CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Streamline your customer interactions with this powerful CRM software. Manage leads, tasks, and communication all in one place.
With customisable pipelines and email integration, this software makes it easy to stay organised and focused on what matters most. Plus, its intuitive interface ensures a smooth user experience.
Read our analysis about Streak CRMTo Streak CRM product page
Streamline your customer interactions with powerful CRM software that simplifies communication, automates tasks and enhances engagement.
Optima Suite's advanced features make it easy to manage leads, track sales, and provide exceptional customer service. With customisable dashboards, automated workflows and detailed analytics, this CRM software is a game-changer for businesses looking to improve their customer relationships.
Read our analysis about Optima SuiteTo Optima Suite product page
Boost your customer relationships with powerful software that streamlines communication, automates tasks and tracks performance.
Our CRM software is designed to help you manage your customer relationships with ease. With advanced communication tools, task automation and performance tracking, you'll have everything you need to improve customer satisfaction and grow your business.
Read our analysis about crmlabTo crmlab product page
Manage customer relationships with ease. Organize contacts, emails, and tasks all in one place.
Cloze is a powerful CRM software that allows you to easily manage all aspects of your customer relationships. With its intuitive interface, you can organize your contacts, emails, and tasks in one centralized location, streamlining your workflow and saving you time.
Read our analysis about ClozeBenefits of Cloze
A smart CRM and an AI assistant in the same package
The best way to save time with automatic data entry
Mobile, flexible and proactive
To Cloze product page
Manage customer interactions efficiently with our CRM software. Organize data, streamline communication and increase productivity with ease.
Our CRM software provides a centralized platform for managing customer interactions. Access customer information, track sales and automate tasks to save time and increase efficiency. With our software, you can improve communication with customers and team members, leading to better relationships and increased sales.
Read our analysis about LuggiaCRMTo LuggiaCRM product page
This CRM software streamlines patient management and scheduling, provides automated reminders, and generates reports to optimize workflow.
With iMedicina, medical professionals can easily access and update patient records, create custom forms, and track payment history. The software also offers secure messaging and integrates with popular payment gateways.
Read our analysis about iMedicinaTo iMedicina product page
Streamline your customer relationships with our intuitive software. Manage leads, sales, and marketing campaigns with ease.
Our CRM software is designed to help you improve customer engagement and retention. With powerful analytics and automation features, you can make data-driven decisions and tailor your outreach to each customer's needs.
Read our analysis about CRM EducacionalTo CRM Educacional product page
Boost your customer management with our software. Organise leads, automate tasks, and track customer interactions with ease.
Our CRM software is designed to streamline your sales process. With powerful lead management tools, automated workflows, and detailed reporting, you can focus on building relationships with your customers. Plus, our intuitive interface makes it easy to track and analyse customer interactions, so you can make informed decisions about your sales strategy.
Read our analysis about TagTo Tag product page
Streamline your customer interactions with our CRM software. Manage leads, track sales, and improve customer engagement.
With Funil PRÓ, you can automate your sales process, set up custom pipelines, and track performance metrics. Our software also includes email marketing tools and integrations with popular platforms like Facebook and WhatsApp.
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Streamline your customer relationship management with this software that offers automation, analytics, and collaboration tools.
With this software, you can automate your sales processes, track customer interactions, and gain insights into your customers' needs. The analytics tools provide you with data-driven insights to help you make informed decisions, while the collaboration features ensure that your team is always on the same page.
Read our analysis about PipeRunTo PipeRun product page
Streamline customer interactions and increase sales with a powerful CRM software that automates tasks, tracks leads, and provides insightful analytics.
SinglePoint.CRM simplifies workflow, enhances communication, and improves customer satisfaction. Its intuitive interface allows for easy integration with existing systems and customization to fit your unique business needs. Get real-time data and actionable insights to optimize your sales process and drive growth.
Read our analysis about SinglePoint.CRMTo SinglePoint.CRM product page
Streamline your customer interactions with a powerful CRM software. Automate tasks, manage leads and sales, and track customer data in one place.
Transform your sales process with Smark CRM. Benefit from customisable workflows, in-depth analytics, and easy integration with other tools. Increase your ROI and customer satisfaction.
Read our analysis about Smark CRMTo Smark CRM product page
Boost your sales productivity with this CRM software that streamlines your customer interactions and optimises your sales processes.
With this software, you can easily manage leads, track customer interactions, and automate workflows to save time and focus on closing deals. Its intuitive interface and customisable dashboards provide real-time insights into your sales pipeline, helping you make data-driven decisions to grow your business.
