CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Boost your customer relationships with advanced software that automates and streamlines your sales, marketing, and support processes.
With Serpol CRM, you can manage leads, track customer interactions, and streamline your sales pipeline. The software also offers marketing automation tools to streamline your campaigns and customer support features to help you resolve issues quickly.
Read our analysis about Serpol CRMTo Serpol CRM product page
Streamline your customer interactions with this CRM software. Manage leads, deals, and tasks in one place.
Organise your sales pipeline and improve customer communication with ease. Track performance and get insights into your team's progress. Stay on top of your sales game with this powerful tool.
Read our analysis about AgendorTo Agendor product page
Manage customer data efficiently and increase productivity with this CRM software. Organize leads, deals and tasks in one place.
With this CRM software, you can easily track interactions with customers, set reminders for follow-ups and analyze performance. Its intuitive interface and customizable features make it a great fit for businesses of any size. Say goodbye to scattered customer data and hello to streamlined operations.
Read our analysis about DataCRMTo DataCRM product page
Streamline your customer interactions with our CRM mobile software. Track leads, automate tasks and manage your sales pipeline in one place.
Never miss a follow-up with automatic reminders, and access your data on-the-go with our mobile app. META CRM mobile is the ultimate tool for businesses looking to improve their customer relationships.
Read our analysis about META CRM mobileTo META CRM mobile product page
Streamline your customer interactions with powerful CRM software. Automate tasks, track leads, and manage customer data with ease.
With our CRM software, you can easily manage customer data, track leads, and automate tasks like follow-up emails and reminders. You'll save time and improve customer satisfaction by providing personalized service and timely responses.
Read our analysis about Goose AppTo Goose App product page
Boost your customer relationships with advanced tools and automation. Streamline communication, track interactions, and manage sales pipelines with ease.
Sidely's powerful CRM software helps businesses of all sizes to build and maintain strong relationships with customers. From lead management to sales forecasting, Sidely offers a comprehensive suite of tools to help you stay organised and efficient.
Read our analysis about SidelyBenefits of Sidely
Mobile
Simple
Plug and Play
To Sidely product page
Manage customer interactions efficiently with this CRM software. Streamline sales, marketing, and customer service processes in one platform.
With the ability to track customer information, automate tasks, and generate reports, this software simplifies customer management. Customisable dashboards and mobile access enhance user experience.
Read our analysis about MyClicTo MyClic product page
Manage customer interactions and data efficiently with this CRM software. Streamline sales and marketing processes, track customer behaviour and generate reports.
With this software, you can automate sales workflows, monitor customer engagement and provide personalised experiences. It also offers integrations with other tools to enhance your customer management capabilities.
Read our analysis about PrediwellBenefits of Prediwell
Customizable, Dynamic mailing, Task management
To Prediwell product page
Streamline your customer interactions and increase sales with our CRM software. Manage leads, track deals and automate workflows.
CRM Engine provides a centralised platform for managing customer data, interactions and sales pipelines. Its intuitive interface allows users to easily track leads, manage deals and automate repetitive tasks. With detailed reports and insights, you can make informed decisions to drive business growth.
Read our analysis about CRM EngineBenefits of CRM Engine
Designed for your business and workflow.
To CRM Engine product page
Streamline customer interactions with our CRM software. Manage leads, sales, and customer support with ease.
Our CRM software offers a comprehensive solution for businesses looking to improve customer relationships. Manage customer data, track sales, and automate communication all in one place. Boost productivity and customer satisfaction with our user-friendly platform.
Read our analysis about UERP CRMTo UERP CRM product page
Boost customer satisfaction with this CRM software that streamlines communication, automates tasks and provides insights to improve customer experience.
Improve your customer relationships with Silver CRM. Its intuitive interface allows you to easily manage customer interactions, track sales and automate routine tasks. With insights into customer behaviour, you can personalise your approach and enhance customer satisfaction.
Read our analysis about Silver CRMTo Silver CRM product page
Streamline your customer management with this powerful software. Automate tasks, manage leads, and track progress all in one place.
Say goodbye to manual data entry and hello to efficiency. With automated workflows, you can easily manage and nurture leads, track customer interactions, and monitor progress towards your goals. Plus, with custom reporting and analytics, you can gain valuable insights to improve your customer relationships.
Read our analysis about BenchmarkONEBenefits of BenchmarkONE
Sales Automations
Premium support
Usability and customization
To BenchmarkONE product page
Manage customer relationships efficiently with our CRM software. Organise customer data, track interactions and automate workflows.
Our CRM software simplifies the process of managing customer relationships by providing a centralised platform to organise customer data, track interactions and automate workflows. With our software, businesses can streamline their sales processes and improve customer engagement, ultimately leading to increased revenue and customer satisfaction.
