CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Streamline your customer interactions with efficient organisation and real-time insights.
Our CRM software offers advanced automation, customisable pipelines, and detailed analytics to help you build strong relationships and drive growth.
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Streamline your customer relationships with powerful software designed to maximise your efficiency and communication.
With advanced tools for tracking interactions and automating outreach, this software offers a comprehensive solution for managing all aspects of your customer relationships. From lead generation to support, it puts you in control.
Read our analysis about CiviCRMTo CiviCRM product page
Streamline your customer interactions with a powerful CRM software. Manage leads, deals, and tasks all in one place.
Close more deals faster with Close CRM. Automate your sales process, track customer interactions, and collaborate with your team seamlessly. Get real-time insights into your sales pipeline and make data-driven decisions.
Read our analysis about Close CRMBenefits of Close CRM
Designed for salespeople
A multi-channel approach
Intuitive and powerful
To Close CRM product page
Streamline customer interactions with powerful tools for tracking, managing, and analyzing customer data.
Coheris CRM Suite offers a comprehensive solution for businesses to manage their customer relationships. With features such as lead management, marketing automation, and customer service management, businesses can improve their customer interactions and increase sales.
Read our analysis about Coheris CRM SuiteTo Coheris CRM Suite product page
Streamline your customer management process with this software. Automate tasks, track leads, and manage contacts with ease.
With this software, you can create custom fields, assign tasks to team members, and monitor performance metrics. Its intuitive interface and integration with other tools make it a powerful solution for any business looking to improve their customer relationship management.
Read our analysis about ConvergeHubTo ConvergeHub product page
Streamline your customer management with powerful software that simplifies tracking, reporting, and analysis.
Manage your customer interactions with less stress and more efficiency, thanks to the intuitive interface and customisable features of this top-rated CRM software. With automated workflows, real-time data insights and seamless integration with other tools, you can focus on building lasting relationships and growing your business.
Read our analysis about Cratio CRMTo Cratio CRM product page
Streamline and optimize your customer interactions with this powerful CRM software. Track leads, manage contacts, and automate tasks with ease.
With its intuitive interface and robust features, this CRM software helps you stay on top of your customer relationships. Analyze data, forecast sales, and create custom reports to gain valuable insights into your business. Plus, its mobile app ensures you can access your data anytime, anywhere.
Read our analysis about combit CRMTo combit CRM product page
Streamline customer interactions, boost sales and increase customer satisfaction with this cloud-based software.
Manage customer data, track leads and automate workflows with ease. Customisable dashboards and reporting features provide valuable insights to improve your business. Collaborate with your team and access your data securely from anywhere with internet access.
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Manage customer interactions efficiently with Mac-based CRM software. Organize leads, deals, and projects seamlessly.
Keep track of your team's progress, manage sales pipelines, and collaborate on projects with Daylite CRM for Mac. The software's intuitive interface allows you to easily assign tasks, delegate responsibilities, and follow up on customer interactions.
Read our analysis about Daylite CRM for MacTo Daylite CRM for Mac product page
Streamline your donor management with our CRM software. Easily track donations, generate reports, and segment your audience for targeted outreach.
Donorfy simplifies your fundraising efforts by providing a user-friendly interface for managing donations, events, and campaigns. Our CRM software allows you to generate customised reports, automate communication, and gain insights into your audience's behaviour. With Donorfy, you can maximise your fundraising potential and focus on what really matters - your cause.
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Streamline your customer relationship management with powerful software that automates processes, tracks interactions, and provides deep insights.
Boost your sales and customer satisfaction with Exact Synergy's comprehensive CRM system. Manage customer data, track sales leads, and automate workflows to save time and increase productivity. Gain valuable insights into customer behaviour with real-time analytics and reporting.
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Streamline customer communication, track sales and create reports with this intuitive CRM software.
Easy Simple CRM helps businesses manage customer interactions by providing a centralised database, customisable pipelines, and automated workflows. Stay on top of leads, deals and customer support requests with ease, and make data-driven decisions with insightful reports.
Read our analysis about Easy Simple CRMTo Easy Simple CRM product page
Streamline your customer interactions with powerful CRM software. Automate tasks, manage leads, and track customer data all in one place.
EspoCRM offers a user-friendly interface with customizable dashboards and reports. With features like email integration and mobile access, you can stay connected and organized on the go. Plus, easily collaborate with team members and improve customer satisfaction with efficient workflows.
Read our analysis about EspoCRMTo EspoCRM product page
Streamline your customer relationships with our CRM software. Enjoy easy access to customer data, task management, and email integration.
Our CRM software simplifies your customer interactions by providing a central database for all customer information. You can easily manage tasks and appointments, as well as track communication history with clients.
Read our analysis about eWay-CRMTo eWay-CRM product page
Streamline your customer relationships with our software. Manage leads, automate tasks, and track interactions all in one place.
With our CRM software, you can easily organise your sales pipeline, set reminders, and create custom reports. Plus, our integration options make it easy to connect with other tools you use.
Read our analysis about FernCRMTo FernCRM product page
Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.
But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
✅ A comparison of the best solutions in 2025
✅ An analysis of key features you shouldn't miss
✅ A review of market trends
✅ Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.
The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.
🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.
🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.
🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.
🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.
You have several options:
💡 Specialized software
💡 Solutions integrated into an ERP or HRIS
🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.
| Software | Advantages | Free Version | Pricing | Target Company |
|---|---|---|---|---|
| Sellsy | Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support | No | From €35/user/month | French-speaking SMEs |
| HubSpot CRM | Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation | Yes | Free, paid from €41/month | Companies of all sizes |
| Zoho CRM | Customizable interface, advanced automations, built-in AI, direct link to Zoho suite | Yes | From €14/user/month | SMEs and large companies |
| Salesforce Sales Cloud | High customization, third-party apps, advanced analytics | No | From €25/user/month | Mid-size and large enterprises |
| Pipedrive | Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) | No | From €12/user/month | SMEs looking to optimize prospecting |
| Microsoft Dynamics 365 Sales | Native integration with Microsoft 365, predictive AI, advanced customization | No | From €54.80/user/month | Companies already using Microsoft |
| noCRM.io | Simplified interface, customizable pipeline, focus on prospecting and follow-up | No | From €12/user/month | SMEs focused on prospecting |
| Eudonet CRM | Sector-specific solutions (education, associations, public sector), advanced relationship management | No | From €40/user/month | Organizations with specific needs |
| Dolibarr | Open-source modular ERP/CRM, billing and inventory management, easy to install | Yes | Free (third-party hosting and modules extra) | Small businesses/SMEs looking for open-source solutions |
Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.
A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:
A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.
No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.
Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.
A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.
Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.
Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.
A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:
They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.
Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.
By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).
Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.
Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.
In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.
Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.
With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.
Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.
With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.
CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.
Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.
Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.
💡 Pro tip: Draft a comprehensive, user-approved specification.
Test several CRMs in real conditions (demos, trials). Consider:
✅ Ergonomics (dashboards, customization).
✅ Support (in your language? responsiveness…).
✅ Integrations (Google, Microsoft, marketing tools…).
✅ Total cost (licenses, maintenance, training).
💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.
Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.
💡 Pro tip: Run a pilot test with a small team before full deployment.
A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
