CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Streamline customer interactions and increase productivity with our CRM software.
With Initiative CRM, you can manage customer data, automate sales processes, and track progress. Our software provides detailed analytics to help you make informed decisions and improve customer relationships.
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Boost sales and improve customer satisfaction with powerful CRM software. Streamline your workflow and manage leads, contacts, and deals with ease.
Anikop CRM offers a range of features to help you stay on top of your customer relationships. From lead management and sales forecasting to email automation and customer support, this software has everything you need to grow your business.
Read our analysis about Anikop CRMTo Anikop CRM product page
Streamline your customer interactions with an intuitive CRM software that simplifies data management, automates tasks, and provides detailed analytics.
With robust reporting tools, easy-to-use interface, and customisable workflows, this CRM software empowers businesses to optimise customer engagement, enhance lead generation, and increase revenue.
Read our analysis about WiceTo Wice product page
Cloud-based CRM software to manage customer interactions, automate sales processes, and track leads.
With CRM in cloud, businesses can streamline their customer service, sales, and marketing efforts, improve customer satisfaction, and boost revenue. The software offers features like real-time analytics, lead scoring, pipeline management, and email integration to enhance productivity and collaboration.
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Manage customer interactions efficiently with this CRM software.
Keep track of customer information, automate sales processes, and improve customer satisfaction with this easy-to-use software.
Read our analysis about Software CRM SCPTo Software CRM SCP product page
Boost productivity with efficient customer management. Streamline sales and marketing, automate tasks, and track progress with ease.
With this software, you can manage customer interactions from one place, saving time and effort. The user-friendly interface makes it easy to organise and prioritise tasks, while the reporting feature provides valuable insights into performance. Customisable templates and workflows help to tailor the software to your business needs.
Read our analysis about Profilo CRMTo Profilo CRM product page
Streamline your customer interactions with this CRM software. Automate tasks, manage leads, and track progress all in one place.
With its intuitive interface, Infinity CRM makes it easy to organise customer data and improve communication. Plus, its customisable reporting tools help you make informed decisions for your business.
Read our analysis about Infinity CRMTo Infinity CRM product page
Streamline your customer interactions with our CRM software. Manage leads, sales, and customer data all in one place.
Area CRM simplifies your sales process by providing a comprehensive view of your customer interactions. With lead management, sales forecasting, and customer data analysis, you can make informed decisions to grow your business.
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Streamline your customer interactions with a comprehensive CRM software that automates workflows and tracks sales progress.
Freeway CRM provides a user-friendly interface for managing leads, contacts, and deals. Its integrated analytics tools give you real-time insights into sales performance and help you identify areas for improvement. With customisable dashboards, you can quickly access the information that matters most to you.
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Boost customer satisfaction with an all-in-one CRM solution. Manage leads, track deals, automate emails, and create custom reports.
Agile CRM streamlines your sales process with drag-and-drop automation, lead scoring, and web analytics. Integrate with popular apps and enjoy 24/7 support.
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Efficiently manage customer interactions with a user-friendly CRM software that tracks sales, automates workflows and analyses customer data.
Nube CRM offers a range of features, from lead and opportunity management to email marketing campaigns and mobile access. Its intuitive interface and customisable dashboards make it easy to monitor performance and collaborate with team members. With Nube CRM, businesses can streamline their sales processes and enhance customer satisfaction.
Read our analysis about Nube CRMTo Nube CRM product page
Streamline your customer management with an all-in-one cloud-based tool that automates tasks, manages leads, and tracks deals.
The customer relationship management software offers a user-friendly interface, email marketing, appointment scheduling, and social media integrations. You can also create customised landing pages, monitor website visitor behaviour, and generate reports to analyse performance.
Read our analysis about EngageBayBenefits of EngageBay
Affordable Marketing,Sales & Service Automation
Advanced Automation
Free CRM
To EngageBay product page
Efficiently manage customer interactions with our CRM software. Automate tasks, track leads, and generate reports all in one place.
EasyFact's CRM software streamlines customer relationship management. With automated workflows and lead tracking, you can focus on building relationships while generating reports to improve your strategy.
Read our analysis about EasyFactTo EasyFact product page
Streamline your customer interactions and boost sales with our CRM software. Manage leads, track deals, and automate tasks with ease.
Our CRM software empowers your team to work more efficiently by providing a centralized hub for customer data. With intuitive lead management tools and automated workflows, you can focus on building relationships and closing deals. Plus, our robust reporting features give you valuable insights into your sales pipeline.
