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Customer relationship management Software

CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.

Customer relationship management : related categories

Our selection of 250 customer relationship management software

YellowBox CRM

Boost Client Relations with Intuitive CRM Solutions

No user review
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Paid version from €59.00 /month

Streamline your customer interactions with our CRM software. Manage leads, deals and tasks with ease.

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Our CRM software helps you track customer interactions, manage sales pipelines and automate tasks. Increase productivity and close more deals.

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Freshsales

A solution that helps businesses across different industries

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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check-circle Free demo

Paid version from €12.00 /month

Boost sales productivity and customer engagement with this powerful CRM software. Streamline your sales process and gain valuable insights with advanced analytics.

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Improve lead management and increase conversions with intuitive lead scoring and automation. Collaborate seamlessly with team members and integrate with popular third-party apps for a seamless workflow.

Read our analysis about Freshsales

Benefits of Freshsales

check Automates email tracking, lead assignment, and data entry

check Simplifies lead management

check Tracks pipeline, conversion rates and revenue

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Capsule CRM

SImple and Intelligent CRM Solution

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Manage your customer relationships with ease using this cloud-based software. Track interactions, set reminders, and get real-time notifications.

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With this CRM software, you can easily organise your contacts, view communication history, and collaborate with your team. It also offers customisable fields and integrations with popular tools.

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Odoo CRM

The CRM suite of the most complete ERP on the market

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4.2
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline your customer management with powerful, cloud-based CRM software. Automate your sales, marketing and customer support processes with ease.

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Efficiently manage your customer interactions with Odoo CRM. Customizable dashboards, automated lead generation, and easy-to-use tools make managing your customer relationships a breeze. Get real-time insights into your sales pipeline and optimize your team's performance.

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Benefits of Odoo CRM

check Automated next actions

check Integrated Marketing Strategies

check User-Friendly Interface

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efficy Enterprise CRM

CRM and Project Management

No user review
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check-circle Free demo

Paid version from €49.00 /month

Streamline customer interactions with efficient management tools.

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Effortlessly manage customer data, automate workflows, and improve communication with customers through a centralised platform. Efficy's customisable dashboards and reporting tools provide insights into customer behaviour and help drive business growth.

Read our analysis about efficy Enterprise CRM

Benefits of efficy Enterprise CRM

check Document Management

check Billing

check Tracking prospection and sales

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Cirrus Shield

A software for all your business processes

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5.0
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €25.00 /month

Efficiently manage customer interactions with this CRM software. Organize leads, track sales, and analyze performance.

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With Cirrus Shield, you can easily customize your sales pipeline, automate tasks, and access real-time reports. Its user-friendly interface and cloud-based platform make it easy to use from anywhere.

Read our analysis about Cirrus Shield

Benefits of Cirrus Shield

check Automation of administrative tasks

check Quality approach for Qualiopi certification

check GDPR compliance

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divalto weavy

CRM software for collective performance

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5.0
Based on 16 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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check-circle Free demo

Paid version from €40.00 /month

Streamline customer interactions with our CRM software. Automate tasks, manage leads, and track sales all in one place.

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Keep track of customer interactions with ease. Our software allows you to manage your sales pipeline, automate tasks, and access customer information from anywhere. Increase productivity and streamline your workflow with our CRM solution.

Read our analysis about divalto weavy

Benefits of divalto weavy

check Mobility

check Ergonomics and User Experience

check Functional depth

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Vendasta

Empower Your Business with Innovative Marketing Software

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Pricing on request

Vendasta is a powerful tool designed for marketing professionals and agencies seeking to streamline operations and elevate sales efforts.

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It offers comprehensive solutions like automated marketing, sales CRM, and white-label products, setting it apart from traditional marketing software.

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Act!

The all-in-one Solution for your Sales Team

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3.9
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
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Paid version from €30.00 /month

Manage customer interactions, sales and marketing with ease using this CRM software.

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Keep track of customer details and communication history, automate sales processes, and create targeted marketing campaigns with this user-friendly CRM. Increase productivity and revenue with Act!.

Read our analysis about Act!

Benefits of Act!

check Improved customer engagement and retention

check Streamlined sales processes and increased productivity

check Enhanced collaboration and communication among team members

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MobiCRM

Boost Sales Efficiency with Mobile CRM Solutions

No user review
close-circle Free version
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Pricing on request

Streamline customer relationship management with software that tracks sales, automates processes, and analyses data.

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MobiCRM helps businesses manage leads and deals, automate workflows, and create custom reports. The software has a user-friendly interface and allows for mobile access, making it easy to stay on top of customer interactions from anywhere.

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Olynsoft

Streamline Business Processes with Innovative ERP Solutions

No user review
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €29.00 /month

Manage customer interactions with ease. Streamline communication and track sales leads effortlessly with this customer relationship management software.

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With powerful tools for lead management, sales forecasting, and customer communication, this software allows you to stay on top of your business relationships. Automate routine tasks and stay focused on building profitable connections.

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Maximizer

Modernising sales strategies for sales leaders

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3.9
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Pricing on request

Streamline customer interactions with this CRM software. Manage leads, sales, and customer service with ease.

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This software offers a comprehensive suite of tools to manage customer interactions. From lead generation to sales tracking and customer service, it provides a streamlined approach to managing all aspects of customer relationships. Its intuitive interface and customizable features make it a top choice for businesses looking to enhance their CRM capabilities.