Read our analysis about KatLeads Marketing SoftwareTo KatLeads Marketing Software product page
Streamline your customer interactions with our CRM software. Automate tasks, manage leads and customer data, and track sales all in one place.
Magic CRM offers a range of features to improve your customer relationships. From customisable dashboards to intuitive reporting, our software helps you make informed decisions and maximise sales. Plus, our mobile app ensures you can manage your customer interactions on the go.
Read our analysis about Magic CRMTo Magic CRM product page
Streamline customer interactions with our CRM software. Manage leads, track sales progress and engage with customers efficiently.
Our CRM software helps businesses to effectively manage their customer interactions. With Cylix, you can easily track leads, monitor sales progress, and communicate with customers in real-time. This software streamlines your customer management process, improving your team's efficiency and enhancing customer satisfaction.
Read our analysis about CylixTo Cylix product page
Streamline your customer interactions with powerful CRM software. Automate tasks, track leads, and manage your sales pipeline with ease.
With cutting-edge CRM technology, ADA offers advanced analytics and reporting capabilities to help you understand customer behaviour and make data-driven decisions. Personalise your customer interactions and improve customer satisfaction with ease.
Read our analysis about ADATo ADA product page
Streamline your customer interactions with advanced CRM software. Automate sales, marketing and customer service for improved efficiency.
With advanced CRM software, you can streamline your customer interactions and automate key processes for improved efficiency. From sales and marketing to customer service and support, this powerful tool helps you manage all aspects of your customer relationships with ease.
Read our analysis about AxiomaTo Axioma product page
Streamline your customer interactions with this CRM software, featuring task management, lead tracking, and reporting tools.
With this software, you can easily manage customer data and track interactions, ensuring that no lead falls through the cracks. The task management tools enable you to stay on top of your to-do list, while the reporting features provide valuable insights into your sales process.
Read our analysis about ArgiaTo Argia product page
Streamline customer interactions and improve sales with this top-rated CRM software.
Manage customer data, automate workflows, and gain insights with ease. Customizable dashboards and reporting features ensure you stay on top of your business.
Read our analysis about SiebelTo Siebel product page
Boost sales and improve customer experience with powerful CRM software. Automate tasks, manage leads and track progress, all in one place.
With this CRM software, you can streamline your sales process and focus on building relationships with customers. Use automation to save time and manage tasks, while tracking progress and analysing data to make informed decisions. Stay on top of leads and create a seamless customer experience.
Read our analysis about KeapBenefits of Keap
Free trial
Easy to use
Intuitive interface
To Keap product page
Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.
But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
✅ A comparison of the best solutions in 2025
✅ An analysis of key features you shouldn't miss
✅ A review of market trends
✅ Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.
The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.
🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.
🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.
🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.
🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.
You have several options:
💡 Specialized software
💡 Solutions integrated into an ERP or HRIS
🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.
| Software | Advantages | Free Version | Pricing | Target Company |
|---|---|---|---|---|
| Sellsy | Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support | No | From €35/user/month | French-speaking SMEs |
| HubSpot CRM | Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation | Yes | Free, paid from €41/month | Companies of all sizes |
| Zoho CRM | Customizable interface, advanced automations, built-in AI, direct link to Zoho suite | Yes | From €14/user/month | SMEs and large companies |
| Salesforce Sales Cloud | High customization, third-party apps, advanced analytics | No | From €25/user/month | Mid-size and large enterprises |
| Pipedrive | Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) | No | From €12/user/month | SMEs looking to optimize prospecting |
| Microsoft Dynamics 365 Sales | Native integration with Microsoft 365, predictive AI, advanced customization | No | From €54.80/user/month | Companies already using Microsoft |
| noCRM.io | Simplified interface, customizable pipeline, focus on prospecting and follow-up | No | From €12/user/month | SMEs focused on prospecting |
| Eudonet CRM | Sector-specific solutions (education, associations, public sector), advanced relationship management | No | From €40/user/month | Organizations with specific needs |
| Dolibarr | Open-source modular ERP/CRM, billing and inventory management, easy to install | Yes | Free (third-party hosting and modules extra) | Small businesses/SMEs looking for open-source solutions |
Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.
A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:
A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.
No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.
Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.
A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.
Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.
Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.
A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:
They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.
Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.
By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).
Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.
Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.
In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.
Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.
With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.
Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.
With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.
CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.
Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.
Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.
💡 Pro tip: Draft a comprehensive, user-approved specification.
Test several CRMs in real conditions (demos, trials). Consider:
✅ Ergonomics (dashboards, customization).
✅ Support (in your language? responsiveness…).
✅ Integrations (Google, Microsoft, marketing tools…).
✅ Total cost (licenses, maintenance, training).
💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.
Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.
💡 Pro tip: Run a pilot test with a small team before full deployment.
A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
