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Customer relationship management Software

CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.

Customer relationship management : related categories

Our selection of 255 customer relationship management software

Tesuji CRM

Streamlined Customer Management CRM Solution

No user review
close-circle Free version
close-circle Free trial
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Pricing on request

Manage customer relationships efficiently with this software. Track leads, deals, and communication all in one place.

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Tesuji CRM is the ultimate solution for managing your customer relationships. It provides a centralized platform to track leads, deals and communication. With its user-friendly interface, you can easily manage your sales pipeline and improve customer satisfaction.

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Initiative CRM

Efficient Customer Engagement with CRM Software

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4.9
Based on 80 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €25.00 /month

Streamline customer interactions and increase productivity with our CRM software.

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With Initiative CRM, you can manage customer data, automate sales processes, and track progress. Our software provides detailed analytics to help you make informed decisions and improve customer relationships.

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Anikop CRM

CRM Solution for Streamlined Business Management

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost sales and improve customer satisfaction with powerful CRM software. Streamline your workflow and manage leads, contacts, and deals with ease.

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Anikop CRM offers a range of features to help you stay on top of your customer relationships. From lead management and sales forecasting to email automation and customer support, this software has everything you need to grow your business.

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Wice

Streamline Business Operations with Wice CRM

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with an intuitive CRM software that simplifies data management, automates tasks, and provides detailed analytics.

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With robust reporting tools, easy-to-use interface, and customisable workflows, this CRM software empowers businesses to optimise customer engagement, enhance lead generation, and increase revenue.

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CRM in cloud

Elevate Your Business with Cloud-Based CRM Solutions

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Cloud-based CRM software to manage customer interactions, automate sales processes, and track leads.

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With CRM in cloud, businesses can streamline their customer service, sales, and marketing efforts, improve customer satisfaction, and boost revenue. The software offers features like real-time analytics, lead scoring, pipeline management, and email integration to enhance productivity and collaboration.

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Profilo CRM

Efficient Customer Engagement with Profilo CRM

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost productivity with efficient customer management. Streamline sales and marketing, automate tasks, and track progress with ease.

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With this software, you can manage customer interactions from one place, saving time and effort. The user-friendly interface makes it easy to organise and prioritise tasks, while the reporting feature provides valuable insights into performance. Customisable templates and workflows help to tailor the software to your business needs.

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Infinity CRM

Comprehensive CRM Solution for Enhanced Customer Relations

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with this CRM software. Automate tasks, manage leads, and track progress all in one place.

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With its intuitive interface, Infinity CRM makes it easy to organise customer data and improve communication. Plus, its customisable reporting tools help you make informed decisions for your business.

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Area CRM

Enhance Client Relationships with Advanced CRM Solutions

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with our CRM software. Manage leads, sales, and customer data all in one place.

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Area CRM simplifies your sales process by providing a comprehensive view of your customer interactions. With lead management, sales forecasting, and customer data analysis, you can make informed decisions to grow your business.

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Freeway CRM

Streamline Customer Relations with Intuitive CRM Tools

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with a comprehensive CRM software that automates workflows and tracks sales progress.

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Freeway CRM provides a user-friendly interface for managing leads, contacts, and deals. Its integrated analytics tools give you real-time insights into sales performance and help you identify areas for improvement. With customisable dashboards, you can quickly access the information that matters most to you.

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Agile CRM

Gamification Software

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4.3
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost customer satisfaction with an all-in-one CRM solution. Manage leads, track deals, automate emails, and create custom reports.

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Agile CRM streamlines your sales process with drag-and-drop automation, lead scoring, and web analytics. Integrate with popular apps and enjoy 24/7 support.

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Nube CRM

Powerful Cloud-Based CRM for Enhanced Business Growth

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Efficiently manage customer interactions with a user-friendly CRM software that tracks sales, automates workflows and analyses customer data.

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Nube CRM offers a range of features, from lead and opportunity management to email marketing campaigns and mobile access. Its intuitive interface and customisable dashboards make it easy to monitor performance and collaborate with team members. With Nube CRM, businesses can streamline their sales processes and enhance customer satisfaction.

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EngageBay

One software for all your business needs

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$8.99 /month

Streamline your customer management with an all-in-one cloud-based tool that automates tasks, manages leads, and tracks deals.

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The customer relationship management software offers a user-friendly interface, email marketing, appointment scheduling, and social media integrations. You can also create customised landing pages, monitor website visitor behaviour, and generate reports to analyse performance.

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Benefits of EngageBay

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EasyFact

Effortless Invoicing Solution for Streamlined Finances

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €34.90 /month

Efficiently manage customer interactions with our CRM software. Automate tasks, track leads, and generate reports all in one place.

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EasyFact's CRM software streamlines customer relationship management. With automated workflows and lead tracking, you can focus on building relationships while generating reports to improve your strategy.

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Molecule CRM

Revolutionise Customer Engagement with Molecule CRM

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions and boost sales with our CRM software. Manage leads, track deals, and automate tasks with ease.

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Our CRM software empowers your team to work more efficiently by providing a centralized hub for customer data. With intuitive lead management tools and automated workflows, you can focus on building relationships and closing deals. Plus, our robust reporting features give you valuable insights into your sales pipeline.

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CRM Inmobiliario Sperant

Streamline Property Sales with Real Estate CRM

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$350.00 /month

This CRM software streamlines customer interactions and helps manage leads and sales.

