflow and improve your customer relationships.

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Teamsale CRM

The Free CRM Solution from Zadarma

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with a powerful CRM software. Automate sales processes, manage leads and track customer interactions with ease.

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Boost your sales team's productivity with Teamsale CRM. Stay on top of your sales pipeline, assign tasks, and access comprehensive analytics to make data-driven decisions. Collaborate with your team and deliver exceptional customer experiences.

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Vincle

Optimised CRM Solutions for Enhanced Sales Performance

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline customer management with this CRM software. Manage leads, sales pipelines, and customer interactions with ease.

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Organize and track every stage of the sales process with powerful automation tools. Analyze customer data to identify trends and optimize sales strategies. Collaborate with team members to deliver top-notch customer service.

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Adlead

Revolutionise Your Sales with Lead Management Software

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer relationship management with this software. Automate your sales process, track leads, and manage customer interactions with ease.

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With this software, you can create customised sales pipelines and automate follow-up actions. Monitor lead behaviour and gain insight into campaign performance to optimise future efforts. The software also includes a customer support ticketing system to ensure timely and effective communication.

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Eudonet CRM Secteur Public

Transformative CRM for Public Sector Success

No user review
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €40.00 /month

Streamline your public sector customer relationships with powerful CRM software.

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Manage customer data, automate workflows, and improve communication with Eudonet CRM Secteur Public. This software provides a comprehensive solution for public sector organisations looking to efficiently manage their customer relationships.

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ADITO

Streamline Your Business with Versatile CRM Solutions

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer relationships with our CRM software. Manage leads, sales, and customer service all in one place.

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With our CRM software, you can easily track customer interactions, automate sales processes, and improve customer service. The software allows you to manage leads, sales, and customer support all in one place, providing you with a comprehensive view of your customer relationships. Say goodbye to scattered data and hello to streamlined efficiency.

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Copper CRM

Win Clients for Life

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4.3
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer relationship management with this software. Manage leads, track deals, and automate tasks for a better customer experience.

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With this software, you can easily manage your sales pipeline, track customer interactions, and automate repetitive tasks. Its intuitive interface and customizable workflows make it a great choice for businesses of all sizes looking to improve their customer management processes.

Read our analysis about Copper CRM

Benefits of Copper CRM

check Perfect integration to G Suite

check An all-in-one platform

check Intuitive and easy-to-use

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Access NFP CRM

The Solution Your Small Charity Needs

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline customer interactions and boost productivity with our CRM software. Intuitive interface and customisable dashboards facilitate data entry and analysis.

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Our CRM software's robust reporting and analytics tools provide valuable insights into customer behaviour and sales trends. With seamless integration with other tools, it's a comprehensive solution for managing customer relationships.

Read our analysis about Access NFP CRM

Benefits of Access NFP CRM

check Designed specifically with small charities in mind

check An all-in-one platform to engage donors

check Insights and reporting for more effective campaigns

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Charity CRM (ThanQ)

CRM Designed for Global Charities

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer relationships with our CRM software. Manage your contacts, donations, and campaigns with ease.

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Our user-friendly interface makes it easy to track donor history, segment your audience, and create custom reports. Automate your outreach with our email and SMS tools.

Read our analysis about Charity CRM (ThanQ)

Benefits of Charity CRM (ThanQ)

check The best platform to engage members

check Run your charity and organise events with ease

check Focus on making a difference with integrations and reports

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Beacon CRM

Futureproof CRM for Charities

No user review
close-circle Free version
close-circle Free trial
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Paid version from US$25.00 /month

Boost sales and customer satisfaction with our powerful CRM software. Manage leads, track interactions, and streamline communication in one easy-to-use platform.

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With Beacon CRM, you can automate repetitive tasks, set reminders, and generate reports to improve your team's productivity. Access real-time data and analytics to make informed decisions and enhance customer engagement.

Read our analysis about Beacon CRM

Benefits of Beacon CRM

check A flexible database to manage members easily

check Payment support and forms to modernise your NFP

check Advanced security and compliance

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Charitylog

Cloud-Based Contact Management for the nonprofit sector

No user review
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €618.00 /year

Manage contacts, donations, events and reports with our CRM software, designed for charities of all sizes.

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Charitylog's user-friendly interface allows for easy data input and retrieval. Customisable reports and dashboards provide insights into donor behaviour and campaign performance. With automated workflows, you can streamline your fundraising efforts and focus on what matters most - making a difference in the lives of those you serve.