Read our analysis about WiwinkTo Wiwink product page
Streamline your customer interactions with our CRM software. Organize contacts, track deals, and create custom reports in one platform.
NectarCRM simplifies your workflow with automated data entry, email integration, and task management. Maximize your sales potential with real-time analytics and forecasting features.
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Manage, track and analyse customer interactions with ease. Centralise your customer data and increase your team's productivity.
Sage 100 CRM streamlines your sales process, from lead generation to closing deals. Its customisable dashboards and reports provide valuable insights to improve customer relationships. Plus, its mobile app allows you to access customer data on the go.
Read our analysis about Sage 100 CRMTo Sage 100 CRM product page
Streamline customer interactions and improve sales with intuitive CRM software designed for businesses of all sizes.
AkquiseManager's user-friendly interface and comprehensive features make managing leads, contacts, and deals a breeze. With customisable pipelines, automated workflows, and in-depth analytics, businesses can optimise their sales processes and increase revenue.
Read our analysis about AkquiseManagerTo AkquiseManager product page
Streamline customer interactions, track sales, and analyze data with this powerful CRM software.
ProCampaign automates your sales funnel, enabling you to connect with customers and prospects at every stage of their journey. With real-time insights, you can optimize your campaigns and identify opportunities for growth.
Read our analysis about ProCampaignTo ProCampaign product page
Streamline and automate your customer interactions with this CRM software. Manage leads, track sales, and improve customer satisfaction.
With this software, you can easily organise customer information, track interaction history, and automate follow-up tasks. Advanced reporting and analytics features help you identify areas for improvement and optimise your sales process.
Read our analysis about AtendareTo Atendare product page
Streamline your customer interactions with this CRM software. Automate tasks, track leads and sales, and improve team collaboration.
With this CRM, you can customise sales pipelines, manage customer data, and access real-time analytics. Its intuitive interface makes it easy to use, while its automation features save you time and increase productivity. Plus, it integrates with popular apps like Gmail and Slack for seamless workflow.
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Boost your customer relationships with advanced software that automates and streamlines your sales, marketing, and support processes.
With Serpol CRM, you can manage leads, track customer interactions, and streamline your sales pipeline. The software also offers marketing automation tools to streamline your campaigns and customer support features to help you resolve issues quickly.
Read our analysis about Serpol CRMTo Serpol CRM product page
Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.
But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
✅ A comparison of the best solutions in 2025
✅ An analysis of key features you shouldn't miss
✅ A review of market trends
✅ Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.
The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.
🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.
🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.
🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.
🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.
You have several options:
💡 Specialized software
💡 Solutions integrated into an ERP or HRIS
🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.
| Software | Advantages | Free Version | Pricing | Target Company |
|---|---|---|---|---|
| Sellsy | Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support | No | From €35/user/month | French-speaking SMEs |
| HubSpot CRM | Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation | Yes | Free, paid from €41/month | Companies of all sizes |
| Zoho CRM | Customizable interface, advanced automations, built-in AI, direct link to Zoho suite | Yes | From €14/user/month | SMEs and large companies |
| Salesforce Sales Cloud | High customization, third-party apps, advanced analytics | No | From €25/user/month | Mid-size and large enterprises |
| Pipedrive | Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) | No | From €12/user/month | SMEs looking to optimize prospecting |
| Microsoft Dynamics 365 Sales | Native integration with Microsoft 365, predictive AI, advanced customization | No | From €54.80/user/month | Companies already using Microsoft |
| noCRM.io | Simplified interface, customizable pipeline, focus on prospecting and follow-up | No | From €12/user/month | SMEs focused on prospecting |
| Eudonet CRM | Sector-specific solutions (education, associations, public sector), advanced relationship management | No | From €40/user/month | Organizations with specific needs |
| Dolibarr | Open-source modular ERP/CRM, billing and inventory management, easy to install | Yes | Free (third-party hosting and modules extra) | Small businesses/SMEs looking for open-source solutions |
Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.
A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:
A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.
No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.
Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.
A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.
Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.
Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.
A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:
They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.
Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.
By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).
Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.
Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.
In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.
Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.
With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.
Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.
With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.
CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.
Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.
Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.
💡 Pro tip: Draft a comprehensive, user-approved specification.
Test several CRMs in real conditions (demos, trials). Consider:
✅ Ergonomics (dashboards, customization).
✅ Support (in your language? responsiveness…).
✅ Integrations (Google, Microsoft, marketing tools…).
✅ Total cost (licenses, maintenance, training).
💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.
Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.
💡 Pro tip: Run a pilot test with a small team before full deployment.
A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