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With intuitive lead tracking, smart automation, and customisable dashboards, this software simplifies customer relationship management. It also provides real-time analytics and integrates with popular tools for a seamless workflow.

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Arenametrix

Optimise Cultural Event Management Software

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Automate customer data management and streamline marketing efforts with this CRM software.

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Easily track customer interactions, create targeted campaigns, and analyse customer behaviour with Arenametrix. Its user-friendly interface and customisable reporting make it a valuable tool for businesses of all sizes.

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SalesUp

Elevate Your CRM Efficiency with Advanced Analytics

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your sales and improve customer relations with this CRM software. Track leads, automate tasks and analyze data to make informed decisions.

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With this software, you can manage your sales pipeline, track customer interactions, and automate repetitive tasks. The software also provides detailed reports and analytics to help you identify trends and make data-driven decisions. Say goodbye to manual data entry and hello to streamlined workflows.

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cobra CRM

Streamlined Relationship Management for Sales Success

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5.0
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your customer interactions with a powerful CRM. Automate tasks, track sales, and analyze data to improve relationships.

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With our CRM software, you can easily manage customer communication across multiple channels, including phone, email, and social media. Use automation to save time on repetitive tasks, and gain insights into your sales pipeline with custom reports and analytics.

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Oxiva

Efficient Project Management for Agile Teams

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4.5
Based on 2 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €29.00 /month

Enhance your customer experience with powerful CRM software. Streamline your sales process, manage customer data and automate your marketing campaigns.

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With our CRM software, you can easily manage your customer interactions and track their behaviour. Our software offers a user-friendly interface that simplifies the sales process, allowing you to convert more leads into customers. You can also automate your marketing campaigns and track their performance, allowing you to make data-driven decisions.

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Customer relationship management software: purchase guide

Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.

But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
A comparison of the best solutions in 2025
An analysis of key features you shouldn't miss
A review of market trends
Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.


1. How to choose the right CRM software?

The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.

📌 Define your selection criteria

🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.

🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.

🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.

🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.


🆚 Dedicated CRM or feature within ERP/HRIS?

You have several options:

💡 Specialized software

  • Primarily focused on sales and customer relationship management.
  • Offer advanced features: multichannel sales, predictive analytics, marketing automation, etc.
  • Can offer an optimized user experience and precise sales tracking.

💡 Solutions integrated into an ERP or HRIS

  • Provide a single tool for company management (accounting, HR, etc.).
  • Ensure overall consistency, especially if the suite is already used across departments.
  • Sometimes less flexible and less user-friendly than specialized CRM solutions.

🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.

The ultimate CRM software comparison for 2025!

Software Advantages Free Version Pricing Target Company
Sellsy Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support No From €35/user/month French-speaking SMEs
HubSpot CRM Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation Yes Free, paid from €41/month Companies of all sizes
Zoho CRM Customizable interface, advanced automations, built-in AI, direct link to Zoho suite Yes From €14/user/month SMEs and large companies
Salesforce Sales Cloud High customization, third-party apps, advanced analytics No From €25/user/month Mid-size and large enterprises
Pipedrive Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) No From €12/user/month SMEs looking to optimize prospecting
Microsoft Dynamics 365 Sales Native integration with Microsoft 365, predictive AI, advanced customization No From €54.80/user/month Companies already using Microsoft
noCRM.io Simplified interface, customizable pipeline, focus on prospecting and follow-up No From €12/user/month SMEs focused on prospecting
Eudonet CRM Sector-specific solutions (education, associations, public sector), advanced relationship management No From €40/user/month Organizations with specific needs
Dolibarr Open-source modular ERP/CRM, billing and inventory management, easy to install Yes Free (third-party hosting and modules extra) Small businesses/SMEs looking for open-source solutions

Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.

Main features of a CRM software

A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:

📍 Contact mapping and precise segmentation

A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.

🔍 Automation and lead nurturing

No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.

🎯 Sales tools and forecasting

Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.

🚀 Customer service and support management

A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.

📊 Real-time analytics and reports

Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.

🔗 Integrations and connected ecosystems

Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.

Who uses CRM software?

A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:

👥 Sales teams: frontline users

They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.

📌 Managers: strategy and oversight

Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.

🎯 Marketing: segmentation and automation

By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).

🛠️ Support / Customer Service

Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.

🏢 Leadership: 360° business overview

Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.

Why is CRM software essential in 2025?

In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.

🚀 More demanding customers

Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.

🔍 Anticipate and personalize

With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.

🎯 Align marketing and sales

Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.

🎓 Better training and coaching teams

With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.

Automate to save time

CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.

How to successfully implement a CRM?

Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.


📌 1. Analyze your needs and involve the right teams

Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.

  • Which contact channels are priorities (phone, email, social networks…)?
  • What goals: increase sales, better client follow-up, centralize data?

💡 Pro tip: Draft a comprehensive, user-approved specification.


🔍 2. Compare solutions and their support

Test several CRMs in real conditions (demos, trials). Consider:
Ergonomics (dashboards, customization).
Support (in your language? responsiveness…).
Integrations (Google, Microsoft, marketing tools…).
Total cost (licenses, maintenance, training).

💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.


🏗️ 3. Set up and prepare data migration

Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.

💡 Pro tip: Run a pilot test with a small team before full deployment.

Customer relationship management softwares: Q&A

How does a customer relationship management software work?

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A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.

What features should I look for when looking for customer relationship management software?

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Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.

What are the benefits of customer relationship management for my company?

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CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.

What are the best customer relationship management software options?

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Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.

What are the free customer relationship management software alternatives I could try?

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Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.