Read our analysis about Molecule CRMTo Molecule CRM product page
This CRM software streamlines customer interactions and helps manage leads and sales.
With intuitive lead tracking, smart automation, and customisable dashboards, this software simplifies customer relationship management. It also provides real-time analytics and integrates with popular tools for a seamless workflow.
Read our analysis about CRM Inmobiliario SperantTo CRM Inmobiliario Sperant product page
Automate customer data management and streamline marketing efforts with this CRM software.
Easily track customer interactions, create targeted campaigns, and analyse customer behaviour with Arenametrix. Its user-friendly interface and customisable reporting make it a valuable tool for businesses of all sizes.
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Boost your sales and improve customer relations with this CRM software. Track leads, automate tasks and analyze data to make informed decisions.
With this software, you can manage your sales pipeline, track customer interactions, and automate repetitive tasks. The software also provides detailed reports and analytics to help you identify trends and make data-driven decisions. Say goodbye to manual data entry and hello to streamlined workflows.
Read our analysis about SalesUpTo SalesUp product page
Streamline your customer interactions with a powerful CRM. Automate tasks, track sales, and analyze data to improve relationships.
With our CRM software, you can easily manage customer communication across multiple channels, including phone, email, and social media. Use automation to save time on repetitive tasks, and gain insights into your sales pipeline with custom reports and analytics.
Read our analysis about cobra CRMTo cobra CRM product page
Enhance your customer experience with powerful CRM software. Streamline your sales process, manage customer data and automate your marketing campaigns.
With our CRM software, you can easily manage your customer interactions and track their behaviour. Our software offers a user-friendly interface that simplifies the sales process, allowing you to convert more leads into customers. You can also automate your marketing campaigns and track their performance, allowing you to make data-driven decisions.
Read our analysis about OxivaTo Oxiva product page
Boost your sales with powerful customer management software. Streamline your processes, track leads and opportunities, and improve customer satisfaction.
With our CRM software, you can easily manage customer interactions, automate tasks, and gain valuable insights into customer behaviour. The intuitive interface allows you to easily track sales, manage customer data, and collaborate with team members. Plus, with advanced reporting and analytics, you can make data-driven decisions to improve your sales performance.
Read our analysis about winCRMTo winCRM product page
Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.
But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
✅ A comparison of the best solutions in 2025
✅ An analysis of key features you shouldn't miss
✅ A review of market trends
✅ Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.
The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.
🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.
🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.
🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.
🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.
You have several options:
💡 Specialized software
💡 Solutions integrated into an ERP or HRIS
🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.
| Software | Advantages | Free Version | Pricing | Target Company |
|---|---|---|---|---|
| Sellsy | Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support | No | From €35/user/month | French-speaking SMEs |
| HubSpot CRM | Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation | Yes | Free, paid from €41/month | Companies of all sizes |
| Zoho CRM | Customizable interface, advanced automations, built-in AI, direct link to Zoho suite | Yes | From €14/user/month | SMEs and large companies |
| Salesforce Sales Cloud | High customization, third-party apps, advanced analytics | No | From €25/user/month | Mid-size and large enterprises |
| Pipedrive | Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) | No | From €12/user/month | SMEs looking to optimize prospecting |
| Microsoft Dynamics 365 Sales | Native integration with Microsoft 365, predictive AI, advanced customization | No | From €54.80/user/month | Companies already using Microsoft |
| noCRM.io | Simplified interface, customizable pipeline, focus on prospecting and follow-up | No | From €12/user/month | SMEs focused on prospecting |
| Eudonet CRM | Sector-specific solutions (education, associations, public sector), advanced relationship management | No | From €40/user/month | Organizations with specific needs |
| Dolibarr | Open-source modular ERP/CRM, billing and inventory management, easy to install | Yes | Free (third-party hosting and modules extra) | Small businesses/SMEs looking for open-source solutions |
Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.
A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:
A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.
No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.
Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.
A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.
Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.
Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.
A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:
They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.
Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.
By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).
Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.
Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.
In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.
Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.
With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.
Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.
With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.
CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.
Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.
Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.
💡 Pro tip: Draft a comprehensive, user-approved specification.
Test several CRMs in real conditions (demos, trials). Consider:
✅ Ergonomics (dashboards, customization).
✅ Support (in your language? responsiveness…).
✅ Integrations (Google, Microsoft, marketing tools…).
✅ Total cost (licenses, maintenance, training).
💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.
Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.
💡 Pro tip: Run a pilot test with a small team before full deployment.
A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
