CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Streamline customer interactions and improve satisfaction with this powerful CRM software.
Manage all customer data in one place, automate tasks, and access real-time analytics to make informed decisions about your business. Zendesk Sunshine simplifies customer relationship management.
Read our analysis about Zendesk SunshineTo Zendesk Sunshine product page
Organize customer interactions and streamline your team's workflow with this CRM software.
This software offers a centralized platform for managing customer data, tracking leads and deals, and automating tasks for increased efficiency. Its user-friendly interface and customization options make it easy to tailor to your specific needs.
Read our analysis about BetterlanceTo Betterlance product page
This CRM software streamlines customer interactions and boosts sales through automated workflows, lead management, and email marketing.
MySaleSoft's intuitive platform enables businesses to manage customer relationships with ease. With its integrated features, from lead generation to customer retention, businesses can maximise revenue and engagement.
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Manage customer relationships efficiently with this software. Streamline sales, marketing, and customer service with ease.
With this software, businesses can easily manage their customer interactions from one platform. It offers robust features for sales, marketing, and customer service, including lead management, email marketing, and ticketing. This tool helps businesses stay on top of their customer interactions and improve customer satisfaction.
Read our analysis about Simla.comTo Simla.com product page
Streamline your customer interactions with a top-rated CRM software. Track sales, automate tasks, and access customer data all in one place.
With this software, you can segment your audience, send targeted marketing campaigns, and manage customer support tickets. Enjoy real-time collaboration and data analysis to improve your business performance.
Read our analysis about DjabooBenefits of Djaboo
An impressive and modern user interface
A fully automated and intuitive management tool
Powerful and robust features
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Boost sales and improve customer satisfaction with this CRM software that streamlines communication, automates tasks, and provides insightful analytics.
With WolfCRM, you can easily manage leads, track deals, and collaborate with team members. Its user-friendly interface and customizable features make it easy to tailor to your business needs. Plus, with real-time data and reporting, you can gain valuable insights and make data-driven decisions.
Read our analysis about WolfCRMTo WolfCRM product page
Streamline your customer management with powerful software that simplifies data collection, automates workflows and increases productivity.
AppStacks CRM is designed to help businesses of all sizes manage customer interactions, from lead generation to post-sale support. Its intuitive interface allows easy access to customer data, while automation features ensure tasks are completed efficiently.
Read our analysis about AppStacks CRMTo AppStacks CRM product page
Streamline your customer relationships with a top-rated CRM. Automate tasks, manage leads, and track performance with ease.
With this CRM, you can easily manage multiple sales pipelines, track customer interactions, and automate follow-up tasks. The software also offers advanced reporting and analytics to help you improve your sales process.
Read our analysis about Apptivo CRMTo Apptivo CRM product page
Manage customer relationships efficiently with this software. Automate tasks and streamline communication to improve business performance.
The customer relationship management software enables businesses to track interactions with customers and prospects, automate sales and marketing tasks, and optimise customer engagement. With streamlined communication and automated workflows, businesses can improve productivity and enhance customer experience.
Read our analysis about PHC CSTo PHC CS product page
Boost customer engagement and loyalty with cutting-edge CRM software. Analyse customer behaviour, automate marketing campaigns, and increase sales.
Flame Analytics offers a comprehensive CRM solution that enables businesses to gain insights into customer behaviour, preferences, and needs. With advanced analytics and automation features, businesses can create highly targeted marketing campaigns, personalise customer experiences, and maximise sales opportunities.
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Streamline your customer interactions with this CRM software. Organise leads, automate email campaigns, and track customer journeys.
With this CRM software, you can easily manage all customer interactions in one place. It offers lead capture, email campaign automation, and customer journey tracking. Stay on top of customer needs and streamline communication with this powerful tool.
Read our analysis about ExactTo Exact product page
Streamline your customer interactions with this CRM software. Organize leads, automate tasks, and track sales all in one place.
With this software, you can easily manage your customer relationships. Use the intuitive dashboard to keep track of leads and opportunities, and set up automated workflows to save time. The software also offers robust reporting and analytics to help you make data-driven decisions.
Read our analysis about AURABenefits of AURA
Data automation & Profile Enrichment
Email Synchronization
Dealflow & Task Management
To AURA product page
Boost your customer relationships with advanced tools for tracking, analysing and managing interactions.
Fleeg's CRM software provides a comprehensive suite of features, including contact management, pipeline tracking, and reporting. It also offers customisation options and integrations with popular platforms to streamline your workflow.
Read our analysis about FleegTo Fleeg product page
Streamline your customer interactions with our CRM software. Manage leads, track sales, and automate emails all in one place.