Read our analysis about Charitylog

Benefits of Charitylog

check Built specifically for all types of nonprofits

check Keeps all your data in one place

check Manages assessments and impact

Learn more

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Donorflex

Straightforward Charity CRM

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer relationships with powerful CRM software. Manage contacts, automate tasks, and track interactions in one place.

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Donorflex's CRM software helps you stay on top of your donor relationships. From managing contact information to automating communication, you can focus on building strong connections with your supporters. Plus, with detailed reporting and analytics, you can track engagement and measure success.

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berliCRM

Advanced CRM Solutions for Enhanced Business Productivity

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer management with powerful software that helps you organise, track, and analyse your interactions with clients.

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With this CRM software, you can easily manage customer data, automate tasks, and gain valuable insights into your business. Its intuitive interface and customisable features make it a must-have for any business looking to improve their customer relationships.

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Customer relationship management software: purchase guide

Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.

But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
A comparison of the best solutions in 2025
An analysis of key features you shouldn't miss
A review of market trends
Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.


1. How to choose the right CRM software?

The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.

📌 Define your selection criteria

🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.

🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.

🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.

🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.


🆚 Dedicated CRM or feature within ERP/HRIS?

You have several options:

💡 Specialized software

  • Primarily focused on sales and customer relationship management.
  • Offer advanced features: multichannel sales, predictive analytics, marketing automation, etc.
  • Can offer an optimized user experience and precise sales tracking.

💡 Solutions integrated into an ERP or HRIS

  • Provide a single tool for company management (accounting, HR, etc.).
  • Ensure overall consistency, especially if the suite is already used across departments.
  • Sometimes less flexible and less user-friendly than specialized CRM solutions.

🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.

The ultimate CRM software comparison for 2025!

Software Advantages Free Version Pricing Target Company
Sellsy Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support No From €35/user/month French-speaking SMEs
HubSpot CRM Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation Yes Free, paid from €41/month Companies of all sizes
Zoho CRM Customizable interface, advanced automations, built-in AI, direct link to Zoho suite Yes From €14/user/month SMEs and large companies
Salesforce Sales Cloud High customization, third-party apps, advanced analytics No From €25/user/month Mid-size and large enterprises
Pipedrive Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) No From €12/user/month SMEs looking to optimize prospecting
Microsoft Dynamics 365 Sales Native integration with Microsoft 365, predictive AI, advanced customization No From €54.80/user/month Companies already using Microsoft
noCRM.io Simplified interface, customizable pipeline, focus on prospecting and follow-up No From €12/user/month SMEs focused on prospecting
Eudonet CRM Sector-specific solutions (education, associations, public sector), advanced relationship management No From €40/user/month Organizations with specific needs
Dolibarr Open-source modular ERP/CRM, billing and inventory management, easy to install Yes Free (third-party hosting and modules extra) Small businesses/SMEs looking for open-source solutions

Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.

Main features of a CRM software

A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:

📍 Contact mapping and precise segmentation

A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.

🔍 Automation and lead nurturing

No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.

🎯 Sales tools and forecasting

Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.

🚀 Customer service and support management

A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.

📊 Real-time analytics and reports

Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.

🔗 Integrations and connected ecosystems

Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.

Who uses CRM software?

A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:

👥 Sales teams: frontline users

They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.

📌 Managers: strategy and oversight

Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.

🎯 Marketing: segmentation and automation

By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).

🛠️ Support / Customer Service

Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.

🏢 Leadership: 360° business overview

Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.

Why is CRM software essential in 2025?

In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.

🚀 More demanding customers

Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.

🔍 Anticipate and personalize

With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.

🎯 Align marketing and sales

Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.

🎓 Better training and coaching teams

With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.

Automate to save time

CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.

How to successfully implement a CRM?

Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.


📌 1. Analyze your needs and involve the right teams

Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.

  • Which contact channels are priorities (phone, email, social networks…)?
  • What goals: increase sales, better client follow-up, centralize data?

💡 Pro tip: Draft a comprehensive, user-approved specification.


🔍 2. Compare solutions and their support

Test several CRMs in real conditions (demos, trials). Consider:
Ergonomics (dashboards, customization).
Support (in your language? responsiveness…).
Integrations (Google, Microsoft, marketing tools…).
Total cost (licenses, maintenance, training).

💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.


🏗️ 3. Set up and prepare data migration

Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.

💡 Pro tip: Run a pilot test with a small team before full deployment.

Customer relationship management softwares: Q&A

How does a customer relationship management software work?

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A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.

What features should I look for when looking for customer relationship management software?

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Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.

What are the benefits of customer relationship management for my company?

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CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.

What are the best customer relationship management software options?

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Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.

What are the free customer relationship management software alternatives I could try?

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Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.