Read our analysis about Maximizer

Benefits of Maximizer

check Provides a centralised platform for managing customer info

check Streamlines sales processes and improves efficiency

check Offers customised reporting and analytics for better insight

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Simple CRM Enterprise

A simple, pleasant, and cheap CRM

No user review
close-circle Free version
close-circle Free trial
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Paid version from €40.00 /month

Boost sales and customer loyalty with our CRM software. Manage contacts, track sales, and automate tasks.

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Our CRM software is designed to help businesses increase sales and build strong customer relationships. With features such as contact management, sales tracking, and task automation, you can streamline your processes and focus on growing your business. Say goodbye to manual data entry and hello to more time for meaningful customer interactions.

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FundEngine

Innovative Investment Management for Modern Advisors

No user review
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Pricing on request

Customer relationship management software that streamlines sales, marketing, and customer service operations.

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FundEngine helps businesses automate customer interactions, track leads, and optimise marketing campaigns. Its intuitive interface and customisable dashboards make it easy to manage customer data and improve engagement.

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GaleForce CRM for Banking

Efficient CRM Solutions for the Banking Industry

No user review
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close-circle Free trial
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Pricing on request

Streamline your banking customer relationships with powerful CRM software. Organise your data, automate tasks and track customer interactions.

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GaleForce CRM for Banking provides a comprehensive solution for managing customer interactions. Its intuitive interface allows for easy data organisation, while automation features help reduce manual workload. Track customer interactions to ensure a personalised experience.

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Nimble

CRM for Office 365 & Gmail

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$25.00 /month

Manage your customer relationships with ease using this powerful software. Organize your contacts, track conversations, and stay on top of your sales pipeline.

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With intuitive features like contact management, conversation tracking, and pipeline management, this software streamlines your CRM process. Say goodbye to scattered data and hello to a more organized approach to customer relationships.

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Koban

Enhance CRM Efficiency with All-in-One Marketing

No user review
close-circle Free version
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Paid version from €29.00 /month

Streamline your customer relationship management with our software. Manage leads, deals, and customer interactions all in one place.

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Our software enables you to track leads, manage deals, and keep track of all customer interactions. With a user-friendly interface, you can easily manage your sales pipeline and improve customer satisfaction by providing personalized service.

Read our analysis about Koban

Benefits of Koban

check Optimal follow-up of the pipe sales

check Customization and adaptation to your environment

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iGov CRM

Innovative Public Sector Relationship Management

No user review
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Pricing on request

Streamline your customer interactions and boost productivity with this CRM software.

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Automate tasks, track leads, and manage customer data in one centralised platform. Improve customer satisfaction with personalised communications and efficient support.

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IRIS CRM

Efficient CRM for Payment Processing Firms

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4.7
Based on 184 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
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Pricing on request

Streamline customer interactions and boost productivity with this CRM software.

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Manage leads, track sales, and automate tasks with ease. Get real-time insights and custom reports to make data-driven decisions. Collaborate with team members and improve customer satisfaction.

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Kahoots App

Team Collaboration Made Simple with Kahoots App

No user review
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close-circle Free trial
close-circle Free demo

Pricing on request

Streamline customer interactions with a powerful CRM software. Manage leads, deals, and tasks with ease.

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With the ability to track customer interactions, automate tasks, and generate reports, this CRM software helps businesses of all sizes manage their customer relationships efficiently. Its user-friendly interface and customizable features make it a top choice for sales teams looking to boost productivity.

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Customer relationship management software: purchase guide

What is CRM Software?

Definition

Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:

  • Acquisition: Identification of potential buyers (leads) imported into the CRM system

  • Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
  • Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
  • Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
  • Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
  • Retention: Customer support, customer service management, online information on technical support, setting up a call center.

By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).

6 Reasons to Use CRM Software?

Here are 6 reasons why you need CRM software:

  1. You can use it to be more efficient than competitors and therefore gain market share.
  2. It can be used to understand your audience and address them in a relevant way
  3. By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
  4. Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
  5. New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
  6. Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.

What are the Main Features of CRM software?

The Basic Features of CRM systems

The main features of CRM software include:

  • Lead management and opportunities for salespeople (telemarketing)
  • Key Account Management (centralisation of prospects and customer data)
  • Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
  • Appointment and calendar management
  • Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
  • Dashboards, Analytics and Reporting

CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).

Advanced Features

The following advanced CRM features and services are becoming more and more present in CRM software:

  • Support and customer service
  • Commercial management and sales management (quote, order form, invoicing)
  • Delivery and collection of documents
  • Embedded and synchronised messaging with the main messaging system
  • Tracking of conversions according to the origins and drivers of leads
  • Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data

CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:

  • Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
  • Correlation detection
  • Listening to social networks (Social CRM as Easiware)
  • Automatic enrichment of contact cards
  • Anticipating seasonal factors

CRM: Trends and Future Developments

The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).

Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.

Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.

With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).

How to Choose a CRM Software?

Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.

Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.

Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.

The Most Popular CRM Software

These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM

Customer relationship management softwares: Q&A

How does a customer relationship management software work?

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A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.

What features should I look for when looking for customer relationship management software?

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Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.

What are the benefits of customer relationship management for my company?

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CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.

What are the best customer relationship management software options?

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Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.

What are the free customer relationship management software alternatives I could try?

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Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.