With our CRM software, you can easily segment your audience and send targeted marketing campaigns. Our user-friendly interface allows for easy customization of sales pipelines and forecasting. Plus, our automated reporting makes tracking metrics a breeze.
Read our analysis about Clientar CRMTo Clientar CRM product page
Boost customer relationships with powerful CRM software, streamlining sales and marketing processes, automating tasks, and delivering customised messaging.
RD Station's Customer Relationship Management software provides a comprehensive suite of features to help businesses manage customer interactions, from lead generation to sales and beyond.
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A powerful CRM software with robust features for managing customer interactions, sales pipelines, and marketing campaigns.
Moskit CRM streamlines your sales process with automation tools, customisable dashboards, and real-time data insights. Its intuitive interface and mobile app make it easy to collaborate with team members and track progress on the go. Plus, its integrations with popular business tools like Slack and Zapier ensure seamless data flow across your organisation.
Read our analysis about Moskit CRMTo Moskit CRM product page
Manage customer interactions with ease using this CRM software. Organize leads, deals, and tasks all in one place.
Stay on top of your sales game with Ploomes. Get accurate insights on customer behaviour, track deals and forecast sales, and automate tedious tasks. Perfect for small to medium-sized businesses.
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Powerful CRM software tailored for healthcare professionals. Streamline patient management, automate workflows, and improve care coordination.
With Salesforce Health Cloud, healthcare providers can access a comprehensive view of patient data, including medical history, care plans, and social determinants of health. The software's intelligent automation tools simplify administrative tasks, freeing up time for patient care.
Read our analysis about Salesforce Health CloudTo Salesforce Health Cloud product page
Manage your healthcare customers with ease. Streamline your sales process, track leads and deals, and improve customer satisfaction with our CRM software.
Freshsales Healthcare helps healthcare providers manage their customer relationships with ease. Its user-friendly interface allows for easy tracking of leads and deals, while its powerful automation features help streamline the sales process. With Freshsales Healthcare, you can improve customer satisfaction and build lasting relationships with your healthcare clients.
Read our analysis about Freshsales HealthcareTo Freshsales Healthcare product page
Streamline your customer relationships with our powerful CRM software. Organise leads, automate customer service, and track sales data with ease.
Autosoft DMS is the ultimate solution for managing your customer relationships. With its intuitive interface, you can easily track leads, manage customer service requests, and monitor sales data. Plus, our powerful automation tools help you streamline your processes for maximum efficiency.
Read our analysis about Autosoft DMSTo Autosoft DMS product page
Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.
But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
✅ A comparison of the best solutions in 2025
✅ An analysis of key features you shouldn't miss
✅ A review of market trends
✅ Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.
The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.
🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.
🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.
🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.
🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.
You have several options:
💡 Specialized software
💡 Solutions integrated into an ERP or HRIS
🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.
| Software | Advantages | Free Version | Pricing | Target Company |
|---|---|---|---|---|
| Sellsy | Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support | No | From €35/user/month | French-speaking SMEs |
| HubSpot CRM | Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation | Yes | Free, paid from €41/month | Companies of all sizes |
| Zoho CRM | Customizable interface, advanced automations, built-in AI, direct link to Zoho suite | Yes | From €14/user/month | SMEs and large companies |
| Salesforce Sales Cloud | High customization, third-party apps, advanced analytics | No | From €25/user/month | Mid-size and large enterprises |
| Pipedrive | Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) | No | From €12/user/month | SMEs looking to optimize prospecting |
| Microsoft Dynamics 365 Sales | Native integration with Microsoft 365, predictive AI, advanced customization | No | From €54.80/user/month | Companies already using Microsoft |
| noCRM.io | Simplified interface, customizable pipeline, focus on prospecting and follow-up | No | From €12/user/month | SMEs focused on prospecting |
| Eudonet CRM | Sector-specific solutions (education, associations, public sector), advanced relationship management | No | From €40/user/month | Organizations with specific needs |
| Dolibarr | Open-source modular ERP/CRM, billing and inventory management, easy to install | Yes | Free (third-party hosting and modules extra) | Small businesses/SMEs looking for open-source solutions |
Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.
A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:
A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.
No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.
Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.
A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.
Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.
Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.
A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:
They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.
Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.
By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).
Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.
Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.
In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.
Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.
With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.
Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.
With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.
CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.
Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.
Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.
💡 Pro tip: Draft a comprehensive, user-approved specification.
Test several CRMs in real conditions (demos, trials). Consider:
✅ Ergonomics (dashboards, customization).
✅ Support (in your language? responsiveness…).
✅ Integrations (Google, Microsoft, marketing tools…).
✅ Total cost (licenses, maintenance, training).
💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.
Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.
💡 Pro tip: Run a pilot test with a small team before full deployment.
A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
